AWeber and ActiveCampaign Email Deliverability Comparison

AWeber

ActiveCampaign

In this comparison, the deliverability of AWeber and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.609 65.674	50.656 50.321	13.537 13.784	1.416 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.21 % 76.62 %	20.63 % 20.99 %	2.16 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5077 5092	3914 3899	1058 1082	105 111	77.09 % 76.57 %	20.84 % 21.25 %	2.07 % 2.18 %
Elektronics	5126 5052	4008 3906	1013 1023	105 123	78.19 % 77.32 %	19.76 % 20.25 %	2.05 % 2.43 %
Entertainment	5154 5004	3935 3792	1107 1089	112 123	76.35 % 75.78 %	21.48 % 21.76 %	2.17 % 2.46 %
Cosmetics & Beauty	5018 4999	3898 3896	997 1002	123 101	77.68 % 77.94 %	19.87 % 20.04 %	2.45 % 2.02 %
Food & Drink	4965 5097	3799 3877	1054 1098	112 122	76.52 % 76.06 %	21.23 % 21.54 %	2.26 % 2.39 %
Home & Garden	5086 5151	3864 3960	1119 1062	103 129	75.97 % 76.88 %	22.00 % 20.62 %	2.03 % 2.50 %
Finance	4975 5047	3992 4025	874 899	109 123	80.24 % 79.75 %	17.57 % 17.81 %	2.19 % 2.44 %
Health	4942 5064	4020 4051	827 890	95 123	81.34 % 80.00 %	16.73 % 17.58 %	1.92 % 2.43 %
Pets	5086 5098	3899 3886	1071 1086	116 126	76.66 % 76.23 %	21.06 % 21.30 %	2.28 % 2.47 %
Sport & Fitness	5149 5065	3944 3832	1091 1110	114 123	76.60 % 75.66 %	21.19 % 21.92 %	2.21 % 2.43 %
Job & Career	5182 4843	3887 3579	1183 1141	112 123	75.01 % 73.90 %	22.83 % 23.56 %	2.16 % 2.54 %
Dating	4999 5021	3665 3636	1223 1257	111 128	73.31 % 72.42 %	24.46 % 25.03 %	2.22 % 2.55 %
Other	4850 5141	3831 3982	920 1045	99 114	78.99 % 77.46 %	18.97 % 20.33 %	2.04 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, AWeber is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4730 4772	3470 3488	1153 1167	107 117	73.36 % 73.09 %	24.38 % 24.46 %	2.26 % 2.45 %
Outlook Mail	4569 4619	3467 3475	1016 1026	86 118	75.88 % 75.23 %	22.24 % 22.21 %	1.88 % 2.55 %
Yahoo Mail	4879 4748	3725 3581	1051 1050	103 117	76.35 % 75.42 %	21.54 % 22.11 %	2.11 % 2.46 %
AOL Mail	4801 4685	3690 3557	1006 1019	105 109	76.86 % 75.92 %	20.95 % 21.75 %	2.19 % 2.33 %
Mail.com	4652 4731	3634 3651	918 960	100 120	78.12 % 77.17 %	19.73 % 20.29 %	2.15 % 2.54 %
Yandex Mail	4549 4820	3482 3641	962 1072	105 107	76.54 % 75.54 %	21.15 % 22.24 %	2.31 % 2.22 %
GMX Mail	4644 4578	3530 3401	1014 1069	100 108	76.01 % 74.29 %	21.83 % 23.35 %	2.15 % 2.36 %
Zoho Mail	4599 4692	3585 3661	912 924	102 107	77.95 % 78.03 %	19.83 % 19.69 %	2.22 % 2.28 %
ProtonMail	4538 4727	3627 3684	809 932	102 111	79.93 % 77.94 %	17.83 % 19.72 %	2.25 % 2.35 %
Custom Mail	4658 4574	3728 3622	830 842	100 110	80.03 % 79.19 %	17.82 % 18.41 %	2.15 % 2.40 %
iCloud Mail	4796 4720	3482 3464	1215 1143	99 113	72.60 % 73.39 %	25.33 % 24.22 %	2.06 % 2.39 %
Tuta	4712 4564	3760 3620	844 840	108 104	79.80 % 79.32 %	17.91 % 18.40 %	2.29 % 2.28 %
Juno.com	4802 4622	3812 3659	892 854	98 109	79.38 % 79.16 %	18.58 % 18.48 %	2.04 % 2.36 %
Mailfence	4680 4822	3664 3817	915 886	101 119	78.29 % 79.16 %	19.55 % 18.37 %	2.16 % 2.47 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.