ActiveCampaign and AWeber Email Deliverability Comparison

ActiveCampaign

AWeber

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 64.742	50.460 50.128	13.735 13.240	1.503 1.374

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 77.43 %	20.91 % 20.45 %	2.29 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 5182	3985 3978	1073 1094	108 110	77.14 % 76.77 %	20.77 % 21.11 %	2.09 % 2.12 %
Elektronics	4926 5266	3823 4113	990 1040	113 113	77.61 % 78.10 %	20.10 % 19.75 %	2.29 % 2.15 %
Entertainment	5061 4980	3874 3830	1068 1037	119 113	76.55 % 76.91 %	21.10 % 20.82 %	2.35 % 2.27 %
Cosmetics & Beauty	5149 4909	3971 3814	1068 984	110 111	77.12 % 77.69 %	20.74 % 20.04 %	2.14 % 2.26 %
Food & Drink	5103 4856	3929 3729	1060 1021	114 106	76.99 % 76.79 %	20.77 % 21.03 %	2.23 % 2.18 %
Home & Garden	5195 4852	3997 3708	1077 1047	121 97	76.94 % 76.42 %	20.73 % 21.58 %	2.33 % 2.00 %
Finance	4834 4870	3876 3938	848 824	110 108	80.18 % 80.86 %	17.54 % 16.92 %	2.28 % 2.22 %
Health	5070 4899	4071 3970	886 835	113 94	80.30 % 81.04 %	17.48 % 17.04 %	2.23 % 1.92 %
Pets	5034 5008	3824 3847	1091 1057	119 104	75.96 % 76.82 %	21.67 % 21.11 %	2.36 % 2.08 %
Sport & Fitness	4968 5012	3760 3869	1092 1034	116 109	75.68 % 77.19 %	21.98 % 20.63 %	2.33 % 2.17 %
Job & Career	5044 5187	3729 3903	1189 1174	126 110	73.93 % 75.25 %	23.57 % 22.63 %	2.50 % 2.12 %
Dating	5037 4963	3653 3681	1262 1184	122 98	72.52 % 74.17 %	25.05 % 23.86 %	2.42 % 1.97 %
Other	5111 4758	3968 3748	1031 909	112 101	77.64 % 78.77 %	20.17 % 19.10 %	2.19 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, AWeber is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4537	3540 3339	1172 1104	114 94	73.35 % 73.59 %	24.29 % 24.33 %	2.36 % 2.07 %
Outlook Mail	4746 4570	3532 3476	1097 1010	117 84	74.42 % 76.06 %	23.11 % 22.10 %	2.47 % 1.84 %
Yahoo Mail	4525 4953	3415 3778	1005 1069	105 106	75.47 % 76.28 %	22.21 % 21.58 %	2.32 % 2.14 %
AOL Mail	4742 4608	3626 3540	1012 966	104 102	76.47 % 76.82 %	21.34 % 20.96 %	2.19 % 2.21 %
Mail.com	4707 4692	3690 3695	910 890	107 107	78.39 % 78.75 %	19.33 % 18.97 %	2.27 % 2.28 %
Yandex Mail	4680 4593	3532 3538	1047 955	101 100	75.47 % 77.03 %	22.37 % 20.79 %	2.16 % 2.18 %
GMX Mail	4495 4605	3358 3469	1037 1043	100 93	74.71 % 75.33 %	23.07 % 22.65 %	2.22 % 2.02 %
Zoho Mail	4548 4251	3554 3349	892 808	102 94	78.14 % 78.78 %	19.61 % 19.01 %	2.24 % 2.21 %
ProtonMail	4720 4648	3672 3721	942 826	106 101	77.80 % 80.06 %	19.96 % 17.77 %	2.25 % 2.17 %
Custom Mail	4727 4629	3759 3697	864 832	104 100	79.52 % 79.87 %	18.28 % 17.97 %	2.20 % 2.16 %
iCloud Mail	4782 4740	3530 3483	1143 1168	109 89	73.82 % 73.48 %	23.90 % 24.64 %	2.28 % 1.88 %
Tuta	4700 4543	3731 3647	865 795	104 101	79.38 % 80.28 %	18.40 % 17.50 %	2.21 % 2.22 %
Juno.com	4660 4731	3702 3720	852 913	106 98	79.44 % 78.63 %	18.28 % 19.30 %	2.27 % 2.07 %
Mailfence	4840 4642	3819 3676	897 861	124 105	78.90 % 79.19 %	18.53 % 18.55 %	2.56 % 2.26 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.