ActiveCampaign and AWeber Email Deliverability Comparison

ActiveCampaign

AWeber

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 65.609	50.321 50.656	13.784 13.537	1.569 1.416

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.21 %	20.99 % 20.63 %	2.39 % 2.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5077	3899 3914	1082 1058	111 105	76.57 % 77.09 %	21.25 % 20.84 %	2.18 % 2.07 %
Elektronics	5052 5126	3906 4008	1023 1013	123 105	77.32 % 78.19 %	20.25 % 19.76 %	2.43 % 2.05 %
Entertainment	5004 5154	3792 3935	1089 1107	123 112	75.78 % 76.35 %	21.76 % 21.48 %	2.46 % 2.17 %
Cosmetics & Beauty	4999 5018	3896 3898	1002 997	101 123	77.94 % 77.68 %	20.04 % 19.87 %	2.02 % 2.45 %
Food & Drink	5097 4965	3877 3799	1098 1054	122 112	76.06 % 76.52 %	21.54 % 21.23 %	2.39 % 2.26 %
Home & Garden	5151 5086	3960 3864	1062 1119	129 103	76.88 % 75.97 %	20.62 % 22.00 %	2.50 % 2.03 %
Finance	5047 4975	4025 3992	899 874	123 109	79.75 % 80.24 %	17.81 % 17.57 %	2.44 % 2.19 %
Health	5064 4942	4051 4020	890 827	123 95	80.00 % 81.34 %	17.58 % 16.73 %	2.43 % 1.92 %
Pets	5098 5086	3886 3899	1086 1071	126 116	76.23 % 76.66 %	21.30 % 21.06 %	2.47 % 2.28 %
Sport & Fitness	5065 5149	3832 3944	1110 1091	123 114	75.66 % 76.60 %	21.92 % 21.19 %	2.43 % 2.21 %
Job & Career	4843 5182	3579 3887	1141 1183	123 112	73.90 % 75.01 %	23.56 % 22.83 %	2.54 % 2.16 %
Dating	5021 4999	3636 3665	1257 1223	128 111	72.42 % 73.31 %	25.03 % 24.46 %	2.55 % 2.22 %
Other	5141 4850	3982 3831	1045 920	114 99	77.46 % 78.99 %	20.33 % 18.97 %	2.22 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, AWeber is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4730	3488 3470	1167 1153	117 107	73.09 % 73.36 %	24.46 % 24.38 %	2.45 % 2.26 %
Outlook Mail	4619 4569	3475 3467	1026 1016	118 86	75.23 % 75.88 %	22.21 % 22.24 %	2.55 % 1.88 %
Yahoo Mail	4748 4879	3581 3725	1050 1051	117 103	75.42 % 76.35 %	22.11 % 21.54 %	2.46 % 2.11 %
AOL Mail	4685 4801	3557 3690	1019 1006	109 105	75.92 % 76.86 %	21.75 % 20.95 %	2.33 % 2.19 %
Mail.com	4731 4652	3651 3634	960 918	120 100	77.17 % 78.12 %	20.29 % 19.73 %	2.54 % 2.15 %
Yandex Mail	4820 4549	3641 3482	1072 962	107 105	75.54 % 76.54 %	22.24 % 21.15 %	2.22 % 2.31 %
GMX Mail	4578 4644	3401 3530	1069 1014	108 100	74.29 % 76.01 %	23.35 % 21.83 %	2.36 % 2.15 %
Zoho Mail	4692 4599	3661 3585	924 912	107 102	78.03 % 77.95 %	19.69 % 19.83 %	2.28 % 2.22 %
ProtonMail	4727 4538	3684 3627	932 809	111 102	77.94 % 79.93 %	19.72 % 17.83 %	2.35 % 2.25 %
Custom Mail	4574 4658	3622 3728	842 830	110 100	79.19 % 80.03 %	18.41 % 17.82 %	2.40 % 2.15 %
iCloud Mail	4720 4796	3464 3482	1143 1215	113 99	73.39 % 72.60 %	24.22 % 25.33 %	2.39 % 2.06 %
Tuta	4564 4712	3620 3760	840 844	104 108	79.32 % 79.80 %	18.40 % 17.91 %	2.28 % 2.29 %
Juno.com	4622 4802	3659 3812	854 892	109 98	79.16 % 79.38 %	18.48 % 18.58 %	2.36 % 2.04 %
Mailfence	4822 4680	3817 3664	886 915	119 101	79.16 % 78.29 %	18.37 % 19.55 %	2.47 % 2.16 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.