ActiveCampaign and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 386.815	313.747 291.230	63.420 81.251	10.013 14.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 75.29 %	16.38 % 21.01 %	2.59 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 29728	24413 23316	3888 5402	663 1010	84.29 % 78.43 %	13.42 % 18.17 %	2.29 % 3.40 %
Elektronics	29867 29658	24436 22556	4699 6071	732 1031	81.82 % 76.05 %	15.73 % 20.47 %	2.45 % 3.48 %
Entertainment	29227 29767	23630 22297	4836 6378	761 1092	80.85 % 74.91 %	16.55 % 21.43 %	2.60 % 3.67 %
Cosmetics & Beauty	29659 29712	23976 22258	4892 6286	791 1168	80.84 % 74.91 %	16.49 % 21.16 %	2.67 % 3.93 %
Food & Drink	29290 30447	24664 23798	3958 5647	668 1002	84.21 % 78.16 %	13.51 % 18.55 %	2.28 % 3.29 %
Home & Garden	30178 30205	25336 23671	4186 5550	656 984	83.96 % 78.37 %	13.87 % 18.37 %	2.17 % 3.26 %
Finance	29982 29812	23283 21439	5831 7106	868 1267	77.66 % 71.91 %	19.45 % 23.84 %	2.90 % 4.25 %
Health	29828 29791	23435 21624	5594 6977	799 1190	78.57 % 72.59 %	18.75 % 23.42 %	2.68 % 3.99 %
Pets	30176 30013	25117 23247	4339 5736	720 1030	83.24 % 77.46 %	14.38 % 19.11 %	2.39 % 3.43 %
Sport & Fitness	29823 29347	23800 21861	5195 6328	828 1158	79.80 % 74.49 %	17.42 % 21.56 %	2.78 % 3.95 %
Job & Career	30389 29527	24000 21670	5485 6669	904 1188	78.98 % 73.39 %	18.05 % 22.59 %	2.97 % 4.02 %
Dating	29614 29392	22575 20732	6162 7493	877 1167	76.23 % 70.54 %	20.81 % 25.49 %	2.96 % 3.97 %
Other	30183 29416	25082 22761	4355 5608	746 1047	83.10 % 77.38 %	14.43 % 19.06 %	2.47 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 39508	30439 28352	7590 9569	1153 1587	77.69 % 71.76 %	19.37 % 24.22 %	2.94 % 4.02 %
Outlook Mail	38568 37965	30186 27742	7321 8706	1061 1517	78.27 % 73.07 %	18.98 % 22.93 %	2.75 % 4.00 %
Yahoo Mail	38296 38297	31008 28800	6246 8051	1042 1446	80.97 % 75.20 %	16.31 % 21.02 %	2.72 % 3.78 %
AOL Mail	38815 39018	31313 29127	6438 8369	1064 1522	80.67 % 74.65 %	16.59 % 21.45 %	2.74 % 3.90 %
Mail.com	38866 38744	31857 29547	6020 7806	989 1391	81.97 % 76.26 %	15.49 % 20.15 %	2.54 % 3.59 %
Yandex Mail	38646 38597	30713 28422	6830 8671	1103 1504	79.47 % 73.64 %	17.67 % 22.47 %	2.85 % 3.90 %
GMX Mail	38317 38543	31313 29305	6125 7903	879 1335	81.72 % 76.03 %	15.99 % 20.50 %	2.29 % 3.46 %
Zoho Mail	39204 38361	32437 29601	5846 7423	921 1337	82.74 % 77.16 %	14.91 % 19.35 %	2.35 % 3.49 %
ProtonMail	38910 38873	32218 29891	5766 7611	926 1371	82.80 % 76.89 %	14.82 % 19.58 %	2.38 % 3.53 %
Custom Mail	38376 38909	32263 30443	5238 7142	875 1324	84.07 % 78.24 %	13.65 % 18.36 %	2.28 % 3.40 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.