Amazon SES and ActiveCampaign Email Deliverability Comparison

Amazon SES

ActiveCampaign

In this comparison, the deliverability of Amazon SES and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.005 76.256	58.115 58.741	16.752 15.803	2.138 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 77.03 %	21.75 % 20.72 %	2.78 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6185 5948	4653 4606	1353 1217	179 125	75.23 % 77.44 %	21.88 % 20.46 %	2.89 % 2.10 %
Elektronics	5641 5701	4262 4433	1208 1141	171 127	75.55 % 77.76 %	21.41 % 20.01 %	3.03 % 2.23 %
Entertainment	5966 5863	4517 4479	1290 1246	159 138	75.71 % 76.39 %	21.62 % 21.25 %	2.67 % 2.35 %
Cosmetics & Beauty	5704 6033	4340 4658	1214 1250	150 125	76.09 % 77.21 %	21.28 % 20.72 %	2.63 % 2.07 %
Food & Drink	6036 5901	4522 4545	1336 1226	178 130	74.92 % 77.02 %	22.13 % 20.78 %	2.95 % 2.20 %
Home & Garden	5952 5979	4433 4621	1355 1221	164 137	74.48 % 77.29 %	22.77 % 20.42 %	2.76 % 2.29 %
Finance	5847 5659	4638 4556	1058 975	151 128	79.32 % 80.51 %	18.09 % 17.23 %	2.58 % 2.26 %
Health	5799 5857	4532 4713	1110 1016	157 128	78.15 % 80.47 %	19.14 % 17.35 %	2.71 % 2.19 %
Pets	5771 5843	4334 4462	1284 1246	153 135	75.10 % 76.36 %	22.25 % 21.32 %	2.65 % 2.31 %
Sport & Fitness	5974 5769	4502 4392	1302 1249	170 128	75.36 % 76.13 %	21.79 % 21.65 %	2.85 % 2.22 %
Job & Career	5898 5803	4328 4304	1403 1358	167 141	73.38 % 74.17 %	23.79 % 23.40 %	2.83 % 2.43 %
Dating	6064 5967	4326 4336	1578 1491	160 140	71.34 % 72.67 %	26.02 % 24.99 %	2.64 % 2.35 %
Other	6168 5933	4728 4636	1261 1167	179 130	76.65 % 78.14 %	20.44 % 19.67 %	2.90 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5714 5555	4156 4081	1400 1346	158 128	72.73 % 73.47 %	24.50 % 24.23 %	2.77 % 2.30 %
Outlook Mail	5494 5486	4066 4103	1273 1253	155 130	74.01 % 74.79 %	23.17 % 22.84 %	2.82 % 2.37 %
Yahoo Mail	5514 5340	4084 4044	1272 1176	158 120	74.07 % 75.73 %	23.07 % 22.02 %	2.87 % 2.25 %
AOL Mail	5520 5514	4135 4235	1240 1159	145 120	74.91 % 76.80 %	22.46 % 21.02 %	2.63 % 2.18 %
Mail.com	5466 5482	4168 4310	1150 1055	148 117	76.25 % 78.62 %	21.04 % 19.24 %	2.71 % 2.13 %
Yandex Mail	5488 5429	4136 4109	1215 1204	137 116	75.36 % 75.69 %	22.14 % 22.18 %	2.50 % 2.14 %
GMX Mail	5433 5282	4019 3956	1266 1210	148 116	73.97 % 74.90 %	23.30 % 22.91 %	2.72 % 2.20 %
Zoho Mail	5493 5304	4196 4163	1142 1022	155 119	76.39 % 78.49 %	20.79 % 19.27 %	2.82 % 2.24 %
ProtonMail	5582 5418	4346 4235	1080 1062	156 121	77.86 % 78.17 %	19.35 % 19.60 %	2.79 % 2.23 %
Custom Mail	5204 5498	4064 4383	991 992	149 123	78.09 % 79.72 %	19.04 % 18.04 %	2.86 % 2.24 %
iCloud Mail	5619 5563	4011 4116	1444 1322	164 125	71.38 % 73.99 %	25.70 % 23.76 %	2.92 % 2.25 %
Tuta	5664 5434	4405 4315	1097 999	162 120	77.77 % 79.41 %	19.37 % 18.38 %	2.86 % 2.21 %
Juno.com	5290 5417	4060 4315	1079 982	151 120	76.75 % 79.66 %	20.40 % 18.13 %	2.85 % 2.22 %
Mailfence	5524 5534	4269 4376	1103 1021	152 137	77.28 % 79.07 %	19.97 % 18.45 %	2.75 % 2.48 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.