ActiveCampaign and Benchmark Email Email Deliverability Comparison

ActiveCampaign

Benchmark Email

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 66.291	50.321 51.770	13.784 13.154	1.569 1.367

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 78.10 %	20.99 % 19.84 %	2.39 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5153	3899 3949	1082 1101	111 103	76.57 % 76.63 %	21.25 % 21.37 %	2.18 % 2.00 %
Elektronics	5052 4958	3906 3899	1023 954	123 105	77.32 % 78.64 %	20.25 % 19.24 %	2.43 % 2.12 %
Entertainment	5004 5001	3792 3898	1089 999	123 104	75.78 % 77.94 %	21.76 % 19.98 %	2.46 % 2.08 %
Cosmetics & Beauty	4999 5061	3896 3979	1002 977	101 105	77.94 % 78.62 %	20.04 % 19.30 %	2.02 % 2.07 %
Food & Drink	5097 4952	3877 3841	1098 1009	122 102	76.06 % 77.56 %	21.54 % 20.38 %	2.39 % 2.06 %
Home & Garden	5151 5025	3960 3920	1062 1000	129 105	76.88 % 78.01 %	20.62 % 19.90 %	2.50 % 2.09 %
Finance	5047 5173	4025 4182	899 877	123 114	79.75 % 80.84 %	17.81 % 16.95 %	2.44 % 2.20 %
Health	5064 5211	4051 4237	890 876	123 98	80.00 % 81.31 %	17.58 % 16.81 %	2.43 % 1.88 %
Pets	5098 5136	3886 4006	1086 1021	126 109	76.23 % 78.00 %	21.30 % 19.88 %	2.47 % 2.12 %
Sport & Fitness	5065 5048	3832 3934	1110 1011	123 103	75.66 % 77.93 %	21.92 % 20.03 %	2.43 % 2.04 %
Job & Career	4843 5114	3579 3877	1141 1127	123 110	73.90 % 75.81 %	23.56 % 22.04 %	2.54 % 2.15 %
Dating	5021 5323	3636 3953	1257 1265	128 105	72.42 % 74.26 %	25.03 % 23.76 %	2.55 % 1.97 %
Other	5141 5136	3982 4095	1045 937	114 104	77.46 % 79.73 %	20.33 % 18.24 %	2.22 % 2.02 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4828	3488 3620	1167 1113	117 95	73.09 % 74.98 %	24.46 % 23.05 %	2.45 % 1.97 %
Outlook Mail	4619 4793	3475 3670	1026 1023	118 100	75.23 % 76.57 %	22.21 % 21.34 %	2.55 % 2.09 %
Yahoo Mail	4748 4663	3581 3610	1050 951	117 102	75.42 % 77.42 %	22.11 % 20.39 %	2.46 % 2.19 %
AOL Mail	4685 4530	3557 3509	1019 925	109 96	75.92 % 77.46 %	21.75 % 20.42 %	2.33 % 2.12 %
Mail.com	4731 4778	3651 3765	960 917	120 96	77.17 % 78.80 %	20.29 % 19.19 %	2.54 % 2.01 %
Yandex Mail	4820 4812	3641 3721	1072 1001	107 90	75.54 % 77.33 %	22.24 % 20.80 %	2.22 % 1.87 %
GMX Mail	4578 4740	3401 3594	1069 1056	108 90	74.29 % 75.82 %	23.35 % 22.28 %	2.36 % 1.90 %
Zoho Mail	4692 4651	3661 3695	924 862	107 94	78.03 % 79.45 %	19.69 % 18.53 %	2.28 % 2.02 %
ProtonMail	4727 4801	3684 3838	932 857	111 106	77.94 % 79.94 %	19.72 % 17.85 %	2.35 % 2.21 %
Custom Mail	4574 4694	3622 3817	842 782	110 95	79.19 % 81.32 %	18.41 % 16.66 %	2.40 % 2.02 %
iCloud Mail	4720 4792	3464 3550	1143 1133	113 109	73.39 % 74.08 %	24.22 % 23.64 %	2.39 % 2.27 %
Tuta	4564 4790	3620 3848	840 841	104 101	79.32 % 80.33 %	18.40 % 17.56 %	2.28 % 2.11 %
Juno.com	4622 4723	3659 3772	854 851	109 100	79.16 % 79.86 %	18.48 % 18.02 %	2.36 % 2.12 %
Mailfence	4822 4696	3817 3761	886 842	119 93	79.16 % 80.09 %	18.37 % 17.93 %	2.47 % 1.98 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.