ActiveCampaign and AWeber Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 386.271	313.747 307.768	63.420 66.371	10.013 12.132

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 79.68 %	16.38 % 17.18 %	2.59 % 3.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 30159	24413 24903	3888 4382	663 874	84.29 % 82.57 %	13.42 % 14.53 %	2.29 % 2.90 %
Elektronics	29867 29954	24436 24044	4699 4999	732 911	81.82 % 80.27 %	15.73 % 16.69 %	2.45 % 3.04 %
Entertainment	29227 29486	23630 23380	4836 5138	761 968	80.85 % 79.29 %	16.55 % 17.43 %	2.60 % 3.28 %
Cosmetics & Beauty	29659 29642	23976 23615	4892 5089	791 938	80.84 % 79.67 %	16.49 % 17.17 %	2.67 % 3.16 %
Food & Drink	29290 29672	24664 24552	3958 4299	668 821	84.21 % 82.74 %	13.51 % 14.49 %	2.28 % 2.77 %
Home & Garden	30178 29927	25336 24769	4186 4305	656 853	83.96 % 82.76 %	13.87 % 14.39 %	2.17 % 2.85 %
Finance	29982 29616	23283 22595	5831 5993	868 1028	77.66 % 76.29 %	19.45 % 20.24 %	2.90 % 3.47 %
Health	29828 29522	23435 22744	5594 5780	799 998	78.57 % 77.04 %	18.75 % 19.58 %	2.68 % 3.38 %
Pets	30176 29829	25117 24417	4339 4541	720 871	83.24 % 81.86 %	14.38 % 15.22 %	2.39 % 2.92 %
Sport & Fitness	29823 29321	23800 23042	5195 5296	828 983	79.80 % 78.59 %	17.42 % 18.06 %	2.78 % 3.35 %
Job & Career	30389 29398	24000 22860	5485 5520	904 1018	78.98 % 77.76 %	18.05 % 18.78 %	2.97 % 3.46 %
Dating	29614 29601	22575 22142	6162 6444	877 1015	76.23 % 74.80 %	20.81 % 21.77 %	2.96 % 3.43 %
Other	30183 30144	25082 24705	4355 4585	746 854	83.10 % 81.96 %	14.43 % 15.21 %	2.47 % 2.83 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 38440	30439 29424	7590 7682	1153 1334	77.69 % 76.55 %	19.37 % 19.98 %	2.94 % 3.47 %
Outlook Mail	38568 38635	30186 29696	7321 7555	1061 1384	78.27 % 76.86 %	18.98 % 19.55 %	2.75 % 3.58 %
Yahoo Mail	38296 38773	31008 30845	6246 6727	1042 1201	80.97 % 79.55 %	16.31 % 17.35 %	2.72 % 3.10 %
AOL Mail	38815 38340	31313 30484	6438 6620	1064 1236	80.67 % 79.51 %	16.59 % 17.27 %	2.74 % 3.22 %
Mail.com	38866 39054	31857 31490	6020 6402	989 1162	81.97 % 80.63 %	15.49 % 16.39 %	2.54 % 2.98 %
Yandex Mail	38646 38786	30713 30248	6830 7215	1103 1323	79.47 % 77.99 %	17.67 % 18.60 %	2.85 % 3.41 %
GMX Mail	38317 39003	31313 31316	6125 6525	879 1162	81.72 % 80.29 %	15.99 % 16.73 %	2.29 % 2.98 %
Zoho Mail	39204 38447	32437 31284	5846 6057	921 1106	82.74 % 81.37 %	14.91 % 15.75 %	2.35 % 2.88 %
ProtonMail	38910 38373	32218 31227	5766 6035	926 1111	82.80 % 81.38 %	14.82 % 15.73 %	2.38 % 2.90 %
Custom Mail	38376 38420	32263 31754	5238 5553	875 1113	84.07 % 82.65 %	13.65 % 14.45 %	2.28 % 2.90 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.