SendInBlue and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.780 466.084	303.984 351.556	83.770 96.728	15.026 17.800

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 75.43 %	20.80 % 20.75 %	3.73 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30967 36346	24340 28418	5573 6649	1054 1279	78.60 % 78.19 %	18.00 % 18.29 %	3.40 % 3.52 %
Elektronics	30895 35943	23568 27336	6254 7281	1073 1326	76.28 % 76.05 %	20.24 % 20.26 %	3.47 % 3.69 %
Entertainment	31027 36291	23293 27269	6580 7648	1154 1374	75.07 % 75.14 %	21.21 % 21.07 %	3.72 % 3.79 %
Cosmetics & Beauty	30995 35406	23278 26685	6495 7325	1222 1396	75.10 % 75.37 %	20.95 % 20.69 %	3.94 % 3.94 %
Food & Drink	31626 35626	24770 27869	5807 6492	1049 1265	78.32 % 78.23 %	18.36 % 18.22 %	3.32 % 3.55 %
Home & Garden	31435 35749	24684 28015	5724 6507	1027 1227	78.52 % 78.37 %	18.21 % 18.20 %	3.27 % 3.43 %
Finance	31001 35708	22348 25860	7319 8434	1334 1414	72.09 % 72.42 %	23.61 % 23.62 %	4.30 % 3.96 %
Health	30974 35724	22552 26138	7177 8180	1245 1406	72.81 % 73.17 %	23.17 % 22.90 %	4.02 % 3.94 %
Pets	31300 36014	24299 27859	5924 6793	1077 1362	77.63 % 77.36 %	18.93 % 18.86 %	3.44 % 3.78 %
Sport & Fitness	30500 35575	22771 26417	6521 7654	1208 1504	74.66 % 74.26 %	21.38 % 21.52 %	3.96 % 4.23 %
Job & Career	30761 35713	22618 26254	6889 7984	1254 1475	73.53 % 73.51 %	22.40 % 22.36 %	4.08 % 4.13 %
Dating	30610 35902	21675 25523	7709 8863	1226 1516	70.81 % 71.09 %	25.18 % 24.69 %	4.01 % 4.22 %
Other	30689 36087	23788 27913	5798 6918	1103 1256	77.51 % 77.35 %	18.89 % 19.17 %	3.59 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40872 45818	29396 32902	9825 11053	1651 1863	71.92 % 71.81 %	24.04 % 24.12 %	4.04 % 4.07 %
Outlook Mail	39335 45022	28795 32790	8946 10366	1594 1866	73.20 % 72.83 %	22.74 % 23.02 %	4.05 % 4.14 %
Yahoo Mail	39623 44865	29861 33736	8266 9439	1496 1690	75.36 % 75.19 %	20.86 % 21.04 %	3.78 % 3.77 %
AOL Mail	40403 44810	30219 33563	8592 9437	1592 1810	74.79 % 74.90 %	21.27 % 21.06 %	3.94 % 4.04 %
Mail.com	40085 44797	30627 34183	8007 8951	1451 1663	76.41 % 76.31 %	19.98 % 19.98 %	3.62 % 3.71 %
Yandex Mail	39964 45209	29495 33320	8908 10099	1561 1790	73.80 % 73.70 %	22.29 % 22.34 %	3.91 % 3.96 %
GMX Mail	39884 44769	30400 34035	8097 9109	1387 1625	76.22 % 76.02 %	20.30 % 20.35 %	3.48 % 3.63 %
Zoho Mail	39823 44985	30796 34764	7635 8646	1392 1575	77.33 % 77.28 %	19.17 % 19.22 %	3.50 % 3.50 %
ProtonMail	40373 44458	31130 34344	7817 8555	1426 1559	77.11 % 77.25 %	19.36 % 19.24 %	3.53 % 3.51 %
Custom Mail	40291 44919	31574 35040	7332 8280	1385 1599	78.36 % 78.01 %	18.20 % 18.43 %	3.44 % 3.56 %
iCloud Mail	712 5470	535 4036	141 1126	36 308	75.14 % 73.78 %	19.80 % 20.59 %	5.06 % 5.63 %
Tuta	725 5434	595 4352	106 845	24 237	82.07 % 80.09 %	14.62 % 15.55 %	3.31 % 4.36 %
Juno.com	690 5528	561 4491	98 822	31 215	81.30 % 81.24 %	14.20 % 14.87 %	4.49 % 3.89 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.