ActiveCampaign and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 386.581	313.747 313.173	63.420 62.470	10.013 10.938

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 81.01 %	16.38 % 16.16 %	2.59 % 2.83 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 29857	24413 25096	3888 4015	663 746	84.29 % 84.05 %	13.42 % 13.45 %	2.29 % 2.50 %
Elektronics	29867 29540	24436 24100	4699 4648	732 792	81.82 % 81.58 %	15.73 % 15.73 %	2.45 % 2.68 %
Entertainment	29227 29606	23630 23895	4836 4840	761 871	80.85 % 80.71 %	16.55 % 16.35 %	2.60 % 2.94 %
Cosmetics & Beauty	29659 29509	23976 23855	4892 4839	791 815	80.84 % 80.84 %	16.49 % 16.40 %	2.67 % 2.76 %
Food & Drink	29290 29561	24664 24853	3958 3981	668 727	84.21 % 84.07 %	13.51 % 13.47 %	2.28 % 2.46 %
Home & Garden	30178 30276	25336 25484	4186 4049	656 743	83.96 % 84.17 %	13.87 % 13.37 %	2.17 % 2.45 %
Finance	29982 29694	23283 23090	5831 5678	868 926	77.66 % 77.76 %	19.45 % 19.12 %	2.90 % 3.12 %
Health	29828 29791	23435 23378	5594 5536	799 877	78.57 % 78.47 %	18.75 % 18.58 %	2.68 % 2.94 %
Pets	30176 29403	25117 24415	4339 4170	720 818	83.24 % 83.04 %	14.38 % 14.18 %	2.39 % 2.78 %
Sport & Fitness	29823 29977	23800 23949	5195 5138	828 890	79.80 % 79.89 %	17.42 % 17.14 %	2.78 % 2.97 %
Job & Career	30389 30025	24000 23762	5485 5329	904 934	78.98 % 79.14 %	18.05 % 17.75 %	2.97 % 3.11 %
Dating	29614 29712	22575 22627	6162 6071	877 1014	76.23 % 76.15 %	20.81 % 20.43 %	2.96 % 3.41 %
Other	30183 29630	25082 24669	4355 4176	746 785	83.10 % 83.26 %	14.43 % 14.09 %	2.47 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 38878	30439 30256	7590 7461	1153 1161	77.69 % 77.82 %	19.37 % 19.19 %	2.94 % 2.99 %
Outlook Mail	38568 38269	30186 30003	7321 7040	1061 1226	78.27 % 78.40 %	18.98 % 18.40 %	2.75 % 3.20 %
Yahoo Mail	38296 38700	31008 31188	6246 6330	1042 1182	80.97 % 80.59 %	16.31 % 16.36 %	2.72 % 3.05 %
AOL Mail	38815 38271	31313 30898	6438 6243	1064 1130	80.67 % 80.73 %	16.59 % 16.31 %	2.74 % 2.95 %
Mail.com	38866 39040	31857 31934	6020 6012	989 1094	81.97 % 81.80 %	15.49 % 15.40 %	2.54 % 2.80 %
Yandex Mail	38646 38751	30713 30764	6830 6770	1103 1217	79.47 % 79.39 %	17.67 % 17.47 %	2.85 % 3.14 %
GMX Mail	38317 38668	31313 31596	6125 6086	879 986	81.72 % 81.71 %	15.99 % 15.74 %	2.29 % 2.55 %
Zoho Mail	39204 38430	32437 31843	5846 5562	921 1025	82.74 % 82.86 %	14.91 % 14.47 %	2.35 % 2.67 %
ProtonMail	38910 38509	32218 31890	5766 5646	926 973	82.80 % 82.81 %	14.82 % 14.66 %	2.38 % 2.53 %
Custom Mail	38376 39065	32263 32801	5238 5320	875 944	84.07 % 83.97 %	13.65 % 13.62 %	2.28 % 2.42 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.