Amazon SES and ActiveCampaign Email Deliverability Comparison

Amazon SES

ActiveCampaign

In this comparison, the deliverability of Amazon SES and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.036 65.585	49.737 50.859	14.491 13.328	1.808 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 77.55 %	21.94 % 20.32 %	2.74 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5214 5102	3908 3954	1158 1051	148 97	74.95 % 77.50 %	22.21 % 20.60 %	2.84 % 1.90 %
Elektronics	4850 5004	3642 3933	1071 960	137 111	75.09 % 78.60 %	22.08 % 19.18 %	2.82 % 2.22 %
Entertainment	5119 5114	3884 3952	1102 1052	133 110	75.87 % 77.28 %	21.53 % 20.57 %	2.60 % 2.15 %
Cosmetics & Beauty	4924 5193	3722 4054	1074 1044	128 95	75.59 % 78.07 %	21.81 % 20.10 %	2.60 % 1.83 %
Food & Drink	5217 5120	3868 3962	1204 1047	145 111	74.14 % 77.38 %	23.08 % 20.45 %	2.78 % 2.17 %
Home & Garden	5102 5178	3787 4016	1175 1048	140 114	74.23 % 77.56 %	23.03 % 20.24 %	2.74 % 2.20 %
Finance	5016 4873	3975 3945	910 822	131 106	79.25 % 80.96 %	18.14 % 16.87 %	2.61 % 2.18 %
Health	5061 5002	3985 4047	942 849	134 106	78.74 % 80.91 %	18.61 % 16.97 %	2.65 % 2.12 %
Pets	4986 4977	3735 3838	1118 1030	133 109	74.91 % 77.11 %	22.42 % 20.70 %	2.67 % 2.19 %
Sport & Fitness	5033 4963	3800 3806	1091 1048	142 109	75.50 % 76.69 %	21.68 % 21.12 %	2.82 % 2.20 %
Job & Career	5166 4852	3782 3636	1241 1105	143 111	73.21 % 74.94 %	24.02 % 22.77 %	2.77 % 2.29 %
Dating	5130 5111	3669 3738	1321 1255	140 118	71.52 % 73.14 %	25.75 % 24.55 %	2.73 % 2.31 %
Other	5218 5096	3980 3978	1084 1017	154 101	76.27 % 78.06 %	20.77 % 19.96 %	2.95 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4899 4790	3520 3553	1243 1132	136 105	71.85 % 74.18 %	25.37 % 23.63 %	2.78 % 2.19 %
Outlook Mail	4615 4743	3424 3572	1064 1057	127 114	74.19 % 75.31 %	23.06 % 22.29 %	2.75 % 2.40 %
Yahoo Mail	4657 4586	3468 3496	1056 988	133 102	74.47 % 76.23 %	22.68 % 21.54 %	2.86 % 2.22 %
AOL Mail	4765 4706	3549 3619	1089 993	127 94	74.48 % 76.90 %	22.85 % 21.10 %	2.67 % 2.00 %
Mail.com	4684 4620	3584 3672	978 847	122 101	76.52 % 79.48 %	20.88 % 18.33 %	2.60 % 2.19 %
Yandex Mail	4694 4748	3508 3617	1065 1036	121 95	74.73 % 76.18 %	22.69 % 21.82 %	2.58 % 2.00 %
GMX Mail	4692 4482	3470 3378	1095 1013	127 91	73.96 % 75.37 %	23.34 % 22.60 %	2.71 % 2.03 %
Zoho Mail	4739 4559	3596 3589	1013 879	130 91	75.88 % 78.72 %	21.38 % 19.28 %	2.74 % 2.00 %
ProtonMail	4851 4650	3774 3662	943 890	134 98	77.80 % 78.75 %	19.44 % 19.14 %	2.76 % 2.11 %
Custom Mail	4470 4701	3477 3760	874 845	119 96	77.79 % 79.98 %	19.55 % 17.97 %	2.66 % 2.04 %
iCloud Mail	4787 4800	3429 3568	1219 1131	139 101	71.63 % 74.33 %	25.46 % 23.56 %	2.90 % 2.10 %
Tuta	4825 4661	3728 3727	960 835	137 99	77.26 % 79.96 %	19.90 % 17.91 %	2.84 % 2.12 %
Juno.com	4597 4723	3525 3786	942 837	130 100	76.68 % 80.16 %	20.49 % 17.72 %	2.83 % 2.12 %
Mailfence	4761 4816	3685 3860	950 845	126 111	77.40 % 80.15 %	19.95 % 17.55 %	2.65 % 2.30 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.