ActiveCampaign and Benchmark Email Email Deliverability Comparison

ActiveCampaign

Benchmark Email

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 64.256	50.260 51.984	12.859 11.432	1.579 1.289

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 80.90 %	20.03 % 17.79 %	2.46 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 5017	3874 3990	1011 947	114 97	78.25 % 79.53 %	20.42 % 18.88 %	2.30 % 1.93 %
Elektronics	5094 4959	4013 4054	996 838	132 112	78.78 % 81.75 %	19.55 % 16.90 %	2.59 % 2.26 %
Entertainment	4910 5054	3786 4088	1022 905	121 100	77.11 % 80.89 %	20.81 % 17.91 %	2.46 % 1.98 %
Cosmetics & Beauty	4874 4874	3881 3977	942 852	105 96	79.63 % 81.60 %	19.33 % 17.48 %	2.15 % 1.97 %
Food & Drink	4902 4756	3803 3832	1023 873	129 99	77.58 % 80.57 %	20.87 % 18.36 %	2.63 % 2.08 %
Home & Garden	4947 4986	3889 4050	987 881	122 103	78.61 % 81.23 %	19.95 % 17.67 %	2.47 % 2.07 %
Finance	4991 4816	4011 3968	897 772	126 107	80.36 % 82.39 %	17.97 % 16.03 %	2.52 % 2.22 %
Health	4860 4962	3908 4116	863 768	118 90	80.41 % 82.95 %	17.76 % 15.48 %	2.43 % 1.81 %
Pets	4958 5128	3891 4149	989 903	120 97	78.48 % 80.91 %	19.95 % 17.61 %	2.42 % 1.89 %
Sport & Fitness	4987 4893	3861 3945	1040 878	122 92	77.42 % 80.63 %	20.85 % 17.94 %	2.45 % 1.88 %
Job & Career	4687 4916	3577 3906	995 949	122 104	76.32 % 79.45 %	21.23 % 19.30 %	2.60 % 2.12 %
Dating	5023 4920	3798 3850	1120 1022	131 94	75.61 % 78.25 %	22.30 % 20.77 %	2.61 % 1.91 %
Other	5030 4975	3968 4059	974 844	117 98	78.89 % 81.59 %	19.36 % 16.96 %	2.33 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4670	3629 3698	1076 936	119 91	75.97 % 79.19 %	22.52 % 20.04 %	2.49 % 1.95 %
Outlook Mail	4721 4924	3675 3941	961 926	118 96	77.84 % 80.04 %	20.36 % 18.81 %	2.50 % 1.95 %
Yahoo Mail	4661 4688	3585 3774	967 856	113 95	76.91 % 80.50 %	20.75 % 18.26 %	2.42 % 2.03 %
AOL Mail	4675 4499	3632 3634	977 807	111 92	77.69 % 80.77 %	20.90 % 17.94 %	2.37 % 2.04 %
Mail.com	4764 4687	3710 3838	955 802	127 95	77.88 % 81.89 %	20.05 % 17.11 %	2.67 % 2.03 %
Yandex Mail	4885 4988	3791 4005	1023 898	121 97	77.60 % 80.29 %	20.94 % 18.00 %	2.48 % 1.94 %
GMX Mail	4541 4755	3491 3794	963 931	110 89	76.88 % 79.79 %	21.21 % 19.58 %	2.42 % 1.87 %
Zoho Mail	4673 4609	3722 3770	895 755	107 97	79.65 % 81.80 %	19.15 % 16.38 %	2.29 % 2.10 %
ProtonMail	4783 4768	3795 3915	900 781	113 101	79.34 % 82.11 %	18.82 % 16.38 %	2.36 % 2.12 %
Custom Mail	4654 4523	3765 3760	844 699	116 86	80.90 % 83.13 %	18.13 % 15.45 %	2.49 % 1.90 %
iCloud Mail	4830 4757	3672 3732	1054 977	119 100	76.02 % 78.45 %	21.82 % 20.54 %	2.46 % 2.10 %
Tuta	4510 4644	3624 3839	822 749	108 93	80.35 % 82.67 %	18.23 % 16.13 %	2.39 % 2.00 %
Juno.com	4579 4640	3683 3787	827 768	117 97	80.43 % 81.62 %	18.06 % 16.55 %	2.56 % 2.09 %
Mailfence	3161 3104	2486 2497	595 547	80 60	78.65 % 80.44 %	18.82 % 17.62 %	2.53 % 1.93 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.