Amazon SES and ActiveCampaign Email Deliverability Comparison

Amazon SES

ActiveCampaign

In this comparison, the deliverability of Amazon SES and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.796 76.246	58.531 58.632	16.313 15.921	1.952 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 76.90 %	21.24 % 20.88 %	2.54 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6096 6048	4639 4661	1298 1256	159 131	76.10 % 77.07 %	21.29 % 20.77 %	2.61 % 2.17 %
Elektronics	5759 5818	4393 4526	1211 1167	155 125	76.28 % 77.79 %	21.03 % 20.06 %	2.69 % 2.15 %
Entertainment	5912 5749	4526 4396	1239 1224	147 129	76.56 % 76.47 %	20.96 % 21.29 %	2.49 % 2.24 %
Cosmetics & Beauty	5686 6089	4358 4680	1187 1273	141 136	76.64 % 76.86 %	20.88 % 20.91 %	2.48 % 2.23 %
Food & Drink	5971 5809	4533 4459	1272 1224	166 126	75.92 % 76.76 %	21.30 % 21.07 %	2.78 % 2.17 %
Home & Garden	5924 5785	4444 4444	1327 1218	153 123	75.02 % 76.82 %	22.40 % 21.05 %	2.58 % 2.13 %
Finance	5801 5829	4612 4682	1048 1011	141 136	79.50 % 80.32 %	18.07 % 17.34 %	2.43 % 2.33 %
Health	5676 5680	4496 4544	1041 1012	139 124	79.21 % 80.00 %	18.34 % 17.82 %	2.45 % 2.18 %
Pets	5863 5845	4473 4487	1244 1233	146 125	76.29 % 76.77 %	21.22 % 21.09 %	2.49 % 2.14 %
Sport & Fitness	5981 5893	4518 4522	1311 1243	152 128	75.54 % 76.74 %	21.92 % 21.09 %	2.54 % 2.17 %
Job & Career	5911 5760	4393 4272	1366 1350	152 138	74.32 % 74.17 %	23.11 % 23.44 %	2.57 % 2.40 %
Dating	6055 6089	4357 4399	1553 1552	145 138	71.96 % 72.25 %	25.65 % 25.49 %	2.39 % 2.27 %
Other	6161 5852	4789 4560	1216 1158	156 134	77.73 % 77.92 %	19.74 % 19.79 %	2.53 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5507 5438	4008 3964	1360 1347	139 127	72.78 % 72.89 %	24.70 % 24.77 %	2.52 % 2.34 %
Outlook Mail	5624 5533	4190 4134	1294 1281	140 118	74.50 % 74.72 %	23.01 % 23.15 %	2.49 % 2.13 %
Yahoo Mail	5392 5511	4028 4194	1222 1189	142 128	74.70 % 76.10 %	22.66 % 21.58 %	2.63 % 2.32 %
AOL Mail	5396 5526	4057 4228	1210 1172	129 126	75.19 % 76.51 %	22.42 % 21.21 %	2.39 % 2.28 %
Mail.com	5505 5610	4255 4397	1113 1092	137 121	77.29 % 78.38 %	20.22 % 19.47 %	2.49 % 2.16 %
Yandex Mail	5633 5450	4298 4125	1205 1206	130 119	76.30 % 75.69 %	21.39 % 22.13 %	2.31 % 2.18 %
GMX Mail	5505 5265	4118 3953	1255 1193	132 119	74.80 % 75.08 %	22.80 % 22.66 %	2.40 % 2.26 %
Zoho Mail	5405 5341	4188 4177	1074 1041	143 123	77.48 % 78.21 %	19.87 % 19.49 %	2.65 % 2.30 %
ProtonMail	5571 5420	4377 4235	1049 1068	145 117	78.57 % 78.14 %	18.83 % 19.70 %	2.60 % 2.16 %
Custom Mail	5241 5529	4131 4413	966 994	144 122	78.82 % 79.82 %	18.43 % 17.98 %	2.75 % 2.21 %
iCloud Mail	5680 5548	4096 4073	1434 1355	150 120	72.11 % 73.41 %	25.25 % 24.42 %	2.64 % 2.16 %
Tuta	5624 5297	4448 4211	1024 976	152 110	79.09 % 79.50 %	18.21 % 18.43 %	2.70 % 2.08 %
Juno.com	5360 5392	4161 4287	1066 987	133 118	77.63 % 79.51 %	19.89 % 18.30 %	2.48 % 2.19 %
Mailfence	5353 5386	4176 4241	1041 1020	136 125	78.01 % 78.74 %	19.45 % 18.94 %	2.54 % 2.32 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.