ActiveCampaign and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 385.773	313.747 292.816	63.420 78.855	10.013 14.102

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 75.90 %	16.38 % 20.44 %	2.59 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 29815	24413 23508	3888 5322	663 985	84.29 % 78.85 %	13.42 % 17.85 %	2.29 % 3.30 %
Elektronics	29867 29779	24436 22860	4699 5888	732 1031	81.82 % 76.77 %	15.73 % 19.77 %	2.45 % 3.46 %
Entertainment	29227 29386	23630 22186	4836 6063	761 1137	80.85 % 75.50 %	16.55 % 20.63 %	2.60 % 3.87 %
Cosmetics & Beauty	29659 29712	23976 22497	4892 6118	791 1097	80.84 % 75.72 %	16.49 % 20.59 %	2.67 % 3.69 %
Food & Drink	29290 29806	24664 23564	3958 5287	668 955	84.21 % 79.06 %	13.51 % 17.74 %	2.28 % 3.20 %
Home & Garden	30178 30068	25336 23722	4186 5384	656 962	83.96 % 78.89 %	13.87 % 17.91 %	2.17 % 3.20 %
Finance	29982 29618	23283 21514	5831 6917	868 1187	77.66 % 72.64 %	19.45 % 23.35 %	2.90 % 4.01 %
Health	29828 29837	23435 21902	5594 6811	799 1124	78.57 % 73.41 %	18.75 % 22.83 %	2.68 % 3.77 %
Pets	30176 28948	25117 22668	4339 5255	720 1025	83.24 % 78.31 %	14.38 % 18.15 %	2.39 % 3.54 %
Sport & Fitness	29823 29122	23800 21863	5195 6141	828 1118	79.80 % 75.07 %	17.42 % 21.09 %	2.78 % 3.84 %
Job & Career	30389 29451	24000 21804	5485 6423	904 1224	78.98 % 74.03 %	18.05 % 21.81 %	2.97 % 4.16 %
Dating	29614 30602	22575 21599	6162 7766	877 1237	76.23 % 70.58 %	20.81 % 25.38 %	2.96 % 4.04 %
Other	30183 29629	25082 23129	4355 5480	746 1020	83.10 % 78.06 %	14.43 % 18.50 %	2.47 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 38624	30439 28008	7590 9043	1153 1573	77.69 % 72.51 %	19.37 % 23.41 %	2.94 % 4.07 %
Outlook Mail	38568 38234	30186 28091	7321 8614	1061 1529	78.27 % 73.47 %	18.98 % 22.53 %	2.75 % 4.00 %
Yahoo Mail	38296 38641	31008 29221	6246 7965	1042 1455	80.97 % 75.62 %	16.31 % 20.61 %	2.72 % 3.77 %
AOL Mail	38815 38894	31313 29386	6438 8058	1064 1450	80.67 % 75.55 %	16.59 % 20.72 %	2.74 % 3.73 %
Mail.com	38866 38764	31857 29679	6020 7670	989 1415	81.97 % 76.56 %	15.49 % 19.79 %	2.54 % 3.65 %
Yandex Mail	38646 38663	30713 28741	6830 8450	1103 1472	79.47 % 74.34 %	17.67 % 21.86 %	2.85 % 3.81 %
GMX Mail	38317 38593	31313 29585	6125 7679	879 1329	81.72 % 76.66 %	15.99 % 19.90 %	2.29 % 3.44 %
Zoho Mail	39204 38866	32437 30072	5846 7484	921 1310	82.74 % 77.37 %	14.91 % 19.26 %	2.35 % 3.37 %
ProtonMail	38910 38052	32218 29620	5766 7140	926 1292	82.80 % 77.84 %	14.82 % 18.76 %	2.38 % 3.40 %
Custom Mail	38376 38442	32263 30413	5238 6752	875 1277	84.07 % 79.11 %	13.65 % 17.56 %	2.28 % 3.32 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.