ActiveCampaign and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 388.241	313.747 290.813	63.420 83.298	10.013 14.130

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 74.91 %	16.38 % 21.46 %	2.59 % 3.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 30351	24413 23612	3888 5726	663 1013	84.29 % 77.80 %	13.42 % 18.87 %	2.29 % 3.34 %
Elektronics	29867 29910	24436 22534	4699 6299	732 1077	81.82 % 75.34 %	15.73 % 21.06 %	2.45 % 3.60 %
Entertainment	29227 30335	23630 22650	4836 6612	761 1073	80.85 % 74.67 %	16.55 % 21.80 %	2.60 % 3.54 %
Cosmetics & Beauty	29659 29461	23976 22050	4892 6298	791 1113	80.84 % 74.84 %	16.49 % 21.38 %	2.67 % 3.78 %
Food & Drink	29290 29766	24664 23156	3958 5597	668 1013	84.21 % 77.79 %	13.51 % 18.80 %	2.28 % 3.40 %
Home & Garden	30178 29770	25336 23207	4186 5591	656 972	83.96 % 77.95 %	13.87 % 18.78 %	2.17 % 3.27 %
Finance	29982 29766	23283 21380	5831 7285	868 1101	77.66 % 71.83 %	19.45 % 24.47 %	2.90 % 3.70 %
Health	29828 29737	23435 21526	5594 7075	799 1136	78.57 % 72.39 %	18.75 % 23.79 %	2.68 % 3.82 %
Pets	30176 29882	25117 23007	4339 5793	720 1082	83.24 % 76.99 %	14.38 % 19.39 %	2.39 % 3.62 %
Sport & Fitness	29823 29628	23800 21867	5195 6565	828 1196	79.80 % 73.81 %	17.42 % 22.16 %	2.78 % 4.04 %
Job & Career	30389 29609	24000 21654	5485 6809	904 1146	78.98 % 73.13 %	18.05 % 23.00 %	2.97 % 3.87 %
Dating	29614 29874	22575 20955	6162 7702	877 1217	76.23 % 70.14 %	20.81 % 25.78 %	2.96 % 4.07 %
Other	30183 30152	25082 23215	4355 5946	746 991	83.10 % 76.99 %	14.43 % 19.72 %	2.47 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 39606	30439 28391	7590 9716	1153 1499	77.69 % 71.68 %	19.37 % 24.53 %	2.94 % 3.78 %
Outlook Mail	38568 38921	30186 28160	7321 9225	1061 1536	78.27 % 72.35 %	18.98 % 23.70 %	2.75 % 3.95 %
Yahoo Mail	38296 38768	31008 29010	6246 8350	1042 1408	80.97 % 74.83 %	16.31 % 21.54 %	2.72 % 3.63 %
AOL Mail	38815 38609	31313 28779	6438 8337	1064 1493	80.67 % 74.54 %	16.59 % 21.59 %	2.74 % 3.87 %
Mail.com	38866 38682	31857 29379	6020 7922	989 1381	81.97 % 75.95 %	15.49 % 20.48 %	2.54 % 3.57 %
Yandex Mail	38646 39015	30713 28569	6830 8935	1103 1511	79.47 % 73.23 %	17.67 % 22.90 %	2.85 % 3.87 %
GMX Mail	38317 38772	31313 29243	6125 8163	879 1366	81.72 % 75.42 %	15.99 % 21.05 %	2.29 % 3.52 %
Zoho Mail	39204 38637	32437 29697	5846 7648	921 1292	82.74 % 76.86 %	14.91 % 19.79 %	2.35 % 3.34 %
ProtonMail	38910 38480	32218 29514	5766 7660	926 1306	82.80 % 76.70 %	14.82 % 19.91 %	2.38 % 3.39 %
Custom Mail	38376 38751	32263 30071	5238 7342	875 1338	84.07 % 77.60 %	13.65 % 18.95 %	2.28 % 3.45 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.