ActiveCampaign and Benchmark Email Email Deliverability Comparison

ActiveCampaign

Benchmark Email

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 76.292	58.044 58.458	16.148 16.022	1.804 1.812

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 76.62 %	21.25 % 21.00 %	2.37 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 5850	4545 4451	1249 1259	133 140	76.68 % 76.09 %	21.07 % 21.52 %	2.24 % 2.39 %
Elektronics	5700 5781	4400 4458	1166 1195	134 128	77.19 % 77.11 %	20.46 % 20.67 %	2.35 % 2.21 %
Entertainment	5782 5795	4399 4442	1244 1208	139 145	76.08 % 76.65 %	21.52 % 20.85 %	2.40 % 2.50 %
Cosmetics & Beauty	6078 5920	4643 4516	1293 1255	142 149	76.39 % 76.28 %	21.27 % 21.20 %	2.34 % 2.52 %
Food & Drink	5845 5812	4459 4436	1252 1235	134 141	76.29 % 76.32 %	21.42 % 21.25 %	2.29 % 2.43 %
Home & Garden	5863 5674	4483 4312	1239 1226	141 136	76.46 % 76.00 %	21.13 % 21.61 %	2.40 % 2.40 %
Finance	5756 5979	4596 4820	1017 1028	143 131	79.85 % 80.62 %	17.67 % 17.19 %	2.48 % 2.19 %
Health	5689 5840	4541 4695	1022 1006	126 139	79.82 % 80.39 %	17.96 % 17.23 %	2.21 % 2.38 %
Pets	5879 5865	4455 4470	1285 1249	139 146	75.78 % 76.21 %	21.86 % 21.30 %	2.36 % 2.49 %
Sport & Fitness	5831 5958	4427 4526	1266 1296	138 136	75.92 % 75.97 %	21.71 % 21.75 %	2.37 % 2.28 %
Job & Career	5813 5824	4284 4289	1383 1401	146 134	73.70 % 73.64 %	23.79 % 24.06 %	2.51 % 2.30 %
Dating	5955 6152	4267 4455	1539 1554	149 143	71.65 % 72.42 %	25.84 % 25.26 %	2.50 % 2.32 %
Other	5878 5842	4545 4588	1193 1110	140 144	77.32 % 78.53 %	20.30 % 19.00 %	2.38 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5700	4001 4182	1364 1384	132 134	72.79 % 73.37 %	24.81 % 24.28 %	2.40 % 2.35 %
Outlook Mail	5437 5471	4014 4118	1292 1221	131 132	73.83 % 75.27 %	23.76 % 22.32 %	2.41 % 2.41 %
Yahoo Mail	5457 5397	4103 4097	1225 1170	129 130	75.19 % 75.91 %	22.45 % 21.68 %	2.36 % 2.41 %
AOL Mail	5524 5444	4217 4122	1174 1186	133 136	76.34 % 75.72 %	21.25 % 21.79 %	2.41 % 2.50 %
Mail.com	5527 5463	4311 4216	1090 1125	126 122	78.00 % 77.17 %	19.72 % 20.59 %	2.28 % 2.23 %
Yandex Mail	5404 5504	4054 4151	1226 1226	124 127	75.02 % 75.42 %	22.69 % 22.27 %	2.29 % 2.31 %
GMX Mail	5198 5398	3861 4051	1214 1220	123 127	74.28 % 75.05 %	23.36 % 22.60 %	2.37 % 2.35 %
Zoho Mail	5307 5369	4119 4201	1060 1037	128 131	77.61 % 78.25 %	19.97 % 19.31 %	2.41 % 2.44 %
ProtonMail	5495 5477	4266 4322	1100 1031	129 124	77.63 % 78.91 %	20.02 % 18.82 %	2.35 % 2.26 %
Custom Mail	5522 5598	4365 4465	1022 1002	135 131	79.05 % 79.76 %	18.51 % 17.90 %	2.44 % 2.34 %
iCloud Mail	5492 5337	4015 3883	1349 1323	128 131	73.11 % 72.76 %	24.56 % 24.79 %	2.33 % 2.45 %
Tuta	5287 5408	4168 4239	998 1038	121 131	78.83 % 78.38 %	18.88 % 19.19 %	2.29 % 2.42 %
Juno.com	5453 5353	4310 4211	1014 1015	129 127	79.04 % 78.67 %	18.60 % 18.96 %	2.37 % 2.37 %
Mailfence	5396 5373	4240 4200	1020 1044	136 129	78.58 % 78.17 %	18.90 % 19.43 %	2.52 % 2.40 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.