AWeber and ActiveCampaign Email Deliverability Comparison

AWeber

ActiveCampaign

In this comparison, the deliverability of AWeber and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.742 65.698	50.128 50.460	13.240 13.735	1.374 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 76.81 %	20.45 % 20.91 %	2.12 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 5166	3978 3985	1094 1073	110 108	76.77 % 77.14 %	21.11 % 20.77 %	2.12 % 2.09 %
Elektronics	5266 4926	4113 3823	1040 990	113 113	78.10 % 77.61 %	19.75 % 20.10 %	2.15 % 2.29 %
Entertainment	4980 5061	3830 3874	1037 1068	113 119	76.91 % 76.55 %	20.82 % 21.10 %	2.27 % 2.35 %
Cosmetics & Beauty	4909 5149	3814 3971	984 1068	111 110	77.69 % 77.12 %	20.04 % 20.74 %	2.26 % 2.14 %
Food & Drink	4856 5103	3729 3929	1021 1060	106 114	76.79 % 76.99 %	21.03 % 20.77 %	2.18 % 2.23 %
Home & Garden	4852 5195	3708 3997	1047 1077	97 121	76.42 % 76.94 %	21.58 % 20.73 %	2.00 % 2.33 %
Finance	4870 4834	3938 3876	824 848	108 110	80.86 % 80.18 %	16.92 % 17.54 %	2.22 % 2.28 %
Health	4899 5070	3970 4071	835 886	94 113	81.04 % 80.30 %	17.04 % 17.48 %	1.92 % 2.23 %
Pets	5008 5034	3847 3824	1057 1091	104 119	76.82 % 75.96 %	21.11 % 21.67 %	2.08 % 2.36 %
Sport & Fitness	5012 4968	3869 3760	1034 1092	109 116	77.19 % 75.68 %	20.63 % 21.98 %	2.17 % 2.33 %
Job & Career	5187 5044	3903 3729	1174 1189	110 126	75.25 % 73.93 %	22.63 % 23.57 %	2.12 % 2.50 %
Dating	4963 5037	3681 3653	1184 1262	98 122	74.17 % 72.52 %	23.86 % 25.05 %	1.97 % 2.42 %
Other	4758 5111	3748 3968	909 1031	101 112	78.77 % 77.64 %	19.10 % 20.17 %	2.12 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, AWeber is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4537 4826	3339 3540	1104 1172	94 114	73.59 % 73.35 %	24.33 % 24.29 %	2.07 % 2.36 %
Outlook Mail	4570 4746	3476 3532	1010 1097	84 117	76.06 % 74.42 %	22.10 % 23.11 %	1.84 % 2.47 %
Yahoo Mail	4953 4525	3778 3415	1069 1005	106 105	76.28 % 75.47 %	21.58 % 22.21 %	2.14 % 2.32 %
AOL Mail	4608 4742	3540 3626	966 1012	102 104	76.82 % 76.47 %	20.96 % 21.34 %	2.21 % 2.19 %
Mail.com	4692 4707	3695 3690	890 910	107 107	78.75 % 78.39 %	18.97 % 19.33 %	2.28 % 2.27 %
Yandex Mail	4593 4680	3538 3532	955 1047	100 101	77.03 % 75.47 %	20.79 % 22.37 %	2.18 % 2.16 %
GMX Mail	4605 4495	3469 3358	1043 1037	93 100	75.33 % 74.71 %	22.65 % 23.07 %	2.02 % 2.22 %
Zoho Mail	4251 4548	3349 3554	808 892	94 102	78.78 % 78.14 %	19.01 % 19.61 %	2.21 % 2.24 %
ProtonMail	4648 4720	3721 3672	826 942	101 106	80.06 % 77.80 %	17.77 % 19.96 %	2.17 % 2.25 %
Custom Mail	4629 4727	3697 3759	832 864	100 104	79.87 % 79.52 %	17.97 % 18.28 %	2.16 % 2.20 %
iCloud Mail	4740 4782	3483 3530	1168 1143	89 109	73.48 % 73.82 %	24.64 % 23.90 %	1.88 % 2.28 %
Tuta	4543 4700	3647 3731	795 865	101 104	80.28 % 79.38 %	17.50 % 18.40 %	2.22 % 2.21 %
Juno.com	4731 4660	3720 3702	913 852	98 106	78.63 % 79.44 %	19.30 % 18.28 %	2.07 % 2.27 %
Mailfence	4642 4840	3676 3819	861 897	105 124	79.19 % 78.90 %	18.55 % 18.53 %	2.26 % 2.56 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.