AWeber and ActiveCampaign Email Deliverability Comparison

AWeber

ActiveCampaign

In this comparison, the deliverability of AWeber and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.916 75.996	58.362 58.044	15.850 16.148	1.704 1.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 76.38 %	20.88 % 21.25 %	2.24 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5914 5927	4505 4545	1282 1249	127 133	76.18 % 76.68 %	21.68 % 21.07 %	2.15 % 2.24 %
Elektronics	6041 5700	4676 4400	1232 1166	133 134	77.40 % 77.19 %	20.39 % 20.46 %	2.20 % 2.35 %
Entertainment	5944 5782	4570 4399	1234 1244	140 139	76.88 % 76.08 %	20.76 % 21.52 %	2.36 % 2.40 %
Cosmetics & Beauty	5819 6078	4478 4643	1202 1293	139 142	76.95 % 76.39 %	20.66 % 21.27 %	2.39 % 2.34 %
Food & Drink	5687 5845	4350 4459	1205 1252	132 134	76.49 % 76.29 %	21.19 % 21.42 %	2.32 % 2.29 %
Home & Garden	5559 5863	4216 4483	1221 1239	122 141	75.84 % 76.46 %	21.96 % 21.13 %	2.19 % 2.40 %
Finance	5684 5756	4575 4596	974 1017	135 143	80.49 % 79.85 %	17.14 % 17.67 %	2.38 % 2.48 %
Health	5791 5689	4647 4541	1019 1022	125 126	80.25 % 79.82 %	17.60 % 17.96 %	2.16 % 2.21 %
Pets	5970 5879	4551 4455	1290 1285	129 139	76.23 % 75.78 %	21.61 % 21.86 %	2.16 % 2.36 %
Sport & Fitness	5843 5831	4474 4427	1234 1266	135 138	76.57 % 75.92 %	21.12 % 21.71 %	2.31 % 2.37 %
Job & Career	6085 5813	4541 4284	1409 1383	135 146	74.63 % 73.70 %	23.16 % 23.79 %	2.22 % 2.51 %
Dating	5827 5955	4280 4267	1423 1539	124 149	73.45 % 71.65 %	24.42 % 25.84 %	2.13 % 2.50 %
Other	5752 5878	4499 4545	1125 1193	128 140	78.22 % 77.32 %	19.56 % 20.30 %	2.23 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, AWeber is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5416 5497	3955 4001	1341 1364	120 132	73.02 % 72.79 %	24.76 % 24.81 %	2.22 % 2.40 %
Outlook Mail	5378 5437	4032 4014	1238 1292	108 131	74.97 % 73.83 %	23.02 % 23.76 %	2.01 % 2.41 %
Yahoo Mail	5779 5457	4381 4103	1269 1225	129 129	75.81 % 75.19 %	21.96 % 22.45 %	2.23 % 2.36 %
AOL Mail	5466 5524	4189 4217	1153 1174	124 133	76.64 % 76.34 %	21.09 % 21.25 %	2.27 % 2.41 %
Mail.com	5441 5527	4259 4311	1054 1090	128 126	78.28 % 78.00 %	19.37 % 19.72 %	2.35 % 2.28 %
Yandex Mail	5357 5404	4093 4054	1131 1226	133 124	76.40 % 75.02 %	21.11 % 22.69 %	2.48 % 2.29 %
GMX Mail	5452 5198	4099 3861	1240 1214	113 123	75.18 % 74.28 %	22.74 % 23.36 %	2.07 % 2.37 %
Zoho Mail	5132 5307	4003 4119	1006 1060	123 128	78.00 % 77.61 %	19.60 % 19.97 %	2.40 % 2.41 %
ProtonMail	5544 5495	4405 4266	1016 1100	123 129	79.46 % 77.63 %	18.33 % 20.02 %	2.22 % 2.35 %
Custom Mail	5291 5522	4209 4365	963 1022	119 135	79.55 % 79.05 %	18.20 % 18.51 %	2.25 % 2.44 %
iCloud Mail	5468 5492	3986 4015	1370 1349	112 128	72.90 % 73.11 %	25.05 % 24.56 %	2.05 % 2.33 %
Tuta	5238 5287	4155 4168	961 998	122 121	79.32 % 78.83 %	18.35 % 18.88 %	2.33 % 2.29 %
Juno.com	5558 5453	4349 4310	1085 1014	124 129	78.25 % 79.04 %	19.52 % 18.60 %	2.23 % 2.37 %
Mailfence	5396 5396	4247 4240	1023 1020	126 136	78.71 % 78.58 %	18.96 % 18.90 %	2.34 % 2.52 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.