AWeber and ActiveCampaign Email Deliverability Comparison

AWeber

ActiveCampaign

In this comparison, the deliverability of AWeber and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.941 64.214	52.102 50.260	10.998 12.859	1.216 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.48 % 78.27 %	17.20 % 20.03 %	1.90 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4892 4951	3986 3874	840 1011	84 114	81.48 % 78.25 %	17.17 % 20.42 %	1.72 % 2.30 %
Elektronics	4939 5094	4061 4013	819 996	90 132	82.22 % 78.78 %	16.58 % 19.55 %	1.82 % 2.59 %
Entertainment	5036 4910	4069 3786	912 1022	98 121	80.80 % 77.11 %	18.11 % 20.81 %	1.95 % 2.46 %
Cosmetics & Beauty	4891 4874	3996 3881	819 942	106 105	81.70 % 79.63 %	16.75 % 19.33 %	2.17 % 2.15 %
Food & Drink	4915 4902	3972 3803	872 1023	95 129	80.81 % 77.58 %	17.74 % 20.87 %	1.93 % 2.63 %
Home & Garden	4976 4947	3995 3889	919 987	90 122	80.29 % 78.61 %	18.47 % 19.95 %	1.81 % 2.47 %
Finance	4801 4991	4006 4011	736 897	91 126	83.44 % 80.36 %	15.33 % 17.97 %	1.90 % 2.52 %
Health	4929 4860	4166 3908	713 863	83 118	84.52 % 80.41 %	14.47 % 17.76 %	1.68 % 2.43 %
Pets	4821 4958	3919 3891	821 989	101 120	81.29 % 78.48 %	17.03 % 19.95 %	2.10 % 2.42 %
Sport & Fitness	5003 4987	4052 3861	897 1040	96 122	80.99 % 77.42 %	17.93 % 20.85 %	1.92 % 2.45 %
Job & Career	5049 4687	4050 3577	924 995	97 122	80.21 % 76.32 %	18.30 % 21.23 %	1.92 % 2.60 %
Dating	4846 5023	3803 3798	970 1120	96 131	78.48 % 75.61 %	20.02 % 22.30 %	1.98 % 2.61 %
Other	4843 5030	4027 3968	756 974	89 117	83.15 % 78.89 %	15.61 % 19.36 %	1.84 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, AWeber is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4687 4777	3712 3629	916 1076	96 119	79.20 % 75.97 %	19.54 % 22.52 %	2.05 % 2.49 %
Outlook Mail	4617 4721	3757 3675	811 961	77 118	81.37 % 77.84 %	17.57 % 20.36 %	1.67 % 2.50 %
Yahoo Mail	4800 4661	3897 3585	836 967	88 113	81.19 % 76.91 %	17.42 % 20.75 %	1.83 % 2.42 %
AOL Mail	4599 4675	3727 3632	815 977	84 111	81.04 % 77.69 %	17.72 % 20.90 %	1.83 % 2.37 %
Mail.com	4572 4764	3740 3710	767 955	89 127	81.80 % 77.88 %	16.78 % 20.05 %	1.95 % 2.67 %
Yandex Mail	4624 4885	3757 3791	803 1023	90 121	81.25 % 77.60 %	17.37 % 20.94 %	1.95 % 2.48 %
GMX Mail	4680 4541	3785 3491	828 963	94 110	80.88 % 76.88 %	17.69 % 21.21 %	2.01 % 2.42 %
Zoho Mail	4841 4673	3976 3722	805 895	95 107	82.13 % 79.65 %	16.63 % 19.15 %	1.96 % 2.29 %
ProtonMail	4537 4783	3807 3795	666 900	88 113	83.91 % 79.34 %	14.68 % 18.82 %	1.94 % 2.36 %
Custom Mail	4643 4654	3888 3765	699 844	84 116	83.74 % 80.90 %	15.05 % 18.13 %	1.81 % 2.49 %
iCloud Mail	4770 4830	3718 3672	998 1054	92 119	77.95 % 76.02 %	20.92 % 21.82 %	1.93 % 2.46 %
Tuta	4789 4510	3992 3624	727 822	96 108	83.36 % 80.35 %	15.18 % 18.23 %	2.00 % 2.39 %
Juno.com	4662 4579	3881 3683	735 827	80 117	83.25 % 80.43 %	15.77 % 18.06 %	1.72 % 2.56 %
Mailfence	3120 3161	2465 2486	592 595	63 80	79.01 % 78.65 %	18.97 % 18.82 %	2.02 % 2.53 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.