ActiveCampaign and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 457.022	372.303 347.768	71.546 91.442	12.238 17.812

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 76.09 %	15.69 % 20.01 %	2.68 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 34985	29019 27664	4406 6067	804 1254	84.78 % 79.07 %	12.87 % 17.34 %	2.35 % 3.58 %
Elektronics	35137 35388	28963 27079	5280 6973	894 1336	82.43 % 76.52 %	15.03 % 19.70 %	2.54 % 3.78 %
Entertainment	34506 34731	28125 26473	5468 6919	913 1339	81.51 % 76.22 %	15.85 % 19.92 %	2.65 % 3.86 %
Cosmetics & Beauty	34911 34956	28466 26576	5505 7014	940 1366	81.54 % 76.03 %	15.77 % 20.07 %	2.69 % 3.91 %
Food & Drink	34614 35094	29311 27727	4482 6120	821 1247	84.68 % 79.01 %	12.95 % 17.44 %	2.37 % 3.55 %
Home & Garden	35529 35389	30006 28034	4712 6117	811 1238	84.45 % 79.22 %	13.26 % 17.29 %	2.28 % 3.50 %
Finance	35291 35443	27664 25771	6573 8146	1054 1526	78.39 % 72.71 %	18.63 % 22.98 %	2.99 % 4.31 %
Health	35086 35689	27819 26262	6278 7989	989 1438	79.29 % 73.59 %	17.89 % 22.39 %	2.82 % 4.03 %
Pets	35519 35216	29747 27549	4908 6419	864 1248	83.75 % 78.23 %	13.82 % 18.23 %	2.43 % 3.54 %
Sport & Fitness	35298 34322	28364 25821	5896 7102	1038 1399	80.36 % 75.23 %	16.70 % 20.69 %	2.94 % 4.08 %
Job & Career	35521 35568	28240 26270	6196 7700	1085 1598	79.50 % 73.86 %	17.44 % 21.65 %	3.05 % 4.49 %
Dating	34973 35122	26959 25162	6913 8464	1101 1496	77.09 % 71.64 %	19.77 % 24.10 %	3.15 % 4.26 %
Other	35473 35119	29620 27380	4929 6412	924 1327	83.50 % 77.96 %	13.90 % 18.26 %	2.60 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 43881	34886 31836	8471 10105	1398 1940	77.95 % 72.55 %	18.93 % 23.03 %	3.12 % 4.42 %
Outlook Mail	44082 44469	34804 32522	8040 10051	1238 1896	78.95 % 73.13 %	18.24 % 22.60 %	2.81 % 4.26 %
Yahoo Mail	43784 44291	35661 33562	6912 8956	1211 1773	81.45 % 75.78 %	15.79 % 20.22 %	2.77 % 4.00 %
AOL Mail	44372 44465	36005 33623	7117 9065	1250 1777	81.14 % 75.62 %	16.04 % 20.39 %	2.82 % 4.00 %
Mail.com	44349 44536	36567 34241	6642 8623	1140 1672	82.45 % 76.88 %	14.98 % 19.36 %	2.57 % 3.75 %
Yandex Mail	44084 44181	35240 32743	7552 9578	1292 1860	79.94 % 74.11 %	17.13 % 21.68 %	2.93 % 4.21 %
GMX Mail	43762 44413	36035 34131	6690 8773	1037 1509	82.34 % 76.85 %	15.29 % 19.75 %	2.37 % 3.40 %
Zoho Mail	44586 44161	37101 34257	6399 8224	1086 1680	83.21 % 77.57 %	14.35 % 18.62 %	2.44 % 3.80 %
ProtonMail	44435 44023	37038 34251	6300 8195	1097 1577	83.35 % 77.80 %	14.18 % 18.62 %	2.47 % 3.58 %
Custom Mail	43691 44082	36930 34814	5748 7718	1013 1550	84.53 % 78.98 %	13.16 % 17.51 %	2.32 % 3.52 %
iCloud Mail	4644 4865	3738 3726	711 898	195 241	80.49 % 76.59 %	15.31 % 18.46 %	4.20 % 4.95 %
Tuta	4718 4820	4072 4015	495 640	151 165	86.31 % 83.30 %	10.49 % 13.28 %	3.20 % 3.42 %
Juno.com	4825 4835	4226 4047	469 616	130 172	87.59 % 83.70 %	9.72 % 12.74 %	2.69 % 3.56 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.