SendGrid and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of SendGrid and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.630 402.780	35.409 303.984	7.341 83.770	1.880 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.34 % 75.47 %	16.45 % 20.80 %	4.21 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3531 30967	2886 24340	517 5573	128 1054	81.73 % 78.60 %	14.64 % 18.00 %	3.63 % 3.40 %
Elektronics	3448 30895	2744 23568	545 6254	159 1073	79.58 % 76.28 %	15.81 % 20.24 %	4.61 % 3.47 %
Entertainment	3446 31027	2717 23293	576 6580	153 1154	78.85 % 75.07 %	16.72 % 21.21 %	4.44 % 3.72 %
Cosmetics & Beauty	3476 30995	2760 23278	576 6495	140 1222	79.40 % 75.10 %	16.57 % 20.95 %	4.03 % 3.94 %
Food & Drink	3502 31626	2868 24770	510 5807	124 1049	81.90 % 78.32 %	14.56 % 18.36 %	3.54 % 3.32 %
Home & Garden	3408 31435	2774 24684	494 5724	140 1027	81.40 % 78.52 %	14.50 % 18.21 %	4.11 % 3.27 %
Finance	3412 31001	2617 22348	632 7319	163 1334	76.70 % 72.09 %	18.52 % 23.61 %	4.78 % 4.30 %
Health	3384 30974	2645 22552	588 7177	151 1245	78.16 % 72.81 %	17.38 % 23.17 %	4.46 % 4.02 %
Pets	3326 31300	2674 24299	508 5924	144 1077	80.40 % 77.63 %	15.27 % 18.93 %	4.33 % 3.44 %
Sport & Fitness	3524 30500	2753 22771	619 6521	152 1208	78.12 % 74.66 %	17.57 % 21.38 %	4.31 % 3.96 %
Job & Career	3437 30761	2661 22618	640 6889	136 1254	77.42 % 73.53 %	18.62 % 22.40 %	3.96 % 4.08 %
Dating	3383 30610	2600 21675	618 7709	165 1226	76.85 % 70.81 %	18.27 % 25.18 %	4.88 % 4.01 %
Other	3353 30689	2710 23788	518 5798	125 1103	80.82 % 77.51 %	15.45 % 18.89 %	3.73 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3332 40872	2455 29396	701 9825	176 1651	73.68 % 71.92 %	21.04 % 24.04 %	5.28 % 4.04 %
Outlook Mail	3377 39335	2603 28795	611 8946	163 1594	77.08 % 73.20 %	18.09 % 22.74 %	4.83 % 4.05 %
Yahoo Mail	3413 39623	2698 29861	572 8266	143 1496	79.05 % 75.36 %	16.76 % 20.86 %	4.19 % 3.78 %
AOL Mail	3581 40403	2809 30219	606 8592	166 1592	78.44 % 74.79 %	16.92 % 21.27 %	4.64 % 3.94 %
Mail.com	3414 40085	2740 30627	537 8007	137 1451	80.26 % 76.41 %	15.73 % 19.98 %	4.01 % 3.62 %
Yandex Mail	3442 39964	2664 29495	617 8908	161 1561	77.40 % 73.80 %	17.93 % 22.29 %	4.68 % 3.91 %
GMX Mail	3346 39884	2737 30400	491 8097	118 1387	81.80 % 76.22 %	14.67 % 20.30 %	3.53 % 3.48 %
Zoho Mail	3381 39823	2743 30796	506 7635	132 1392	81.13 % 77.33 %	14.97 % 19.17 %	3.90 % 3.50 %
ProtonMail	3475 40373	2866 31130	494 7817	115 1426	82.47 % 77.11 %	14.22 % 19.36 %	3.31 % 3.53 %
Custom Mail	3448 40291	2827 31574	491 7332	130 1385	81.99 % 78.36 %	14.24 % 18.20 %	3.77 % 3.44 %
iCloud Mail	3557 712	2691 535	710 141	156 36	75.65 % 75.14 %	19.96 % 19.80 %	4.39 % 5.06 %
Tuta	3433 725	2774 595	510 106	149 24	80.80 % 82.07 %	14.86 % 14.62 %	4.34 % 3.31 %
Juno.com	3431 690	2802 561	495 98	134 31	81.67 % 81.30 %	14.43 % 14.20 %	3.91 % 4.49 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.