ActiveCampaign and Amazon SES Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 70.711	379.785 60.903	72.694 7.663	12.548 2.145

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 86.13 %	15.63 % 10.84 %	2.70 % 3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 5366	29610 4775	4483 467	827 124	84.79 % 88.99 %	12.84 % 8.70 %	2.37 % 2.31 %
Elektronics	35813 5513	29526 4825	5362 546	925 142	82.44 % 87.52 %	14.97 % 9.90 %	2.58 % 2.58 %
Entertainment	35217 5474	28720 4714	5561 595	936 165	81.55 % 86.12 %	15.79 % 10.87 %	2.66 % 3.01 %
Cosmetics & Beauty	35615 5483	29058 4703	5597 600	960 180	81.59 % 85.77 %	15.72 % 10.94 %	2.70 % 3.28 %
Food & Drink	35286 5431	29884 4821	4556 481	846 129	84.69 % 88.77 %	12.91 % 8.86 %	2.40 % 2.38 %
Home & Garden	36238 5531	30618 4903	4789 490	831 138	84.49 % 88.65 %	13.22 % 8.86 %	2.29 % 2.50 %
Finance	35962 5441	28207 4533	6672 710	1083 198	78.44 % 83.31 %	18.55 % 13.05 %	3.01 % 3.64 %
Health	35776 5394	28381 4563	6375 643	1020 188	79.33 % 84.59 %	17.82 % 11.92 %	2.85 % 3.49 %
Pets	36223 5401	30348 4707	4990 528	885 166	83.78 % 87.15 %	13.78 % 9.78 %	2.44 % 3.07 %
Sport & Fitness	35976 5481	28935 4646	5988 660	1053 175	80.43 % 84.77 %	16.64 % 12.04 %	2.93 % 3.19 %
Job & Career	36201 5387	28789 4514	6296 698	1116 175	79.53 % 83.79 %	17.39 % 12.96 %	3.08 % 3.25 %
Dating	35637 5355	27499 4472	7015 691	1123 192	77.16 % 83.51 %	19.68 % 12.90 %	3.15 % 3.59 %
Other	36163 5454	30210 4727	5010 554	943 173	83.54 % 86.67 %	13.85 % 10.16 %	2.61 % 3.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 5509	35482 4434	8601 837	1431 238	77.96 % 80.49 %	18.90 % 15.19 %	3.14 % 4.32 %
Outlook Mail	44764 5392	35356 4570	8138 661	1270 161	78.98 % 84.76 %	18.18 % 12.26 %	2.84 % 2.99 %
Yahoo Mail	44497 5500	36254 4705	7008 621	1235 174	81.48 % 85.55 %	15.75 % 11.29 %	2.78 % 3.16 %
AOL Mail	45052 5323	36571 4562	7207 601	1274 160	81.18 % 85.70 %	16.00 % 11.29 %	2.83 % 3.01 %
Mail.com	45024 5465	37138 4730	6722 569	1164 166	82.48 % 86.55 %	14.93 % 10.41 %	2.59 % 3.04 %
Yandex Mail	44812 5401	35834 4542	7660 673	1318 186	79.97 % 84.10 %	17.09 % 12.46 %	2.94 % 3.44 %
GMX Mail	44448 5407	36620 4757	6770 500	1058 150	82.39 % 87.98 %	15.23 % 9.25 %	2.38 % 2.77 %
Zoho Mail	45205 5584	37632 4922	6466 515	1107 147	83.25 % 88.14 %	14.30 % 9.22 %	2.45 % 2.63 %
ProtonMail	45101 5388	37621 4781	6368 464	1112 143	83.42 % 88.73 %	14.12 % 8.61 %	2.47 % 2.65 %
Custom Mail	44396 5329	37542 4744	5820 461	1034 124	84.56 % 89.02 %	13.11 % 8.65 %	2.33 % 2.33 %
iCloud Mail	5347 5558	4302 4547	824 802	221 209	80.46 % 81.81 %	15.41 % 14.43 %	4.13 % 3.76 %
Tuta	5366 5383	4623 4747	571 492	172 144	86.15 % 88.19 %	10.64 % 9.14 %	3.21 % 2.68 %
Juno.com	5501 5472	4810 4862	539 467	152 143	87.44 % 88.85 %	9.80 % 8.53 %	2.76 % 2.61 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.