SendGrid and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of SendGrid and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
71.595 402.780	56.977 303.984	11.590 83.770	3.028 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.58 % 75.47 %	16.19 % 20.80 %	4.23 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5599 30967	4601 24340	803 5573	195 1054	82.18 % 78.60 %	14.34 % 18.00 %	3.48 % 3.40 %
Elektronics	5565 30895	4451 23568	862 6254	252 1073	79.98 % 76.28 %	15.49 % 20.24 %	4.53 % 3.47 %
Entertainment	5483 31027	4368 23293	895 6580	220 1154	79.66 % 75.07 %	16.32 % 21.21 %	4.01 % 3.72 %
Cosmetics & Beauty	5550 30995	4421 23278	900 6495	229 1222	79.66 % 75.10 %	16.22 % 20.95 %	4.13 % 3.94 %
Food & Drink	5506 31626	4509 24770	785 5807	212 1049	81.89 % 78.32 %	14.26 % 18.36 %	3.85 % 3.32 %
Home & Garden	5540 31435	4516 24684	791 5724	233 1027	81.52 % 78.52 %	14.28 % 18.21 %	4.21 % 3.27 %
Finance	5409 31001	4165 22348	990 7319	254 1334	77.00 % 72.09 %	18.30 % 23.61 %	4.70 % 4.30 %
Health	5405 30974	4235 22552	927 7177	243 1245	78.35 % 72.81 %	17.15 % 23.17 %	4.50 % 4.02 %
Pets	5395 31300	4359 24299	818 5924	218 1077	80.80 % 77.63 %	15.16 % 18.93 %	4.04 % 3.44 %
Sport & Fitness	5705 30500	4470 22771	987 6521	248 1208	78.35 % 74.66 %	17.30 % 21.38 %	4.35 % 3.96 %
Job & Career	5520 30761	4267 22618	1012 6889	241 1254	77.30 % 73.53 %	18.33 % 22.40 %	4.37 % 4.08 %
Dating	5526 30610	4257 21675	998 7709	271 1226	77.04 % 70.81 %	18.06 % 25.18 %	4.90 % 4.01 %
Other	5392 30689	4358 23788	822 5798	212 1103	80.82 % 77.51 %	15.24 % 18.89 %	3.93 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5348 40872	3956 29396	1108 9825	284 1651	73.97 % 71.92 %	20.72 % 24.04 %	5.31 % 4.04 %
Outlook Mail	5456 39335	4223 28795	965 8946	268 1594	77.40 % 73.20 %	17.69 % 22.74 %	4.91 % 4.05 %
Yahoo Mail	5540 39623	4391 29861	919 8266	230 1496	79.26 % 75.36 %	16.59 % 20.86 %	4.15 % 3.78 %
AOL Mail	5714 40403	4483 30219	953 8592	278 1592	78.46 % 74.79 %	16.68 % 21.27 %	4.87 % 3.94 %
Mail.com	5508 40085	4406 30627	863 8007	239 1451	79.99 % 76.41 %	15.67 % 19.98 %	4.34 % 3.62 %
Yandex Mail	5447 39964	4234 29495	964 8908	249 1561	77.73 % 73.80 %	17.70 % 22.29 %	4.57 % 3.91 %
GMX Mail	5398 39884	4415 30400	782 8097	201 1387	81.79 % 76.22 %	14.49 % 20.30 %	3.72 % 3.48 %
Zoho Mail	5510 39823	4478 30796	810 7635	222 1392	81.27 % 77.33 %	14.70 % 19.17 %	4.03 % 3.50 %
ProtonMail	5586 40373	4631 31130	774 7817	181 1426	82.90 % 77.11 %	13.86 % 19.36 %	3.24 % 3.53 %
Custom Mail	5466 40291	4485 31574	769 7332	212 1385	82.05 % 78.36 %	14.07 % 18.20 %	3.88 % 3.44 %
iCloud Mail	5572 712	4238 535	1095 141	239 36	76.06 % 75.14 %	19.65 % 19.80 %	4.29 % 5.06 %
Tuta	5511 725	4486 595	807 106	218 24	81.40 % 82.07 %	14.64 % 14.62 %	3.96 % 3.31 %
Juno.com	5539 690	4551 561	781 98	207 31	82.16 % 81.30 %	14.10 % 14.20 %	3.74 % 4.49 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.