ActiveCampaign and Benchmark Email Email Deliverability Comparison

ActiveCampaign

Benchmark Email

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.523 77.239	58.941 59.920	15.840 15.629	1.742 1.690

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.02 % 77.58 %	20.70 % 20.23 %	2.28 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6003 5977	4618 4552	1261 1301	124 124	76.93 % 76.16 %	21.01 % 21.77 %	2.07 % 2.07 %
Elektronics	5837 5753	4547 4470	1153 1153	137 130	77.90 % 77.70 %	19.75 % 20.04 %	2.35 % 2.26 %
Entertainment	5842 5834	4460 4526	1246 1182	136 126	76.34 % 77.58 %	21.33 % 20.26 %	2.33 % 2.16 %
Cosmetics & Beauty	5912 5985	4629 4664	1168 1186	115 135	78.30 % 77.93 %	19.76 % 19.82 %	1.95 % 2.26 %
Food & Drink	5954 5789	4562 4464	1253 1197	139 128	76.62 % 77.11 %	21.04 % 20.68 %	2.33 % 2.21 %
Home & Garden	5962 5867	4605 4543	1217 1193	140 131	77.24 % 77.43 %	20.41 % 20.33 %	2.35 % 2.23 %
Finance	5819 6000	4662 4830	1021 1032	136 138	80.12 % 80.50 %	17.55 % 17.20 %	2.34 % 2.30 %
Health	5890 6031	4744 4908	1013 1002	133 121	80.54 % 81.38 %	17.20 % 16.61 %	2.26 % 2.01 %
Pets	5901 6062	4519 4699	1244 1228	138 135	76.58 % 77.52 %	21.08 % 20.26 %	2.34 % 2.23 %
Sport & Fitness	5856 5893	4450 4549	1271 1219	135 125	75.99 % 77.19 %	21.70 % 20.69 %	2.31 % 2.12 %
Job & Career	5680 5895	4222 4437	1318 1328	140 130	74.33 % 75.27 %	23.20 % 22.53 %	2.46 % 2.21 %
Dating	5879 6179	4268 4560	1469 1484	142 135	72.60 % 73.80 %	24.99 % 24.02 %	2.42 % 2.18 %
Other	5988 5974	4655 4718	1206 1124	127 132	77.74 % 78.98 %	20.14 % 18.81 %	2.12 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5584 5630	4107 4181	1346 1328	131 121	73.55 % 74.26 %	24.10 % 23.59 %	2.35 % 2.15 %
Outlook Mail	5370 5643	4049 4294	1188 1223	133 126	75.40 % 76.09 %	22.12 % 21.67 %	2.48 % 2.23 %
Yahoo Mail	5582 5472	4224 4214	1228 1133	130 125	75.67 % 77.01 %	22.00 % 20.71 %	2.33 % 2.28 %
AOL Mail	5489 5302	4197 4065	1170 1117	122 120	76.46 % 76.67 %	21.32 % 21.07 %	2.22 % 2.26 %
Mail.com	5523 5633	4296 4411	1096 1099	131 123	77.78 % 78.31 %	19.84 % 19.51 %	2.37 % 2.18 %
Yandex Mail	5610 5539	4271 4255	1217 1174	122 110	76.13 % 76.82 %	21.69 % 21.20 %	2.17 % 1.99 %
GMX Mail	5229 5522	3894 4167	1218 1241	117 114	74.47 % 75.46 %	23.29 % 22.47 %	2.24 % 2.06 %
Zoho Mail	5420 5396	4242 4262	1060 1017	118 117	78.27 % 78.98 %	19.56 % 18.85 %	2.18 % 2.17 %
ProtonMail	5496 5584	4304 4419	1070 1040	122 125	78.31 % 79.14 %	19.47 % 18.62 %	2.22 % 2.24 %
Custom Mail	5410 5462	4306 4407	983 936	121 119	79.59 % 80.68 %	18.17 % 17.14 %	2.24 % 2.18 %
iCloud Mail	5512 5539	4066 4082	1321 1327	125 130	73.77 % 73.70 %	23.97 % 23.96 %	2.27 % 2.35 %
Tuta	5338 5569	4263 4440	959 1004	116 125	79.86 % 79.73 %	17.97 % 18.03 %	2.17 % 2.24 %
Juno.com	5391 5501	4290 4378	979 1002	122 121	79.58 % 79.59 %	18.16 % 18.21 %	2.26 % 2.20 %
Mailfence	5569 5447	4432 4345	1005 988	132 114	79.58 % 79.77 %	18.05 % 18.14 %	2.37 % 2.09 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.