ActiveCampaign and Benchmark Email Email Deliverability Comparison

ActiveCampaign

Benchmark Email

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.516 66.517	50.861 51.489	13.251 13.555	1.404 1.473

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.41 %	20.23 % 20.38 %	2.14 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5148 5092	3986 3869	1065 1119	97 104	77.43 % 75.98 %	20.69 % 21.98 %	1.88 % 2.04 %
Elektronics	5023 4973	3955 3847	955 1013	113 113	78.74 % 77.36 %	19.01 % 20.37 %	2.25 % 2.27 %
Entertainment	5012 5012	3861 3878	1043 1024	108 110	77.04 % 77.37 %	20.81 % 20.43 %	2.15 % 2.19 %
Cosmetics & Beauty	5089 5223	3997 4055	1001 1046	91 122	78.54 % 77.64 %	19.67 % 20.03 %	1.79 % 2.34 %
Food & Drink	5100 4966	3943 3822	1046 1032	111 112	77.31 % 76.96 %	20.51 % 20.78 %	2.18 % 2.26 %
Home & Garden	5057 5045	3945 3898	1002 1033	110 114	78.01 % 77.26 %	19.81 % 20.48 %	2.18 % 2.26 %
Finance	4936 5216	3985 4194	841 902	110 120	80.73 % 80.41 %	17.04 % 17.29 %	2.23 % 2.30 %
Health	5044 5162	4082 4202	852 854	110 106	80.93 % 81.40 %	16.89 % 16.54 %	2.18 % 2.05 %
Pets	5030 5207	3883 4018	1036 1073	111 116	77.20 % 77.17 %	20.60 % 20.61 %	2.21 % 2.23 %
Sport & Fitness	4989 5103	3831 3931	1047 1062	111 110	76.79 % 77.03 %	20.99 % 20.81 %	2.22 % 2.16 %
Job & Career	4890 5025	3653 3776	1123 1138	114 111	74.70 % 75.14 %	22.97 % 22.65 %	2.33 % 2.21 %
Dating	5069 5351	3717 3944	1236 1287	116 120	73.33 % 73.71 %	24.38 % 24.05 %	2.29 % 2.24 %
Other	5129 5142	4023 4055	1004 972	102 115	78.44 % 78.86 %	19.57 % 18.90 %	1.99 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4756 4961	3531 3682	1118 1171	107 108	74.24 % 74.22 %	23.51 % 23.60 %	2.25 % 2.18 %
Outlook Mail	4617 4807	3495 3647	1011 1049	111 111	75.70 % 75.87 %	21.90 % 21.82 %	2.40 % 2.31 %
Yahoo Mail	4706 4735	3592 3641	1009 986	105 108	76.33 % 76.90 %	21.44 % 20.82 %	2.23 % 2.28 %
AOL Mail	4710 4536	3632 3467	981 967	97 102	77.11 % 76.43 %	20.83 % 21.32 %	2.06 % 2.25 %
Mail.com	4711 4907	3718 3828	887 972	106 107	78.92 % 78.01 %	18.83 % 19.81 %	2.25 % 2.18 %
Yandex Mail	4722 4717	3640 3615	989 1007	93 95	77.09 % 76.64 %	20.94 % 21.35 %	1.97 % 2.01 %
GMX Mail	4461 4808	3346 3623	1023 1085	92 100	75.01 % 75.35 %	22.93 % 22.57 %	2.06 % 2.08 %
Zoho Mail	4565 4653	3599 3668	875 881	91 104	78.84 % 78.83 %	19.17 % 18.93 %	1.99 % 2.24 %
ProtonMail	4619 4771	3627 3766	897 897	95 108	78.52 % 78.94 %	19.42 % 18.80 %	2.06 % 2.26 %
Custom Mail	4714 4683	3763 3774	853 804	98 105	79.83 % 80.59 %	18.10 % 17.17 %	2.08 % 2.24 %
iCloud Mail	4785 4717	3561 3469	1123 1134	101 114	74.42 % 73.54 %	23.47 % 24.04 %	2.11 % 2.42 %
Tuta	4651 4797	3732 3810	818 878	101 109	80.24 % 79.42 %	17.59 % 18.30 %	2.17 % 2.27 %
Juno.com	4669 4681	3746 3719	822 860	101 102	80.23 % 79.45 %	17.61 % 18.37 %	2.16 % 2.18 %
Mailfence	4830 4744	3879 3780	845 864	106 100	80.31 % 79.68 %	17.49 % 18.21 %	2.19 % 2.11 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.