SendInBlue and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.780 439.390	303.984 330.501	83.770 92.288	15.026 16.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 75.22 %	20.80 % 21.00 %	3.73 % 3.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30967 34340	24340 26802	5573 6351	1054 1187	78.60 % 78.05 %	18.00 % 18.49 %	3.40 % 3.46 %
Elektronics	30895 33911	23568 25707	6254 6961	1073 1243	76.28 % 75.81 %	20.24 % 20.53 %	3.47 % 3.67 %
Entertainment	31027 34260	23293 25682	6580 7310	1154 1268	75.07 % 74.96 %	21.21 % 21.34 %	3.72 % 3.70 %
Cosmetics & Beauty	30995 33277	23278 25012	6495 6969	1222 1296	75.10 % 75.16 %	20.95 % 20.94 %	3.94 % 3.89 %
Food & Drink	31626 33621	24770 26234	5807 6200	1049 1187	78.32 % 78.03 %	18.36 % 18.44 %	3.32 % 3.53 %
Home & Garden	31435 33727	24684 26372	5724 6211	1027 1144	78.52 % 78.19 %	18.21 % 18.42 %	3.27 % 3.39 %
Finance	31001 33627	22348 24254	7319 8048	1334 1325	72.09 % 72.13 %	23.61 % 23.93 %	4.30 % 3.94 %
Health	30974 33648	22552 24512	7177 7806	1245 1330	72.81 % 72.85 %	23.17 % 23.20 %	4.02 % 3.95 %
Pets	31300 33917	24299 26190	5924 6463	1077 1264	77.63 % 77.22 %	18.93 % 19.06 %	3.44 % 3.73 %
Sport & Fitness	30500 33488	22771 24798	6521 7280	1208 1410	74.66 % 74.05 %	21.38 % 21.74 %	3.96 % 4.21 %
Job & Career	30761 33669	22618 24712	6889 7603	1254 1354	73.53 % 73.40 %	22.40 % 22.58 %	4.08 % 4.02 %
Dating	30610 33860	21675 23954	7709 8484	1226 1422	70.81 % 70.74 %	25.18 % 25.06 %	4.01 % 4.20 %
Other	30689 34045	23788 26272	5798 6602	1103 1171	77.51 % 77.17 %	18.89 % 19.39 %	3.59 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40872 43756	29396 31407	9825 10618	1651 1731	71.92 % 71.78 %	24.04 % 24.27 %	4.04 % 3.96 %
Outlook Mail	39335 43038	28795 31259	8946 10010	1594 1769	73.20 % 72.63 %	22.74 % 23.26 %	4.05 % 4.11 %
Yahoo Mail	39623 42807	29861 32126	8266 9084	1496 1597	75.36 % 75.05 %	20.86 % 21.22 %	3.78 % 3.73 %
AOL Mail	40403 42726	30219 31934	8592 9080	1592 1712	74.79 % 74.74 %	21.27 % 21.25 %	3.94 % 4.01 %
Mail.com	40085 42813	30627 32602	8007 8631	1451 1580	76.41 % 76.15 %	19.98 % 20.16 %	3.62 % 3.69 %
Yandex Mail	39964 43122	29495 31692	8908 9724	1561 1706	73.80 % 73.49 %	22.29 % 22.55 %	3.91 % 3.96 %
GMX Mail	39884 42698	30400 32354	8097 8797	1387 1547	76.22 % 75.77 %	20.30 % 20.60 %	3.48 % 3.62 %
Zoho Mail	39823 42887	30796 33071	7635 8330	1392 1486	77.33 % 77.11 %	19.17 % 19.42 %	3.50 % 3.46 %
ProtonMail	40373 42457	31130 32713	7817 8268	1426 1476	77.11 % 77.05 %	19.36 % 19.47 %	3.53 % 3.48 %
Custom Mail	40291 42797	31574 33318	7332 7965	1385 1514	78.36 % 77.85 %	18.20 % 18.61 %	3.44 % 3.54 %
iCloud Mail	712 3429	535 2517	141 717	36 195	75.14 % 73.40 %	19.80 % 20.91 %	5.06 % 5.69 %
Tuta	725 3405	595 2711	106 543	24 151	82.07 % 79.62 %	14.62 % 15.95 %	3.31 % 4.43 %
Juno.com	690 3455	561 2797	98 521	31 137	81.30 % 80.96 %	14.20 % 15.08 %	4.49 % 3.97 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.