ActiveCampaign and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 385.544	313.747 301.349	63.420 72.290	10.013 11.905

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 78.16 %	16.38 % 18.75 %	2.59 % 3.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 29797	24413 24230	3888 4803	663 764	84.29 % 81.32 %	13.42 % 16.12 %	2.29 % 2.56 %
Elektronics	29867 29522	24436 23302	4699 5355	732 865	81.82 % 78.93 %	15.73 % 18.14 %	2.45 % 2.93 %
Entertainment	29227 29591	23630 23067	4836 5571	761 953	80.85 % 77.95 %	16.55 % 18.83 %	2.60 % 3.22 %
Cosmetics & Beauty	29659 29664	23976 23106	4892 5618	791 940	80.84 % 77.89 %	16.49 % 18.94 %	2.67 % 3.17 %
Food & Drink	29290 30131	24664 24350	3958 4930	668 851	84.21 % 80.81 %	13.51 % 16.36 %	2.28 % 2.82 %
Home & Garden	30178 29718	25336 24149	4186 4761	656 808	83.96 % 81.26 %	13.87 % 16.02 %	2.17 % 2.72 %
Finance	29982 29323	23283 21956	5831 6329	868 1038	77.66 % 74.88 %	19.45 % 21.58 %	2.90 % 3.54 %
Health	29828 29396	23435 22235	5594 6209	799 952	78.57 % 75.64 %	18.75 % 21.12 %	2.68 % 3.24 %
Pets	30176 29768	25117 23895	4339 5030	720 843	83.24 % 80.27 %	14.38 % 16.90 %	2.39 % 2.83 %
Sport & Fitness	29823 29848	23800 23005	5195 5899	828 944	79.80 % 77.07 %	17.42 % 19.76 %	2.78 % 3.16 %
Job & Career	30389 29818	24000 22759	5485 6053	904 1006	78.98 % 76.33 %	18.05 % 20.30 %	2.97 % 3.37 %
Dating	29614 29464	22575 21543	6162 6843	877 1078	76.23 % 73.12 %	20.81 % 23.22 %	2.96 % 3.66 %
Other	30183 29504	25082 23752	4355 4889	746 863	83.10 % 80.50 %	14.43 % 16.57 %	2.47 % 2.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 38452	30439 28870	7590 8279	1153 1303	77.69 % 75.08 %	19.37 % 21.53 %	2.94 % 3.39 %
Outlook Mail	38568 38668	30186 29213	7321 8113	1061 1342	78.27 % 75.55 %	18.98 % 20.98 %	2.75 % 3.47 %
Yahoo Mail	38296 38236	31008 29781	6246 7242	1042 1213	80.97 % 77.89 %	16.31 % 18.94 %	2.72 % 3.17 %
AOL Mail	38815 38895	31313 30250	6438 7387	1064 1258	80.67 % 77.77 %	16.59 % 18.99 %	2.74 % 3.23 %
Mail.com	38866 38779	31857 30612	6020 7002	989 1165	81.97 % 78.94 %	15.49 % 18.06 %	2.54 % 3.00 %
Yandex Mail	38646 38489	30713 29441	6830 7761	1103 1287	79.47 % 76.49 %	17.67 % 20.16 %	2.85 % 3.34 %
GMX Mail	38317 38565	31313 30394	6125 7054	879 1117	81.72 % 78.81 %	15.99 % 18.29 %	2.29 % 2.90 %
Zoho Mail	39204 38886	32437 31005	5846 6738	921 1143	82.74 % 79.73 %	14.91 % 17.33 %	2.35 % 2.94 %
ProtonMail	38910 38469	32218 30795	5766 6621	926 1053	82.80 % 80.05 %	14.82 % 17.21 %	2.38 % 2.74 %
Custom Mail	38376 38105	32263 30988	5238 6093	875 1024	84.07 % 81.32 %	13.65 % 15.99 %	2.28 % 2.69 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.