AWeber and ActiveCampaign Email Deliverability Comparison

AWeber

ActiveCampaign

In this comparison, the deliverability of AWeber and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.225 65.516	50.312 50.861	13.493 13.251	1.420 1.404

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.14 % 77.63 %	20.69 % 20.23 %	2.18 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5095 5148	3924 3986	1062 1065	109 97	77.02 % 77.43 %	20.84 % 20.69 %	2.14 % 1.88 %
Elektronics	5128 5023	4016 3955	1005 955	107 113	78.32 % 78.74 %	19.60 % 19.01 %	2.09 % 2.25 %
Entertainment	5173 5012	3952 3861	1106 1043	115 108	76.40 % 77.04 %	21.38 % 20.81 %	2.22 % 2.15 %
Cosmetics & Beauty	4954 5089	3827 3997	1005 1001	122 91	77.25 % 78.54 %	20.29 % 19.67 %	2.46 % 1.79 %
Food & Drink	4875 5100	3711 3943	1055 1046	109 111	76.12 % 77.31 %	21.64 % 20.51 %	2.24 % 2.18 %
Home & Garden	5043 5057	3814 3945	1122 1002	107 110	75.63 % 78.01 %	22.25 % 19.81 %	2.12 % 2.18 %
Finance	4948 4936	3973 3985	867 841	108 110	80.30 % 80.73 %	17.52 % 17.04 %	2.18 % 2.23 %
Health	4874 5044	3945 4082	833 852	96 110	80.94 % 80.93 %	17.09 % 16.89 %	1.97 % 2.18 %
Pets	5005 5030	3853 3883	1044 1036	108 111	76.98 % 77.20 %	20.86 % 20.60 %	2.16 % 2.21 %
Sport & Fitness	5130 4989	3948 3831	1062 1047	120 111	76.96 % 76.79 %	20.70 % 20.99 %	2.34 % 2.22 %
Job & Career	5199 4890	3900 3653	1186 1123	113 114	75.01 % 74.70 %	22.81 % 22.97 %	2.17 % 2.33 %
Dating	4863 5069	3558 3717	1198 1236	107 116	73.16 % 73.33 %	24.63 % 24.38 %	2.20 % 2.29 %
Other	4938 5129	3891 4023	948 1004	99 102	78.80 % 78.44 %	19.20 % 19.57 %	2.00 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4720 4756	3468 3531	1145 1118	107 107	73.47 % 74.24 %	24.26 % 23.51 %	2.27 % 2.25 %
Outlook Mail	4516 4617	3417 3495	1013 1011	86 111	75.66 % 75.70 %	22.43 % 21.90 %	1.90 % 2.40 %
Yahoo Mail	4857 4706	3702 3592	1054 1009	101 105	76.22 % 76.33 %	21.70 % 21.44 %	2.08 % 2.23 %
AOL Mail	4673 4710	3597 3632	967 981	109 97	76.97 % 77.11 %	20.69 % 20.83 %	2.33 % 2.06 %
Mail.com	4617 4711	3614 3718	897 887	106 106	78.28 % 78.92 %	19.43 % 18.83 %	2.30 % 2.25 %
Yandex Mail	4538 4722	3461 3640	975 989	102 93	76.27 % 77.09 %	21.49 % 20.94 %	2.25 % 1.97 %
GMX Mail	4698 4461	3541 3346	1056 1023	101 92	75.37 % 75.01 %	22.48 % 22.93 %	2.15 % 2.06 %
Zoho Mail	4498 4565	3513 3599	882 875	103 91	78.10 % 78.84 %	19.61 % 19.17 %	2.29 % 1.99 %
ProtonMail	4589 4619	3656 3627	830 897	103 95	79.67 % 78.52 %	18.09 % 19.42 %	2.24 % 2.06 %
Custom Mail	4545 4714	3623 3763	825 853	97 98	79.71 % 79.83 %	18.15 % 18.10 %	2.13 % 2.08 %
iCloud Mail	4722 4785	3444 3561	1185 1123	93 101	72.94 % 74.42 %	25.10 % 23.47 %	1.97 % 2.11 %
Tuta	4662 4651	3723 3732	829 818	110 101	79.86 % 80.24 %	17.78 % 17.59 %	2.36 % 2.17 %
Juno.com	4866 4669	3841 3746	927 822	98 101	78.94 % 80.23 %	19.05 % 17.61 %	2.01 % 2.16 %
Mailfence	4724 4830	3712 3879	908 845	104 106	78.58 % 80.31 %	19.22 % 17.49 %	2.20 % 2.19 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.