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MailChimp Email Deliverability Report

In this email deliverability report for MailChimp, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.

Email deliverability for MailChimp and other providers comparison

A total of 66.082 emails were sent with MailChimp. A total of 51.160 emails were delivered to the recipient's main mailbox. Of all emails sent, 13.535 emails ended up in the spam folder. 1.387 emails were lost on the way to the recipients.

ProviderEmails sentEmails inboxEmails spamEmails lost
Brevo 65.57851.753
(78.92 %) 		12.631
(19.26 %) 		1.194
(1.82 %)
Klick-Tipp 66.32651.987
(78.38 %) 		13.088
(19.73 %) 		1.251
(1.89 %)
Sarbacane 66.01451.676
(78.28 %) 		13.064
(19.79 %) 		1.274
(1.93 %)
CampaignMonitor 65.29350.958
(78.05 %) 		13.015
(19.93 %) 		1.320
(2.02 %)
Postmark 65.17050.776
(77.91 %) 		13.059
(20.04 %) 		1.335
(2.05 %)
Rapidmail 64.97350.580
(77.85 %) 		13.066
(20.11 %) 		1.327
(2.04 %)
SendPulse 65.52150.907
(77.70 %) 		13.179
(20.11 %) 		1.435
(2.19 %)
GetResponse 65.81051.088
(77.63 %) 		13.306
(20.22 %) 		1.416
(2.15 %)
ActiveCampaign 65.58550.859
(77.55 %) 		13.328
(20.32 %) 		1.398
(2.13 %)
CleverReach 65.72950.913
(77.46 %) 		13.357
(20.32 %) 		1.459
(2.22 %)
MailChimp 66.08251.160
(77.42 %) 		13.535
(20.48 %) 		1.387
(2.10 %)
HubSpot 65.47250.685
(77.41 %) 		13.324
(20.35 %) 		1.463
(2.23 %)
SendGrid 64.93250.153
(77.24 %) 		13.282
(20.46 %) 		1.497
(2.31 %)
AWeber 64.88050.089
(77.20 %) 		13.406
(20.66 %) 		1.385
(2.13 %)
mailtrap 64.33949.599
(77.09 %) 		13.283
(20.65 %) 		1.457
(2.26 %)
MailerLite 65.67750.404
(76.75 %) 		13.751
(20.94 %) 		1.522
(2.32 %)
Kit 65.62150.314
(76.67 %) 		13.738
(20.94 %) 		1.569
(2.39 %)
Benchmark Email 66.06150.618
(76.62 %) 		13.815
(20.91 %) 		1.628
(2.46 %)
Mailgun 65.05149.710
(76.42 %) 		13.808
(21.23 %) 		1.533
(2.36 %)
Moosend 65.40649.964
(76.39 %) 		13.921
(21.28 %) 		1.521
(2.33 %)
Constant Contact 66.10350.487
(76.38 %) 		13.951
(21.10 %) 		1.665
(2.52 %)
Mailjet 65.53249.814
(76.01 %) 		14.051
(21.44 %) 		1.667
(2.54 %)
Amazon SES 66.03649.737
(75.32 %) 		14.491
(21.94 %) 		1.808
(2.74 %)
Clever Elements 64.99648.939
(75.30 %) 		14.255
(21.93 %) 		1.802
(2.77 %)
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MailChimp email deliverability providers comparison
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Email deliverability rates for MailChimp and other providers comparison

