ActiveCampaign and AWeber Email Deliverability Comparison

ActiveCampaign

AWeber

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 75.916	58.044 58.362	16.148 15.850	1.804 1.704

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 76.88 %	21.25 % 20.88 %	2.37 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 5914	4545 4505	1249 1282	133 127	76.68 % 76.18 %	21.07 % 21.68 %	2.24 % 2.15 %
Elektronics	5700 6041	4400 4676	1166 1232	134 133	77.19 % 77.40 %	20.46 % 20.39 %	2.35 % 2.20 %
Entertainment	5782 5944	4399 4570	1244 1234	139 140	76.08 % 76.88 %	21.52 % 20.76 %	2.40 % 2.36 %
Cosmetics & Beauty	6078 5819	4643 4478	1293 1202	142 139	76.39 % 76.95 %	21.27 % 20.66 %	2.34 % 2.39 %
Food & Drink	5845 5687	4459 4350	1252 1205	134 132	76.29 % 76.49 %	21.42 % 21.19 %	2.29 % 2.32 %
Home & Garden	5863 5559	4483 4216	1239 1221	141 122	76.46 % 75.84 %	21.13 % 21.96 %	2.40 % 2.19 %
Finance	5756 5684	4596 4575	1017 974	143 135	79.85 % 80.49 %	17.67 % 17.14 %	2.48 % 2.38 %
Health	5689 5791	4541 4647	1022 1019	126 125	79.82 % 80.25 %	17.96 % 17.60 %	2.21 % 2.16 %
Pets	5879 5970	4455 4551	1285 1290	139 129	75.78 % 76.23 %	21.86 % 21.61 %	2.36 % 2.16 %
Sport & Fitness	5831 5843	4427 4474	1266 1234	138 135	75.92 % 76.57 %	21.71 % 21.12 %	2.37 % 2.31 %
Job & Career	5813 6085	4284 4541	1383 1409	146 135	73.70 % 74.63 %	23.79 % 23.16 %	2.51 % 2.22 %
Dating	5955 5827	4267 4280	1539 1423	149 124	71.65 % 73.45 %	25.84 % 24.42 %	2.50 % 2.13 %
Other	5878 5752	4545 4499	1193 1125	140 128	77.32 % 78.22 %	20.30 % 19.56 %	2.38 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, AWeber is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5416	4001 3955	1364 1341	132 120	72.79 % 73.02 %	24.81 % 24.76 %	2.40 % 2.22 %
Outlook Mail	5437 5378	4014 4032	1292 1238	131 108	73.83 % 74.97 %	23.76 % 23.02 %	2.41 % 2.01 %
Yahoo Mail	5457 5779	4103 4381	1225 1269	129 129	75.19 % 75.81 %	22.45 % 21.96 %	2.36 % 2.23 %
AOL Mail	5524 5466	4217 4189	1174 1153	133 124	76.34 % 76.64 %	21.25 % 21.09 %	2.41 % 2.27 %
Mail.com	5527 5441	4311 4259	1090 1054	126 128	78.00 % 78.28 %	19.72 % 19.37 %	2.28 % 2.35 %
Yandex Mail	5404 5357	4054 4093	1226 1131	124 133	75.02 % 76.40 %	22.69 % 21.11 %	2.29 % 2.48 %
GMX Mail	5198 5452	3861 4099	1214 1240	123 113	74.28 % 75.18 %	23.36 % 22.74 %	2.37 % 2.07 %
Zoho Mail	5307 5132	4119 4003	1060 1006	128 123	77.61 % 78.00 %	19.97 % 19.60 %	2.41 % 2.40 %
ProtonMail	5495 5544	4266 4405	1100 1016	129 123	77.63 % 79.46 %	20.02 % 18.33 %	2.35 % 2.22 %
Custom Mail	5522 5291	4365 4209	1022 963	135 119	79.05 % 79.55 %	18.51 % 18.20 %	2.44 % 2.25 %
iCloud Mail	5492 5468	4015 3986	1349 1370	128 112	73.11 % 72.90 %	24.56 % 25.05 %	2.33 % 2.05 %
Tuta	5287 5238	4168 4155	998 961	121 122	78.83 % 79.32 %	18.88 % 18.35 %	2.29 % 2.33 %
Juno.com	5453 5558	4310 4349	1014 1085	129 124	79.04 % 78.25 %	18.60 % 19.52 %	2.37 % 2.23 %
Mailfence	5396 5396	4240 4247	1020 1023	136 126	78.58 % 78.71 %	18.90 % 18.96 %	2.52 % 2.34 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.