ActiveCampaign and AWeber Email Deliverability Comparison

ActiveCampaign

AWeber

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 75.634	58.632 58.286	15.921 15.675	1.693 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 77.06 %	20.88 % 20.72 %	2.22 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 5866	4661 4479	1256 1266	131 121	77.07 % 76.36 %	20.77 % 21.58 %	2.17 % 2.06 %
Elektronics	5818 5968	4526 4643	1167 1193	125 132	77.79 % 77.80 %	20.06 % 19.99 %	2.15 % 2.21 %
Entertainment	5749 5829	4396 4482	1224 1212	129 135	76.47 % 76.89 %	21.29 % 20.79 %	2.24 % 2.32 %
Cosmetics & Beauty	6089 5781	4680 4454	1273 1197	136 130	76.86 % 77.05 %	20.91 % 20.71 %	2.23 % 2.25 %
Food & Drink	5809 5718	4459 4401	1224 1185	126 132	76.76 % 76.97 %	21.07 % 20.72 %	2.17 % 2.31 %
Home & Garden	5785 5480	4444 4176	1218 1187	123 117	76.82 % 76.20 %	21.05 % 21.66 %	2.13 % 2.14 %
Finance	5829 5742	4682 4622	1011 985	136 135	80.32 % 80.49 %	17.34 % 17.15 %	2.33 % 2.35 %
Health	5680 5858	4544 4717	1012 1019	124 122	80.00 % 80.52 %	17.82 % 17.40 %	2.18 % 2.08 %
Pets	5845 5866	4487 4478	1233 1265	125 123	76.77 % 76.34 %	21.09 % 21.56 %	2.14 % 2.10 %
Sport & Fitness	5893 5773	4522 4432	1243 1208	128 133	76.74 % 76.77 %	21.09 % 20.92 %	2.17 % 2.30 %
Job & Career	5760 6152	4272 4596	1350 1420	138 136	74.17 % 74.71 %	23.44 % 23.08 %	2.40 % 2.21 %
Dating	6089 5792	4399 4246	1552 1424	138 122	72.25 % 73.31 %	25.49 % 24.59 %	2.27 % 2.11 %
Other	5852 5809	4560 4560	1158 1114	134 135	77.92 % 78.50 %	19.79 % 19.18 %	2.29 % 2.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, AWeber is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5339	3964 3889	1347 1332	127 118	72.89 % 72.84 %	24.77 % 24.95 %	2.34 % 2.21 %
Outlook Mail	5533 5400	4134 4064	1281 1228	118 108	74.72 % 75.26 %	23.15 % 22.74 %	2.13 % 2.00 %
Yahoo Mail	5511 5774	4194 4404	1189 1243	128 127	76.10 % 76.27 %	21.58 % 21.53 %	2.32 % 2.20 %
AOL Mail	5526 5345	4228 4109	1172 1119	126 117	76.51 % 76.88 %	21.21 % 20.94 %	2.28 % 2.19 %
Mail.com	5610 5439	4397 4253	1092 1053	121 133	78.38 % 78.19 %	19.47 % 19.36 %	2.16 % 2.45 %
Yandex Mail	5450 5309	4125 4057	1206 1121	119 131	75.69 % 76.42 %	22.13 % 21.12 %	2.18 % 2.47 %
GMX Mail	5265 5419	3953 4077	1193 1229	119 113	75.08 % 75.24 %	22.66 % 22.68 %	2.26 % 2.09 %
Zoho Mail	5341 5231	4177 4100	1041 1010	123 121	78.21 % 78.38 %	19.49 % 19.31 %	2.30 % 2.31 %
ProtonMail	5420 5498	4235 4375	1068 1006	117 117	78.14 % 79.57 %	19.70 % 18.30 %	2.16 % 2.13 %
Custom Mail	5529 5248	4413 4195	994 945	122 108	79.82 % 79.94 %	17.98 % 18.01 %	2.21 % 2.06 %
iCloud Mail	5548 5509	4073 4023	1355 1370	120 116	73.41 % 73.03 %	24.42 % 24.87 %	2.16 % 2.11 %
Tuta	5297 5308	4211 4234	976 954	110 120	79.50 % 79.77 %	18.43 % 17.97 %	2.08 % 2.26 %
Juno.com	5392 5428	4287 4259	987 1046	118 123	79.51 % 78.46 %	18.30 % 19.27 %	2.19 % 2.27 %
Mailfence	5386 5387	4241 4247	1020 1019	125 121	78.74 % 78.84 %	18.94 % 18.92 %	2.32 % 2.25 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.