ActiveCampaign and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 439.266	357.292 333.419	69.479 88.752	11.672 17.095

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 75.90 %	15.85 % 20.20 %	2.66 % 3.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 33603	27858 26519	4273 5880	760 1204	84.70 % 78.92 %	12.99 % 17.50 %	2.31 % 3.58 %
Elektronics	33773 34087	27792 26011	5130 6791	851 1285	82.29 % 76.31 %	15.19 % 19.92 %	2.52 % 3.77 %
Entertainment	33133 33356	26952 25365	5304 6709	877 1282	81.34 % 76.04 %	16.01 % 20.11 %	2.65 % 3.84 %
Cosmetics & Beauty	33616 33565	27354 25450	5355 6805	907 1310	81.37 % 75.82 %	15.93 % 20.27 %	2.70 % 3.90 %
Food & Drink	33295 33735	28152 26600	4352 5940	791 1195	84.55 % 78.85 %	13.07 % 17.61 %	2.38 % 3.54 %
Home & Garden	34189 34029	28836 26913	4581 5938	772 1178	84.34 % 79.09 %	13.40 % 17.45 %	2.26 % 3.46 %
Finance	33913 34003	26517 24647	6382 7889	1014 1467	78.19 % 72.48 %	18.82 % 23.20 %	2.99 % 4.31 %
Health	33706 34316	26659 25157	6101 7770	946 1389	79.09 % 73.31 %	18.10 % 22.64 %	2.81 % 4.05 %
Pets	34118 33884	28540 26449	4758 6233	820 1202	83.65 % 78.06 %	13.95 % 18.40 %	2.40 % 3.55 %
Sport & Fitness	33838 32992	27140 24767	5710 6889	988 1336	80.21 % 75.07 %	16.87 % 20.88 %	2.92 % 4.05 %
Job & Career	34243 34201	27182 25217	6026 7465	1035 1519	79.38 % 73.73 %	17.60 % 21.83 %	3.02 % 4.44 %
Dating	33613 33728	25854 24063	6723 8223	1036 1442	76.92 % 71.34 %	20.00 % 24.38 %	3.08 % 4.28 %
Other	34115 33767	28456 26261	4784 6220	875 1286	83.41 % 77.77 %	14.02 % 18.42 %	2.56 % 3.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 42586	33783 30864	8244 9849	1336 1873	77.91 % 72.47 %	19.01 % 23.13 %	3.08 % 4.40 %
Outlook Mail	42674 43114	33614 31460	7859 9826	1201 1828	78.77 % 72.97 %	18.42 % 22.79 %	2.81 % 4.24 %
Yahoo Mail	42411 42866	34487 32416	6751 8733	1173 1717	81.32 % 75.62 %	15.92 % 20.37 %	2.77 % 4.01 %
AOL Mail	43021 43079	34856 32512	6955 8852	1210 1715	81.02 % 75.47 %	16.17 % 20.55 %	2.81 % 3.98 %
Mail.com	43000 43174	35412 33131	6490 8423	1098 1620	82.35 % 76.74 %	15.09 % 19.51 %	2.55 % 3.75 %
Yandex Mail	42689 42806	34080 31653	7368 9347	1241 1806	79.83 % 73.95 %	17.26 % 21.84 %	2.91 % 4.22 %
GMX Mail	42372 43062	34837 32994	6546 8590	989 1478	82.22 % 76.62 %	15.45 % 19.95 %	2.33 % 3.43 %
Zoho Mail	43274 42823	35962 33158	6265 8040	1047 1625	83.10 % 77.43 %	14.48 % 18.77 %	2.42 % 3.79 %
ProtonMail	43071 42664	35850 33118	6171 8018	1050 1528	83.23 % 77.63 %	14.33 % 18.79 %	2.44 % 3.58 %
Custom Mail	42357 42719	35756 33655	5623 7552	978 1512	84.42 % 78.78 %	13.28 % 17.68 %	2.31 % 3.54 %
iCloud Mail	3329 3408	2679 2616	508 627	142 165	80.47 % 76.76 %	15.26 % 18.40 %	4.27 % 4.84 %
Tuta	3430 3421	2959 2865	362 448	109 108	86.27 % 83.75 %	10.55 % 13.10 %	3.18 % 3.16 %
Juno.com	3452 3544	3017 2977	337 447	98 120	87.40 % 84.00 %	9.76 % 12.61 %	2.84 % 3.39 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.