ActiveCampaign and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.180 385.950	313.747 307.998	63.420 67.201	10.013 10.751

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 79.80 %	16.38 % 17.41 %	2.59 % 2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28964 29423	24413 24440	3888 4298	663 685	84.29 % 83.06 %	13.42 % 14.61 %	2.29 % 2.33 %
Elektronics	29867 30026	24436 24169	4699 5050	732 807	81.82 % 80.49 %	15.73 % 16.82 %	2.45 % 2.69 %
Entertainment	29227 29740	23630 23701	4836 5217	761 822	80.85 % 79.69 %	16.55 % 17.54 %	2.60 % 2.76 %
Cosmetics & Beauty	29659 29355	23976 23431	4892 5147	791 777	80.84 % 79.82 %	16.49 % 17.53 %	2.67 % 2.65 %
Food & Drink	29290 29752	24664 24654	3958 4387	668 711	84.21 % 82.87 %	13.51 % 14.75 %	2.28 % 2.39 %
Home & Garden	30178 29687	25336 24587	4186 4337	656 763	83.96 % 82.82 %	13.87 % 14.61 %	2.17 % 2.57 %
Finance	29982 29525	23283 22572	5831 5978	868 975	77.66 % 76.45 %	19.45 % 20.25 %	2.90 % 3.30 %
Health	29828 29552	23435 22834	5594 5784	799 934	78.57 % 77.27 %	18.75 % 19.57 %	2.68 % 3.16 %
Pets	30176 29407	25117 24114	4339 4544	720 749	83.24 % 82.00 %	14.38 % 15.45 %	2.39 % 2.55 %
Sport & Fitness	29823 29816	23800 23390	5195 5524	828 902	79.80 % 78.45 %	17.42 % 18.53 %	2.78 % 3.03 %
Job & Career	30389 30485	24000 23707	5485 5849	904 929	78.98 % 77.77 %	18.05 % 19.19 %	2.97 % 3.05 %
Dating	29614 29284	22575 21922	6162 6423	877 939	76.23 % 74.86 %	20.81 % 21.93 %	2.96 % 3.21 %
Other	30183 29898	25082 24477	4355 4663	746 758	83.10 % 81.87 %	14.43 % 15.60 %	2.47 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39182 38668	30439 29672	7590 7832	1153 1164	77.69 % 76.74 %	19.37 % 20.25 %	2.94 % 3.01 %
Outlook Mail	38568 39191	30186 30184	7321 7785	1061 1222	78.27 % 77.02 %	18.98 % 19.86 %	2.75 % 3.12 %
Yahoo Mail	38296 38269	31008 30403	6246 6711	1042 1155	80.97 % 79.45 %	16.31 % 17.54 %	2.72 % 3.02 %
AOL Mail	38815 38827	31313 30885	6438 6817	1064 1125	80.67 % 79.55 %	16.59 % 17.56 %	2.74 % 2.90 %
Mail.com	38866 38589	31857 31110	6020 6412	989 1067	81.97 % 80.62 %	15.49 % 16.62 %	2.54 % 2.77 %
Yandex Mail	38646 38526	30713 30061	6830 7274	1103 1191	79.47 % 78.03 %	17.67 % 18.88 %	2.85 % 3.09 %
GMX Mail	38317 38438	31313 30949	6125 6520	879 969	81.72 % 80.52 %	15.99 % 16.96 %	2.29 % 2.52 %
Zoho Mail	39204 38408	32437 31346	5846 6058	921 1004	82.74 % 81.61 %	14.91 % 15.77 %	2.35 % 2.61 %
ProtonMail	38910 39152	32218 31915	5766 6288	926 949	82.80 % 81.52 %	14.82 % 16.06 %	2.38 % 2.42 %
Custom Mail	38376 37882	32263 31473	5238 5504	875 905	84.07 % 83.08 %	13.65 % 14.53 %	2.28 % 2.39 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.