ActiveCampaign and Benchmark Email Email Deliverability Comparison

ActiveCampaign

Benchmark Email

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.215 76.363	57.957 58.493	16.389 16.108	1.869 1.762

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 76.60 %	21.50 % 21.09 %	2.45 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6076 5939	4627 4528	1305 1271	144 140	76.15 % 76.24 %	21.48 % 21.40 %	2.37 % 2.36 %
Elektronics	5741 5919	4424 4563	1185 1220	132 136	77.06 % 77.09 %	20.64 % 20.61 %	2.30 % 2.30 %
Entertainment	5813 5705	4380 4367	1288 1203	145 135	75.35 % 76.55 %	22.16 % 21.09 %	2.49 % 2.37 %
Cosmetics & Beauty	6061 5858	4607 4466	1302 1253	152 139	76.01 % 76.24 %	21.48 % 21.39 %	2.51 % 2.37 %
Food & Drink	5803 5785	4391 4381	1271 1261	141 143	75.67 % 75.73 %	21.90 % 21.80 %	2.43 % 2.47 %
Home & Garden	5774 5847	4370 4457	1265 1252	139 138	75.68 % 76.23 %	21.91 % 21.41 %	2.41 % 2.36 %
Finance	5808 5853	4616 4720	1042 1007	150 126	79.48 % 80.64 %	17.94 % 17.20 %	2.58 % 2.15 %
Health	5663 5742	4489 4636	1037 980	137 126	79.27 % 80.74 %	18.31 % 17.07 %	2.42 % 2.19 %
Pets	5910 6090	4484 4640	1284 1311	142 139	75.87 % 76.19 %	21.73 % 21.53 %	2.40 % 2.28 %
Sport & Fitness	5838 6008	4419 4554	1281 1321	138 133	75.69 % 75.80 %	21.94 % 21.99 %	2.36 % 2.21 %
Job & Career	5723 5783	4218 4284	1353 1365	152 134	73.70 % 74.08 %	23.64 % 23.60 %	2.66 % 2.32 %
Dating	6135 6002	4398 4325	1590 1540	147 137	71.69 % 72.06 %	25.92 % 25.66 %	2.40 % 2.28 %
Other	5870 5832	4534 4572	1186 1124	150 136	77.24 % 78.40 %	20.20 % 19.27 %	2.56 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5542 5601	4004 4105	1396 1365	142 131	72.25 % 73.29 %	25.19 % 24.37 %	2.56 % 2.34 %
Outlook Mail	5592 5730	4124 4293	1339 1305	129 132	73.75 % 74.92 %	23.94 % 22.77 %	2.31 % 2.30 %
Yahoo Mail	5486 5527	4137 4175	1215 1224	134 128	75.41 % 75.54 %	22.15 % 22.15 %	2.44 % 2.32 %
AOL Mail	5570 5404	4212 4084	1214 1189	144 131	75.62 % 75.57 %	21.80 % 22.00 %	2.59 % 2.42 %
Mail.com	5533 5347	4282 4134	1120 1094	131 119	77.39 % 77.31 %	20.24 % 20.46 %	2.37 % 2.23 %
Yandex Mail	5422 5557	4063 4218	1224 1207	135 132	74.94 % 75.90 %	22.57 % 21.72 %	2.49 % 2.38 %
GMX Mail	5281 5461	3935 4099	1216 1231	130 131	74.51 % 75.06 %	23.03 % 22.54 %	2.46 % 2.40 %
Zoho Mail	5314 5302	4099 4151	1081 1024	134 127	77.14 % 78.29 %	20.34 % 19.31 %	2.52 % 2.40 %
ProtonMail	5424 5422	4192 4271	1104 1036	128 115	77.29 % 78.77 %	20.35 % 19.11 %	2.36 % 2.12 %
Custom Mail	5552 5555	4396 4429	1022 1004	134 122	79.18 % 79.73 %	18.41 % 18.07 %	2.41 % 2.20 %
iCloud Mail	5469 5390	3974 3923	1367 1341	128 126	72.66 % 72.78 %	25.00 % 24.88 %	2.34 % 2.34 %
Tuta	5324 5355	4181 4204	1015 1022	128 129	78.53 % 78.51 %	19.06 % 19.08 %	2.40 % 2.41 %
Juno.com	5371 5394	4216 4247	1027 1030	128 117	78.50 % 78.74 %	19.12 % 19.10 %	2.38 % 2.17 %
Mailfence	5335 5318	4142 4160	1049 1036	144 122	77.64 % 78.22 %	19.66 % 19.48 %	2.70 % 2.29 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.