ActiveCampaign and Amazon SES Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 44.328	357.292 37.888	69.479 5.018	11.672 1.422

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 85.47 %	15.85 % 11.32 %	2.66 % 3.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 3367	27858 2974	4273 308	760 85	84.70 % 88.33 %	12.99 % 9.15 %	2.31 % 2.52 %
Elektronics	33773 3485	27792 3026	5130 361	851 98	82.29 % 86.83 %	15.19 % 10.36 %	2.52 % 2.81 %
Entertainment	33133 3424	26952 2918	5304 388	877 118	81.34 % 85.22 %	16.01 % 11.33 %	2.65 % 3.45 %
Cosmetics & Beauty	33616 3469	27354 2956	5355 398	907 115	81.37 % 85.21 %	15.93 % 11.47 %	2.70 % 3.32 %
Food & Drink	33295 3318	28152 2931	4352 305	791 82	84.55 % 88.34 %	13.07 % 9.19 %	2.38 % 2.47 %
Home & Garden	34189 3457	28836 3035	4581 322	772 100	84.34 % 87.79 %	13.40 % 9.31 %	2.26 % 2.89 %
Finance	33913 3435	26517 2838	6382 468	1014 129	78.19 % 82.62 %	18.82 % 13.62 %	2.99 % 3.76 %
Health	33706 3419	26659 2870	6101 426	946 123	79.09 % 83.94 %	18.10 % 12.46 %	2.81 % 3.60 %
Pets	34118 3333	28540 2878	4758 343	820 112	83.65 % 86.35 %	13.95 % 10.29 %	2.40 % 3.36 %
Sport & Fitness	33838 3464	27140 2918	5710 435	988 111	80.21 % 84.24 %	16.87 % 12.56 %	2.92 % 3.20 %
Job & Career	34243 3415	27182 2847	6026 456	1035 112	79.38 % 83.37 %	17.60 % 13.35 %	3.02 % 3.28 %
Dating	33613 3331	25854 2758	6723 448	1036 125	76.92 % 82.80 %	20.00 % 13.45 %	3.08 % 3.75 %
Other	34115 3411	28456 2939	4784 360	875 112	83.41 % 86.16 %	14.02 % 10.55 %	2.56 % 3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 3497	33783 2784	8244 547	1336 166	77.91 % 79.61 %	19.01 % 15.64 %	3.08 % 4.75 %
Outlook Mail	42674 3327	33614 2787	7859 424	1201 116	78.77 % 83.77 %	18.42 % 12.74 %	2.81 % 3.49 %
Yahoo Mail	42411 3487	34487 2963	6751 406	1173 118	81.32 % 84.97 %	15.92 % 11.64 %	2.77 % 3.38 %
AOL Mail	43021 3283	34856 2790	6955 390	1210 103	81.02 % 84.98 %	16.17 % 11.88 %	2.81 % 3.14 %
Mail.com	43000 3482	35412 2979	6490 383	1098 120	82.35 % 85.55 %	15.09 % 11.00 %	2.55 % 3.45 %
Yandex Mail	42689 3405	34080 2837	7368 444	1241 124	79.83 % 83.32 %	17.26 % 13.04 %	2.91 % 3.64 %
GMX Mail	42372 3320	34837 2898	6546 322	989 100	82.22 % 87.29 %	15.45 % 9.70 %	2.33 % 3.01 %
Zoho Mail	43274 3513	35962 3087	6265 337	1047 89	83.10 % 87.87 %	14.48 % 9.59 %	2.42 % 2.53 %
ProtonMail	43071 3388	35850 2988	6171 307	1050 93	83.23 % 88.19 %	14.33 % 9.06 %	2.44 % 2.74 %
Custom Mail	42357 3372	35756 2983	5623 307	978 82	84.42 % 88.46 %	13.28 % 9.10 %	2.31 % 2.43 %
iCloud Mail	3329 3517	2679 2862	508 527	142 128	80.47 % 81.38 %	15.26 % 14.98 %	4.27 % 3.64 %
Tuta	3430 3361	2959 2943	362 320	109 98	86.27 % 87.56 %	10.55 % 9.52 %	3.18 % 2.92 %
Juno.com	3452 3376	3017 2987	337 304	98 85	87.40 % 88.48 %	9.76 % 9.00 %	2.84 % 2.52 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.