AWeber and Kit Email Deliverability Comparison

In this comparison, the deliverability of AWeber and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.311 61.995	365.356 51.860	75.295 7.987	14.660 2.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.24 % 83.65 %	16.54 % 12.88 %	3.22 % 3.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35535 4737	29520 4091	4973 514	1042 132	83.07 % 86.36 %	13.99 % 10.85 %	2.93 % 2.79 %
Elektronics	35384 4732	28619 4010	5657 563	1108 159	80.88 % 84.74 %	15.99 % 11.90 %	3.13 % 3.36 %
Entertainment	34754 4768	27772 3994	5821 621	1161 153	79.91 % 83.77 %	16.75 % 13.02 %	3.34 % 3.21 %
Cosmetics & Beauty	34903 4743	28006 3955	5774 612	1123 176	80.24 % 83.39 %	16.54 % 12.90 %	3.22 % 3.71 %
Food & Drink	34868 4671	29022 4002	4863 512	983 157	83.23 % 85.68 %	13.95 % 10.96 %	2.82 % 3.36 %
Home & Garden	35221 4966	29300 4262	4883 546	1038 158	83.19 % 85.82 %	13.86 % 10.99 %	2.95 % 3.18 %
Finance	35014 4566	26974 3691	6790 690	1250 185	77.04 % 80.84 %	19.39 % 15.11 %	3.57 % 4.05 %
Health	34836 4844	27119 3976	6527 675	1190 193	77.85 % 82.08 %	18.74 % 13.93 %	3.42 % 3.98 %
Pets	35107 4682	28890 3986	5169 552	1048 144	82.29 % 85.13 %	14.72 % 11.79 %	2.99 % 3.08 %
Sport & Fitness	34437 5030	27255 4164	6013 701	1169 165	79.14 % 82.78 %	17.46 % 13.94 %	3.39 % 3.28 %
Job & Career	34861 4664	27256 3779	6345 694	1260 191	78.18 % 81.02 %	18.20 % 14.88 %	3.61 % 4.10 %
Dating	34875 4875	26392 3965	7239 736	1244 174	75.68 % 81.33 %	20.76 % 15.10 %	3.57 % 3.57 %
Other	35516 4717	29231 3985	5241 571	1044 161	82.30 % 84.48 %	14.76 % 12.11 %	2.94 % 3.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43872 4712	33670 3684	8606 816	1596 212	76.75 % 78.18 %	19.62 % 17.32 %	3.64 % 4.50 %
Outlook Mail	44416 4782	34379 3927	8397 679	1640 176	77.40 % 82.12 %	18.91 % 14.20 %	3.69 % 3.68 %
Yahoo Mail	44194 4769	35335 3946	7463 635	1396 188	79.95 % 82.74 %	16.89 % 13.32 %	3.16 % 3.94 %
AOL Mail	43715 4790	34957 3982	7339 646	1419 162	79.97 % 83.13 %	16.79 % 13.49 %	3.25 % 3.38 %
Mail.com	44509 4895	36071 4120	7076 609	1362 166	81.04 % 84.17 %	15.90 % 12.44 %	3.06 % 3.39 %
Yandex Mail	44316 4946	34749 4068	8021 701	1546 177	78.41 % 82.25 %	18.10 % 14.17 %	3.49 % 3.58 %
GMX Mail	44462 4739	35979 4031	7152 547	1331 161	80.92 % 85.06 %	16.09 % 11.54 %	2.99 % 3.40 %
Zoho Mail	44136 4662	36145 3996	6702 527	1289 139	81.89 % 85.71 %	15.18 % 11.30 %	2.92 % 2.98 %
ProtonMail	43748 4884	35872 4208	6606 522	1270 154	82.00 % 86.16 %	15.10 % 10.69 %	2.90 % 3.15 %
Custom Mail	43817 4750	36397 4107	6134 498	1286 145	83.07 % 86.46 %	14.00 % 10.48 %	2.93 % 3.05 %
iCloud Mail	4637 4756	3664 3766	757 787	216 203	79.02 % 79.18 %	16.33 % 16.55 %	4.66 % 4.27 %
Tuta	4767 4679	4065 4017	543 527	159 135	85.27 % 85.85 %	11.39 % 11.26 %	3.34 % 2.89 %
Juno.com	4722 4631	4073 4008	499 493	150 130	86.26 % 86.55 %	10.57 % 10.65 %	3.18 % 2.81 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.