Amazon SES and ActiveCampaign Email Deliverability Comparison

Amazon SES

ActiveCampaign

In this comparison, the deliverability of Amazon SES and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.251 64.940	50.995 49.739	12.880 13.801	1.512 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 76.59 %	19.74 % 21.25 %	2.32 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5007 5001	3880 3823	1032 1069	112 115	77.49 % 76.44 %	20.61 % 21.38 %	2.24 % 2.30 %
Elektronics	5002 4986	3917 3852	978 1026	119 130	78.31 % 77.26 %	19.55 % 20.58 %	2.38 % 2.61 %
Entertainment	4940 5015	3861 3787	980 1116	108 133	78.16 % 75.51 %	19.84 % 22.25 %	2.19 % 2.65 %
Cosmetics & Beauty	5084 4970	4002 3874	985 1014	107 110	78.72 % 77.95 %	19.37 % 20.40 %	2.10 % 2.21 %
Food & Drink	5128 5016	3992 3815	1028 1086	120 136	77.85 % 76.06 %	20.05 % 21.65 %	2.34 % 2.71 %
Home & Garden	5035 5056	3904 3884	1025 1062	121 137	77.54 % 76.82 %	20.36 % 21.00 %	2.40 % 2.71 %
Finance	5047 5019	4121 3982	813 933	119 130	81.65 % 79.34 %	16.11 % 18.59 %	2.36 % 2.59 %
Health	5036 4975	4091 3958	833 912	114 127	81.24 % 79.56 %	16.54 % 18.33 %	2.26 % 2.55 %
Pets	4904 5071	3800 3878	1010 1089	112 130	77.49 % 76.47 %	20.60 % 21.48 %	2.28 % 2.56 %
Sport & Fitness	5080 5056	3956 3827	1019 1131	120 129	77.87 % 75.69 %	20.06 % 22.37 %	2.36 % 2.55 %
Job & Career	5195 4751	3957 3524	1128 1104	117 128	76.17 % 74.17 %	21.71 % 23.24 %	2.25 % 2.69 %
Dating	4876 4977	3617 3644	1141 1211	119 138	74.18 % 73.22 %	23.40 % 24.33 %	2.44 % 2.77 %
Other	4917 5047	3897 3891	908 1048	124 120	79.26 % 77.10 %	18.47 % 20.76 %	2.52 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4863 4841	3671 3583	1091 1164	113 126	75.49 % 74.01 %	22.43 % 24.04 %	2.32 % 2.60 %
Outlook Mail	4669 4679	3596 3527	976 1049	108 127	77.02 % 75.38 %	20.90 % 22.42 %	2.31 % 2.71 %
Yahoo Mail	4612 4682	3624 3524	895 1044	106 120	78.58 % 75.27 %	19.41 % 22.30 %	2.30 % 2.56 %
AOL Mail	4893 4652	3830 3532	973 1017	106 115	78.28 % 75.92 %	19.89 % 21.86 %	2.17 % 2.47 %
Mail.com	4597 4684	3631 3591	872 982	102 128	78.99 % 76.67 %	18.97 % 20.96 %	2.22 % 2.73 %
Yandex Mail	4643 4844	3588 3664	961 1078	105 119	77.28 % 75.64 %	20.70 % 22.25 %	2.26 % 2.46 %
GMX Mail	4647 4614	3593 3442	965 1074	108 117	77.32 % 74.60 %	20.77 % 23.28 %	2.32 % 2.54 %
Zoho Mail	4696 4756	3688 3713	912 952	108 113	78.53 % 78.07 %	19.42 % 20.02 %	2.30 % 2.38 %
ProtonMail	4871 4769	3895 3718	865 957	112 120	79.96 % 77.96 %	17.76 % 20.07 %	2.30 % 2.52 %
Custom Mail	4628 4634	3738 3667	798 889	102 120	80.77 % 79.13 %	17.24 % 19.18 %	2.20 % 2.59 %
iCloud Mail	4756 4720	3559 3484	1088 1121	119 118	74.83 % 73.81 %	22.88 % 23.75 %	2.50 % 2.50 %
Tuta	4809 4581	3810 3610	895 871	120 114	79.23 % 78.80 %	18.61 % 19.01 %	2.50 % 2.49 %
Juno.com	4601 4573	3672 3612	817 870	109 120	79.81 % 78.99 %	17.76 % 19.02 %	2.37 % 2.62 %
Mailfence	3966 3911	3100 3072	772 733	94 106	78.16 % 78.55 %	19.47 % 18.74 %	2.37 % 2.71 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.