ActiveCampaign and AWeber Email Deliverability Comparison

ActiveCampaign

AWeber

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 63.941	50.260 52.102	12.859 10.998	1.579 1.216

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 81.48 %	20.03 % 17.20 %	2.46 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 4892	3874 3986	1011 840	114 84	78.25 % 81.48 %	20.42 % 17.17 %	2.30 % 1.72 %
Elektronics	5094 4939	4013 4061	996 819	132 90	78.78 % 82.22 %	19.55 % 16.58 %	2.59 % 1.82 %
Entertainment	4910 5036	3786 4069	1022 912	121 98	77.11 % 80.80 %	20.81 % 18.11 %	2.46 % 1.95 %
Cosmetics & Beauty	4874 4891	3881 3996	942 819	105 106	79.63 % 81.70 %	19.33 % 16.75 %	2.15 % 2.17 %
Food & Drink	4902 4915	3803 3972	1023 872	129 95	77.58 % 80.81 %	20.87 % 17.74 %	2.63 % 1.93 %
Home & Garden	4947 4976	3889 3995	987 919	122 90	78.61 % 80.29 %	19.95 % 18.47 %	2.47 % 1.81 %
Finance	4991 4801	4011 4006	897 736	126 91	80.36 % 83.44 %	17.97 % 15.33 %	2.52 % 1.90 %
Health	4860 4929	3908 4166	863 713	118 83	80.41 % 84.52 %	17.76 % 14.47 %	2.43 % 1.68 %
Pets	4958 4821	3891 3919	989 821	120 101	78.48 % 81.29 %	19.95 % 17.03 %	2.42 % 2.10 %
Sport & Fitness	4987 5003	3861 4052	1040 897	122 96	77.42 % 80.99 %	20.85 % 17.93 %	2.45 % 1.92 %
Job & Career	4687 5049	3577 4050	995 924	122 97	76.32 % 80.21 %	21.23 % 18.30 %	2.60 % 1.92 %
Dating	5023 4846	3798 3803	1120 970	131 96	75.61 % 78.48 %	22.30 % 20.02 %	2.61 % 1.98 %
Other	5030 4843	3968 4027	974 756	117 89	78.89 % 83.15 %	19.36 % 15.61 %	2.33 % 1.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, AWeber is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4687	3629 3712	1076 916	119 96	75.97 % 79.20 %	22.52 % 19.54 %	2.49 % 2.05 %
Outlook Mail	4721 4617	3675 3757	961 811	118 77	77.84 % 81.37 %	20.36 % 17.57 %	2.50 % 1.67 %
Yahoo Mail	4661 4800	3585 3897	967 836	113 88	76.91 % 81.19 %	20.75 % 17.42 %	2.42 % 1.83 %
AOL Mail	4675 4599	3632 3727	977 815	111 84	77.69 % 81.04 %	20.90 % 17.72 %	2.37 % 1.83 %
Mail.com	4764 4572	3710 3740	955 767	127 89	77.88 % 81.80 %	20.05 % 16.78 %	2.67 % 1.95 %
Yandex Mail	4885 4624	3791 3757	1023 803	121 90	77.60 % 81.25 %	20.94 % 17.37 %	2.48 % 1.95 %
GMX Mail	4541 4680	3491 3785	963 828	110 94	76.88 % 80.88 %	21.21 % 17.69 %	2.42 % 2.01 %
Zoho Mail	4673 4841	3722 3976	895 805	107 95	79.65 % 82.13 %	19.15 % 16.63 %	2.29 % 1.96 %
ProtonMail	4783 4537	3795 3807	900 666	113 88	79.34 % 83.91 %	18.82 % 14.68 %	2.36 % 1.94 %
Custom Mail	4654 4643	3765 3888	844 699	116 84	80.90 % 83.74 %	18.13 % 15.05 %	2.49 % 1.81 %
iCloud Mail	4830 4770	3672 3718	1054 998	119 92	76.02 % 77.95 %	21.82 % 20.92 %	2.46 % 1.93 %
Tuta	4510 4789	3624 3992	822 727	108 96	80.35 % 83.36 %	18.23 % 15.18 %	2.39 % 2.00 %
Juno.com	4579 4662	3683 3881	827 735	117 80	80.43 % 83.25 %	18.06 % 15.77 %	2.56 % 1.72 %
Mailfence	3161 3120	2486 2465	595 592	80 63	78.65 % 79.01 %	18.82 % 18.97 %	2.53 % 2.02 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.