Amazon SES and ActiveCampaign Email Deliverability Comparison

Amazon SES

ActiveCampaign

In this comparison, the deliverability of Amazon SES and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.041 65.674	49.987 50.321	14.393 13.784	1.661 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.69 % 76.62 %	21.79 % 20.99 %	2.52 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 5092	3891 3899	1157 1082	128 111	75.17 % 76.57 %	22.35 % 21.25 %	2.47 % 2.18 %
Elektronics	4959 5052	3758 3906	1073 1023	128 123	75.78 % 77.32 %	21.64 % 20.25 %	2.58 % 2.43 %
Entertainment	5013 5004	3809 3792	1089 1089	115 123	75.98 % 75.78 %	21.72 % 21.76 %	2.29 % 2.46 %
Cosmetics & Beauty	5082 4999	3884 3896	1083 1002	115 101	76.43 % 77.94 %	21.31 % 20.04 %	2.26 % 2.02 %
Food & Drink	5138 5097	3866 3877	1142 1098	130 122	75.24 % 76.06 %	22.23 % 21.54 %	2.53 % 2.39 %
Home & Garden	5077 5151	3810 3960	1135 1062	132 129	75.04 % 76.88 %	22.36 % 20.62 %	2.60 % 2.50 %
Finance	5091 5047	4065 4025	896 899	130 123	79.85 % 79.75 %	17.60 % 17.81 %	2.55 % 2.44 %
Health	5068 5064	4017 4051	926 890	125 123	79.26 % 80.00 %	18.27 % 17.58 %	2.47 % 2.43 %
Pets	5058 5098	3791 3886	1140 1086	127 126	74.95 % 76.23 %	22.54 % 21.30 %	2.51 % 2.47 %
Sport & Fitness	5116 5065	3846 3832	1137 1110	133 123	75.18 % 75.66 %	22.22 % 21.92 %	2.60 % 2.43 %
Job & Career	5150 4843	3767 3579	1254 1141	129 123	73.15 % 73.90 %	24.35 % 23.56 %	2.50 % 2.54 %
Dating	5017 5021	3560 3636	1324 1257	133 128	70.96 % 72.42 %	26.39 % 25.03 %	2.65 % 2.55 %
Other	5096 5141	3923 3982	1037 1045	136 114	76.98 % 77.46 %	20.35 % 20.33 %	2.67 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4870 4772	3514 3488	1235 1167	121 117	72.16 % 73.09 %	25.36 % 24.46 %	2.48 % 2.45 %
Outlook Mail	4676 4619	3471 3475	1085 1026	120 118	74.23 % 75.23 %	23.20 % 22.21 %	2.57 % 2.55 %
Yahoo Mail	4648 4748	3511 3581	1016 1050	121 117	75.54 % 75.42 %	21.86 % 22.11 %	2.60 % 2.46 %
AOL Mail	4816 4685	3634 3557	1067 1019	115 109	75.46 % 75.92 %	22.16 % 21.75 %	2.39 % 2.33 %
Mail.com	4564 4731	3498 3651	956 960	110 120	76.64 % 77.17 %	20.95 % 20.29 %	2.41 % 2.54 %
Yandex Mail	4786 4820	3583 3641	1090 1072	113 107	74.86 % 75.54 %	22.77 % 22.24 %	2.36 % 2.22 %
GMX Mail	4640 4578	3440 3401	1080 1069	120 108	74.14 % 74.29 %	23.28 % 23.35 %	2.59 % 2.36 %
Zoho Mail	4693 4692	3563 3661	1013 924	117 107	75.92 % 78.03 %	21.59 % 19.69 %	2.49 % 2.28 %
ProtonMail	4856 4727	3783 3684	951 932	122 111	77.90 % 77.94 %	19.58 % 19.72 %	2.51 % 2.35 %
Custom Mail	4542 4574	3565 3622	868 842	109 110	78.49 % 79.19 %	19.11 % 18.41 %	2.40 % 2.40 %
iCloud Mail	4782 4720	3421 3464	1231 1143	130 113	71.54 % 73.39 %	25.74 % 24.22 %	2.72 % 2.39 %
Tuta	4850 4564	3751 3620	968 840	131 104	77.34 % 79.32 %	19.96 % 18.40 %	2.70 % 2.28 %
Juno.com	4636 4622	3609 3659	908 854	119 109	77.85 % 79.16 %	19.59 % 18.48 %	2.57 % 2.36 %
Mailfence	4682 4822	3644 3817	925 886	113 119	77.83 % 79.16 %	19.76 % 18.37 %	2.41 % 2.47 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.