AWeber and ActiveCampaign Email Deliverability Comparison

AWeber

ActiveCampaign

In this comparison, the deliverability of AWeber and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.637 76.215	58.482 57.957	15.474 16.389	1.681 1.869

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.32 % 76.04 %	20.46 % 21.50 %	2.22 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5697 6076	4381 4627	1201 1305	115 144	76.90 % 76.15 %	21.08 % 21.48 %	2.02 % 2.37 %
Elektronics	6012 5741	4688 4424	1189 1185	135 132	77.98 % 77.06 %	19.78 % 20.64 %	2.25 % 2.30 %
Entertainment	5903 5813	4563 4380	1205 1288	135 145	77.30 % 75.35 %	20.41 % 22.16 %	2.29 % 2.49 %
Cosmetics & Beauty	5745 6061	4429 4607	1188 1302	128 152	77.09 % 76.01 %	20.68 % 21.48 %	2.23 % 2.51 %
Food & Drink	5768 5803	4454 4391	1178 1271	136 141	77.22 % 75.67 %	20.42 % 21.90 %	2.36 % 2.43 %
Home & Garden	5574 5774	4264 4370	1188 1265	122 139	76.50 % 75.68 %	21.31 % 21.91 %	2.19 % 2.41 %
Finance	5732 5808	4634 4616	968 1042	130 150	80.84 % 79.48 %	16.89 % 17.94 %	2.27 % 2.58 %
Health	5949 5663	4807 4489	1013 1037	129 137	80.80 % 79.27 %	17.03 % 18.31 %	2.17 % 2.42 %
Pets	5904 5910	4505 4484	1269 1284	130 142	76.30 % 75.87 %	21.49 % 21.73 %	2.20 % 2.40 %
Sport & Fitness	5721 5838	4417 4419	1177 1281	127 138	77.21 % 75.69 %	20.57 % 21.94 %	2.22 % 2.36 %
Job & Career	6095 5723	4576 4218	1385 1353	134 152	75.08 % 73.70 %	22.72 % 23.64 %	2.20 % 2.66 %
Dating	5769 6135	4225 4398	1424 1590	120 147	73.24 % 71.69 %	24.68 % 25.92 %	2.08 % 2.40 %
Other	5768 5870	4539 4534	1089 1186	140 150	78.69 % 77.24 %	18.88 % 20.20 %	2.43 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, AWeber is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5356 5542	3926 4004	1309 1396	121 142	73.30 % 72.25 %	24.44 % 25.19 %	2.26 % 2.56 %
Outlook Mail	5363 5592	4044 4124	1208 1339	111 129	75.41 % 73.75 %	22.52 % 23.94 %	2.07 % 2.31 %
Yahoo Mail	5705 5486	4361 4137	1221 1215	123 134	76.44 % 75.41 %	21.40 % 22.15 %	2.16 % 2.44 %
AOL Mail	5267 5570	4038 4212	1112 1214	117 144	76.67 % 75.62 %	21.11 % 21.80 %	2.22 % 2.59 %
Mail.com	5454 5533	4284 4282	1039 1120	131 131	78.55 % 77.39 %	19.05 % 20.24 %	2.40 % 2.37 %
Yandex Mail	5321 5422	4075 4063	1119 1224	127 135	76.58 % 74.94 %	21.03 % 22.57 %	2.39 % 2.49 %
GMX Mail	5461 5281	4128 3935	1218 1216	115 130	75.59 % 74.51 %	22.30 % 23.03 %	2.11 % 2.46 %
Zoho Mail	5430 5314	4259 4099	1039 1081	132 134	78.43 % 77.14 %	19.13 % 20.34 %	2.43 % 2.52 %
ProtonMail	5575 5424	4456 4192	1002 1104	117 128	79.93 % 77.29 %	17.97 % 20.35 %	2.10 % 2.36 %
Custom Mail	5164 5552	4142 4396	914 1022	108 134	80.21 % 79.18 %	17.70 % 18.41 %	2.09 % 2.41 %
iCloud Mail	5521 5469	4046 3974	1355 1367	120 128	73.28 % 72.66 %	24.54 % 25.00 %	2.17 % 2.34 %
Tuta	5242 5324	4192 4181	930 1015	120 128	79.97 % 78.53 %	17.74 % 19.06 %	2.29 % 2.40 %
Juno.com	5361 5371	4225 4216	1021 1027	115 128	78.81 % 78.50 %	19.04 % 19.12 %	2.15 % 2.38 %
Mailfence	5417 5335	4306 4142	987 1049	124 144	79.49 % 77.64 %	18.22 % 19.66 %	2.29 % 2.70 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.