SendGrid and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of SendGrid and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.600 402.780	49.846 303.984	10.115 83.770	2.639 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.63 % 75.47 %	16.16 % 20.80 %	4.22 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4926 30967	4050 24340	706 5573	170 1054	82.22 % 78.60 %	14.33 % 18.00 %	3.45 % 3.40 %
Elektronics	4870 30895	3891 23568	755 6254	224 1073	79.90 % 76.28 %	15.50 % 20.24 %	4.60 % 3.47 %
Entertainment	4832 31027	3841 23293	788 6580	203 1154	79.49 % 75.07 %	16.31 % 21.21 %	4.20 % 3.72 %
Cosmetics & Beauty	4831 30995	3848 23278	785 6495	198 1222	79.65 % 75.10 %	16.25 % 20.95 %	4.10 % 3.94 %
Food & Drink	4850 31626	3981 24770	691 5807	178 1049	82.08 % 78.32 %	14.25 % 18.36 %	3.67 % 3.32 %
Home & Garden	4866 31435	3970 24684	693 5724	203 1027	81.59 % 78.52 %	14.24 % 18.21 %	4.17 % 3.27 %
Finance	4748 31001	3655 22348	869 7319	224 1334	76.98 % 72.09 %	18.30 % 23.61 %	4.72 % 4.30 %
Health	4733 30974	3723 22552	810 7177	200 1245	78.66 % 72.81 %	17.11 % 23.17 %	4.23 % 4.02 %
Pets	4681 31300	3788 24299	703 5924	190 1077	80.92 % 77.63 %	15.02 % 18.93 %	4.06 % 3.44 %
Sport & Fitness	4964 30500	3898 22771	854 6521	212 1208	78.53 % 74.66 %	17.20 % 21.38 %	4.27 % 3.96 %
Job & Career	4779 30761	3691 22618	877 6889	211 1254	77.23 % 73.53 %	18.35 % 22.40 %	4.42 % 4.08 %
Dating	4790 30610	3681 21675	863 7709	246 1226	76.85 % 70.81 %	18.02 % 25.18 %	5.14 % 4.01 %
Other	4730 30689	3829 23788	721 5798	180 1103	80.95 % 77.51 %	15.24 % 18.89 %	3.81 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4720 40872	3489 29396	979 9825	252 1651	73.92 % 71.92 %	20.74 % 24.04 %	5.34 % 4.04 %
Outlook Mail	4764 39335	3697 28795	842 8946	225 1594	77.60 % 73.20 %	17.67 % 22.74 %	4.72 % 4.05 %
Yahoo Mail	4881 39623	3866 29861	807 8266	208 1496	79.21 % 75.36 %	16.53 % 20.86 %	4.26 % 3.78 %
AOL Mail	5010 40403	3936 30219	834 8592	240 1592	78.56 % 74.79 %	16.65 % 21.27 %	4.79 % 3.94 %
Mail.com	4802 40085	3848 30627	748 8007	206 1451	80.13 % 76.41 %	15.58 % 19.98 %	4.29 % 3.62 %
Yandex Mail	4750 39964	3699 29495	836 8908	215 1561	77.87 % 73.80 %	17.60 % 22.29 %	4.53 % 3.91 %
GMX Mail	4695 39884	3848 30400	679 8097	168 1387	81.96 % 76.22 %	14.46 % 20.30 %	3.58 % 3.48 %
Zoho Mail	4771 39823	3879 30796	699 7635	193 1392	81.30 % 77.33 %	14.65 % 19.17 %	4.05 % 3.50 %
ProtonMail	4917 40373	4076 31130	679 7817	162 1426	82.90 % 77.11 %	13.81 % 19.36 %	3.29 % 3.53 %
Custom Mail	4805 40291	3942 31574	676 7332	187 1385	82.04 % 78.36 %	14.07 % 18.20 %	3.89 % 3.44 %
iCloud Mail	4874 712	3717 535	956 141	201 36	76.26 % 75.14 %	19.61 % 19.80 %	4.12 % 5.06 %
Tuta	4790 725	3887 595	700 106	203 24	81.15 % 82.07 %	14.61 % 14.62 %	4.24 % 3.31 %
Juno.com	4821 690	3962 561	680 98	179 31	82.18 % 81.30 %	14.10 % 14.20 %	3.71 % 4.49 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.