Amazon SES and ActiveCampaign Email Deliverability Comparison

Amazon SES

ActiveCampaign

In this comparison, the deliverability of Amazon SES and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.195 65.698	49.906 50.460	14.478 13.735	1.811 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.39 % 76.81 %	21.87 % 20.91 %	2.74 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5319 5166	3992 3985	1177 1073	150 108	75.05 % 77.14 %	22.13 % 20.77 %	2.82 % 2.09 %
Elektronics	4743 4926	3580 3823	1025 990	138 113	75.48 % 77.61 %	21.61 % 20.10 %	2.91 % 2.29 %
Entertainment	5189 5061	3919 3874	1133 1068	137 119	75.53 % 76.55 %	21.83 % 21.10 %	2.64 % 2.35 %
Cosmetics & Beauty	4842 5149	3673 3971	1047 1068	122 110	75.86 % 77.12 %	21.62 % 20.74 %	2.52 % 2.14 %
Food & Drink	5176 5103	3874 3929	1153 1060	149 114	74.85 % 76.99 %	22.28 % 20.77 %	2.88 % 2.23 %
Home & Garden	5130 5195	3815 3997	1172 1077	143 121	74.37 % 76.94 %	22.85 % 20.73 %	2.79 % 2.33 %
Finance	5025 4834	3974 3876	921 848	130 110	79.08 % 80.18 %	18.33 % 17.54 %	2.59 % 2.28 %
Health	5079 5070	3983 4071	960 886	136 113	78.42 % 80.30 %	18.90 % 17.48 %	2.68 % 2.23 %
Pets	4968 5034	3726 3824	1110 1091	132 119	75.00 % 75.96 %	22.34 % 21.67 %	2.66 % 2.36 %
Sport & Fitness	5085 4968	3829 3760	1114 1092	142 116	75.30 % 75.68 %	21.91 % 21.98 %	2.79 % 2.33 %
Job & Career	5105 5044	3750 3729	1214 1189	141 126	73.46 % 73.93 %	23.78 % 23.57 %	2.76 % 2.50 %
Dating	5238 5037	3750 3653	1349 1262	139 122	71.59 % 72.52 %	25.75 % 25.05 %	2.65 % 2.42 %
Other	5296 5111	4041 3968	1103 1031	152 112	76.30 % 77.64 %	20.83 % 20.17 %	2.87 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4881 4826	3533 3540	1214 1172	134 114	72.38 % 73.35 %	24.87 % 24.29 %	2.75 % 2.36 %
Outlook Mail	4740 4746	3515 3532	1096 1097	129 117	74.16 % 74.42 %	23.12 % 23.11 %	2.72 % 2.47 %
Yahoo Mail	4752 4525	3511 3415	1108 1005	133 105	73.88 % 75.47 %	23.32 % 22.21 %	2.80 % 2.32 %
AOL Mail	4761 4742	3579 3626	1058 1012	124 104	75.17 % 76.47 %	22.22 % 21.34 %	2.60 % 2.19 %
Mail.com	4663 4707	3553 3690	985 910	125 107	76.20 % 78.39 %	21.12 % 19.33 %	2.68 % 2.27 %
Yandex Mail	4708 4680	3534 3532	1056 1047	118 101	75.06 % 75.47 %	22.43 % 22.37 %	2.51 % 2.16 %
GMX Mail	4685 4495	3453 3358	1110 1037	122 100	73.70 % 74.71 %	23.69 % 23.07 %	2.60 % 2.22 %
Zoho Mail	4670 4548	3547 3554	992 892	131 102	75.95 % 78.14 %	21.24 % 19.61 %	2.81 % 2.24 %
ProtonMail	4822 4720	3765 3672	924 942	133 106	78.08 % 77.80 %	19.16 % 19.96 %	2.76 % 2.25 %
Custom Mail	4433 4727	3458 3759	853 864	122 104	78.01 % 79.52 %	19.24 % 18.28 %	2.75 % 2.20 %
iCloud Mail	4799 4782	3441 3530	1219 1143	139 109	71.70 % 73.82 %	25.40 % 23.90 %	2.90 % 2.28 %
Tuta	4878 4700	3785 3731	953 865	140 104	77.59 % 79.38 %	19.54 % 18.40 %	2.87 % 2.21 %
Juno.com	4576 4660	3501 3702	946 852	129 106	76.51 % 79.44 %	20.67 % 18.28 %	2.82 % 2.27 %
Mailfence	4827 4840	3731 3819	964 897	132 124	77.29 % 78.90 %	19.97 % 18.53 %	2.73 % 2.56 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.