AWeber and ActiveCampaign Email Deliverability Comparison

AWeber

ActiveCampaign

In this comparison, the deliverability of AWeber and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.880 65.585	50.089 50.859	13.406 13.328	1.385 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.20 % 77.55 %	20.66 % 20.32 %	2.13 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 5102	4021 3954	1091 1051	115 97	76.93 % 77.50 %	20.87 % 20.60 %	2.20 % 1.90 %
Elektronics	5277 5004	4116 3933	1053 960	108 111	78.00 % 78.60 %	19.95 % 19.18 %	2.05 % 2.22 %
Entertainment	5135 5114	3914 3952	1107 1052	114 110	76.22 % 77.28 %	21.56 % 20.57 %	2.22 % 2.15 %
Cosmetics & Beauty	4831 5193	3741 4054	973 1044	117 95	77.44 % 78.07 %	20.14 % 20.10 %	2.42 % 1.83 %
Food & Drink	4799 5120	3666 3962	1023 1047	110 111	76.39 % 77.38 %	21.32 % 20.45 %	2.29 % 2.17 %
Home & Garden	4861 5178	3701 4016	1058 1048	102 114	76.14 % 77.56 %	21.77 % 20.24 %	2.10 % 2.20 %
Finance	4897 4873	3953 3945	833 822	111 106	80.72 % 80.96 %	17.01 % 16.87 %	2.27 % 2.18 %
Health	4863 5002	3940 4047	834 849	89 106	81.02 % 80.91 %	17.15 % 16.97 %	1.83 % 2.12 %
Pets	4991 4977	3847 3838	1043 1030	101 109	77.08 % 77.11 %	20.90 % 20.70 %	2.02 % 2.19 %
Sport & Fitness	5078 4963	3893 3806	1067 1048	118 109	76.66 % 76.69 %	21.01 % 21.12 %	2.32 % 2.20 %
Job & Career	5169 4852	3878 3636	1185 1105	106 111	75.02 % 74.94 %	22.93 % 22.77 %	2.05 % 2.29 %
Dating	4807 5111	3538 3738	1170 1255	99 118	73.60 % 73.14 %	24.34 % 24.55 %	2.06 % 2.31 %
Other	4945 5096	3881 3978	969 1017	95 101	78.48 % 78.06 %	19.60 % 19.96 %	1.92 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4564 4790	3349 3553	1115 1132	100 105	73.38 % 74.18 %	24.43 % 23.63 %	2.19 % 2.19 %
Outlook Mail	4497 4743	3407 3572	1004 1057	86 114	75.76 % 75.31 %	22.33 % 22.29 %	1.91 % 2.40 %
Yahoo Mail	4901 4586	3753 3496	1049 988	99 102	76.58 % 76.23 %	21.40 % 21.54 %	2.02 % 2.22 %
AOL Mail	4582 4706	3524 3619	955 993	103 94	76.91 % 76.90 %	20.84 % 21.10 %	2.25 % 2.00 %
Mail.com	4663 4620	3676 3672	882 847	105 101	78.83 % 79.48 %	18.91 % 18.33 %	2.25 % 2.19 %
Yandex Mail	4624 4748	3537 3617	987 1036	100 95	76.49 % 76.18 %	21.35 % 21.82 %	2.16 % 2.00 %
GMX Mail	4597 4482	3435 3378	1065 1013	97 91	74.72 % 75.37 %	23.17 % 22.60 %	2.11 % 2.03 %
Zoho Mail	4359 4559	3422 3589	844 879	93 91	78.50 % 78.72 %	19.36 % 19.28 %	2.13 % 2.00 %
ProtonMail	4636 4650	3691 3662	843 890	102 98	79.62 % 78.75 %	18.18 % 19.14 %	2.20 % 2.11 %
Custom Mail	4615 4701	3677 3760	839 845	99 96	79.67 % 79.98 %	18.18 % 17.97 %	2.15 % 2.04 %
iCloud Mail	4783 4800	3489 3568	1202 1131	92 101	72.95 % 74.33 %	25.13 % 23.56 %	1.92 % 2.10 %
Tuta	4542 4661	3624 3727	815 835	103 99	79.79 % 79.96 %	17.94 % 17.91 %	2.27 % 2.12 %
Juno.com	4855 4723	3827 3786	928 837	100 100	78.83 % 80.16 %	19.11 % 17.72 %	2.06 % 2.12 %
Mailfence	4662 4816	3678 3860	878 845	106 111	78.89 % 80.15 %	18.83 % 17.55 %	2.27 % 2.30 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.