ActiveCampaign and Amazon SES Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.032 8.930	327.272 7.419	65.254 1.179	10.506 332

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.20 % 83.08 %	16.19 % 13.20 %	2.61 % 3.72 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30154 617	25471 527	4003 68	680 22	84.47 % 85.41 %	13.28 % 11.02 %	2.26 % 3.57 %
Elektronics	31068 707	25463 595	4831 87	774 25	81.96 % 84.16 %	15.55 % 12.31 %	2.49 % 3.54 %
Entertainment	30443 677	24669 568	4977 88	797 21	81.03 % 83.90 %	16.35 % 13.00 %	2.62 % 3.10 %
Cosmetics & Beauty	30878 743	25019 613	5032 97	827 33	81.03 % 82.50 %	16.30 % 13.06 %	2.68 % 4.44 %
Food & Drink	30554 625	25764 545	4083 69	707 11	84.32 % 87.20 %	13.36 % 11.04 %	2.31 % 1.76 %
Home & Garden	31512 714	26501 607	4319 81	692 26	84.10 % 85.01 %	13.71 % 11.34 %	2.20 % 3.64 %
Finance	31241 699	24329 564	6001 106	911 29	77.88 % 80.69 %	19.21 % 15.16 %	2.92 % 4.15 %
Health	30981 703	24395 560	5743 106	843 37	78.74 % 79.66 %	18.54 % 15.08 %	2.72 % 5.26 %
Pets	31342 671	26133 565	4456 83	753 23	83.38 % 84.20 %	14.22 % 12.37 %	2.40 % 3.43 %
Sport & Fitness	31096 712	24871 585	5353 101	872 26	79.98 % 82.16 %	17.21 % 14.19 %	2.80 % 3.65 %
Job & Career	31571 687	24984 563	5644 103	943 21	79.14 % 81.95 %	17.88 % 14.99 %	2.99 % 3.06 %
Dating	30780 677	23532 545	6325 103	923 29	76.45 % 80.50 %	20.55 % 15.21 %	3.00 % 4.28 %
Other	31412 698	26141 582	4487 87	784 29	83.22 % 83.38 %	14.28 % 12.46 %	2.50 % 4.15 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40565 681	31561 522	7790 120	1214 39	77.80 % 76.65 %	19.20 % 17.62 %	2.99 % 5.73 %
Outlook Mail	39929 682	31326 557	7496 100	1107 25	78.45 % 81.67 %	18.77 % 14.66 %	2.77 % 3.67 %
Yahoo Mail	39663 743	32166 603	6410 101	1087 39	81.10 % 81.16 %	16.16 % 13.59 %	2.74 % 5.25 %
AOL Mail	40277 679	32556 569	6615 91	1106 19	80.83 % 83.80 %	16.42 % 13.40 %	2.75 % 2.80 %
Mail.com	40186 682	32996 563	6163 85	1027 34	82.11 % 82.55 %	15.34 % 12.46 %	2.56 % 4.99 %
Yandex Mail	40043 674	31889 550	7011 100	1143 24	79.64 % 81.60 %	17.51 % 14.84 %	2.85 % 3.56 %
GMX Mail	39748 677	32563 574	6275 79	910 24	81.92 % 84.79 %	15.79 % 11.67 %	2.29 % 3.55 %
Zoho Mail	40599 717	33651 609	5985 84	963 24	82.89 % 84.94 %	14.74 % 11.72 %	2.37 % 3.35 %
ProtonMail	40292 690	33427 590	5898 76	967 24	82.96 % 85.51 %	14.64 % 11.01 %	2.40 % 3.48 %
Custom Mail	39652 636	33384 556	5360 69	908 11	84.19 % 87.42 %	13.52 % 10.85 %	2.29 % 1.73 %
iCloud Mail	694 716	558 569	108 122	28 25	80.40 % 79.47 %	15.56 % 17.04 %	4.03 % 3.49 %
Tuta	707 689	604 584	78 80	25 25	85.43 % 84.76 %	11.03 % 11.61 %	3.54 % 3.63 %
Juno.com	677 664	591 573	65 72	21 19	87.30 % 86.30 %	9.60 % 10.84 %	3.10 % 2.86 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.