ActiveCampaign and Amazon SES Email Deliverability Comparison

ActiveCampaign

Amazon SES

In this comparison, the deliverability of ActiveCampaign and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 77.005	58.741 58.115	15.803 16.752	1.712 2.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 75.47 %	20.72 % 21.75 %	2.25 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 6185	4606 4653	1217 1353	125 179	77.44 % 75.23 %	20.46 % 21.88 %	2.10 % 2.89 %
Elektronics	5701 5641	4433 4262	1141 1208	127 171	77.76 % 75.55 %	20.01 % 21.41 %	2.23 % 3.03 %
Entertainment	5863 5966	4479 4517	1246 1290	138 159	76.39 % 75.71 %	21.25 % 21.62 %	2.35 % 2.67 %
Cosmetics & Beauty	6033 5704	4658 4340	1250 1214	125 150	77.21 % 76.09 %	20.72 % 21.28 %	2.07 % 2.63 %
Food & Drink	5901 6036	4545 4522	1226 1336	130 178	77.02 % 74.92 %	20.78 % 22.13 %	2.20 % 2.95 %
Home & Garden	5979 5952	4621 4433	1221 1355	137 164	77.29 % 74.48 %	20.42 % 22.77 %	2.29 % 2.76 %
Finance	5659 5847	4556 4638	975 1058	128 151	80.51 % 79.32 %	17.23 % 18.09 %	2.26 % 2.58 %
Health	5857 5799	4713 4532	1016 1110	128 157	80.47 % 78.15 %	17.35 % 19.14 %	2.19 % 2.71 %
Pets	5843 5771	4462 4334	1246 1284	135 153	76.36 % 75.10 %	21.32 % 22.25 %	2.31 % 2.65 %
Sport & Fitness	5769 5974	4392 4502	1249 1302	128 170	76.13 % 75.36 %	21.65 % 21.79 %	2.22 % 2.85 %
Job & Career	5803 5898	4304 4328	1358 1403	141 167	74.17 % 73.38 %	23.40 % 23.79 %	2.43 % 2.83 %
Dating	5967 6064	4336 4326	1491 1578	140 160	72.67 % 71.34 %	24.99 % 26.02 %	2.35 % 2.64 %
Other	5933 6168	4636 4728	1167 1261	130 179	78.14 % 76.65 %	19.67 % 20.44 %	2.19 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5714	4081 4156	1346 1400	128 158	73.47 % 72.73 %	24.23 % 24.50 %	2.30 % 2.77 %
Outlook Mail	5486 5494	4103 4066	1253 1273	130 155	74.79 % 74.01 %	22.84 % 23.17 %	2.37 % 2.82 %
Yahoo Mail	5340 5514	4044 4084	1176 1272	120 158	75.73 % 74.07 %	22.02 % 23.07 %	2.25 % 2.87 %
AOL Mail	5514 5520	4235 4135	1159 1240	120 145	76.80 % 74.91 %	21.02 % 22.46 %	2.18 % 2.63 %
Mail.com	5482 5466	4310 4168	1055 1150	117 148	78.62 % 76.25 %	19.24 % 21.04 %	2.13 % 2.71 %
Yandex Mail	5429 5488	4109 4136	1204 1215	116 137	75.69 % 75.36 %	22.18 % 22.14 %	2.14 % 2.50 %
GMX Mail	5282 5433	3956 4019	1210 1266	116 148	74.90 % 73.97 %	22.91 % 23.30 %	2.20 % 2.72 %
Zoho Mail	5304 5493	4163 4196	1022 1142	119 155	78.49 % 76.39 %	19.27 % 20.79 %	2.24 % 2.82 %
ProtonMail	5418 5582	4235 4346	1062 1080	121 156	78.17 % 77.86 %	19.60 % 19.35 %	2.23 % 2.79 %
Custom Mail	5498 5204	4383 4064	992 991	123 149	79.72 % 78.09 %	18.04 % 19.04 %	2.24 % 2.86 %
iCloud Mail	5563 5619	4116 4011	1322 1444	125 164	73.99 % 71.38 %	23.76 % 25.70 %	2.25 % 2.92 %
Tuta	5434 5664	4315 4405	999 1097	120 162	79.41 % 77.77 %	18.38 % 19.37 %	2.21 % 2.86 %
Juno.com	5417 5290	4315 4060	982 1079	120 151	79.66 % 76.75 %	18.13 % 20.40 %	2.22 % 2.85 %
Mailfence	5534 5524	4376 4269	1021 1103	137 152	79.07 % 77.28 %	18.45 % 19.97 %	2.48 % 2.75 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.