ActiveCampaign and Amazon SES Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 61.809	372.303 53.094	71.546 6.813	12.238 1.902

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 85.90 %	15.69 % 11.02 %	2.68 % 3.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 4720	29019 4192	4406 419	804 109	84.78 % 88.81 %	12.87 % 8.88 %	2.35 % 2.31 %
Elektronics	35137 4776	28963 4171	5280 482	894 123	82.43 % 87.33 %	15.03 % 10.09 %	2.54 % 2.58 %
Entertainment	34506 4756	28125 4077	5468 527	913 152	81.51 % 85.72 %	15.85 % 11.08 %	2.65 % 3.20 %
Cosmetics & Beauty	34911 4777	28466 4088	5505 535	940 154	81.54 % 85.58 %	15.77 % 11.20 %	2.69 % 3.22 %
Food & Drink	34614 4706	29311 4169	4482 421	821 116	84.68 % 88.59 %	12.95 % 8.95 %	2.37 % 2.46 %
Home & Garden	35529 4845	30006 4282	4712 438	811 125	84.45 % 88.38 %	13.26 % 9.04 %	2.28 % 2.58 %
Finance	35291 4786	27664 3975	6573 635	1054 176	78.39 % 83.05 %	18.63 % 13.27 %	2.99 % 3.68 %
Health	35086 4729	27819 3993	6278 571	989 165	79.29 % 84.44 %	17.89 % 12.07 %	2.82 % 3.49 %
Pets	35519 4720	29747 4094	4908 471	864 155	83.75 % 86.74 %	13.82 % 9.98 %	2.43 % 3.28 %
Sport & Fitness	35298 4840	28364 4094	5896 592	1038 154	80.36 % 84.59 %	16.70 % 12.23 %	2.94 % 3.18 %
Job & Career	35521 4734	28240 3959	6196 620	1085 155	79.50 % 83.63 %	17.44 % 13.10 %	3.05 % 3.27 %
Dating	34973 4657	26959 3875	6913 613	1101 169	77.09 % 83.21 %	19.77 % 13.16 %	3.15 % 3.63 %
Other	35473 4763	29620 4125	4929 489	924 149	83.50 % 86.61 %	13.90 % 10.27 %	2.60 % 3.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 4826	34886 3870	8471 742	1398 214	77.95 % 80.19 %	18.93 % 15.38 %	3.12 % 4.43 %
Outlook Mail	44082 4719	34804 3990	8040 586	1238 143	78.95 % 84.55 %	18.24 % 12.42 %	2.81 % 3.03 %
Yahoo Mail	43784 4812	35661 4106	6912 550	1211 156	81.45 % 85.33 %	15.79 % 11.43 %	2.77 % 3.24 %
AOL Mail	44372 4619	36005 3947	7117 531	1250 141	81.14 % 85.45 %	16.04 % 11.50 %	2.82 % 3.05 %
Mail.com	44349 4838	36567 4174	6642 514	1140 150	82.45 % 86.28 %	14.98 % 10.62 %	2.57 % 3.10 %
Yandex Mail	44084 4778	35240 4004	7552 605	1292 169	79.94 % 83.80 %	17.13 % 12.66 %	2.93 % 3.54 %
GMX Mail	43762 4720	36035 4138	6690 446	1037 136	82.34 % 87.67 %	15.29 % 9.45 %	2.37 % 2.88 %
Zoho Mail	44586 4852	37101 4271	6399 455	1086 126	83.21 % 88.03 %	14.35 % 9.38 %	2.44 % 2.60 %
ProtonMail	44435 4705	37038 4161	6300 414	1097 130	83.35 % 88.44 %	14.18 % 8.80 %	2.47 % 2.76 %
Custom Mail	43691 4642	36930 4125	5748 410	1013 107	84.53 % 88.86 %	13.16 % 8.83 %	2.32 % 2.31 %
iCloud Mail	4644 4873	3738 3982	711 710	195 181	80.49 % 81.72 %	15.31 % 14.57 %	4.20 % 3.71 %
Tuta	4718 4698	4072 4132	495 438	151 128	86.31 % 87.95 %	10.49 % 9.32 %	3.20 % 2.72 %
Juno.com	4825 4727	4226 4194	469 412	130 121	87.59 % 88.72 %	9.72 % 8.72 %	2.69 % 2.56 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.