SendInBlue and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.780 457.069	303.984 344.463	83.770 95.216	15.026 17.390

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 75.36 %	20.80 % 20.83 %	3.73 % 3.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30967 35691	24340 27888	5573 6554	1054 1249	78.60 % 78.14 %	18.00 % 18.36 %	3.40 % 3.50 %
Elektronics	30895 35258	23568 26780	6254 7173	1073 1305	76.28 % 75.95 %	20.24 % 20.34 %	3.47 % 3.70 %
Entertainment	31027 35597	23293 26733	6580 7530	1154 1334	75.07 % 75.10 %	21.21 % 21.15 %	3.72 % 3.75 %
Cosmetics & Beauty	30995 34651	23278 26098	6495 7195	1222 1358	75.10 % 75.32 %	20.95 % 20.76 %	3.94 % 3.92 %
Food & Drink	31626 34927	24770 27309	5807 6388	1049 1230	78.32 % 78.19 %	18.36 % 18.29 %	3.32 % 3.52 %
Home & Garden	31435 35072	24684 27461	5724 6407	1027 1204	78.52 % 78.30 %	18.21 % 18.27 %	3.27 % 3.43 %
Finance	31001 34979	22348 25304	7319 8295	1334 1380	72.09 % 72.34 %	23.61 % 23.71 %	4.30 % 3.95 %
Health	30974 35033	22552 25606	7177 8052	1245 1375	72.81 % 73.09 %	23.17 % 22.98 %	4.02 % 3.92 %
Pets	31300 35329	24299 27314	5924 6685	1077 1330	77.63 % 77.31 %	18.93 % 18.92 %	3.44 % 3.76 %
Sport & Fitness	30500 34879	22771 25881	6521 7530	1208 1468	74.66 % 74.20 %	21.38 % 21.59 %	3.96 % 4.21 %
Job & Career	30761 35090	22618 25776	6889 7869	1254 1445	73.53 % 73.46 %	22.40 % 22.43 %	4.08 % 4.12 %
Dating	30610 35191	21675 24981	7709 8730	1226 1480	70.81 % 70.99 %	25.18 % 24.81 %	4.01 % 4.21 %
Other	30689 35372	23788 27332	5798 6808	1103 1232	77.51 % 77.27 %	18.89 % 19.25 %	3.59 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40872 45134	29396 32407	9825 10908	1651 1819	71.92 % 71.80 %	24.04 % 24.17 %	4.04 % 4.03 %
Outlook Mail	39335 44362	28795 32277	8946 10246	1594 1839	73.20 % 72.76 %	22.74 % 23.10 %	4.05 % 4.15 %
Yahoo Mail	39623 44181	29861 33202	8266 9321	1496 1658	75.36 % 75.15 %	20.86 % 21.10 %	3.78 % 3.75 %
AOL Mail	40403 44090	30219 33000	8592 9315	1592 1775	74.79 % 74.85 %	21.27 % 21.13 %	3.94 % 4.03 %
Mail.com	40085 44127	30627 33648	8007 8843	1451 1636	76.41 % 76.25 %	19.98 % 20.04 %	3.62 % 3.71 %
Yandex Mail	39964 44469	29495 32742	8908 9965	1561 1762	73.80 % 73.63 %	22.29 % 22.41 %	3.91 % 3.96 %
GMX Mail	39884 44090	30400 33483	8097 9007	1387 1600	76.22 % 75.94 %	20.30 % 20.43 %	3.48 % 3.63 %
Zoho Mail	39823 44288	30796 34208	7635 8540	1392 1540	77.33 % 77.24 %	19.17 % 19.28 %	3.50 % 3.48 %
ProtonMail	40373 43807	31130 33816	7817 8459	1426 1532	77.11 % 77.19 %	19.36 % 19.31 %	3.53 % 3.50 %
Custom Mail	40291 44211	31574 34470	7332 8172	1385 1569	78.36 % 77.97 %	18.20 % 18.48 %	3.44 % 3.55 %
iCloud Mail	712 4769	535 3527	141 984	36 258	75.14 % 73.96 %	19.80 % 20.63 %	5.06 % 5.41 %
Tuta	725 4722	595 3774	106 739	24 209	82.07 % 79.92 %	14.62 % 15.65 %	3.31 % 4.43 %
Juno.com	690 4819	561 3909	98 717	31 193	81.30 % 81.12 %	14.20 % 14.88 %	4.49 % 4.00 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.