Amazon SES and ActiveCampaign Email Deliverability Comparison

Amazon SES

ActiveCampaign

In this comparison, the deliverability of Amazon SES and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.270 65.516	49.732 50.861	14.713 13.251	1.825 1.404

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.04 % 77.63 %	22.20 % 20.23 %	2.75 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5161 5148	3853 3986	1166 1065	142 97	74.66 % 77.43 %	22.59 % 20.69 %	2.75 % 1.88 %
Elektronics	4919 5023	3684 3955	1096 955	139 113	74.89 % 78.74 %	22.28 % 19.01 %	2.83 % 2.25 %
Entertainment	5074 5012	3837 3861	1108 1043	129 108	75.62 % 77.04 %	21.84 % 20.81 %	2.54 % 2.15 %
Cosmetics & Beauty	5010 5089	3781 3997	1100 1001	129 91	75.47 % 78.54 %	21.96 % 19.67 %	2.57 % 1.79 %
Food & Drink	5249 5100	3892 3943	1211 1046	146 111	74.15 % 77.31 %	23.07 % 20.51 %	2.78 % 2.18 %
Home & Garden	5026 5057	3721 3945	1161 1002	144 110	74.04 % 78.01 %	23.10 % 19.81 %	2.87 % 2.18 %
Finance	5013 4936	3974 3985	907 841	132 110	79.27 % 80.73 %	18.09 % 17.04 %	2.63 % 2.23 %
Health	5091 5044	4000 4082	958 852	133 110	78.57 % 80.93 %	18.82 % 16.89 %	2.61 % 2.18 %
Pets	5099 5030	3796 3883	1160 1036	143 111	74.45 % 77.20 %	22.75 % 20.60 %	2.80 % 2.21 %
Sport & Fitness	5198 4989	3885 3831	1168 1047	145 111	74.74 % 76.79 %	22.47 % 20.99 %	2.79 % 2.22 %
Job & Career	5173 4890	3762 3653	1267 1123	144 114	72.72 % 74.70 %	24.49 % 22.97 %	2.78 % 2.33 %
Dating	5160 5069	3657 3717	1357 1236	146 116	70.87 % 73.33 %	26.30 % 24.38 %	2.83 % 2.29 %
Other	5097 5129	3890 4023	1054 1004	153 102	76.32 % 78.44 %	20.68 % 19.57 %	3.00 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4853 4756	3466 3531	1250 1118	137 107	71.42 % 74.24 %	25.76 % 23.51 %	2.82 % 2.25 %
Outlook Mail	4676 4617	3438 3495	1110 1011	128 111	73.52 % 75.70 %	23.74 % 21.90 %	2.74 % 2.40 %
Yahoo Mail	4671 4706	3475 3592	1060 1009	136 105	74.40 % 76.33 %	22.69 % 21.44 %	2.91 % 2.23 %
AOL Mail	4862 4710	3626 3632	1105 981	131 97	74.58 % 77.11 %	22.73 % 20.83 %	2.69 % 2.06 %
Mail.com	4623 4711	3525 3718	976 887	122 106	76.25 % 78.92 %	21.11 % 18.83 %	2.64 % 2.25 %
Yandex Mail	4795 4722	3572 3640	1101 989	122 93	74.49 % 77.09 %	22.96 % 20.94 %	2.54 % 1.97 %
GMX Mail	4634 4461	3410 3346	1098 1023	126 92	73.59 % 75.01 %	23.69 % 22.93 %	2.72 % 2.06 %
Zoho Mail	4727 4565	3577 3599	1021 875	129 91	75.67 % 78.84 %	21.60 % 19.17 %	2.73 % 1.99 %
ProtonMail	4841 4619	3750 3627	958 897	133 95	77.46 % 78.52 %	19.79 % 19.42 %	2.75 % 2.06 %
Custom Mail	4458 4714	3464 3763	878 853	116 98	77.70 % 79.83 %	19.69 % 18.10 %	2.60 % 2.08 %
iCloud Mail	4921 4785	3505 3561	1269 1123	147 101	71.23 % 74.42 %	25.79 % 23.47 %	2.99 % 2.11 %
Tuta	4834 4651	3701 3732	992 818	141 101	76.56 % 80.24 %	20.52 % 17.59 %	2.92 % 2.17 %
Juno.com	4628 4669	3560 3746	937 822	131 101	76.92 % 80.23 %	20.25 % 17.61 %	2.83 % 2.16 %
Mailfence	4747 4830	3663 3879	958 845	126 106	77.16 % 80.31 %	20.18 % 17.49 %	2.65 % 2.19 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.