ActiveCampaign and Benchmark Email Email Deliverability Comparison

ActiveCampaign

Benchmark Email

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 65.210	49.739 51.727	13.801 12.292	1.663 1.362

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 79.32 %	21.25 % 18.85 %	2.56 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 5002	3823 3885	1069 1015	115 104	76.44 % 77.67 %	21.38 % 20.29 %	2.30 % 2.08 %
Elektronics	4986 4926	3852 3942	1026 891	130 109	77.26 % 80.02 %	20.58 % 18.09 %	2.61 % 2.21 %
Entertainment	5015 5041	3787 3984	1116 966	133 106	75.51 % 79.03 %	22.25 % 19.16 %	2.65 % 2.10 %
Cosmetics & Beauty	4970 4918	3874 3938	1014 896	110 103	77.95 % 80.07 %	20.40 % 18.22 %	2.21 % 2.09 %
Food & Drink	5016 4841	3815 3815	1086 937	136 101	76.06 % 78.81 %	21.65 % 19.36 %	2.71 % 2.09 %
Home & Garden	5056 4997	3884 3966	1062 941	137 106	76.82 % 79.37 %	21.00 % 18.83 %	2.71 % 2.12 %
Finance	5019 5027	3982 4104	933 829	130 113	79.34 % 81.64 %	18.59 % 16.49 %	2.59 % 2.25 %
Health	4975 5108	3958 4199	912 830	127 98	79.56 % 82.20 %	18.33 % 16.25 %	2.55 % 1.92 %
Pets	5071 5077	3878 4021	1089 949	130 105	76.47 % 79.20 %	21.48 % 18.69 %	2.56 % 2.07 %
Sport & Fitness	5056 4998	3827 3950	1131 956	129 102	75.69 % 79.03 %	22.37 % 19.13 %	2.55 % 2.04 %
Job & Career	4751 4981	3524 3861	1104 1022	128 110	74.17 % 77.51 %	23.24 % 20.52 %	2.69 % 2.21 %
Dating	4977 5215	3644 3970	1211 1161	138 101	73.22 % 76.13 %	24.33 % 22.26 %	2.77 % 1.94 %
Other	5047 5079	3891 4092	1048 899	120 104	77.10 % 80.57 %	20.76 % 17.70 %	2.38 % 2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4692	3583 3600	1164 1008	126 97	74.01 % 76.73 %	24.04 % 21.48 %	2.60 % 2.07 %
Outlook Mail	4679 4895	3527 3839	1049 970	127 99	75.38 % 78.43 %	22.42 % 19.82 %	2.71 % 2.02 %
Yahoo Mail	4682 4718	3524 3722	1044 902	120 103	75.27 % 78.89 %	22.30 % 19.12 %	2.56 % 2.18 %
AOL Mail	4652 4544	3532 3578	1017 885	115 97	75.92 % 78.74 %	21.86 % 19.48 %	2.47 % 2.13 %
Mail.com	4684 4787	3591 3849	982 862	128 102	76.67 % 80.41 %	20.96 % 18.01 %	2.73 % 2.13 %
Yandex Mail	4844 4782	3664 3765	1078 922	119 92	75.64 % 78.73 %	22.25 % 19.28 %	2.46 % 1.92 %
GMX Mail	4614 4698	3442 3646	1074 977	117 90	74.60 % 77.61 %	23.28 % 20.80 %	2.54 % 1.92 %
Zoho Mail	4756 4615	3713 3714	952 814	113 100	78.07 % 80.48 %	20.02 % 17.64 %	2.38 % 2.17 %
ProtonMail	4769 4869	3718 3938	957 835	120 106	77.96 % 80.88 %	20.07 % 17.15 %	2.52 % 2.18 %
Custom Mail	4634 4585	3667 3773	889 727	120 92	79.13 % 82.29 %	19.18 % 15.86 %	2.59 % 2.01 %
iCloud Mail	4720 4800	3484 3648	1121 1059	118 109	73.81 % 76.00 %	23.75 % 22.06 %	2.50 % 2.27 %
Tuta	4581 4702	3610 3816	871 810	114 97	78.80 % 81.16 %	19.01 % 17.23 %	2.49 % 2.06 %
Juno.com	4573 4624	3612 3727	870 814	120 98	78.99 % 80.60 %	19.02 % 17.60 %	2.62 % 2.12 %
Mailfence	3911 3899	3072 3112	733 707	106 80	78.55 % 79.82 %	18.74 % 18.13 %	2.71 % 2.05 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.