ActiveCampaign and AWeber Email Deliverability Comparison

ActiveCampaign

AWeber

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 75.997	58.741 58.419	15.803 15.872	1.712 1.706

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 76.87 %	20.72 % 20.89 %	2.25 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 5961	4606 4543	1217 1287	125 131	77.44 % 76.21 %	20.46 % 21.59 %	2.10 % 2.20 %
Elektronics	5701 6101	4433 4728	1141 1238	127 135	77.76 % 77.50 %	20.01 % 20.29 %	2.23 % 2.21 %
Entertainment	5863 5914	4479 4521	1246 1255	138 138	76.39 % 76.45 %	21.25 % 21.22 %	2.35 % 2.33 %
Cosmetics & Beauty	6033 5780	4658 4447	1250 1190	125 143	77.21 % 76.94 %	20.72 % 20.59 %	2.07 % 2.47 %
Food & Drink	5901 5732	4545 4368	1226 1231	130 133	77.02 % 76.20 %	20.78 % 21.48 %	2.20 % 2.32 %
Home & Garden	5979 5726	4621 4347	1221 1257	137 122	77.29 % 75.92 %	20.42 % 21.95 %	2.29 % 2.13 %
Finance	5659 5723	4556 4616	975 971	128 136	80.51 % 80.66 %	17.23 % 16.97 %	2.26 % 2.38 %
Health	5857 5784	4713 4643	1016 1020	128 121	80.47 % 80.27 %	17.35 % 17.63 %	2.19 % 2.09 %
Pets	5843 5900	4462 4496	1246 1273	135 131	76.36 % 76.20 %	21.32 % 21.58 %	2.31 % 2.22 %
Sport & Fitness	5769 5836	4392 4473	1249 1228	128 135	76.13 % 76.64 %	21.65 % 21.04 %	2.22 % 2.31 %
Job & Career	5803 6095	4304 4564	1358 1397	141 134	74.17 % 74.88 %	23.40 % 22.92 %	2.43 % 2.20 %
Dating	5967 5852	4336 4293	1491 1437	140 122	72.67 % 73.36 %	24.99 % 24.56 %	2.35 % 2.08 %
Other	5933 5593	4636 4380	1167 1088	130 125	78.14 % 78.31 %	19.67 % 19.45 %	2.19 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5416	4081 3948	1346 1351	128 117	73.47 % 72.90 %	24.23 % 24.94 %	2.30 % 2.16 %
Outlook Mail	5486 5278	4103 3979	1253 1196	130 103	74.79 % 75.39 %	22.84 % 22.66 %	2.37 % 1.95 %
Yahoo Mail	5340 5790	4044 4376	1176 1282	120 132	75.73 % 75.58 %	22.02 % 22.14 %	2.25 % 2.28 %
AOL Mail	5514 5467	4235 4170	1159 1171	120 126	76.80 % 76.28 %	21.02 % 21.42 %	2.18 % 2.30 %
Mail.com	5482 5465	4310 4261	1055 1073	117 131	78.62 % 77.97 %	19.24 % 19.63 %	2.13 % 2.40 %
Yandex Mail	5429 5374	4109 4119	1204 1133	116 122	75.69 % 76.65 %	22.18 % 21.08 %	2.14 % 2.27 %
GMX Mail	5282 5454	3956 4092	1210 1244	116 118	74.90 % 75.03 %	22.91 % 22.81 %	2.20 % 2.16 %
Zoho Mail	5304 5081	4163 3981	1022 980	119 120	78.49 % 78.35 %	19.27 % 19.29 %	2.24 % 2.36 %
ProtonMail	5418 5475	4235 4367	1062 984	121 124	78.17 % 79.76 %	19.60 % 17.97 %	2.23 % 2.26 %
Custom Mail	5498 5358	4383 4258	992 979	123 121	79.72 % 79.47 %	18.04 % 18.27 %	2.24 % 2.26 %
iCloud Mail	5563 5474	4116 3982	1322 1379	125 113	73.99 % 72.74 %	23.76 % 25.19 %	2.25 % 2.06 %
Tuta	5434 5327	4315 4233	999 966	120 128	79.41 % 79.46 %	18.38 % 18.13 %	2.21 % 2.40 %
Juno.com	5417 5597	4315 4369	982 1104	120 124	79.66 % 78.06 %	18.13 % 19.72 %	2.22 % 2.22 %
Mailfence	5534 5441	4376 4284	1021 1030	137 127	79.07 % 78.74 %	18.45 % 18.93 %	2.48 % 2.33 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.