ActiveCampaign and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 386.266	313.747 301.262	63.420 72.313	10.013 12.691

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 77.99 %	16.38 % 18.72 %	2.59 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 30097	24413 24412	3888 4810	663 875	84.29 % 81.11 %	13.42 % 15.98 %	2.29 % 2.91 %
Elektronics	29867 29372	24436 23116	4699 5358	732 898	81.82 % 78.70 %	15.73 % 18.24 %	2.45 % 3.06 %
Entertainment	29227 29327	23630 22865	4836 5484	761 978	80.85 % 77.97 %	16.55 % 18.70 %	2.60 % 3.33 %
Cosmetics & Beauty	29659 29807	23976 23167	4892 5647	791 993	80.84 % 77.72 %	16.49 % 18.95 %	2.67 % 3.33 %
Food & Drink	29290 29395	24664 23821	3958 4712	668 862	84.21 % 81.04 %	13.51 % 16.03 %	2.28 % 2.93 %
Home & Garden	30178 29924	25336 24240	4186 4774	656 910	83.96 % 81.01 %	13.87 % 15.95 %	2.17 % 3.04 %
Finance	29982 29668	23283 22129	5831 6422	868 1117	77.66 % 74.59 %	19.45 % 21.65 %	2.90 % 3.76 %
Health	29828 30230	23435 22730	5594 6432	799 1068	78.57 % 75.19 %	18.75 % 21.28 %	2.68 % 3.53 %
Pets	30176 29536	25117 23732	4339 4897	720 907	83.24 % 80.35 %	14.38 % 16.58 %	2.39 % 3.07 %
Sport & Fitness	29823 29293	23800 22573	5195 5729	828 991	79.80 % 77.06 %	17.42 % 19.56 %	2.78 % 3.38 %
Job & Career	30389 30124	24000 22956	5485 6079	904 1089	78.98 % 76.21 %	18.05 % 20.18 %	2.97 % 3.62 %
Dating	29614 29848	22575 21762	6162 7027	877 1059	76.23 % 72.91 %	20.81 % 23.54 %	2.96 % 3.55 %
Other	30183 29645	25082 23759	4355 4942	746 944	83.10 % 80.15 %	14.43 % 16.67 %	2.47 % 3.18 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 38680	30439 28895	7590 8375	1153 1410	77.69 % 74.70 %	19.37 % 21.65 %	2.94 % 3.65 %
Outlook Mail	38568 39426	30186 29691	7321 8292	1061 1443	78.27 % 75.31 %	18.98 % 21.03 %	2.75 % 3.66 %
Yahoo Mail	38296 38810	31008 30200	6246 7321	1042 1289	80.97 % 77.81 %	16.31 % 18.86 %	2.72 % 3.32 %
AOL Mail	38815 38770	31313 30128	6438 7318	1064 1324	80.67 % 77.71 %	16.59 % 18.88 %	2.74 % 3.42 %
Mail.com	38866 38391	31857 30276	6020 6823	989 1292	81.97 % 78.86 %	15.49 % 17.77 %	2.54 % 3.37 %
Yandex Mail	38646 38756	30713 29584	6830 7795	1103 1377	79.47 % 76.33 %	17.67 % 20.11 %	2.85 % 3.55 %
GMX Mail	38317 38548	31313 30340	6125 7042	879 1166	81.72 % 78.71 %	15.99 % 18.27 %	2.29 % 3.02 %
Zoho Mail	39204 38708	32437 30849	5846 6703	921 1156	82.74 % 79.70 %	14.91 % 17.32 %	2.35 % 2.99 %
ProtonMail	38910 38175	32218 30507	5766 6539	926 1129	82.80 % 79.91 %	14.82 % 17.13 %	2.38 % 2.96 %
Custom Mail	38376 38002	32263 30792	5238 6105	875 1105	84.07 % 81.03 %	13.65 % 16.06 %	2.28 % 2.91 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.