ActiveCampaign and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 387.864	313.747 291.675	63.420 81.124	10.013 15.065

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 75.20 %	16.38 % 20.92 %	2.59 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 29651	24413 23217	3888 5371	663 1063	84.29 % 78.30 %	13.42 % 18.11 %	2.29 % 3.59 %
Elektronics	29867 30175	24436 22785	4699 6242	732 1148	81.82 % 75.51 %	15.73 % 20.69 %	2.45 % 3.80 %
Entertainment	29227 29299	23630 22074	4836 6106	761 1119	80.85 % 75.34 %	16.55 % 20.84 %	2.60 % 3.82 %
Cosmetics & Beauty	29659 29547	23976 22179	4892 6206	791 1162	80.84 % 75.06 %	16.49 % 21.00 %	2.67 % 3.93 %
Food & Drink	29290 29817	24664 23322	3958 5433	668 1062	84.21 % 78.22 %	13.51 % 18.22 %	2.28 % 3.56 %
Home & Garden	30178 29960	25336 23519	4186 5413	656 1028	83.96 % 78.50 %	13.87 % 18.07 %	2.17 % 3.43 %
Finance	29982 30207	23283 21656	5831 7253	868 1298	77.66 % 71.69 %	19.45 % 24.01 %	2.90 % 4.30 %
Health	29828 30450	23435 22049	5594 7159	799 1242	78.57 % 72.41 %	18.75 % 23.51 %	2.68 % 4.08 %
Pets	30176 29782	25117 23076	4339 5660	720 1046	83.24 % 77.48 %	14.38 % 19.00 %	2.39 % 3.51 %
Sport & Fitness	29823 29190	23800 21723	5195 6283	828 1184	79.80 % 74.42 %	17.42 % 21.52 %	2.78 % 4.06 %
Job & Career	30389 30181	24000 22058	5485 6787	904 1336	78.98 % 73.09 %	18.05 % 22.49 %	2.97 % 4.43 %
Dating	29614 29753	22575 20964	6162 7545	877 1244	76.23 % 70.46 %	20.81 % 25.36 %	2.96 % 4.18 %
Other	30183 29852	25082 23053	4355 5666	746 1133	83.10 % 77.22 %	14.43 % 18.98 %	2.47 % 3.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 38381	30439 27621	7590 9070	1153 1690	77.69 % 71.97 %	19.37 % 23.63 %	2.94 % 4.40 %
Outlook Mail	38568 39099	30186 28287	7321 9166	1061 1646	78.27 % 72.35 %	18.98 % 23.44 %	2.75 % 4.21 %
Yahoo Mail	38296 38733	31008 29111	6246 8096	1042 1526	80.97 % 75.16 %	16.31 % 20.90 %	2.72 % 3.94 %
AOL Mail	38815 38998	31313 29218	6438 8229	1064 1551	80.67 % 74.92 %	16.59 % 21.10 %	2.74 % 3.98 %
Mail.com	38866 39016	31857 29732	6020 7823	989 1461	81.97 % 76.20 %	15.49 % 20.05 %	2.54 % 3.74 %
Yandex Mail	38646 38771	30713 28442	6830 8694	1103 1635	79.47 % 73.36 %	17.67 % 22.42 %	2.85 % 4.22 %
GMX Mail	38317 39004	31313 29613	6125 8044	879 1347	81.72 % 75.92 %	15.99 % 20.62 %	2.29 % 3.45 %
Zoho Mail	39204 38728	32437 29787	5846 7479	921 1462	82.74 % 76.91 %	14.91 % 19.31 %	2.35 % 3.78 %
ProtonMail	38910 38547	32218 29655	5766 7499	926 1393	82.80 % 76.93 %	14.82 % 19.45 %	2.38 % 3.61 %
Custom Mail	38376 38587	32263 30209	5238 7024	875 1354	84.07 % 78.29 %	13.65 % 18.20 %	2.28 % 3.51 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.