Rapidmail and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Rapidmail and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
436.190 402.780	343.348 303.984	79.100 83.770	13.742 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.72 % 75.47 %	18.13 % 20.80 %	3.15 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33701 30967	27559 24340	5247 5573	895 1054	81.78 % 78.60 %	15.57 % 18.00 %	2.66 % 3.40 %
Elektronics	33461 30895	26609 23568	5850 6254	1002 1073	79.52 % 76.28 %	17.48 % 20.24 %	2.99 % 3.47 %
Entertainment	33394 31027	26225 23293	6072 6580	1097 1154	78.53 % 75.07 %	18.18 % 21.21 %	3.29 % 3.72 %
Cosmetics & Beauty	33640 30995	26388 23278	6156 6495	1096 1222	78.44 % 75.10 %	18.30 % 20.95 %	3.26 % 3.94 %
Food & Drink	33931 31626	27601 24770	5369 5807	961 1049	81.34 % 78.32 %	15.82 % 18.36 %	2.83 % 3.32 %
Home & Garden	33678 31435	27517 24684	5222 5724	939 1027	81.71 % 78.52 %	15.51 % 18.21 %	2.79 % 3.27 %
Finance	33034 31001	24939 22348	6901 7319	1194 1334	75.49 % 72.09 %	20.89 % 23.61 %	3.61 % 4.30 %
Health	33169 30974	25307 22552	6764 7177	1098 1245	76.30 % 72.81 %	20.39 % 23.17 %	3.31 % 4.02 %
Pets	33710 31300	27220 24299	5524 5924	966 1077	80.75 % 77.63 %	16.39 % 18.93 %	2.87 % 3.44 %
Sport & Fitness	33722 30500	26166 22771	6462 6521	1094 1208	77.59 % 74.66 %	19.16 % 21.38 %	3.24 % 3.96 %
Job & Career	33729 30761	25902 22618	6663 6889	1164 1254	76.79 % 73.53 %	19.75 % 22.40 %	3.45 % 4.08 %
Dating	33411 30610	24742 21675	7452 7709	1217 1226	74.05 % 70.81 %	22.30 % 25.18 %	3.64 % 4.01 %
Other	33610 30689	27173 23788	5418 5798	1019 1103	80.85 % 77.51 %	16.12 % 18.89 %	3.03 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42459 40872	32013 29396	8979 9825	1467 1651	75.40 % 71.92 %	21.15 % 24.04 %	3.46 % 4.04 %
Outlook Mail	42675 39335	32474 28795	8706 8946	1495 1594	76.10 % 73.20 %	20.40 % 22.74 %	3.50 % 4.05 %
Yahoo Mail	42367 39623	33166 29861	7822 8266	1379 1496	78.28 % 75.36 %	18.46 % 20.86 %	3.25 % 3.78 %
AOL Mail	42978 40403	33608 30219	7959 8592	1411 1592	78.20 % 74.79 %	18.52 % 21.27 %	3.28 % 3.94 %
Mail.com	42878 40085	34039 30627	7537 8007	1302 1451	79.39 % 76.41 %	17.58 % 19.98 %	3.04 % 3.62 %
Yandex Mail	42491 39964	32674 29495	8361 8908	1456 1561	76.90 % 73.80 %	19.68 % 22.29 %	3.43 % 3.91 %
GMX Mail	42555 39884	33775 30400	7535 8097	1245 1387	79.37 % 76.22 %	17.71 % 20.30 %	2.93 % 3.48 %
Zoho Mail	43076 39823	34550 30796	7232 7635	1294 1392	80.21 % 77.33 %	16.79 % 19.17 %	3.00 % 3.50 %
ProtonMail	42480 40373	34228 31130	7072 7817	1180 1426	80.57 % 77.11 %	16.65 % 19.36 %	2.78 % 3.53 %
Custom Mail	42254 40291	34559 31574	6553 7332	1142 1385	81.79 % 78.36 %	15.51 % 18.20 %	2.70 % 3.44 %
iCloud Mail	3321 712	2602 535	562 141	157 36	78.35 % 75.14 %	16.92 % 19.80 %	4.73 % 5.06 %
Tuta	3421 725	2894 595	414 106	113 24	84.60 % 82.07 %	12.10 % 14.62 %	3.30 % 3.31 %
Juno.com	3235 690	2766 561	368 98	101 31	85.50 % 81.30 %	11.38 % 14.20 %	3.12 % 4.49 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.