AWeber and ActiveCampaign Email Deliverability Comparison

AWeber

ActiveCampaign

In this comparison, the deliverability of AWeber and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.997 76.256	58.419 58.741	15.872 15.803	1.706 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.87 % 77.03 %	20.89 % 20.72 %	2.24 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5961 5948	4543 4606	1287 1217	131 125	76.21 % 77.44 %	21.59 % 20.46 %	2.20 % 2.10 %
Elektronics	6101 5701	4728 4433	1238 1141	135 127	77.50 % 77.76 %	20.29 % 20.01 %	2.21 % 2.23 %
Entertainment	5914 5863	4521 4479	1255 1246	138 138	76.45 % 76.39 %	21.22 % 21.25 %	2.33 % 2.35 %
Cosmetics & Beauty	5780 6033	4447 4658	1190 1250	143 125	76.94 % 77.21 %	20.59 % 20.72 %	2.47 % 2.07 %
Food & Drink	5732 5901	4368 4545	1231 1226	133 130	76.20 % 77.02 %	21.48 % 20.78 %	2.32 % 2.20 %
Home & Garden	5726 5979	4347 4621	1257 1221	122 137	75.92 % 77.29 %	21.95 % 20.42 %	2.13 % 2.29 %
Finance	5723 5659	4616 4556	971 975	136 128	80.66 % 80.51 %	16.97 % 17.23 %	2.38 % 2.26 %
Health	5784 5857	4643 4713	1020 1016	121 128	80.27 % 80.47 %	17.63 % 17.35 %	2.09 % 2.19 %
Pets	5900 5843	4496 4462	1273 1246	131 135	76.20 % 76.36 %	21.58 % 21.32 %	2.22 % 2.31 %
Sport & Fitness	5836 5769	4473 4392	1228 1249	135 128	76.64 % 76.13 %	21.04 % 21.65 %	2.31 % 2.22 %
Job & Career	6095 5803	4564 4304	1397 1358	134 141	74.88 % 74.17 %	22.92 % 23.40 %	2.20 % 2.43 %
Dating	5852 5967	4293 4336	1437 1491	122 140	73.36 % 72.67 %	24.56 % 24.99 %	2.08 % 2.35 %
Other	5593 5933	4380 4636	1088 1167	125 130	78.31 % 78.14 %	19.45 % 19.67 %	2.23 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5416 5555	3948 4081	1351 1346	117 128	72.90 % 73.47 %	24.94 % 24.23 %	2.16 % 2.30 %
Outlook Mail	5278 5486	3979 4103	1196 1253	103 130	75.39 % 74.79 %	22.66 % 22.84 %	1.95 % 2.37 %
Yahoo Mail	5790 5340	4376 4044	1282 1176	132 120	75.58 % 75.73 %	22.14 % 22.02 %	2.28 % 2.25 %
AOL Mail	5467 5514	4170 4235	1171 1159	126 120	76.28 % 76.80 %	21.42 % 21.02 %	2.30 % 2.18 %
Mail.com	5465 5482	4261 4310	1073 1055	131 117	77.97 % 78.62 %	19.63 % 19.24 %	2.40 % 2.13 %
Yandex Mail	5374 5429	4119 4109	1133 1204	122 116	76.65 % 75.69 %	21.08 % 22.18 %	2.27 % 2.14 %
GMX Mail	5454 5282	4092 3956	1244 1210	118 116	75.03 % 74.90 %	22.81 % 22.91 %	2.16 % 2.20 %
Zoho Mail	5081 5304	3981 4163	980 1022	120 119	78.35 % 78.49 %	19.29 % 19.27 %	2.36 % 2.24 %
ProtonMail	5475 5418	4367 4235	984 1062	124 121	79.76 % 78.17 %	17.97 % 19.60 %	2.26 % 2.23 %
Custom Mail	5358 5498	4258 4383	979 992	121 123	79.47 % 79.72 %	18.27 % 18.04 %	2.26 % 2.24 %
iCloud Mail	5474 5563	3982 4116	1379 1322	113 125	72.74 % 73.99 %	25.19 % 23.76 %	2.06 % 2.25 %
Tuta	5327 5434	4233 4315	966 999	128 120	79.46 % 79.41 %	18.13 % 18.38 %	2.40 % 2.21 %
Juno.com	5597 5417	4369 4315	1104 982	124 120	78.06 % 79.66 %	19.72 % 18.13 %	2.22 % 2.22 %
Mailfence	5441 5534	4284 4376	1030 1021	127 137	78.74 % 79.07 %	18.93 % 18.45 %	2.33 % 2.48 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.