ActiveCampaign and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 385.987	313.747 293.317	63.420 77.791	10.013 14.879

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 75.99 %	16.38 % 20.15 %	2.59 % 3.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 29786	24413 23510	3888 5194	663 1082	84.29 % 78.93 %	13.42 % 17.44 %	2.29 % 3.63 %
Elektronics	29867 29546	24436 22657	4699 5819	732 1070	81.82 % 76.68 %	15.73 % 19.69 %	2.45 % 3.62 %
Entertainment	29227 29597	23630 22449	4836 5984	761 1164	80.85 % 75.85 %	16.55 % 20.22 %	2.60 % 3.93 %
Cosmetics & Beauty	29659 29816	23976 22643	4892 6073	791 1100	80.84 % 75.94 %	16.49 % 20.37 %	2.67 % 3.69 %
Food & Drink	29290 29590	24664 23344	3958 5185	668 1061	84.21 % 78.89 %	13.51 % 17.52 %	2.28 % 3.59 %
Home & Garden	30178 30076	25336 23735	4186 5251	656 1090	83.96 % 78.92 %	13.87 % 17.46 %	2.17 % 3.62 %
Finance	29982 30078	23283 21849	5831 6992	868 1237	77.66 % 72.64 %	19.45 % 23.25 %	2.90 % 4.11 %
Health	29828 29814	23435 21943	5594 6742	799 1129	78.57 % 73.60 %	18.75 % 22.61 %	2.68 % 3.79 %
Pets	30176 29568	25117 23113	4339 5371	720 1084	83.24 % 78.17 %	14.38 % 18.16 %	2.39 % 3.67 %
Sport & Fitness	29823 29673	23800 22251	5195 6184	828 1238	79.80 % 74.99 %	17.42 % 20.84 %	2.78 % 4.17 %
Job & Career	30389 29474	24000 21808	5485 6398	904 1268	78.98 % 73.99 %	18.05 % 21.71 %	2.97 % 4.30 %
Dating	29614 29617	22575 21105	6162 7284	877 1228	76.23 % 71.26 %	20.81 % 24.59 %	2.96 % 4.15 %
Other	30183 29352	25082 22910	4355 5314	746 1128	83.10 % 78.05 %	14.43 % 18.10 %	2.47 % 3.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 38972	30439 28315	7590 9017	1153 1640	77.69 % 72.65 %	19.37 % 23.14 %	2.94 % 4.21 %
Outlook Mail	38568 37964	30186 27902	7321 8498	1061 1564	78.27 % 73.50 %	18.98 % 22.38 %	2.75 % 4.12 %
Yahoo Mail	38296 38891	31008 29388	6246 7883	1042 1620	80.97 % 75.57 %	16.31 % 20.27 %	2.72 % 4.17 %
AOL Mail	38815 38776	31313 29393	6438 7874	1064 1509	80.67 % 75.80 %	16.59 % 20.31 %	2.74 % 3.89 %
Mail.com	38866 39033	31857 29948	6020 7576	989 1509	81.97 % 76.72 %	15.49 % 19.41 %	2.54 % 3.87 %
Yandex Mail	38646 38387	30713 28535	6830 8292	1103 1560	79.47 % 74.34 %	17.67 % 21.60 %	2.85 % 4.06 %
GMX Mail	38317 38197	31313 29262	6125 7547	879 1388	81.72 % 76.61 %	15.99 % 19.76 %	2.29 % 3.63 %
Zoho Mail	39204 38851	32437 30205	5846 7259	921 1387	82.74 % 77.75 %	14.91 % 18.68 %	2.35 % 3.57 %
ProtonMail	38910 38474	32218 29981	5766 7159	926 1334	82.80 % 77.93 %	14.82 % 18.61 %	2.38 % 3.47 %
Custom Mail	38376 38442	32263 30388	5238 6686	875 1368	84.07 % 79.05 %	13.65 % 17.39 %	2.28 % 3.56 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.