ActiveCampaign and AWeber Email Deliverability Comparison

ActiveCampaign

AWeber

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 64.880	50.859 50.089	13.328 13.406	1.398 1.385

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 77.20 %	20.32 % 20.66 %	2.13 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 5227	3954 4021	1051 1091	97 115	77.50 % 76.93 %	20.60 % 20.87 %	1.90 % 2.20 %
Elektronics	5004 5277	3933 4116	960 1053	111 108	78.60 % 78.00 %	19.18 % 19.95 %	2.22 % 2.05 %
Entertainment	5114 5135	3952 3914	1052 1107	110 114	77.28 % 76.22 %	20.57 % 21.56 %	2.15 % 2.22 %
Cosmetics & Beauty	5193 4831	4054 3741	1044 973	95 117	78.07 % 77.44 %	20.10 % 20.14 %	1.83 % 2.42 %
Food & Drink	5120 4799	3962 3666	1047 1023	111 110	77.38 % 76.39 %	20.45 % 21.32 %	2.17 % 2.29 %
Home & Garden	5178 4861	4016 3701	1048 1058	114 102	77.56 % 76.14 %	20.24 % 21.77 %	2.20 % 2.10 %
Finance	4873 4897	3945 3953	822 833	106 111	80.96 % 80.72 %	16.87 % 17.01 %	2.18 % 2.27 %
Health	5002 4863	4047 3940	849 834	106 89	80.91 % 81.02 %	16.97 % 17.15 %	2.12 % 1.83 %
Pets	4977 4991	3838 3847	1030 1043	109 101	77.11 % 77.08 %	20.70 % 20.90 %	2.19 % 2.02 %
Sport & Fitness	4963 5078	3806 3893	1048 1067	109 118	76.69 % 76.66 %	21.12 % 21.01 %	2.20 % 2.32 %
Job & Career	4852 5169	3636 3878	1105 1185	111 106	74.94 % 75.02 %	22.77 % 22.93 %	2.29 % 2.05 %
Dating	5111 4807	3738 3538	1255 1170	118 99	73.14 % 73.60 %	24.55 % 24.34 %	2.31 % 2.06 %
Other	5096 4945	3978 3881	1017 969	101 95	78.06 % 78.48 %	19.96 % 19.60 %	1.98 % 1.92 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4564	3553 3349	1132 1115	105 100	74.18 % 73.38 %	23.63 % 24.43 %	2.19 % 2.19 %
Outlook Mail	4743 4497	3572 3407	1057 1004	114 86	75.31 % 75.76 %	22.29 % 22.33 %	2.40 % 1.91 %
Yahoo Mail	4586 4901	3496 3753	988 1049	102 99	76.23 % 76.58 %	21.54 % 21.40 %	2.22 % 2.02 %
AOL Mail	4706 4582	3619 3524	993 955	94 103	76.90 % 76.91 %	21.10 % 20.84 %	2.00 % 2.25 %
Mail.com	4620 4663	3672 3676	847 882	101 105	79.48 % 78.83 %	18.33 % 18.91 %	2.19 % 2.25 %
Yandex Mail	4748 4624	3617 3537	1036 987	95 100	76.18 % 76.49 %	21.82 % 21.35 %	2.00 % 2.16 %
GMX Mail	4482 4597	3378 3435	1013 1065	91 97	75.37 % 74.72 %	22.60 % 23.17 %	2.03 % 2.11 %
Zoho Mail	4559 4359	3589 3422	879 844	91 93	78.72 % 78.50 %	19.28 % 19.36 %	2.00 % 2.13 %
ProtonMail	4650 4636	3662 3691	890 843	98 102	78.75 % 79.62 %	19.14 % 18.18 %	2.11 % 2.20 %
Custom Mail	4701 4615	3760 3677	845 839	96 99	79.98 % 79.67 %	17.97 % 18.18 %	2.04 % 2.15 %
iCloud Mail	4800 4783	3568 3489	1131 1202	101 92	74.33 % 72.95 %	23.56 % 25.13 %	2.10 % 1.92 %
Tuta	4661 4542	3727 3624	835 815	99 103	79.96 % 79.79 %	17.91 % 17.94 %	2.12 % 2.27 %
Juno.com	4723 4855	3786 3827	837 928	100 100	80.16 % 78.83 %	17.72 % 19.11 %	2.12 % 2.06 %
Mailfence	4816 4662	3860 3678	845 878	111 106	80.15 % 78.89 %	17.55 % 18.83 %	2.30 % 2.27 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.