ActiveCampaign and Amazon SES Email Deliverability Comparison

ActiveCampaign

Amazon SES

In this comparison, the deliverability of ActiveCampaign and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.523 77.044	58.941 58.352	15.840 16.710	1.742 1.982

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.02 % 75.74 %	20.70 % 21.69 %	2.28 % 2.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6003 6007	4618 4524	1261 1330	124 153	76.93 % 75.31 %	21.01 % 22.14 %	2.07 % 2.55 %
Elektronics	5837 5772	4547 4373	1153 1248	137 151	77.90 % 75.76 %	19.75 % 21.62 %	2.35 % 2.62 %
Entertainment	5842 5892	4460 4489	1246 1260	136 143	76.34 % 76.19 %	21.33 % 21.38 %	2.33 % 2.43 %
Cosmetics & Beauty	5912 5882	4629 4494	1168 1248	115 140	78.30 % 76.40 %	19.76 % 21.22 %	1.95 % 2.38 %
Food & Drink	5954 6119	4562 4595	1253 1365	139 159	76.62 % 75.09 %	21.04 % 22.31 %	2.33 % 2.60 %
Home & Garden	5962 5851	4605 4367	1217 1330	140 154	77.24 % 74.64 %	20.41 % 22.73 %	2.35 % 2.63 %
Finance	5819 5938	4662 4736	1021 1054	136 148	80.12 % 79.76 %	17.55 % 17.75 %	2.34 % 2.49 %
Health	5890 5959	4744 4738	1013 1071	133 150	80.54 % 79.51 %	17.20 % 17.97 %	2.26 % 2.52 %
Pets	5901 5855	4519 4408	1244 1296	138 151	76.58 % 75.29 %	21.08 % 22.13 %	2.34 % 2.58 %
Sport & Fitness	5856 5967	4450 4490	1271 1320	135 157	75.99 % 75.25 %	21.70 % 22.12 %	2.31 % 2.63 %
Job & Career	5680 5968	4222 4377	1318 1436	140 155	74.33 % 73.34 %	23.20 % 24.06 %	2.46 % 2.60 %
Dating	5879 5915	4268 4218	1469 1541	142 156	72.60 % 71.31 %	24.99 % 26.05 %	2.42 % 2.64 %
Other	5988 5919	4655 4543	1206 1211	127 165	77.74 % 76.75 %	20.14 % 20.46 %	2.12 % 2.79 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5584 5658	4107 4080	1346 1431	131 147	73.55 % 72.11 %	24.10 % 25.29 %	2.35 % 2.60 %
Outlook Mail	5370 5458	4049 4051	1188 1267	133 140	75.40 % 74.22 %	22.12 % 23.21 %	2.48 % 2.57 %
Yahoo Mail	5582 5422	4224 4075	1228 1201	130 146	75.67 % 75.16 %	22.00 % 22.15 %	2.33 % 2.69 %
AOL Mail	5489 5648	4197 4257	1170 1251	122 140	76.46 % 75.37 %	21.32 % 22.15 %	2.22 % 2.48 %
Mail.com	5523 5338	4296 4104	1096 1101	131 133	77.78 % 76.88 %	19.84 % 20.63 %	2.37 % 2.49 %
Yandex Mail	5610 5596	4271 4201	1217 1260	122 135	76.13 % 75.07 %	21.69 % 22.52 %	2.17 % 2.41 %
GMX Mail	5229 5379	3894 3993	1218 1250	117 136	74.47 % 74.23 %	23.29 % 23.24 %	2.24 % 2.53 %
Zoho Mail	5420 5471	4242 4177	1060 1156	118 138	78.27 % 76.35 %	19.56 % 21.13 %	2.18 % 2.52 %
ProtonMail	5496 5612	4304 4383	1070 1085	122 144	78.31 % 78.10 %	19.47 % 19.33 %	2.22 % 2.57 %
Custom Mail	5410 5236	4306 4110	983 997	121 129	79.59 % 78.50 %	18.17 % 19.04 %	2.24 % 2.46 %
iCloud Mail	5512 5686	4066 4080	1321 1446	125 160	73.77 % 71.76 %	23.97 % 25.43 %	2.27 % 2.81 %
Tuta	5338 5642	4263 4371	959 1115	116 156	79.86 % 77.47 %	17.97 % 19.76 %	2.17 % 2.76 %
Juno.com	5391 5430	4290 4222	979 1066	122 142	79.58 % 77.75 %	18.16 % 19.63 %	2.26 % 2.62 %
Mailfence	5569 5468	4432 4248	1005 1084	132 136	79.58 % 77.69 %	18.05 % 19.82 %	2.37 % 2.49 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.