ActiveCampaign and Benchmark Email Email Deliverability Comparison

ActiveCampaign

Benchmark Email

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 65.998	50.460 50.496	13.735 13.892	1.503 1.610

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 76.51 %	20.91 % 21.05 %	2.29 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 5050	3985 3818	1073 1104	108 128	77.14 % 75.60 %	20.77 % 21.86 %	2.09 % 2.53 %
Elektronics	4926 5037	3823 3891	990 1024	113 122	77.61 % 77.25 %	20.10 % 20.33 %	2.29 % 2.42 %
Entertainment	5061 4916	3874 3753	1068 1032	119 131	76.55 % 76.34 %	21.10 % 20.99 %	2.35 % 2.66 %
Cosmetics & Beauty	5149 5130	3971 3905	1068 1094	110 131	77.12 % 76.12 %	20.74 % 21.33 %	2.14 % 2.55 %
Food & Drink	5103 4966	3929 3788	1060 1056	114 122	76.99 % 76.28 %	20.77 % 21.26 %	2.23 % 2.46 %
Home & Garden	5195 4955	3997 3765	1077 1068	121 122	76.94 % 75.98 %	20.73 % 21.55 %	2.33 % 2.46 %
Finance	4834 5214	3876 4164	848 932	110 118	80.18 % 79.86 %	17.54 % 17.87 %	2.28 % 2.26 %
Health	5070 5023	4071 4039	886 862	113 122	80.30 % 80.41 %	17.48 % 17.16 %	2.23 % 2.43 %
Pets	5034 5226	3824 3995	1091 1100	119 131	75.96 % 76.44 %	21.67 % 21.05 %	2.36 % 2.51 %
Sport & Fitness	4968 5067	3760 3831	1092 1117	116 119	75.68 % 75.61 %	21.98 % 22.04 %	2.33 % 2.35 %
Job & Career	5044 5039	3729 3712	1189 1214	126 113	73.93 % 73.67 %	23.57 % 24.09 %	2.50 % 2.24 %
Dating	5037 5302	3653 3863	1262 1310	122 129	72.52 % 72.86 %	25.05 % 24.71 %	2.42 % 2.43 %
Other	5111 5073	3968 3972	1031 979	112 122	77.64 % 78.30 %	20.17 % 19.30 %	2.19 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 5062	3540 3704	1172 1236	114 122	73.35 % 73.17 %	24.29 % 24.42 %	2.36 % 2.41 %
Outlook Mail	4746 4745	3532 3578	1097 1047	117 120	74.42 % 75.41 %	23.11 % 22.07 %	2.47 % 2.53 %
Yahoo Mail	4525 4540	3415 3439	1005 988	105 113	75.47 % 75.75 %	22.21 % 21.76 %	2.32 % 2.49 %
AOL Mail	4742 4623	3626 3506	1012 998	104 119	76.47 % 75.84 %	21.34 % 21.59 %	2.19 % 2.57 %
Mail.com	4707 4699	3690 3615	910 970	107 114	78.39 % 76.93 %	19.33 % 20.64 %	2.27 % 2.43 %
Yandex Mail	4680 4838	3532 3651	1047 1075	101 112	75.47 % 75.47 %	22.37 % 22.22 %	2.16 % 2.32 %
GMX Mail	4495 4634	3358 3475	1037 1048	100 111	74.71 % 74.99 %	23.07 % 22.62 %	2.22 % 2.40 %
Zoho Mail	4548 4660	3554 3641	892 903	102 116	78.14 % 78.13 %	19.61 % 19.38 %	2.24 % 2.49 %
ProtonMail	4720 4758	3672 3727	942 918	106 113	77.80 % 78.33 %	19.96 % 19.29 %	2.25 % 2.37 %
Custom Mail	4727 4846	3759 3852	864 879	104 115	79.52 % 79.49 %	18.28 % 18.14 %	2.20 % 2.37 %
iCloud Mail	4782 4576	3530 3314	1143 1148	109 114	73.82 % 72.42 %	23.90 % 25.09 %	2.28 % 2.49 %
Tuta	4700 4623	3731 3623	865 886	104 114	79.38 % 78.37 %	18.40 % 19.17 %	2.21 % 2.47 %
Juno.com	4660 4672	3702 3685	852 873	106 114	79.44 % 78.87 %	18.28 % 18.69 %	2.27 % 2.44 %
Mailfence	4840 4722	3819 3686	897 923	124 113	78.90 % 78.06 %	18.53 % 19.55 %	2.56 % 2.39 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.