ActiveCampaign and Amazon SES Email Deliverability Comparison

ActiveCampaign

Amazon SES

In this comparison, the deliverability of ActiveCampaign and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 64.456	50.260 51.232	12.859 12.207	1.579 1.447

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 79.48 %	20.03 % 18.94 %	2.46 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 4838	3874 3818	1011 949	114 104	78.25 % 78.92 %	20.42 % 19.62 %	2.30 % 2.15 %
Elektronics	5094 5000	4013 3966	996 937	132 111	78.78 % 79.32 %	19.55 % 18.74 %	2.59 % 2.22 %
Entertainment	4910 4804	3786 3820	1022 908	121 104	77.11 % 79.52 %	20.81 % 18.90 %	2.46 % 2.16 %
Cosmetics & Beauty	4874 5054	3881 4039	942 942	105 106	79.63 % 79.92 %	19.33 % 18.64 %	2.15 % 2.10 %
Food & Drink	4902 5071	3803 4017	1023 974	129 117	77.58 % 79.22 %	20.87 % 19.21 %	2.63 % 2.31 %
Home & Garden	4947 5106	3889 4034	987 997	122 117	78.61 % 79.01 %	19.95 % 19.53 %	2.47 % 2.29 %
Finance	4991 4930	4011 4057	897 795	126 110	80.36 % 82.29 %	17.97 % 16.13 %	2.52 % 2.23 %
Health	4860 4996	3908 4104	863 815	118 108	80.41 % 82.15 %	17.76 % 16.31 %	2.43 % 2.16 %
Pets	4958 4837	3891 3817	989 954	120 113	78.48 % 78.91 %	19.95 % 19.72 %	2.42 % 2.34 %
Sport & Fitness	4987 4943	3861 3899	1040 961	122 111	77.42 % 78.88 %	20.85 % 19.44 %	2.45 % 2.25 %
Job & Career	4687 5131	3577 4005	995 1041	122 112	76.32 % 78.05 %	21.23 % 20.29 %	2.60 % 2.18 %
Dating	5023 4758	3798 3634	1120 1053	131 110	75.61 % 76.38 %	22.30 % 22.13 %	2.61 % 2.31 %
Other	5030 4988	3968 4022	974 881	117 124	78.89 % 80.63 %	19.36 % 17.66 %	2.33 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4760	3629 3677	1076 998	119 103	75.97 % 77.25 %	22.52 % 20.97 %	2.49 % 2.16 %
Outlook Mail	4721 4626	3675 3627	961 927	118 104	77.84 % 78.40 %	20.36 % 20.04 %	2.50 % 2.25 %
Yahoo Mail	4661 4532	3585 3628	967 831	113 101	76.91 % 80.05 %	20.75 % 18.34 %	2.42 % 2.23 %
AOL Mail	4675 4780	3632 3790	977 923	111 101	77.69 % 79.29 %	20.90 % 19.31 %	2.37 % 2.11 %
Mail.com	4764 4596	3710 3690	955 839	127 100	77.88 % 80.29 %	20.05 % 18.26 %	2.67 % 2.18 %
Yandex Mail	4885 4673	3791 3696	1023 917	121 111	77.60 % 79.09 %	20.94 % 19.62 %	2.48 % 2.38 %
GMX Mail	4541 4736	3491 3738	963 914	110 109	76.88 % 78.93 %	21.21 % 19.30 %	2.42 % 2.30 %
Zoho Mail	4673 4798	3722 3835	895 896	107 107	79.65 % 79.93 %	19.15 % 18.67 %	2.29 % 2.23 %
ProtonMail	4783 4839	3795 3916	900 831	113 107	79.34 % 80.93 %	18.82 % 17.17 %	2.36 % 2.21 %
Custom Mail	4654 4720	3765 3865	844 801	116 101	80.90 % 81.89 %	18.13 % 16.97 %	2.49 % 2.14 %
iCloud Mail	4830 4771	3672 3666	1054 1030	119 118	76.02 % 76.84 %	21.82 % 21.59 %	2.46 % 2.47 %
Tuta	4510 4800	3624 3868	822 871	108 115	80.35 % 80.58 %	18.23 % 18.15 %	2.39 % 2.40 %
Juno.com	4579 4639	3683 3747	827 802	117 100	80.43 % 80.77 %	18.06 % 17.29 %	2.56 % 2.16 %
Mailfence	3161 3186	2486 2489	595 627	80 70	78.65 % 78.12 %	18.82 % 19.68 %	2.53 % 2.20 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.