ActiveCampaign and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 40.838	313.747 28.449	63.420 11.943	10.013 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 69.66 %	16.38 % 29.24 %	2.59 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 3108	24413 2310	3888 763	663 35	84.29 % 74.32 %	13.42 % 24.55 %	2.29 % 1.13 %
Elektronics	29867 3168	24436 2203	4699 930	732 35	81.82 % 69.54 %	15.73 % 29.36 %	2.45 % 1.10 %
Entertainment	29227 3097	23630 2149	4836 920	761 28	80.85 % 69.39 %	16.55 % 29.71 %	2.60 % 0.90 %
Cosmetics & Beauty	29659 3104	23976 2138	4892 928	791 38	80.84 % 68.88 %	16.49 % 29.90 %	2.67 % 1.22 %
Food & Drink	29290 2988	24664 2221	3958 729	668 38	84.21 % 74.33 %	13.51 % 24.40 %	2.28 % 1.27 %
Home & Garden	30178 3198	25336 2374	4186 790	656 34	83.96 % 74.23 %	13.87 % 24.70 %	2.17 % 1.06 %
Finance	29982 3213	23283 2065	5831 1111	868 37	77.66 % 64.27 %	19.45 % 34.58 %	2.90 % 1.15 %
Health	29828 3194	23435 2052	5594 1109	799 33	78.57 % 64.25 %	18.75 % 34.72 %	2.68 % 1.03 %
Pets	30176 3075	25117 2277	4339 768	720 30	83.24 % 74.05 %	14.38 % 24.98 %	2.39 % 0.98 %
Sport & Fitness	29823 3244	23800 2247	5195 961	828 36	79.80 % 69.27 %	17.42 % 29.62 %	2.78 % 1.11 %
Job & Career	30389 3038	24000 2106	5485 898	904 34	78.98 % 69.32 %	18.05 % 29.56 %	2.97 % 1.12 %
Dating	29614 3120	22575 1854	6162 1226	877 40	76.23 % 59.42 %	20.81 % 39.29 %	2.96 % 1.28 %
Other	30183 3291	25082 2453	4355 810	746 28	83.10 % 74.54 %	14.43 % 24.61 %	2.47 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 3918	30439 2512	7590 1366	1153 40	77.69 % 64.11 %	19.37 % 34.86 %	2.94 % 1.02 %
Outlook Mail	38568 4078	30186 2660	7321 1375	1061 43	78.27 % 65.23 %	18.98 % 33.72 %	2.75 % 1.05 %
Yahoo Mail	38296 4200	31008 2966	6246 1187	1042 47	80.97 % 70.62 %	16.31 % 28.26 %	2.72 % 1.12 %
AOL Mail	38815 4366	31313 3106	6438 1213	1064 47	80.67 % 71.14 %	16.59 % 27.78 %	2.74 % 1.08 %
Mail.com	38866 4218	31857 3033	6020 1137	989 48	81.97 % 71.91 %	15.49 % 26.96 %	2.54 % 1.14 %
Yandex Mail	38646 4051	30713 2782	6830 1223	1103 46	79.47 % 68.67 %	17.67 % 30.19 %	2.85 % 1.14 %
GMX Mail	38317 4002	31313 2712	6125 1243	879 47	81.72 % 67.77 %	15.99 % 31.06 %	2.29 % 1.17 %
Zoho Mail	39204 3898	32437 2817	5846 1038	921 43	82.74 % 72.27 %	14.91 % 26.63 %	2.35 % 1.10 %
ProtonMail	38910 3953	32218 2797	5766 1112	926 44	82.80 % 70.76 %	14.82 % 28.13 %	2.38 % 1.11 %
Custom Mail	38376 4154	32263 3064	5238 1049	875 41	84.07 % 73.76 %	13.65 % 25.25 %	2.28 % 0.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.