ActiveCampaign and AWeber Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 464.152	379.785 372.907	72.694 76.316	12.548 14.929

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 80.34 %	15.63 % 16.44 %	2.70 % 3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 36207	29610 30106	4483 5040	827 1061	84.79 % 83.15 %	12.84 % 13.92 %	2.37 % 2.93 %
Elektronics	35813 36083	29526 29229	5362 5732	925 1122	82.44 % 81.00 %	14.97 % 15.89 %	2.58 % 3.11 %
Entertainment	35217 35483	28720 28391	5561 5904	936 1188	81.55 % 80.01 %	15.79 % 16.64 %	2.66 % 3.35 %
Cosmetics & Beauty	35615 35577	29058 28588	5597 5850	960 1139	81.59 % 80.36 %	15.72 % 16.44 %	2.70 % 3.20 %
Food & Drink	35286 35619	29884 29681	4556 4937	846 1001	84.69 % 83.33 %	12.91 % 13.86 %	2.40 % 2.81 %
Home & Garden	36238 35918	30618 29913	4789 4946	831 1059	84.49 % 83.28 %	13.22 % 13.77 %	2.29 % 2.95 %
Finance	35962 35677	28207 27522	6672 6882	1083 1273	78.44 % 77.14 %	18.55 % 19.29 %	3.01 % 3.57 %
Health	35776 35538	28381 27700	6375 6618	1020 1220	79.33 % 77.94 %	17.82 % 18.62 %	2.85 % 3.43 %
Pets	36223 35716	30348 29418	4990 5231	885 1067	83.78 % 82.37 %	13.78 % 14.65 %	2.44 % 2.99 %
Sport & Fitness	35976 35117	28935 27823	5988 6098	1053 1196	80.43 % 79.23 %	16.64 % 17.36 %	2.93 % 3.41 %
Job & Career	36201 35533	28789 27819	6296 6436	1116 1278	79.53 % 78.29 %	17.39 % 18.11 %	3.08 % 3.60 %
Dating	35637 35559	27499 26955	7015 7336	1123 1268	77.16 % 75.80 %	19.68 % 20.63 %	3.15 % 3.57 %
Other	36163 36125	30210 29762	5010 5306	943 1057	83.54 % 82.39 %	13.85 % 14.69 %	2.61 % 2.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 44508	35482 34164	8601 8710	1431 1634	77.96 % 76.76 %	18.90 % 19.57 %	3.14 % 3.67 %
Outlook Mail	44764 45168	35356 35006	8138 8500	1270 1662	78.98 % 77.50 %	18.18 % 18.82 %	2.84 % 3.68 %
Yahoo Mail	44497 44861	36254 35901	7008 7544	1235 1416	81.48 % 80.03 %	15.75 % 16.82 %	2.78 % 3.16 %
AOL Mail	45052 44421	36571 35556	7207 7424	1274 1441	81.18 % 80.04 %	16.00 % 16.71 %	2.83 % 3.24 %
Mail.com	45024 45223	37138 36684	6722 7154	1164 1385	82.48 % 81.12 %	14.93 % 15.82 %	2.59 % 3.06 %
Yandex Mail	44812 44969	35834 35293	7660 8105	1318 1571	79.97 % 78.48 %	17.09 % 18.02 %	2.94 % 3.49 %
GMX Mail	44448 45164	36620 36591	6770 7222	1058 1351	82.39 % 81.02 %	15.23 % 15.99 %	2.38 % 2.99 %
Zoho Mail	45205 44826	37632 36749	6466 6771	1107 1306	83.25 % 81.98 %	14.30 % 15.11 %	2.45 % 2.91 %
ProtonMail	45101 44377	37621 36428	6368 6664	1112 1285	83.42 % 82.09 %	14.12 % 15.02 %	2.47 % 2.90 %
Custom Mail	44396 44489	37542 37000	5820 6194	1034 1295	84.56 % 83.17 %	13.11 % 13.92 %	2.33 % 2.91 %
iCloud Mail	5347 5250	4302 4160	824 849	221 241	80.46 % 79.24 %	15.41 % 16.17 %	4.13 % 4.59 %
Tuta	5366 5485	4623 4691	571 617	172 177	86.15 % 85.52 %	10.64 % 11.25 %	3.21 % 3.23 %
Juno.com	5501 5411	4810 4684	539 562	152 165	87.44 % 86.56 %	9.80 % 10.39 %	2.76 % 3.05 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.