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MailChimp Email Deliverability Report for the year 2023 (May)

In this email deliverability report for MailChimp (May 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.

Email deliverability for MailChimp and other providers comparison

A total of 6.891 emails were sent with MailChimp. A total of 5.627 emails were delivered to the recipient's main mailbox. Of all emails sent, 977 emails ended up in the spam folder. 287 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8335.863
(85.80 %) 		741
(10.84 %) 		229
(3.35 %)
CampaignMonitor 7.0075.928
(84.60 %) 		842
(12.02 %) 		237
(3.38 %)
HubSpot 6.8285.764
(84.42 %) 		842
(12.33 %) 		222
(3.25 %)
ActiveCampaign 6.8555.774
(84.23 %) 		828
(12.08 %) 		253
(3.69 %)
Mailjet 6.8135.718
(83.93 %) 		865
(12.70 %) 		230
(3.38 %)
CleverReach 6.7045.620
(83.83 %) 		853
(12.72 %) 		231
(3.45 %)
Rapidmail 6.8875.752
(83.52 %) 		905
(13.14 %) 		230
(3.34 %)
Klick-Tipp 6.7695.650
(83.47 %) 		856
(12.65 %) 		263
(3.89 %)
AWeber 6.8555.625
(82.06 %) 		969
(14.14 %) 		261
(3.81 %)
SendInBlue 6.8065.568
(81.81 %) 		974
(14.31 %) 		264
(3.88 %)
MailChimp 6.8915.627
(81.66 %) 		977
(14.18 %) 		287
(4.16 %)
ConvertKit 7.0825.762
(81.36 %) 		1.023
(14.45 %) 		297
(4.19 %)
Moosend 6.7975.512
(81.09 %) 		996
(14.65 %) 		289
(4.25 %)
Benchmark Email 6.8435.538
(80.93 %) 		1.024
(14.96 %) 		281
(4.11 %)
Mailify 6.6815.403
(80.87 %) 		1.012
(15.15 %) 		266
(3.98 %)
MailerLite 6.7345.395
(80.12 %) 		1.047
(15.55 %) 		292
(4.34 %)
Constant Contact 6.6835.291
(79.17 %) 		1.116
(16.70 %) 		276
(4.13 %)
SendPulse 6.9575.407
(77.72 %) 		1.227
(17.64 %) 		323
(4.64 %)
Clever Elements 6.7925.189
(76.40 %) 		1.282
(18.88 %) 		321
(4.73 %)
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MailChimp email deliverability providers comparison 2023 (May)
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Email deliverability rates for MailChimp and other providers comparison

81.66 % of 6.891 emails sent with MailChimp ended up in the recipient's main mailbox. 14.18 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.16 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.80 %
(5.863) 		10.84 %
(741) 		3.35 %
(229)
CampaignMonitor 84.60 %
(5.928) 		12.02 %
(842) 		3.38 %
(237)
HubSpot 84.42 %
(5.764) 		12.33 %
(842) 		3.25 %
(222)
ActiveCampaign 84.23 %
(5.774) 		12.08 %
(828) 		3.69 %
(253)
Mailjet 83.93 %
(5.718) 		12.70 %
(865) 		3.38 %
(230)
CleverReach 83.83 %
(5.620) 		12.72 %
(853) 		3.45 %
(231)
Rapidmail 83.52 %
(5.752) 		13.14 %
(905) 		3.34 %
(230)
Klick-Tipp 83.47 %
(5.650) 		12.65 %
(856) 		3.89 %
(263)
AWeber 82.06 %
(5.625) 		14.14 %
(969) 		3.81 %
(261)
SendInBlue 81.81 %
(5.568) 		14.31 %
(974) 		3.88 %
(264)
MailChimp 81.66 %
(5.627) 		14.18 %
(977) 		4.16 %
(287)
ConvertKit 81.36 %
(5.762) 		14.45 %
(1.023) 		4.19 %
(297)
Moosend 81.09 %
(5.512) 		14.65 %
(996) 		4.25 %
(289)
Benchmark Email 80.93 %
(5.538) 		14.96 %
(1.024) 		4.11 %
(281)
Mailify 80.87 %
(5.403) 		15.15 %
(1.012) 		3.98 %
(266)
MailerLite 80.12 %
(5.395) 		15.55 %
(1.047) 		4.34 %
(292)
Constant Contact 79.17 %
(5.291) 		16.70 %
(1.116) 		4.13 %
(276)
SendPulse 77.72 %
(5.407) 		17.64 %
(1.227) 		4.64 %
(323)
Clever Elements 76.40 %
(5.189) 		18.88 %
(1.282) 		4.73 %
(321)
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MailChimp email deliverability rates providers comparison 2023 (May)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Food & Drink, Elektronics, Clothing and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Health, Sport & Fitness and Finance.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 531452631685.12 %11.86 %3.01 %
Food & Drink 573482702184.12 %12.22 %3.66 %
Elektronics 563467762082.95 %13.50 %3.55 %
Clothing 500414632382.80 %12.60 %4.60 %
Pets 498411672082.53 %13.45 %4.02 %
Other 517426682382.40 %13.15 %4.45 %
Cosmetics & Beauty 529435751982.23 %14.18 %3.59 %
Entertainment 493401682481.34 %13.79 %4.87 %
Finance 575464951680.70 %16.52 %2.78 %
Sport & Fitness 541436842180.59 %15.53 %3.88 %
Health 528425802380.49 %15.15 %4.36 %
Job & Career 521413842479.27 %16.12 %4.61 %
Dating 522401843776.82 %16.09 %7.09 %
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MailChimp email deliverability by category 2023 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, Zoho Mail and Custom Mail. The delivery rates were worst for the email providers Gmail, AOL Mail and Mail.com.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 654552802284.40 %12.23 %3.36 %
Zoho Mail 658552852183.89 %12.92 %3.19 %
Custom Mail 702584892983.19 %12.68 %4.13 %
GMX Mail 718592923482.45 %12.81 %4.74 %
Yahoo Mail 7005711022781.57 %14.57 %3.86 %
Outlook Mail 6755481062181.19 %15.70 %3.11 %
Yandex Mail 6995661092480.97 %15.59 %3.43 %
Mail.com 667540943380.96 %14.09 %4.95 %
AOL Mail 7165771063380.59 %14.80 %4.61 %
Gmail 7025451144377.64 %16.24 %6.13 %
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MailChimp email deliverability by email service provider 2023 (May)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

Further resources and references for MailChimp.