ActiveCampaign and Mailify Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 386.332	313.747 297.267	63.420 76.020	10.013 13.045

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 76.95 %	16.38 % 19.68 %	2.59 % 3.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 29172	24413 23348	3888 4963	663 861	84.29 % 80.04 %	13.42 % 17.01 %	2.29 % 2.95 %
Elektronics	29867 30202	24436 23500	4699 5792	732 910	81.82 % 77.81 %	15.73 % 19.18 %	2.45 % 3.01 %
Entertainment	29227 29600	23630 22762	4836 5818	761 1020	80.85 % 76.90 %	16.55 % 19.66 %	2.60 % 3.45 %
Cosmetics & Beauty	29659 29988	23976 23098	4892 5932	791 958	80.84 % 77.02 %	16.49 % 19.78 %	2.67 % 3.19 %
Food & Drink	29290 29959	24664 23986	3958 5064	668 909	84.21 % 80.06 %	13.51 % 16.90 %	2.28 % 3.03 %
Home & Garden	30178 29709	25336 23764	4186 5050	656 895	83.96 % 79.99 %	13.87 % 17.00 %	2.17 % 3.01 %
Finance	29982 29819	23283 21879	5831 6813	868 1127	77.66 % 73.37 %	19.45 % 22.85 %	2.90 % 3.78 %
Health	29828 29410	23435 21943	5594 6410	799 1057	78.57 % 74.61 %	18.75 % 21.80 %	2.68 % 3.59 %
Pets	30176 29811	25117 23523	4339 5288	720 1000	83.24 % 78.91 %	14.38 % 17.74 %	2.39 % 3.35 %
Sport & Fitness	29823 29261	23800 22267	5195 5987	828 1007	79.80 % 76.10 %	17.42 % 20.46 %	2.78 % 3.44 %
Job & Career	30389 29877	24000 22332	5485 6385	904 1160	78.98 % 74.75 %	18.05 % 21.37 %	2.97 % 3.88 %
Dating	29614 29878	22575 21453	6162 7273	877 1152	76.23 % 71.80 %	20.81 % 24.34 %	2.96 % 3.86 %
Other	30183 29646	25082 23412	4355 5245	746 989	83.10 % 78.97 %	14.43 % 17.69 %	2.47 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 39140	30439 28816	7590 8887	1153 1437	77.69 % 73.62 %	19.37 % 22.71 %	2.94 % 3.67 %
Outlook Mail	38568 38561	30186 28604	7321 8484	1061 1473	78.27 % 74.18 %	18.98 % 22.00 %	2.75 % 3.82 %
Yahoo Mail	38296 39057	31008 29972	6246 7754	1042 1331	80.97 % 76.74 %	16.31 % 19.85 %	2.72 % 3.41 %
AOL Mail	38815 38795	31313 29718	6438 7679	1064 1398	80.67 % 76.60 %	16.59 % 19.79 %	2.74 % 3.60 %
Mail.com	38866 38478	31857 29931	6020 7225	989 1322	81.97 % 77.79 %	15.49 % 18.78 %	2.54 % 3.44 %
Yandex Mail	38646 38004	30713 28609	6830 7996	1103 1399	79.47 % 75.28 %	17.67 % 21.04 %	2.85 % 3.68 %
GMX Mail	38317 38346	31313 29817	6125 7337	879 1192	81.72 % 77.76 %	15.99 % 19.13 %	2.29 % 3.11 %
Zoho Mail	39204 38350	32437 30246	5846 6937	921 1167	82.74 % 78.87 %	14.91 % 18.09 %	2.35 % 3.04 %
ProtonMail	38910 39222	32218 30866	5766 7179	926 1177	82.80 % 78.70 %	14.82 % 18.30 %	2.38 % 3.00 %
Custom Mail	38376 38379	32263 30688	5238 6542	875 1149	84.07 % 79.96 %	13.65 % 17.05 %	2.28 % 2.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.