ActiveCampaign and GetResponse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 387.037	313.747 320.624	63.420 56.226	10.013 10.187

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 82.84 %	16.38 % 14.53 %	2.59 % 2.63 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 29934	24413 25712	3888 3540	663 682	84.29 % 85.90 %	13.42 % 11.83 %	2.29 % 2.28 %
Elektronics	29867 30078	24436 25121	4699 4196	732 761	81.82 % 83.52 %	15.73 % 13.95 %	2.45 % 2.53 %
Entertainment	29227 29080	23630 24046	4836 4222	761 812	80.85 % 82.69 %	16.55 % 14.52 %	2.60 % 2.79 %
Cosmetics & Beauty	29659 30175	23976 24944	4892 4461	791 770	80.84 % 82.66 %	16.49 % 14.78 %	2.67 % 2.55 %
Food & Drink	29290 29690	24664 25506	3958 3521	668 663	84.21 % 85.91 %	13.51 % 11.86 %	2.28 % 2.23 %
Home & Garden	30178 29267	25336 25212	4186 3423	656 632	83.96 % 86.14 %	13.87 % 11.70 %	2.17 % 2.16 %
Finance	29982 29967	23283 23760	5831 5284	868 923	77.66 % 79.29 %	19.45 % 17.63 %	2.90 % 3.08 %
Health	29828 30211	23435 24256	5594 5136	799 819	78.57 % 80.29 %	18.75 % 17.00 %	2.68 % 2.71 %
Pets	30176 29473	25117 25084	4339 3646	720 743	83.24 % 85.11 %	14.38 % 12.37 %	2.39 % 2.52 %
Sport & Fitness	29823 29425	23800 24129	5195 4487	828 809	79.80 % 82.00 %	17.42 % 15.25 %	2.78 % 2.75 %
Job & Career	30389 29979	24000 24201	5485 4828	904 950	78.98 % 80.73 %	18.05 % 16.10 %	2.97 % 3.17 %
Dating	29614 30036	22575 23397	6162 5735	877 904	76.23 % 77.90 %	20.81 % 19.09 %	2.96 % 3.01 %
Other	30183 29722	25082 25256	4355 3747	746 719	83.10 % 84.97 %	14.43 % 12.61 %	2.47 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 38931	30439 31005	7590 6763	1153 1163	77.69 % 79.64 %	19.37 % 17.37 %	2.94 % 2.99 %
Outlook Mail	38568 38203	30186 30659	7321 6438	1061 1106	78.27 % 80.25 %	18.98 % 16.85 %	2.75 % 2.90 %
Yahoo Mail	38296 38696	31008 31949	6246 5692	1042 1055	80.97 % 82.56 %	16.31 % 14.71 %	2.72 % 2.73 %
AOL Mail	38815 38848	31313 32051	6438 5719	1064 1078	80.67 % 82.50 %	16.59 % 14.72 %	2.74 % 2.77 %
Mail.com	38866 38629	31857 32372	6020 5261	989 996	81.97 % 83.80 %	15.49 % 13.62 %	2.54 % 2.58 %
Yandex Mail	38646 38535	30713 31265	6830 6148	1103 1122	79.47 % 81.13 %	17.67 % 15.95 %	2.85 % 2.91 %
GMX Mail	38317 38866	31313 32375	6125 5548	879 943	81.72 % 83.30 %	15.99 % 14.27 %	2.29 % 2.43 %
Zoho Mail	39204 38842	32437 32927	5846 4966	921 949	82.74 % 84.77 %	14.91 % 12.79 %	2.35 % 2.44 %
ProtonMail	38910 38864	32218 32905	5766 5080	926 879	82.80 % 84.67 %	14.82 % 13.07 %	2.38 % 2.26 %
Custom Mail	38376 38623	32263 33116	5238 4611	875 896	84.07 % 85.74 %	13.65 % 11.94 %	2.28 % 2.32 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.