Amazon SES and ActiveCampaign Email Deliverability Comparison

Amazon SES

ActiveCampaign

In this comparison, the deliverability of Amazon SES and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.915 75.996	58.159 58.044	16.629 16.148	2.127 1.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.61 % 76.38 %	21.62 % 21.25 %	2.77 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6114 5927	4603 4545	1336 1249	175 133	75.29 % 76.68 %	21.85 % 21.07 %	2.86 % 2.24 %
Elektronics	5727 5700	4319 4400	1237 1166	171 134	75.41 % 77.19 %	21.60 % 20.46 %	2.99 % 2.35 %
Entertainment	5928 5782	4505 4399	1263 1244	160 139	76.00 % 76.08 %	21.31 % 21.52 %	2.70 % 2.40 %
Cosmetics & Beauty	5686 6078	4333 4643	1202 1293	151 142	76.20 % 76.39 %	21.14 % 21.27 %	2.66 % 2.34 %
Food & Drink	6029 5845	4542 4459	1310 1252	177 134	75.34 % 76.29 %	21.73 % 21.42 %	2.94 % 2.29 %
Home & Garden	5919 5863	4427 4483	1327 1239	165 141	74.79 % 76.46 %	22.42 % 21.13 %	2.79 % 2.40 %
Finance	5822 5756	4623 4596	1048 1017	151 143	79.41 % 79.85 %	18.00 % 17.67 %	2.59 % 2.48 %
Health	5742 5689	4494 4541	1093 1022	155 126	78.27 % 79.82 %	19.04 % 17.96 %	2.70 % 2.21 %
Pets	5837 5879	4411 4455	1270 1285	156 139	75.57 % 75.78 %	21.76 % 21.86 %	2.67 % 2.36 %
Sport & Fitness	5959 5831	4485 4427	1305 1266	169 138	75.26 % 75.92 %	21.90 % 21.71 %	2.84 % 2.37 %
Job & Career	5969 5813	4390 4284	1414 1383	165 146	73.55 % 73.70 %	23.69 % 23.79 %	2.76 % 2.51 %
Dating	6086 5955	4336 4267	1589 1539	161 149	71.25 % 71.65 %	26.11 % 25.84 %	2.65 % 2.50 %
Other	6097 5878	4691 4545	1235 1193	171 140	76.94 % 77.32 %	20.26 % 20.30 %	2.80 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5594 5497	4047 4001	1389 1364	158 132	72.35 % 72.79 %	24.83 % 24.81 %	2.82 % 2.40 %
Outlook Mail	5617 5437	4164 4014	1300 1292	153 131	74.13 % 73.83 %	23.14 % 23.76 %	2.72 % 2.41 %
Yahoo Mail	5486 5457	4073 4103	1257 1225	156 129	74.24 % 75.19 %	22.91 % 22.45 %	2.84 % 2.36 %
AOL Mail	5505 5524	4127 4217	1232 1174	146 133	74.97 % 76.34 %	22.38 % 21.25 %	2.65 % 2.41 %
Mail.com	5447 5527	4168 4311	1131 1090	148 126	76.52 % 78.00 %	20.76 % 19.72 %	2.72 % 2.28 %
Yandex Mail	5546 5404	4197 4054	1215 1226	134 124	75.68 % 75.02 %	21.91 % 22.69 %	2.42 % 2.29 %
GMX Mail	5485 5198	4068 3861	1275 1214	142 123	74.17 % 74.28 %	23.25 % 23.36 %	2.59 % 2.37 %
Zoho Mail	5364 5307	4118 4119	1094 1060	152 128	76.77 % 77.61 %	20.40 % 19.97 %	2.83 % 2.41 %
ProtonMail	5613 5495	4375 4266	1078 1100	160 129	77.94 % 77.63 %	19.21 % 20.02 %	2.85 % 2.35 %
Custom Mail	5239 5522	4086 4365	999 1022	154 135	77.99 % 79.05 %	19.07 % 18.51 %	2.94 % 2.44 %
iCloud Mail	5587 5492	3997 4015	1429 1349	161 128	71.54 % 73.11 %	25.58 % 24.56 %	2.88 % 2.33 %
Tuta	5710 5287	4463 4168	1082 998	165 121	78.16 % 78.83 %	18.95 % 18.88 %	2.89 % 2.29 %
Juno.com	5302 5453	4078 4310	1076 1014	148 129	76.91 % 79.04 %	20.29 % 18.60 %	2.79 % 2.37 %
Mailfence	5420 5396	4198 4240	1072 1020	150 136	77.45 % 78.58 %	19.78 % 18.90 %	2.77 % 2.52 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.