ActiveCampaign and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 387.442	313.747 296.309	63.420 77.267	10.013 13.866

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 76.48 %	16.38 % 19.94 %	2.59 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 29824	24413 23739	3888 5118	663 967	84.29 % 79.60 %	13.42 % 17.16 %	2.29 % 3.24 %
Elektronics	29867 29797	24436 22967	4699 5840	732 990	81.82 % 77.08 %	15.73 % 19.60 %	2.45 % 3.32 %
Entertainment	29227 29705	23630 22638	4836 5971	761 1096	80.85 % 76.21 %	16.55 % 20.10 %	2.60 % 3.69 %
Cosmetics & Beauty	29659 29911	23976 22808	4892 6027	791 1076	80.84 % 76.25 %	16.49 % 20.15 %	2.67 % 3.60 %
Food & Drink	29290 29829	24664 23626	3958 5220	668 983	84.21 % 79.20 %	13.51 % 17.50 %	2.28 % 3.30 %
Home & Garden	30178 29688	25336 23630	4186 5099	656 959	83.96 % 79.59 %	13.87 % 17.18 %	2.17 % 3.23 %
Finance	29982 29732	23283 21697	5831 6837	868 1198	77.66 % 72.98 %	19.45 % 23.00 %	2.90 % 4.03 %
Health	29828 29875	23435 22098	5594 6654	799 1123	78.57 % 73.97 %	18.75 % 22.27 %	2.68 % 3.76 %
Pets	30176 29974	25117 23621	4339 5368	720 985	83.24 % 78.80 %	14.38 % 17.91 %	2.39 % 3.29 %
Sport & Fitness	29823 29942	23800 22562	5195 6232	828 1148	79.80 % 75.35 %	17.42 % 20.81 %	2.78 % 3.83 %
Job & Career	30389 29847	24000 22295	5485 6376	904 1176	78.98 % 74.70 %	18.05 % 21.36 %	2.97 % 3.94 %
Dating	29614 29778	22575 21341	6162 7241	877 1196	76.23 % 71.67 %	20.81 % 24.32 %	2.96 % 4.02 %
Other	30183 29540	25082 23287	4355 5284	746 969	83.10 % 78.83 %	14.43 % 17.89 %	2.47 % 3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 38585	30439 28305	7590 8787	1153 1493	77.69 % 73.36 %	19.37 % 22.77 %	2.94 % 3.87 %
Outlook Mail	38568 38320	30186 28266	7321 8531	1061 1523	78.27 % 73.76 %	18.98 % 22.26 %	2.75 % 3.97 %
Yahoo Mail	38296 39382	31008 30044	6246 7942	1042 1396	80.97 % 76.29 %	16.31 % 20.17 %	2.72 % 3.54 %
AOL Mail	38815 38738	31313 29497	6438 7807	1064 1434	80.67 % 76.14 %	16.59 % 20.15 %	2.74 % 3.70 %
Mail.com	38866 37931	31857 29485	6020 7118	989 1328	81.97 % 77.73 %	15.49 % 18.77 %	2.54 % 3.50 %
Yandex Mail	38646 38099	30713 28546	6830 8058	1103 1495	79.47 % 74.93 %	17.67 % 21.15 %	2.85 % 3.92 %
GMX Mail	38317 39108	31313 30036	6125 7712	879 1360	81.72 % 76.80 %	15.99 % 19.72 %	2.29 % 3.48 %
Zoho Mail	39204 39431	32437 30722	5846 7346	921 1363	82.74 % 77.91 %	14.91 % 18.63 %	2.35 % 3.46 %
ProtonMail	38910 38703	32218 30289	5766 7186	926 1228	82.80 % 78.26 %	14.82 % 18.57 %	2.38 % 3.17 %
Custom Mail	38376 39145	32263 31119	5238 6780	875 1246	84.07 % 79.50 %	13.65 % 17.32 %	2.28 % 3.18 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.