ActiveCampaign and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 388.067	313.747 303.278	63.420 73.033	10.013 11.756

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 78.15 %	16.38 % 18.82 %	2.59 % 3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 29885	24413 24320	3888 4778	663 787	84.29 % 81.38 %	13.42 % 15.99 %	2.29 % 2.63 %
Elektronics	29867 30094	24436 23718	4699 5529	732 847	81.82 % 78.81 %	15.73 % 18.37 %	2.45 % 2.81 %
Entertainment	29227 29837	23630 23221	4836 5645	761 971	80.85 % 77.83 %	16.55 % 18.92 %	2.60 % 3.25 %
Cosmetics & Beauty	29659 30111	23976 23476	4892 5713	791 922	80.84 % 77.96 %	16.49 % 18.97 %	2.67 % 3.06 %
Food & Drink	29290 29681	24664 24093	3958 4755	668 833	84.21 % 81.17 %	13.51 % 16.02 %	2.28 % 2.81 %
Home & Garden	30178 29947	25336 24356	4186 4776	656 815	83.96 % 81.33 %	13.87 % 15.95 %	2.17 % 2.72 %
Finance	29982 29933	23283 22388	5831 6557	868 988	77.66 % 74.79 %	19.45 % 21.91 %	2.90 % 3.30 %
Health	29828 29497	23435 22345	5594 6205	799 947	78.57 % 75.75 %	18.75 % 21.04 %	2.68 % 3.21 %
Pets	30176 29949	25117 24002	4339 5087	720 860	83.24 % 80.14 %	14.38 % 16.99 %	2.39 % 2.87 %
Sport & Fitness	29823 29926	23800 23074	5195 5907	828 945	79.80 % 77.10 %	17.42 % 19.74 %	2.78 % 3.16 %
Job & Career	30389 29513	24000 22530	5485 5957	904 1026	78.98 % 76.34 %	18.05 % 20.18 %	2.97 % 3.48 %
Dating	29614 29943	22575 21836	6162 7120	877 987	76.23 % 72.93 %	20.81 % 23.78 %	2.96 % 3.30 %
Other	30183 29751	25082 23919	4355 5004	746 828	83.10 % 80.40 %	14.43 % 16.82 %	2.47 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 39164	30439 29216	7590 8619	1153 1329	77.69 % 74.60 %	19.37 % 22.01 %	2.94 % 3.39 %
Outlook Mail	38568 39137	30186 29444	7321 8343	1061 1350	78.27 % 75.23 %	18.98 % 21.32 %	2.75 % 3.45 %
Yahoo Mail	38296 38845	31008 30285	6246 7348	1042 1212	80.97 % 77.96 %	16.31 % 18.92 %	2.72 % 3.12 %
AOL Mail	38815 38494	31313 30058	6438 7272	1064 1164	80.67 % 78.08 %	16.59 % 18.89 %	2.74 % 3.02 %
Mail.com	38866 38846	31857 30754	6020 6950	989 1142	81.97 % 79.17 %	15.49 % 17.89 %	2.54 % 2.94 %
Yandex Mail	38646 39145	30713 29904	6830 7952	1103 1289	79.47 % 76.39 %	17.67 % 20.31 %	2.85 % 3.29 %
GMX Mail	38317 39067	31313 30704	6125 7254	879 1109	81.72 % 78.59 %	15.99 % 18.57 %	2.29 % 2.84 %
Zoho Mail	39204 38377	32437 30728	5846 6555	921 1094	82.74 % 80.07 %	14.91 % 17.08 %	2.35 % 2.85 %
ProtonMail	38910 38585	32218 30992	5766 6579	926 1014	82.80 % 80.32 %	14.82 % 17.05 %	2.38 % 2.63 %
Custom Mail	38376 38407	32263 31193	5238 6161	875 1053	84.07 % 81.22 %	13.65 % 16.04 %	2.28 % 2.74 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.