ActiveCampaign and AWeber Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 455.311	372.303 365.356	71.546 75.295	12.238 14.660

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 80.24 %	15.69 % 16.54 %	2.68 % 3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 35535	29019 29520	4406 4973	804 1042	84.78 % 83.07 %	12.87 % 13.99 %	2.35 % 2.93 %
Elektronics	35137 35384	28963 28619	5280 5657	894 1108	82.43 % 80.88 %	15.03 % 15.99 %	2.54 % 3.13 %
Entertainment	34506 34754	28125 27772	5468 5821	913 1161	81.51 % 79.91 %	15.85 % 16.75 %	2.65 % 3.34 %
Cosmetics & Beauty	34911 34903	28466 28006	5505 5774	940 1123	81.54 % 80.24 %	15.77 % 16.54 %	2.69 % 3.22 %
Food & Drink	34614 34868	29311 29022	4482 4863	821 983	84.68 % 83.23 %	12.95 % 13.95 %	2.37 % 2.82 %
Home & Garden	35529 35221	30006 29300	4712 4883	811 1038	84.45 % 83.19 %	13.26 % 13.86 %	2.28 % 2.95 %
Finance	35291 35014	27664 26974	6573 6790	1054 1250	78.39 % 77.04 %	18.63 % 19.39 %	2.99 % 3.57 %
Health	35086 34836	27819 27119	6278 6527	989 1190	79.29 % 77.85 %	17.89 % 18.74 %	2.82 % 3.42 %
Pets	35519 35107	29747 28890	4908 5169	864 1048	83.75 % 82.29 %	13.82 % 14.72 %	2.43 % 2.99 %
Sport & Fitness	35298 34437	28364 27255	5896 6013	1038 1169	80.36 % 79.14 %	16.70 % 17.46 %	2.94 % 3.39 %
Job & Career	35521 34861	28240 27256	6196 6345	1085 1260	79.50 % 78.18 %	17.44 % 18.20 %	3.05 % 3.61 %
Dating	34973 34875	26959 26392	6913 7239	1101 1244	77.09 % 75.68 %	19.77 % 20.76 %	3.15 % 3.57 %
Other	35473 35516	29620 29231	4929 5241	924 1044	83.50 % 82.30 %	13.90 % 14.76 %	2.60 % 2.94 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 43872	34886 33670	8471 8606	1398 1596	77.95 % 76.75 %	18.93 % 19.62 %	3.12 % 3.64 %
Outlook Mail	44082 44416	34804 34379	8040 8397	1238 1640	78.95 % 77.40 %	18.24 % 18.91 %	2.81 % 3.69 %
Yahoo Mail	43784 44194	35661 35335	6912 7463	1211 1396	81.45 % 79.95 %	15.79 % 16.89 %	2.77 % 3.16 %
AOL Mail	44372 43715	36005 34957	7117 7339	1250 1419	81.14 % 79.97 %	16.04 % 16.79 %	2.82 % 3.25 %
Mail.com	44349 44509	36567 36071	6642 7076	1140 1362	82.45 % 81.04 %	14.98 % 15.90 %	2.57 % 3.06 %
Yandex Mail	44084 44316	35240 34749	7552 8021	1292 1546	79.94 % 78.41 %	17.13 % 18.10 %	2.93 % 3.49 %
GMX Mail	43762 44462	36035 35979	6690 7152	1037 1331	82.34 % 80.92 %	15.29 % 16.09 %	2.37 % 2.99 %
Zoho Mail	44586 44136	37101 36145	6399 6702	1086 1289	83.21 % 81.89 %	14.35 % 15.18 %	2.44 % 2.92 %
ProtonMail	44435 43748	37038 35872	6300 6606	1097 1270	83.35 % 82.00 %	14.18 % 15.10 %	2.47 % 2.90 %
Custom Mail	43691 43817	36930 36397	5748 6134	1013 1286	84.53 % 83.07 %	13.16 % 14.00 %	2.32 % 2.93 %
iCloud Mail	4644 4637	3738 3664	711 757	195 216	80.49 % 79.02 %	15.31 % 16.33 %	4.20 % 4.66 %
Tuta	4718 4767	4072 4065	495 543	151 159	86.31 % 85.27 %	10.49 % 11.39 %	3.20 % 3.34 %
Juno.com	4825 4722	4226 4073	469 499	130 150	87.59 % 86.26 %	9.72 % 10.57 %	2.69 % 3.18 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.