ActiveCampaign and Amazon SES Email Deliverability Comparison

ActiveCampaign

Amazon SES

In this comparison, the deliverability of ActiveCampaign and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 66.041	50.321 49.987	13.784 14.393	1.569 1.661

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 75.69 %	20.99 % 21.79 %	2.39 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5176	3899 3891	1082 1157	111 128	76.57 % 75.17 %	21.25 % 22.35 %	2.18 % 2.47 %
Elektronics	5052 4959	3906 3758	1023 1073	123 128	77.32 % 75.78 %	20.25 % 21.64 %	2.43 % 2.58 %
Entertainment	5004 5013	3792 3809	1089 1089	123 115	75.78 % 75.98 %	21.76 % 21.72 %	2.46 % 2.29 %
Cosmetics & Beauty	4999 5082	3896 3884	1002 1083	101 115	77.94 % 76.43 %	20.04 % 21.31 %	2.02 % 2.26 %
Food & Drink	5097 5138	3877 3866	1098 1142	122 130	76.06 % 75.24 %	21.54 % 22.23 %	2.39 % 2.53 %
Home & Garden	5151 5077	3960 3810	1062 1135	129 132	76.88 % 75.04 %	20.62 % 22.36 %	2.50 % 2.60 %
Finance	5047 5091	4025 4065	899 896	123 130	79.75 % 79.85 %	17.81 % 17.60 %	2.44 % 2.55 %
Health	5064 5068	4051 4017	890 926	123 125	80.00 % 79.26 %	17.58 % 18.27 %	2.43 % 2.47 %
Pets	5098 5058	3886 3791	1086 1140	126 127	76.23 % 74.95 %	21.30 % 22.54 %	2.47 % 2.51 %
Sport & Fitness	5065 5116	3832 3846	1110 1137	123 133	75.66 % 75.18 %	21.92 % 22.22 %	2.43 % 2.60 %
Job & Career	4843 5150	3579 3767	1141 1254	123 129	73.90 % 73.15 %	23.56 % 24.35 %	2.54 % 2.50 %
Dating	5021 5017	3636 3560	1257 1324	128 133	72.42 % 70.96 %	25.03 % 26.39 %	2.55 % 2.65 %
Other	5141 5096	3982 3923	1045 1037	114 136	77.46 % 76.98 %	20.33 % 20.35 %	2.22 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4870	3488 3514	1167 1235	117 121	73.09 % 72.16 %	24.46 % 25.36 %	2.45 % 2.48 %
Outlook Mail	4619 4676	3475 3471	1026 1085	118 120	75.23 % 74.23 %	22.21 % 23.20 %	2.55 % 2.57 %
Yahoo Mail	4748 4648	3581 3511	1050 1016	117 121	75.42 % 75.54 %	22.11 % 21.86 %	2.46 % 2.60 %
AOL Mail	4685 4816	3557 3634	1019 1067	109 115	75.92 % 75.46 %	21.75 % 22.16 %	2.33 % 2.39 %
Mail.com	4731 4564	3651 3498	960 956	120 110	77.17 % 76.64 %	20.29 % 20.95 %	2.54 % 2.41 %
Yandex Mail	4820 4786	3641 3583	1072 1090	107 113	75.54 % 74.86 %	22.24 % 22.77 %	2.22 % 2.36 %
GMX Mail	4578 4640	3401 3440	1069 1080	108 120	74.29 % 74.14 %	23.35 % 23.28 %	2.36 % 2.59 %
Zoho Mail	4692 4693	3661 3563	924 1013	107 117	78.03 % 75.92 %	19.69 % 21.59 %	2.28 % 2.49 %
ProtonMail	4727 4856	3684 3783	932 951	111 122	77.94 % 77.90 %	19.72 % 19.58 %	2.35 % 2.51 %
Custom Mail	4574 4542	3622 3565	842 868	110 109	79.19 % 78.49 %	18.41 % 19.11 %	2.40 % 2.40 %
iCloud Mail	4720 4782	3464 3421	1143 1231	113 130	73.39 % 71.54 %	24.22 % 25.74 %	2.39 % 2.72 %
Tuta	4564 4850	3620 3751	840 968	104 131	79.32 % 77.34 %	18.40 % 19.96 %	2.28 % 2.70 %
Juno.com	4622 4636	3659 3609	854 908	109 119	79.16 % 77.85 %	18.48 % 19.59 %	2.36 % 2.57 %
Mailfence	4822 4682	3817 3644	886 925	119 113	79.16 % 77.83 %	18.37 % 19.76 %	2.47 % 2.41 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.