ActiveCampaign and Amazon SES Email Deliverability Comparison

ActiveCampaign

Amazon SES

In this comparison, the deliverability of ActiveCampaign and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 76.915	58.044 58.159	16.148 16.629	1.804 2.127

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 75.61 %	21.25 % 21.62 %	2.37 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 6114	4545 4603	1249 1336	133 175	76.68 % 75.29 %	21.07 % 21.85 %	2.24 % 2.86 %
Elektronics	5700 5727	4400 4319	1166 1237	134 171	77.19 % 75.41 %	20.46 % 21.60 %	2.35 % 2.99 %
Entertainment	5782 5928	4399 4505	1244 1263	139 160	76.08 % 76.00 %	21.52 % 21.31 %	2.40 % 2.70 %
Cosmetics & Beauty	6078 5686	4643 4333	1293 1202	142 151	76.39 % 76.20 %	21.27 % 21.14 %	2.34 % 2.66 %
Food & Drink	5845 6029	4459 4542	1252 1310	134 177	76.29 % 75.34 %	21.42 % 21.73 %	2.29 % 2.94 %
Home & Garden	5863 5919	4483 4427	1239 1327	141 165	76.46 % 74.79 %	21.13 % 22.42 %	2.40 % 2.79 %
Finance	5756 5822	4596 4623	1017 1048	143 151	79.85 % 79.41 %	17.67 % 18.00 %	2.48 % 2.59 %
Health	5689 5742	4541 4494	1022 1093	126 155	79.82 % 78.27 %	17.96 % 19.04 %	2.21 % 2.70 %
Pets	5879 5837	4455 4411	1285 1270	139 156	75.78 % 75.57 %	21.86 % 21.76 %	2.36 % 2.67 %
Sport & Fitness	5831 5959	4427 4485	1266 1305	138 169	75.92 % 75.26 %	21.71 % 21.90 %	2.37 % 2.84 %
Job & Career	5813 5969	4284 4390	1383 1414	146 165	73.70 % 73.55 %	23.79 % 23.69 %	2.51 % 2.76 %
Dating	5955 6086	4267 4336	1539 1589	149 161	71.65 % 71.25 %	25.84 % 26.11 %	2.50 % 2.65 %
Other	5878 6097	4545 4691	1193 1235	140 171	77.32 % 76.94 %	20.30 % 20.26 %	2.38 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5594	4001 4047	1364 1389	132 158	72.79 % 72.35 %	24.81 % 24.83 %	2.40 % 2.82 %
Outlook Mail	5437 5617	4014 4164	1292 1300	131 153	73.83 % 74.13 %	23.76 % 23.14 %	2.41 % 2.72 %
Yahoo Mail	5457 5486	4103 4073	1225 1257	129 156	75.19 % 74.24 %	22.45 % 22.91 %	2.36 % 2.84 %
AOL Mail	5524 5505	4217 4127	1174 1232	133 146	76.34 % 74.97 %	21.25 % 22.38 %	2.41 % 2.65 %
Mail.com	5527 5447	4311 4168	1090 1131	126 148	78.00 % 76.52 %	19.72 % 20.76 %	2.28 % 2.72 %
Yandex Mail	5404 5546	4054 4197	1226 1215	124 134	75.02 % 75.68 %	22.69 % 21.91 %	2.29 % 2.42 %
GMX Mail	5198 5485	3861 4068	1214 1275	123 142	74.28 % 74.17 %	23.36 % 23.25 %	2.37 % 2.59 %
Zoho Mail	5307 5364	4119 4118	1060 1094	128 152	77.61 % 76.77 %	19.97 % 20.40 %	2.41 % 2.83 %
ProtonMail	5495 5613	4266 4375	1100 1078	129 160	77.63 % 77.94 %	20.02 % 19.21 %	2.35 % 2.85 %
Custom Mail	5522 5239	4365 4086	1022 999	135 154	79.05 % 77.99 %	18.51 % 19.07 %	2.44 % 2.94 %
iCloud Mail	5492 5587	4015 3997	1349 1429	128 161	73.11 % 71.54 %	24.56 % 25.58 %	2.33 % 2.88 %
Tuta	5287 5710	4168 4463	998 1082	121 165	78.83 % 78.16 %	18.88 % 18.95 %	2.29 % 2.89 %
Juno.com	5453 5302	4310 4078	1014 1076	129 148	79.04 % 76.91 %	18.60 % 20.29 %	2.37 % 2.79 %
Mailfence	5396 5420	4240 4198	1020 1072	136 150	78.58 % 77.45 %	18.90 % 19.78 %	2.52 % 2.77 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.