ActiveCampaign and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 386.394	313.747 304.670	63.420 70.447	10.013 11.277

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 78.85 %	16.38 % 18.23 %	2.59 % 2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 29436	24413 24184	3888 4480	663 772	84.29 % 82.16 %	13.42 % 15.22 %	2.29 % 2.62 %
Elektronics	29867 29686	24436 23616	4699 5269	732 801	81.82 % 79.55 %	15.73 % 17.75 %	2.45 % 2.70 %
Entertainment	29227 29504	23630 23253	4836 5409	761 842	80.85 % 78.81 %	16.55 % 18.33 %	2.60 % 2.85 %
Cosmetics & Beauty	29659 29880	23976 23521	4892 5469	791 890	80.84 % 78.72 %	16.49 % 18.30 %	2.67 % 2.98 %
Food & Drink	29290 29594	24664 24207	3958 4658	668 729	84.21 % 81.80 %	13.51 % 15.74 %	2.28 % 2.46 %
Home & Garden	30178 29576	25336 24238	4186 4608	656 730	83.96 % 81.95 %	13.87 % 15.58 %	2.17 % 2.47 %
Finance	29982 29822	23283 22460	5831 6356	868 1006	77.66 % 75.31 %	19.45 % 21.31 %	2.90 % 3.37 %
Health	29828 29729	23435 22651	5594 6150	799 928	78.57 % 76.19 %	18.75 % 20.69 %	2.68 % 3.12 %
Pets	30176 29826	25117 24222	4339 4802	720 802	83.24 % 81.21 %	14.38 % 16.10 %	2.39 % 2.69 %
Sport & Fitness	29823 29894	23800 23324	5195 5662	828 908	79.80 % 78.02 %	17.42 % 18.94 %	2.78 % 3.04 %
Job & Career	30389 29743	24000 22789	5485 5937	904 1017	78.98 % 76.62 %	18.05 % 19.96 %	2.97 % 3.42 %
Dating	29614 29587	22575 21866	6162 6707	877 1014	76.23 % 73.90 %	20.81 % 22.67 %	2.96 % 3.43 %
Other	30183 30117	25082 24339	4355 4940	746 838	83.10 % 80.81 %	14.43 % 16.40 %	2.47 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 38418	30439 29138	7590 8048	1153 1232	77.69 % 75.84 %	19.37 % 20.95 %	2.94 % 3.21 %
Outlook Mail	38568 38640	30186 29415	7321 7963	1061 1262	78.27 % 76.13 %	18.98 % 20.61 %	2.75 % 3.27 %
Yahoo Mail	38296 38297	31008 30147	6246 6999	1042 1151	80.97 % 78.72 %	16.31 % 18.28 %	2.72 % 3.01 %
AOL Mail	38815 38742	31313 30460	6438 7121	1064 1161	80.67 % 78.62 %	16.59 % 18.38 %	2.74 % 3.00 %
Mail.com	38866 38780	31857 31001	6020 6700	989 1079	81.97 % 79.94 %	15.49 % 17.28 %	2.54 % 2.78 %
Yandex Mail	38646 38547	30713 29645	6830 7606	1103 1296	79.47 % 76.91 %	17.67 % 19.73 %	2.85 % 3.36 %
GMX Mail	38317 39234	31313 31137	6125 7058	879 1039	81.72 % 79.36 %	15.99 % 17.99 %	2.29 % 2.65 %
Zoho Mail	39204 38181	32437 30847	5846 6306	921 1028	82.74 % 80.79 %	14.91 % 16.52 %	2.35 % 2.69 %
ProtonMail	38910 38893	32218 31324	5766 6566	926 1003	82.80 % 80.54 %	14.82 % 16.88 %	2.38 % 2.58 %
Custom Mail	38376 38662	32263 31556	5238 6080	875 1026	84.07 % 81.62 %	13.65 % 15.73 %	2.28 % 2.65 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.