ActiveCampaign and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 386.369	313.747 289.437	63.420 81.857	10.013 15.075

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 74.91 %	16.38 % 21.19 %	2.59 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 29778	24413 23188	3888 5494	663 1096	84.29 % 77.87 %	13.42 % 18.45 %	2.29 % 3.68 %
Elektronics	29867 29424	24436 22263	4699 6075	732 1086	81.82 % 75.66 %	15.73 % 20.65 %	2.45 % 3.69 %
Entertainment	29227 29695	23630 22191	4836 6298	761 1206	80.85 % 74.73 %	16.55 % 21.21 %	2.60 % 4.06 %
Cosmetics & Beauty	29659 29786	23976 22295	4892 6338	791 1153	80.84 % 74.85 %	16.49 % 21.28 %	2.67 % 3.87 %
Food & Drink	29290 29802	24664 23295	3958 5470	668 1037	84.21 % 78.17 %	13.51 % 18.35 %	2.28 % 3.48 %
Home & Garden	30178 29752	25336 23121	4186 5526	656 1105	83.96 % 77.71 %	13.87 % 18.57 %	2.17 % 3.71 %
Finance	29982 30013	23283 21437	5831 7334	868 1242	77.66 % 71.43 %	19.45 % 24.44 %	2.90 % 4.14 %
Health	29828 29219	23435 21133	5594 6898	799 1188	78.57 % 72.33 %	18.75 % 23.61 %	2.68 % 4.07 %
Pets	30176 30220	25117 23268	4339 5848	720 1104	83.24 % 77.00 %	14.38 % 19.35 %	2.39 % 3.65 %
Sport & Fitness	29823 30118	23800 22193	5195 6710	828 1215	79.80 % 73.69 %	17.42 % 22.28 %	2.78 % 4.03 %
Job & Career	30389 29359	24000 21544	5485 6580	904 1235	78.98 % 73.38 %	18.05 % 22.41 %	2.97 % 4.21 %
Dating	29614 29918	22575 20900	6162 7698	877 1320	76.23 % 69.86 %	20.81 % 25.73 %	2.96 % 4.41 %
Other	30183 29285	25082 22609	4355 5588	746 1088	83.10 % 77.20 %	14.43 % 19.08 %	2.47 % 3.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 38739	30439 27822	7590 9319	1153 1598	77.69 % 71.82 %	19.37 % 24.06 %	2.94 % 4.13 %
Outlook Mail	38568 38508	30186 27844	7321 8994	1061 1670	78.27 % 72.31 %	18.98 % 23.36 %	2.75 % 4.34 %
Yahoo Mail	38296 38552	31008 28758	6246 8250	1042 1544	80.97 % 74.60 %	16.31 % 21.40 %	2.72 % 4.00 %
AOL Mail	38815 37649	31313 28102	6438 7971	1064 1576	80.67 % 74.64 %	16.59 % 21.17 %	2.74 % 4.19 %
Mail.com	38866 38849	31857 29477	6020 7886	989 1486	81.97 % 75.88 %	15.49 % 20.30 %	2.54 % 3.83 %
Yandex Mail	38646 38847	30713 28400	6830 8822	1103 1625	79.47 % 73.11 %	17.67 % 22.71 %	2.85 % 4.18 %
GMX Mail	38317 38308	31313 28897	6125 7974	879 1437	81.72 % 75.43 %	15.99 % 20.82 %	2.29 % 3.75 %
Zoho Mail	39204 38869	32437 29841	5846 7652	921 1376	82.74 % 76.77 %	14.91 % 19.69 %	2.35 % 3.54 %
ProtonMail	38910 38991	32218 29860	5766 7742	926 1389	82.80 % 76.58 %	14.82 % 19.86 %	2.38 % 3.56 %
Custom Mail	38376 39057	32263 30436	5238 7247	875 1374	84.07 % 77.93 %	13.65 % 18.55 %	2.28 % 3.52 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.