ActiveCampaign and Amazon SES Email Deliverability Comparison

ActiveCampaign

Amazon SES

In this comparison, the deliverability of ActiveCampaign and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 65.251	49.739 50.995	13.801 12.880	1.663 1.512

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.15 %	21.25 % 19.74 %	2.56 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 5007	3823 3880	1069 1032	115 112	76.44 % 77.49 %	21.38 % 20.61 %	2.30 % 2.24 %
Elektronics	4986 5002	3852 3917	1026 978	130 119	77.26 % 78.31 %	20.58 % 19.55 %	2.61 % 2.38 %
Entertainment	5015 4940	3787 3861	1116 980	133 108	75.51 % 78.16 %	22.25 % 19.84 %	2.65 % 2.19 %
Cosmetics & Beauty	4970 5084	3874 4002	1014 985	110 107	77.95 % 78.72 %	20.40 % 19.37 %	2.21 % 2.10 %
Food & Drink	5016 5128	3815 3992	1086 1028	136 120	76.06 % 77.85 %	21.65 % 20.05 %	2.71 % 2.34 %
Home & Garden	5056 5035	3884 3904	1062 1025	137 121	76.82 % 77.54 %	21.00 % 20.36 %	2.71 % 2.40 %
Finance	5019 5047	3982 4121	933 813	130 119	79.34 % 81.65 %	18.59 % 16.11 %	2.59 % 2.36 %
Health	4975 5036	3958 4091	912 833	127 114	79.56 % 81.24 %	18.33 % 16.54 %	2.55 % 2.26 %
Pets	5071 4904	3878 3800	1089 1010	130 112	76.47 % 77.49 %	21.48 % 20.60 %	2.56 % 2.28 %
Sport & Fitness	5056 5080	3827 3956	1131 1019	129 120	75.69 % 77.87 %	22.37 % 20.06 %	2.55 % 2.36 %
Job & Career	4751 5195	3524 3957	1104 1128	128 117	74.17 % 76.17 %	23.24 % 21.71 %	2.69 % 2.25 %
Dating	4977 4876	3644 3617	1211 1141	138 119	73.22 % 74.18 %	24.33 % 23.40 %	2.77 % 2.44 %
Other	5047 4917	3891 3897	1048 908	120 124	77.10 % 79.26 %	20.76 % 18.47 %	2.38 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4863	3583 3671	1164 1091	126 113	74.01 % 75.49 %	24.04 % 22.43 %	2.60 % 2.32 %
Outlook Mail	4679 4669	3527 3596	1049 976	127 108	75.38 % 77.02 %	22.42 % 20.90 %	2.71 % 2.31 %
Yahoo Mail	4682 4612	3524 3624	1044 895	120 106	75.27 % 78.58 %	22.30 % 19.41 %	2.56 % 2.30 %
AOL Mail	4652 4893	3532 3830	1017 973	115 106	75.92 % 78.28 %	21.86 % 19.89 %	2.47 % 2.17 %
Mail.com	4684 4597	3591 3631	982 872	128 102	76.67 % 78.99 %	20.96 % 18.97 %	2.73 % 2.22 %
Yandex Mail	4844 4643	3664 3588	1078 961	119 105	75.64 % 77.28 %	22.25 % 20.70 %	2.46 % 2.26 %
GMX Mail	4614 4647	3442 3593	1074 965	117 108	74.60 % 77.32 %	23.28 % 20.77 %	2.54 % 2.32 %
Zoho Mail	4756 4696	3713 3688	952 912	113 108	78.07 % 78.53 %	20.02 % 19.42 %	2.38 % 2.30 %
ProtonMail	4769 4871	3718 3895	957 865	120 112	77.96 % 79.96 %	20.07 % 17.76 %	2.52 % 2.30 %
Custom Mail	4634 4628	3667 3738	889 798	120 102	79.13 % 80.77 %	19.18 % 17.24 %	2.59 % 2.20 %
iCloud Mail	4720 4756	3484 3559	1121 1088	118 119	73.81 % 74.83 %	23.75 % 22.88 %	2.50 % 2.50 %
Tuta	4581 4809	3610 3810	871 895	114 120	78.80 % 79.23 %	19.01 % 18.61 %	2.49 % 2.50 %
Juno.com	4573 4601	3612 3672	870 817	120 109	78.99 % 79.81 %	19.02 % 17.76 %	2.62 % 2.37 %
Mailfence	3911 3966	3072 3100	733 772	106 94	78.55 % 78.16 %	18.74 % 19.47 %	2.71 % 2.37 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.