ActiveCampaign and AWeber Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 437.413	357.292 350.289	69.479 73.105	11.672 14.019

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 80.08 %	15.85 % 16.71 %	2.66 % 3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 34113	27858 28290	4273 4827	760 996	84.70 % 82.93 %	12.99 % 14.15 %	2.31 % 2.92 %
Elektronics	33773 33950	27792 27398	5130 5495	851 1057	82.29 % 80.70 %	15.19 % 16.19 %	2.52 % 3.11 %
Entertainment	33133 33398	26952 26629	5304 5658	877 1111	81.34 % 79.73 %	16.01 % 16.94 %	2.65 % 3.33 %
Cosmetics & Beauty	33616 33481	27354 26801	5355 5599	907 1081	81.37 % 80.05 %	15.93 % 16.72 %	2.70 % 3.23 %
Food & Drink	33295 33505	28152 27847	4352 4720	791 938	84.55 % 83.11 %	13.07 % 14.09 %	2.38 % 2.80 %
Home & Garden	34189 33919	28836 28167	4581 4754	772 998	84.34 % 83.04 %	13.40 % 14.02 %	2.26 % 2.94 %
Finance	33913 33637	26517 25842	6382 6595	1014 1200	78.19 % 76.83 %	18.82 % 19.61 %	2.99 % 3.57 %
Health	33706 33450	26659 25981	6101 6338	946 1131	79.09 % 77.67 %	18.10 % 18.95 %	2.81 % 3.38 %
Pets	34118 33778	28540 27752	4758 5020	820 1006	83.65 % 82.16 %	13.95 % 14.86 %	2.40 % 2.98 %
Sport & Fitness	33838 33154	27140 26191	5710 5840	988 1123	80.21 % 79.00 %	16.87 % 17.61 %	2.92 % 3.39 %
Job & Career	34243 33446	27182 26099	6026 6143	1035 1204	79.38 % 78.03 %	17.60 % 18.37 %	3.02 % 3.60 %
Dating	33613 33499	25854 25281	6723 7040	1036 1178	76.92 % 75.47 %	20.00 % 21.02 %	3.08 % 3.52 %
Other	34115 34083	28456 28011	4784 5076	875 996	83.41 % 82.18 %	14.02 % 14.89 %	2.56 % 2.92 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 42455	33783 32547	8244 8371	1336 1537	77.91 % 76.66 %	19.01 % 19.72 %	3.08 % 3.62 %
Outlook Mail	42674 43001	33614 33219	7859 8203	1201 1579	78.77 % 77.25 %	18.42 % 19.08 %	2.81 % 3.67 %
Yahoo Mail	42411 42848	34487 34206	6751 7295	1173 1347	81.32 % 79.83 %	15.92 % 17.03 %	2.77 % 3.14 %
AOL Mail	43021 42344	34856 33803	6955 7165	1210 1376	81.02 % 79.83 %	16.17 % 16.92 %	2.81 % 3.25 %
Mail.com	43000 43150	35412 34916	6490 6919	1098 1315	82.35 % 80.92 %	15.09 % 16.03 %	2.55 % 3.05 %
Yandex Mail	42689 42936	34080 33620	7368 7829	1241 1487	79.83 % 78.30 %	17.26 % 18.23 %	2.91 % 3.46 %
GMX Mail	42372 43063	34837 34767	6546 7001	989 1295	82.22 % 80.74 %	15.45 % 16.26 %	2.33 % 3.01 %
Zoho Mail	43274 42764	35962 34964	6265 6555	1047 1245	83.10 % 81.76 %	14.48 % 15.33 %	2.42 % 2.91 %
ProtonMail	43071 42392	35850 34691	6171 6474	1050 1227	83.23 % 81.83 %	14.33 % 15.27 %	2.44 % 2.89 %
Custom Mail	42357 42370	35756 35132	5623 5993	978 1245	84.42 % 82.92 %	13.28 % 14.14 %	2.31 % 2.94 %
iCloud Mail	3329 3288	2679 2604	508 542	142 142	80.47 % 79.20 %	15.26 % 16.48 %	4.27 % 4.32 %
Tuta	3430 3429	2959 2915	362 397	109 117	86.27 % 85.01 %	10.55 % 11.58 %	3.18 % 3.41 %
Juno.com	3452 3373	3017 2905	337 361	98 107	87.40 % 86.13 %	9.76 % 10.70 %	2.84 % 3.17 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.