ActiveCampaign and Amazon SES Email Deliverability Comparison

ActiveCampaign

Amazon SES

In this comparison, the deliverability of ActiveCampaign and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 76.796	58.632 58.531	15.921 16.313	1.693 1.952

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 76.22 %	20.88 % 21.24 %	2.22 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 6096	4661 4639	1256 1298	131 159	77.07 % 76.10 %	20.77 % 21.29 %	2.17 % 2.61 %
Elektronics	5818 5759	4526 4393	1167 1211	125 155	77.79 % 76.28 %	20.06 % 21.03 %	2.15 % 2.69 %
Entertainment	5749 5912	4396 4526	1224 1239	129 147	76.47 % 76.56 %	21.29 % 20.96 %	2.24 % 2.49 %
Cosmetics & Beauty	6089 5686	4680 4358	1273 1187	136 141	76.86 % 76.64 %	20.91 % 20.88 %	2.23 % 2.48 %
Food & Drink	5809 5971	4459 4533	1224 1272	126 166	76.76 % 75.92 %	21.07 % 21.30 %	2.17 % 2.78 %
Home & Garden	5785 5924	4444 4444	1218 1327	123 153	76.82 % 75.02 %	21.05 % 22.40 %	2.13 % 2.58 %
Finance	5829 5801	4682 4612	1011 1048	136 141	80.32 % 79.50 %	17.34 % 18.07 %	2.33 % 2.43 %
Health	5680 5676	4544 4496	1012 1041	124 139	80.00 % 79.21 %	17.82 % 18.34 %	2.18 % 2.45 %
Pets	5845 5863	4487 4473	1233 1244	125 146	76.77 % 76.29 %	21.09 % 21.22 %	2.14 % 2.49 %
Sport & Fitness	5893 5981	4522 4518	1243 1311	128 152	76.74 % 75.54 %	21.09 % 21.92 %	2.17 % 2.54 %
Job & Career	5760 5911	4272 4393	1350 1366	138 152	74.17 % 74.32 %	23.44 % 23.11 %	2.40 % 2.57 %
Dating	6089 6055	4399 4357	1552 1553	138 145	72.25 % 71.96 %	25.49 % 25.65 %	2.27 % 2.39 %
Other	5852 6161	4560 4789	1158 1216	134 156	77.92 % 77.73 %	19.79 % 19.74 %	2.29 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5507	3964 4008	1347 1360	127 139	72.89 % 72.78 %	24.77 % 24.70 %	2.34 % 2.52 %
Outlook Mail	5533 5624	4134 4190	1281 1294	118 140	74.72 % 74.50 %	23.15 % 23.01 %	2.13 % 2.49 %
Yahoo Mail	5511 5392	4194 4028	1189 1222	128 142	76.10 % 74.70 %	21.58 % 22.66 %	2.32 % 2.63 %
AOL Mail	5526 5396	4228 4057	1172 1210	126 129	76.51 % 75.19 %	21.21 % 22.42 %	2.28 % 2.39 %
Mail.com	5610 5505	4397 4255	1092 1113	121 137	78.38 % 77.29 %	19.47 % 20.22 %	2.16 % 2.49 %
Yandex Mail	5450 5633	4125 4298	1206 1205	119 130	75.69 % 76.30 %	22.13 % 21.39 %	2.18 % 2.31 %
GMX Mail	5265 5505	3953 4118	1193 1255	119 132	75.08 % 74.80 %	22.66 % 22.80 %	2.26 % 2.40 %
Zoho Mail	5341 5405	4177 4188	1041 1074	123 143	78.21 % 77.48 %	19.49 % 19.87 %	2.30 % 2.65 %
ProtonMail	5420 5571	4235 4377	1068 1049	117 145	78.14 % 78.57 %	19.70 % 18.83 %	2.16 % 2.60 %
Custom Mail	5529 5241	4413 4131	994 966	122 144	79.82 % 78.82 %	17.98 % 18.43 %	2.21 % 2.75 %
iCloud Mail	5548 5680	4073 4096	1355 1434	120 150	73.41 % 72.11 %	24.42 % 25.25 %	2.16 % 2.64 %
Tuta	5297 5624	4211 4448	976 1024	110 152	79.50 % 79.09 %	18.43 % 18.21 %	2.08 % 2.70 %
Juno.com	5392 5360	4287 4161	987 1066	118 133	79.51 % 77.63 %	18.30 % 19.89 %	2.19 % 2.48 %
Mailfence	5386 5353	4241 4176	1020 1041	125 136	78.74 % 78.01 %	18.94 % 19.45 %	2.32 % 2.54 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.