ActiveCampaign and Amazon SES Email Deliverability Comparison

ActiveCampaign

Amazon SES

In this comparison, the deliverability of ActiveCampaign and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 66.195	50.460 49.906	13.735 14.478	1.503 1.811

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 75.39 %	20.91 % 21.87 %	2.29 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 5319	3985 3992	1073 1177	108 150	77.14 % 75.05 %	20.77 % 22.13 %	2.09 % 2.82 %
Elektronics	4926 4743	3823 3580	990 1025	113 138	77.61 % 75.48 %	20.10 % 21.61 %	2.29 % 2.91 %
Entertainment	5061 5189	3874 3919	1068 1133	119 137	76.55 % 75.53 %	21.10 % 21.83 %	2.35 % 2.64 %
Cosmetics & Beauty	5149 4842	3971 3673	1068 1047	110 122	77.12 % 75.86 %	20.74 % 21.62 %	2.14 % 2.52 %
Food & Drink	5103 5176	3929 3874	1060 1153	114 149	76.99 % 74.85 %	20.77 % 22.28 %	2.23 % 2.88 %
Home & Garden	5195 5130	3997 3815	1077 1172	121 143	76.94 % 74.37 %	20.73 % 22.85 %	2.33 % 2.79 %
Finance	4834 5025	3876 3974	848 921	110 130	80.18 % 79.08 %	17.54 % 18.33 %	2.28 % 2.59 %
Health	5070 5079	4071 3983	886 960	113 136	80.30 % 78.42 %	17.48 % 18.90 %	2.23 % 2.68 %
Pets	5034 4968	3824 3726	1091 1110	119 132	75.96 % 75.00 %	21.67 % 22.34 %	2.36 % 2.66 %
Sport & Fitness	4968 5085	3760 3829	1092 1114	116 142	75.68 % 75.30 %	21.98 % 21.91 %	2.33 % 2.79 %
Job & Career	5044 5105	3729 3750	1189 1214	126 141	73.93 % 73.46 %	23.57 % 23.78 %	2.50 % 2.76 %
Dating	5037 5238	3653 3750	1262 1349	122 139	72.52 % 71.59 %	25.05 % 25.75 %	2.42 % 2.65 %
Other	5111 5296	3968 4041	1031 1103	112 152	77.64 % 76.30 %	20.17 % 20.83 %	2.19 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4881	3540 3533	1172 1214	114 134	73.35 % 72.38 %	24.29 % 24.87 %	2.36 % 2.75 %
Outlook Mail	4746 4740	3532 3515	1097 1096	117 129	74.42 % 74.16 %	23.11 % 23.12 %	2.47 % 2.72 %
Yahoo Mail	4525 4752	3415 3511	1005 1108	105 133	75.47 % 73.88 %	22.21 % 23.32 %	2.32 % 2.80 %
AOL Mail	4742 4761	3626 3579	1012 1058	104 124	76.47 % 75.17 %	21.34 % 22.22 %	2.19 % 2.60 %
Mail.com	4707 4663	3690 3553	910 985	107 125	78.39 % 76.20 %	19.33 % 21.12 %	2.27 % 2.68 %
Yandex Mail	4680 4708	3532 3534	1047 1056	101 118	75.47 % 75.06 %	22.37 % 22.43 %	2.16 % 2.51 %
GMX Mail	4495 4685	3358 3453	1037 1110	100 122	74.71 % 73.70 %	23.07 % 23.69 %	2.22 % 2.60 %
Zoho Mail	4548 4670	3554 3547	892 992	102 131	78.14 % 75.95 %	19.61 % 21.24 %	2.24 % 2.81 %
ProtonMail	4720 4822	3672 3765	942 924	106 133	77.80 % 78.08 %	19.96 % 19.16 %	2.25 % 2.76 %
Custom Mail	4727 4433	3759 3458	864 853	104 122	79.52 % 78.01 %	18.28 % 19.24 %	2.20 % 2.75 %
iCloud Mail	4782 4799	3530 3441	1143 1219	109 139	73.82 % 71.70 %	23.90 % 25.40 %	2.28 % 2.90 %
Tuta	4700 4878	3731 3785	865 953	104 140	79.38 % 77.59 %	18.40 % 19.54 %	2.21 % 2.87 %
Juno.com	4660 4576	3702 3501	852 946	106 129	79.44 % 76.51 %	18.28 % 20.67 %	2.27 % 2.82 %
Mailfence	4840 4827	3819 3731	897 964	124 132	78.90 % 77.29 %	18.53 % 19.97 %	2.56 % 2.73 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.