ActiveCampaign and Benchmark Email Email Deliverability Comparison

ActiveCampaign

Benchmark Email

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 76.745	58.741 58.968	15.803 15.953	1.712 1.824

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 76.84 %	20.72 % 20.79 %	2.25 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 5914	4606 4504	1217 1267	125 143	77.44 % 76.16 %	20.46 % 21.42 %	2.10 % 2.42 %
Elektronics	5701 5868	4433 4553	1141 1181	127 134	77.76 % 77.59 %	20.01 % 20.13 %	2.23 % 2.28 %
Entertainment	5863 5828	4479 4466	1246 1211	138 151	76.39 % 76.63 %	21.25 % 20.78 %	2.35 % 2.59 %
Cosmetics & Beauty	6033 5890	4658 4508	1250 1235	125 147	77.21 % 76.54 %	20.72 % 20.97 %	2.07 % 2.50 %
Food & Drink	5901 5750	4545 4392	1226 1217	130 141	77.02 % 76.38 %	20.78 % 21.17 %	2.20 % 2.45 %
Home & Garden	5979 5793	4621 4419	1221 1235	137 139	77.29 % 76.28 %	20.42 % 21.32 %	2.29 % 2.40 %
Finance	5659 6023	4556 4833	975 1058	128 132	80.51 % 80.24 %	17.23 % 17.57 %	2.26 % 2.19 %
Health	5857 5855	4713 4728	1016 989	128 138	80.47 % 80.75 %	17.35 % 16.89 %	2.19 % 2.36 %
Pets	5843 6044	4462 4628	1246 1266	135 150	76.36 % 76.57 %	21.32 % 20.95 %	2.31 % 2.48 %
Sport & Fitness	5769 5966	4392 4538	1249 1289	128 139	76.13 % 76.06 %	21.65 % 21.61 %	2.22 % 2.33 %
Job & Career	5803 5805	4304 4293	1358 1383	141 129	74.17 % 73.95 %	23.40 % 23.82 %	2.43 % 2.22 %
Dating	5967 6096	4336 4448	1491 1502	140 146	72.67 % 72.97 %	24.99 % 24.64 %	2.35 % 2.40 %
Other	5933 5913	4636 4658	1167 1120	130 135	78.14 % 78.78 %	19.67 % 18.94 %	2.19 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5749	4081 4230	1346 1383	128 136	73.47 % 73.58 %	24.23 % 24.06 %	2.30 % 2.37 %
Outlook Mail	5486 5551	4103 4199	1253 1218	130 134	74.79 % 75.64 %	22.84 % 21.94 %	2.37 % 2.41 %
Yahoo Mail	5340 5389	4044 4096	1176 1163	120 130	75.73 % 76.01 %	22.02 % 21.58 %	2.25 % 2.41 %
AOL Mail	5514 5421	4235 4128	1159 1154	120 139	76.80 % 76.15 %	21.02 % 21.29 %	2.18 % 2.56 %
Mail.com	5482 5473	4310 4237	1055 1110	117 126	78.62 % 77.42 %	19.24 % 20.28 %	2.13 % 2.30 %
Yandex Mail	5429 5537	4109 4191	1204 1221	116 125	75.69 % 75.69 %	22.18 % 22.05 %	2.14 % 2.26 %
GMX Mail	5282 5437	3956 4101	1210 1209	116 127	74.90 % 75.43 %	22.91 % 22.24 %	2.20 % 2.34 %
Zoho Mail	5304 5426	4163 4257	1022 1041	119 128	78.49 % 78.46 %	19.27 % 19.19 %	2.24 % 2.36 %
ProtonMail	5418 5529	4235 4351	1062 1053	121 125	78.17 % 78.69 %	19.60 % 19.05 %	2.23 % 2.26 %
Custom Mail	5498 5609	4383 4490	992 990	123 129	79.72 % 80.05 %	18.04 % 17.65 %	2.24 % 2.30 %
iCloud Mail	5563 5310	4116 3859	1322 1320	125 131	73.99 % 72.67 %	23.76 % 24.86 %	2.25 % 2.47 %
Tuta	5434 5461	4315 4288	999 1039	120 134	79.41 % 78.52 %	18.38 % 19.03 %	2.21 % 2.45 %
Juno.com	5417 5359	4315 4228	982 1001	120 130	79.66 % 78.90 %	18.13 % 18.68 %	2.22 % 2.43 %
Mailfence	5534 5494	4376 4313	1021 1051	137 130	79.07 % 78.50 %	18.45 % 19.13 %	2.48 % 2.37 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.