Amazon SES and ActiveCampaign Email Deliverability Comparison

Amazon SES

ActiveCampaign

In this comparison, the deliverability of Amazon SES and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.456 64.214	51.232 50.260	12.207 12.859	1.447 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.48 % 78.27 %	18.94 % 20.03 %	2.24 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4838 4951	3818 3874	949 1011	104 114	78.92 % 78.25 %	19.62 % 20.42 %	2.15 % 2.30 %
Elektronics	5000 5094	3966 4013	937 996	111 132	79.32 % 78.78 %	18.74 % 19.55 %	2.22 % 2.59 %
Entertainment	4804 4910	3820 3786	908 1022	104 121	79.52 % 77.11 %	18.90 % 20.81 %	2.16 % 2.46 %
Cosmetics & Beauty	5054 4874	4039 3881	942 942	106 105	79.92 % 79.63 %	18.64 % 19.33 %	2.10 % 2.15 %
Food & Drink	5071 4902	4017 3803	974 1023	117 129	79.22 % 77.58 %	19.21 % 20.87 %	2.31 % 2.63 %
Home & Garden	5106 4947	4034 3889	997 987	117 122	79.01 % 78.61 %	19.53 % 19.95 %	2.29 % 2.47 %
Finance	4930 4991	4057 4011	795 897	110 126	82.29 % 80.36 %	16.13 % 17.97 %	2.23 % 2.52 %
Health	4996 4860	4104 3908	815 863	108 118	82.15 % 80.41 %	16.31 % 17.76 %	2.16 % 2.43 %
Pets	4837 4958	3817 3891	954 989	113 120	78.91 % 78.48 %	19.72 % 19.95 %	2.34 % 2.42 %
Sport & Fitness	4943 4987	3899 3861	961 1040	111 122	78.88 % 77.42 %	19.44 % 20.85 %	2.25 % 2.45 %
Job & Career	5131 4687	4005 3577	1041 995	112 122	78.05 % 76.32 %	20.29 % 21.23 %	2.18 % 2.60 %
Dating	4758 5023	3634 3798	1053 1120	110 131	76.38 % 75.61 %	22.13 % 22.30 %	2.31 % 2.61 %
Other	4988 5030	4022 3968	881 974	124 117	80.63 % 78.89 %	17.66 % 19.36 %	2.49 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4760 4777	3677 3629	998 1076	103 119	77.25 % 75.97 %	20.97 % 22.52 %	2.16 % 2.49 %
Outlook Mail	4626 4721	3627 3675	927 961	104 118	78.40 % 77.84 %	20.04 % 20.36 %	2.25 % 2.50 %
Yahoo Mail	4532 4661	3628 3585	831 967	101 113	80.05 % 76.91 %	18.34 % 20.75 %	2.23 % 2.42 %
AOL Mail	4780 4675	3790 3632	923 977	101 111	79.29 % 77.69 %	19.31 % 20.90 %	2.11 % 2.37 %
Mail.com	4596 4764	3690 3710	839 955	100 127	80.29 % 77.88 %	18.26 % 20.05 %	2.18 % 2.67 %
Yandex Mail	4673 4885	3696 3791	917 1023	111 121	79.09 % 77.60 %	19.62 % 20.94 %	2.38 % 2.48 %
GMX Mail	4736 4541	3738 3491	914 963	109 110	78.93 % 76.88 %	19.30 % 21.21 %	2.30 % 2.42 %
Zoho Mail	4798 4673	3835 3722	896 895	107 107	79.93 % 79.65 %	18.67 % 19.15 %	2.23 % 2.29 %
ProtonMail	4839 4783	3916 3795	831 900	107 113	80.93 % 79.34 %	17.17 % 18.82 %	2.21 % 2.36 %
Custom Mail	4720 4654	3865 3765	801 844	101 116	81.89 % 80.90 %	16.97 % 18.13 %	2.14 % 2.49 %
iCloud Mail	4771 4830	3666 3672	1030 1054	118 119	76.84 % 76.02 %	21.59 % 21.82 %	2.47 % 2.46 %
Tuta	4800 4510	3868 3624	871 822	115 108	80.58 % 80.35 %	18.15 % 18.23 %	2.40 % 2.39 %
Juno.com	4639 4579	3747 3683	802 827	100 117	80.77 % 80.43 %	17.29 % 18.06 %	2.16 % 2.56 %
Mailfence	3186 3161	2489 2486	627 595	70 80	78.12 % 78.65 %	19.68 % 18.82 %	2.20 % 2.53 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.