ActiveCampaign and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 386.642	313.747 308.744	63.420 66.884	10.013 11.014

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 79.85 %	16.38 % 17.30 %	2.59 % 2.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 29615	24413 24606	3888 4279	663 730	84.29 % 83.09 %	13.42 % 14.45 %	2.29 % 2.46 %
Elektronics	29867 29925	24436 24103	4699 5017	732 805	81.82 % 80.54 %	15.73 % 16.77 %	2.45 % 2.69 %
Entertainment	29227 29978	23630 23941	4836 5227	761 810	80.85 % 79.86 %	16.55 % 17.44 %	2.60 % 2.70 %
Cosmetics & Beauty	29659 29840	23976 23697	4892 5279	791 864	80.84 % 79.41 %	16.49 % 17.69 %	2.67 % 2.90 %
Food & Drink	29290 30146	24664 24948	3958 4432	668 766	84.21 % 82.76 %	13.51 % 14.70 %	2.28 % 2.54 %
Home & Garden	30178 29482	25336 24457	4186 4282	656 743	83.96 % 82.96 %	13.87 % 14.52 %	2.17 % 2.52 %
Finance	29982 29400	23283 22473	5831 5978	868 949	77.66 % 76.44 %	19.45 % 20.33 %	2.90 % 3.23 %
Health	29828 29867	23435 23103	5594 5846	799 918	78.57 % 77.35 %	18.75 % 19.57 %	2.68 % 3.07 %
Pets	30176 29838	25117 24407	4339 4583	720 848	83.24 % 81.80 %	14.38 % 15.36 %	2.39 % 2.84 %
Sport & Fitness	29823 29754	23800 23449	5195 5386	828 919	79.80 % 78.81 %	17.42 % 18.10 %	2.78 % 3.09 %
Job & Career	30389 29462	24000 22953	5485 5565	904 944	78.98 % 77.91 %	18.05 % 18.89 %	2.97 % 3.20 %
Dating	29614 29751	22575 22367	6162 6493	877 891	76.23 % 75.18 %	20.81 % 21.82 %	2.96 % 2.99 %
Other	30183 29584	25082 24240	4355 4517	746 827	83.10 % 81.94 %	14.43 % 15.27 %	2.47 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 38995	30439 29767	7590 7967	1153 1261	77.69 % 76.34 %	19.37 % 20.43 %	2.94 % 3.23 %
Outlook Mail	38568 38521	30186 29824	7321 7483	1061 1214	78.27 % 77.42 %	18.98 % 19.43 %	2.75 % 3.15 %
Yahoo Mail	38296 38800	31008 30909	6246 6774	1042 1117	80.97 % 79.66 %	16.31 % 17.46 %	2.72 % 2.88 %
AOL Mail	38815 38294	31313 30491	6438 6674	1064 1129	80.67 % 79.62 %	16.59 % 17.43 %	2.74 % 2.95 %
Mail.com	38866 38539	31857 31234	6020 6284	989 1021	81.97 % 81.05 %	15.49 % 16.31 %	2.54 % 2.65 %
Yandex Mail	38646 38763	30713 30267	6830 7259	1103 1237	79.47 % 78.08 %	17.67 % 18.73 %	2.85 % 3.19 %
GMX Mail	38317 38321	31313 30825	6125 6445	879 1051	81.72 % 80.44 %	15.99 % 16.82 %	2.29 % 2.74 %
Zoho Mail	39204 38935	32437 31717	5846 6179	921 1039	82.74 % 81.46 %	14.91 % 15.87 %	2.35 % 2.67 %
ProtonMail	38910 39222	32218 31992	5766 6246	926 984	82.80 % 81.57 %	14.82 % 15.92 %	2.38 % 2.51 %
Custom Mail	38376 38252	32263 31718	5238 5573	875 961	84.07 % 82.92 %	13.65 % 14.57 %	2.28 % 2.51 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.