77.42 % of 66.082 emails sent with MailChimp ended up in the recipient's main mailbox. 20.48 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.10 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Brevo 78.92 %
(51.753) 		19.26 %
(12.631) 		1.82 %
(1.194)
Klick-Tipp 78.38 %
(51.987) 		19.73 %
(13.088) 		1.89 %
(1.251)
Sarbacane 78.28 %
(51.676) 		19.79 %
(13.064) 		1.93 %
(1.274)
CampaignMonitor 78.05 %
(50.958) 		19.93 %
(13.015) 		2.02 %
(1.320)
Postmark 77.91 %
(50.776) 		20.04 %
(13.059) 		2.05 %
(1.335)
Rapidmail 77.85 %
(50.580) 		20.11 %
(13.066) 		2.04 %
(1.327)
SendPulse 77.70 %
(50.907) 		20.11 %
(13.179) 		2.19 %
(1.435)
GetResponse 77.63 %
(51.088) 		20.22 %
(13.306) 		2.15 %
(1.416)
ActiveCampaign 77.55 %
(50.859) 		20.32 %
(13.328) 		2.13 %
(1.398)
CleverReach 77.46 %
(50.913) 		20.32 %
(13.357) 		2.22 %
(1.459)
MailChimp 77.42 %
(51.160) 		20.48 %
(13.535) 		2.10 %
(1.387)
HubSpot 77.41 %
(50.685) 		20.35 %
(13.324) 		2.23 %
(1.463)
SendGrid 77.24 %
(50.153) 		20.46 %
(13.282) 		2.31 %
(1.497)
AWeber 77.20 %
(50.089) 		20.66 %
(13.406) 		2.13 %
(1.385)
mailtrap 77.09 %
(49.599) 		20.65 %
(13.283) 		2.26 %
(1.457)
MailerLite 76.75 %
(50.404) 		20.94 %
(13.751) 		2.32 %
(1.522)
Kit 76.67 %
(50.314) 		20.94 %
(13.738) 		2.39 %
(1.569)
Benchmark Email 76.62 %
(50.618) 		20.91 %
(13.815) 		2.46 %
(1.628)
Mailgun 76.42 %
(49.710) 		21.23 %
(13.808) 		2.36 %
(1.533)
Moosend 76.39 %
(49.964) 		21.28 %
(13.921) 		2.33 %
(1.521)
Constant Contact 76.38 %
(50.487) 		21.10 %
(13.951) 		2.52 %
(1.665)
Mailjet 76.01 %
(49.814) 		21.44 %
(14.051) 		2.54 %
(1.667)
Amazon SES 75.32 %
(49.737) 		21.94 %
(14.491) 		2.74 %
(1.808)
Clever Elements 75.30 %
(48.939) 		21.93 %
(14.255) 		2.77 %
(1.802)
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MailChimp email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Health, Finance, Other, Elektronics and Cosmetics & Beauty resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Sport & Fitness, Food & Drink and Pets.

CategoryEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Health 5.1184.14087210680.89 %17.04 %2.07 %
Finance 4.9844.0248649680.74 %17.34 %1.93 %
Other 5.1394.0271.00211078.36 %19.50 %2.14 %
Elektronics 4.9773.88499210178.04 %19.93 %2.03 %
Cosmetics & Beauty 5.1844.0231.05410777.60 %20.33 %2.06 %
Clothing 5.1363.9841.03511777.57 %20.15 %2.28 %
Home & Garden 4.8413.7371.00210277.19 %20.70 %2.11 %
Entertainment 5.0903.9231.05511277.07 %20.73 %2.20 %
Pets 4.9943.8491.03411177.07 %20.70 %2.22 %
Food & Drink 5.2754.0531.10811476.83 %21.00 %2.16 %
Sport & Fitness 5.1033.9011.1049876.45 %21.63 %1.92 %
Job & Career 5.1053.8611.13311175.63 %22.19 %2.17 %
Dating 5.1363.7541.28010273.09 %24.92 %1.99 %
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MailChimp email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Juno.com and Mailfence. The delivery rates were worst for the email providers Gmail, iCloud Mail and GMX Mail.

ProviderEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Custom Mail 4.6773.7808079080.82 %17.25 %1.92 %
Juno.com 4.8653.88387410879.82 %17.97 %2.22 %
Mailfence 4.6703.7158609579.55 %18.42 %2.03 %
Mail.com 4.7863.7908989879.19 %18.76 %2.05 %
ProtonMail 4.7053.7208879879.06 %18.85 %2.08 %
Tuta 4.7343.7279089978.73 %19.18 %2.09 %
Zoho Mail 4.6933.69389610478.69 %19.09 %2.22 %
Yandex Mail 4.6653.6069639677.30 %20.64 %2.06 %
AOL Mail 4.7503.6171.01811576.15 %21.43 %2.42 %
Yahoo Mail 4.6793.5461.02910475.79 %21.99 %2.22 %
Outlook Mail 4.7073.5661.0459675.76 %22.20 %2.04 %
GMX Mail 4.8013.6301.0749775.61 %22.37 %2.02 %
iCloud Mail 4.5823.3821.1109073.81 %24.23 %1.96 %
Gmail 4.7683.5051.1669773.51 %24.45 %2.03 %
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MailChimp email deliverability by email service provider
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MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
90
/100
MailChimp
90
/100
MailChimp
90
/100

References and Resources

Further resources and references for MailChimp.