Rapidmail and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Rapidmail and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
453.961 402.780	358.213 303.984	81.360 83.770	14.388 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.91 % 75.47 %	17.92 % 20.80 %	3.17 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35063 30967	28736 24340	5396 5573	931 1054	81.96 % 78.60 %	15.39 % 18.00 %	2.66 % 3.40 %
Elektronics	34810 30895	27745 23568	6012 6254	1053 1073	79.70 % 76.28 %	17.27 % 20.24 %	3.02 % 3.47 %
Entertainment	34724 31027	27328 23293	6242 6580	1154 1154	78.70 % 75.07 %	17.98 % 21.21 %	3.32 % 3.72 %
Cosmetics & Beauty	34949 30995	27489 23278	6322 6495	1138 1222	78.65 % 75.10 %	18.09 % 20.95 %	3.26 % 3.94 %
Food & Drink	35286 31626	28773 24770	5511 5807	1002 1049	81.54 % 78.32 %	15.62 % 18.36 %	2.84 % 3.32 %
Home & Garden	35139 31435	28778 24684	5381 5724	980 1027	81.90 % 78.52 %	15.31 % 18.21 %	2.79 % 3.27 %
Finance	34451 31001	26078 22348	7113 7319	1260 1334	75.70 % 72.09 %	20.65 % 23.61 %	3.66 % 4.30 %
Health	34485 30974	26399 22552	6943 7177	1143 1245	76.55 % 72.81 %	20.13 % 23.17 %	3.31 % 4.02 %
Pets	35171 31300	28455 24299	5700 5924	1016 1077	80.90 % 77.63 %	16.21 % 18.93 %	2.89 % 3.44 %
Sport & Fitness	35041 30500	27263 22771	6639 6521	1139 1208	77.80 % 74.66 %	18.95 % 21.38 %	3.25 % 3.96 %
Job & Career	35073 30761	26993 22618	6862 6889	1218 1254	76.96 % 73.53 %	19.56 % 22.40 %	3.47 % 4.08 %
Dating	34779 30610	25838 21675	7661 7709	1280 1226	74.29 % 70.81 %	22.03 % 25.18 %	3.68 % 4.01 %
Other	34990 30689	28338 23788	5578 5798	1074 1103	80.99 % 77.51 %	15.94 % 18.89 %	3.07 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43802 40872	33060 29396	9206 9825	1536 1651	75.48 % 71.92 %	21.02 % 24.04 %	3.51 % 4.04 %
Outlook Mail	44024 39335	33573 28795	8901 8946	1550 1594	76.26 % 73.20 %	20.22 % 22.74 %	3.52 % 4.05 %
Yahoo Mail	43670 39623	34253 29861	7990 8266	1427 1496	78.44 % 75.36 %	18.30 % 20.86 %	3.27 % 3.78 %
AOL Mail	44401 40403	34784 30219	8150 8592	1467 1592	78.34 % 74.79 %	18.36 % 21.27 %	3.30 % 3.94 %
Mail.com	44321 40085	35253 30627	7714 8007	1354 1451	79.54 % 76.41 %	17.40 % 19.98 %	3.05 % 3.62 %
Yandex Mail	43839 39964	33783 29495	8549 8908	1507 1561	77.06 % 73.80 %	19.50 % 22.29 %	3.44 % 3.91 %
GMX Mail	43921 39884	34947 30400	7691 8097	1283 1387	79.57 % 76.22 %	17.51 % 20.30 %	2.92 % 3.48 %
Zoho Mail	44487 39823	35758 30796	7390 7635	1339 1392	80.38 % 77.33 %	16.61 % 19.17 %	3.01 % 3.50 %
ProtonMail	43835 40373	35400 31130	7212 7817	1223 1426	80.76 % 77.11 %	16.45 % 19.36 %	2.79 % 3.53 %
Custom Mail	43573 40291	35697 31574	6693 7332	1183 1385	81.92 % 78.36 %	15.36 % 18.20 %	2.71 % 3.44 %
iCloud Mail	4725 712	3704 535	790 141	231 36	78.39 % 75.14 %	16.72 % 19.80 %	4.89 % 5.06 %
Tuta	4776 725	4056 595	568 106	152 24	84.92 % 82.07 %	11.89 % 14.62 %	3.18 % 3.31 %
Juno.com	4587 690	3945 561	506 98	136 31	86.00 % 81.30 %	11.03 % 14.20 %	2.96 % 4.49 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.