ActiveCampaign and Amazon SES Email Deliverability Comparison

ActiveCampaign

Amazon SES

In this comparison, the deliverability of ActiveCampaign and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.516 66.270	50.861 49.732	13.251 14.713	1.404 1.825

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 75.04 %	20.23 % 22.20 %	2.14 % 2.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5148 5161	3986 3853	1065 1166	97 142	77.43 % 74.66 %	20.69 % 22.59 %	1.88 % 2.75 %
Elektronics	5023 4919	3955 3684	955 1096	113 139	78.74 % 74.89 %	19.01 % 22.28 %	2.25 % 2.83 %
Entertainment	5012 5074	3861 3837	1043 1108	108 129	77.04 % 75.62 %	20.81 % 21.84 %	2.15 % 2.54 %
Cosmetics & Beauty	5089 5010	3997 3781	1001 1100	91 129	78.54 % 75.47 %	19.67 % 21.96 %	1.79 % 2.57 %
Food & Drink	5100 5249	3943 3892	1046 1211	111 146	77.31 % 74.15 %	20.51 % 23.07 %	2.18 % 2.78 %
Home & Garden	5057 5026	3945 3721	1002 1161	110 144	78.01 % 74.04 %	19.81 % 23.10 %	2.18 % 2.87 %
Finance	4936 5013	3985 3974	841 907	110 132	80.73 % 79.27 %	17.04 % 18.09 %	2.23 % 2.63 %
Health	5044 5091	4082 4000	852 958	110 133	80.93 % 78.57 %	16.89 % 18.82 %	2.18 % 2.61 %
Pets	5030 5099	3883 3796	1036 1160	111 143	77.20 % 74.45 %	20.60 % 22.75 %	2.21 % 2.80 %
Sport & Fitness	4989 5198	3831 3885	1047 1168	111 145	76.79 % 74.74 %	20.99 % 22.47 %	2.22 % 2.79 %
Job & Career	4890 5173	3653 3762	1123 1267	114 144	74.70 % 72.72 %	22.97 % 24.49 %	2.33 % 2.78 %
Dating	5069 5160	3717 3657	1236 1357	116 146	73.33 % 70.87 %	24.38 % 26.30 %	2.29 % 2.83 %
Other	5129 5097	4023 3890	1004 1054	102 153	78.44 % 76.32 %	19.57 % 20.68 %	1.99 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4756 4853	3531 3466	1118 1250	107 137	74.24 % 71.42 %	23.51 % 25.76 %	2.25 % 2.82 %
Outlook Mail	4617 4676	3495 3438	1011 1110	111 128	75.70 % 73.52 %	21.90 % 23.74 %	2.40 % 2.74 %
Yahoo Mail	4706 4671	3592 3475	1009 1060	105 136	76.33 % 74.40 %	21.44 % 22.69 %	2.23 % 2.91 %
AOL Mail	4710 4862	3632 3626	981 1105	97 131	77.11 % 74.58 %	20.83 % 22.73 %	2.06 % 2.69 %
Mail.com	4711 4623	3718 3525	887 976	106 122	78.92 % 76.25 %	18.83 % 21.11 %	2.25 % 2.64 %
Yandex Mail	4722 4795	3640 3572	989 1101	93 122	77.09 % 74.49 %	20.94 % 22.96 %	1.97 % 2.54 %
GMX Mail	4461 4634	3346 3410	1023 1098	92 126	75.01 % 73.59 %	22.93 % 23.69 %	2.06 % 2.72 %
Zoho Mail	4565 4727	3599 3577	875 1021	91 129	78.84 % 75.67 %	19.17 % 21.60 %	1.99 % 2.73 %
ProtonMail	4619 4841	3627 3750	897 958	95 133	78.52 % 77.46 %	19.42 % 19.79 %	2.06 % 2.75 %
Custom Mail	4714 4458	3763 3464	853 878	98 116	79.83 % 77.70 %	18.10 % 19.69 %	2.08 % 2.60 %
iCloud Mail	4785 4921	3561 3505	1123 1269	101 147	74.42 % 71.23 %	23.47 % 25.79 %	2.11 % 2.99 %
Tuta	4651 4834	3732 3701	818 992	101 141	80.24 % 76.56 %	17.59 % 20.52 %	2.17 % 2.92 %
Juno.com	4669 4628	3746 3560	822 937	101 131	80.23 % 76.92 %	17.61 % 20.25 %	2.16 % 2.83 %
Mailfence	4830 4747	3879 3663	845 958	106 126	80.31 % 77.16 %	17.49 % 20.18 %	2.19 % 2.65 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.