ActiveCampaign and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 385.988	313.747 289.787	63.420 81.767	10.013 14.434

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 75.08 %	16.38 % 21.18 %	2.59 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 29659	24413 23118	3888 5522	663 1019	84.29 % 77.95 %	13.42 % 18.62 %	2.29 % 3.44 %
Elektronics	29867 29161	24436 22115	4699 5958	732 1088	81.82 % 75.84 %	15.73 % 20.43 %	2.45 % 3.73 %
Entertainment	29227 29456	23630 22170	4836 6251	761 1035	80.85 % 75.26 %	16.55 % 21.22 %	2.60 % 3.51 %
Cosmetics & Beauty	29659 29977	23976 22380	4892 6435	791 1162	80.84 % 74.66 %	16.49 % 21.47 %	2.67 % 3.88 %
Food & Drink	29290 29887	24664 23296	3958 5574	668 1017	84.21 % 77.95 %	13.51 % 18.65 %	2.28 % 3.40 %
Home & Garden	30178 29641	25336 23137	4186 5452	656 1052	83.96 % 78.06 %	13.87 % 18.39 %	2.17 % 3.55 %
Finance	29982 30267	23283 21662	5831 7334	868 1271	77.66 % 71.57 %	19.45 % 24.23 %	2.90 % 4.20 %
Health	29828 29855	23435 21683	5594 7059	799 1113	78.57 % 72.63 %	18.75 % 23.64 %	2.68 % 3.73 %
Pets	30176 29642	25117 22881	4339 5725	720 1036	83.24 % 77.19 %	14.38 % 19.31 %	2.39 % 3.50 %
Sport & Fitness	29823 29851	23800 22068	5195 6649	828 1134	79.80 % 73.93 %	17.42 % 22.27 %	2.78 % 3.80 %
Job & Career	30389 29943	24000 21919	5485 6807	904 1217	78.98 % 73.20 %	18.05 % 22.73 %	2.97 % 4.06 %
Dating	29614 29177	22575 20562	6162 7382	877 1233	76.23 % 70.47 %	20.81 % 25.30 %	2.96 % 4.23 %
Other	30183 29472	25082 22796	4355 5619	746 1057	83.10 % 77.35 %	14.43 % 19.07 %	2.47 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 38597	30439 27728	7590 9258	1153 1611	77.69 % 71.84 %	19.37 % 23.99 %	2.94 % 4.17 %
Outlook Mail	38568 38804	30186 28196	7321 9066	1061 1542	78.27 % 72.66 %	18.98 % 23.36 %	2.75 % 3.97 %
Yahoo Mail	38296 38528	31008 28759	6246 8245	1042 1524	80.97 % 74.64 %	16.31 % 21.40 %	2.72 % 3.96 %
AOL Mail	38815 38321	31313 28643	6438 8212	1064 1466	80.67 % 74.74 %	16.59 % 21.43 %	2.74 % 3.83 %
Mail.com	38866 38950	31857 29535	6020 7955	989 1460	81.97 % 75.83 %	15.49 % 20.42 %	2.54 % 3.75 %
Yandex Mail	38646 38131	30713 28024	6830 8597	1103 1510	79.47 % 73.49 %	17.67 % 22.55 %	2.85 % 3.96 %
GMX Mail	38317 38759	31313 29382	6125 8039	879 1338	81.72 % 75.81 %	15.99 % 20.74 %	2.29 % 3.45 %
Zoho Mail	39204 38432	32437 29573	5846 7499	921 1360	82.74 % 76.95 %	14.91 % 19.51 %	2.35 % 3.54 %
ProtonMail	38910 38553	32218 29625	5766 7647	926 1281	82.80 % 76.84 %	14.82 % 19.84 %	2.38 % 3.32 %
Custom Mail	38376 38913	32263 30322	5238 7249	875 1342	84.07 % 77.92 %	13.65 % 18.63 %	2.28 % 3.45 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.