Rapidmail and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Rapidmail and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
462.676 402.780	365.444 303.984	82.513 83.770	14.719 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 75.47 %	17.83 % 20.80 %	3.18 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35765 30967	29327 24340	5475 5573	963 1054	82.00 % 78.60 %	15.31 % 18.00 %	2.69 % 3.40 %
Elektronics	35483 30895	28318 23568	6096 6254	1069 1073	79.81 % 76.28 %	17.18 % 20.24 %	3.01 % 3.47 %
Entertainment	35412 31027	27898 23293	6336 6580	1178 1154	78.78 % 75.07 %	17.89 % 21.21 %	3.33 % 3.72 %
Cosmetics & Beauty	35607 30995	28038 23278	6405 6495	1164 1222	78.74 % 75.10 %	17.99 % 20.95 %	3.27 % 3.94 %
Food & Drink	35941 31626	29336 24770	5582 5807	1023 1049	81.62 % 78.32 %	15.53 % 18.36 %	2.85 % 3.32 %
Home & Garden	35829 31435	29355 24684	5460 5724	1014 1027	81.93 % 78.52 %	15.24 % 18.21 %	2.83 % 3.27 %
Finance	35160 31001	26647 22348	7222 7319	1291 1334	75.79 % 72.09 %	20.54 % 23.61 %	3.67 % 4.30 %
Health	35164 30974	26953 22552	7042 7177	1169 1245	76.65 % 72.81 %	20.03 % 23.17 %	3.32 % 4.02 %
Pets	35792 31300	28978 24299	5776 5924	1038 1077	80.96 % 77.63 %	16.14 % 18.93 %	2.90 % 3.44 %
Sport & Fitness	35722 30500	27820 22771	6738 6521	1164 1208	77.88 % 74.66 %	18.86 % 21.38 %	3.26 % 3.96 %
Job & Career	35725 30761	27515 22618	6961 6889	1249 1254	77.02 % 73.53 %	19.48 % 22.40 %	3.50 % 4.08 %
Dating	35456 30610	26384 21675	7761 7709	1311 1226	74.41 % 70.81 %	21.89 % 25.18 %	3.70 % 4.01 %
Other	35620 30689	28875 23788	5659 5798	1086 1103	81.06 % 77.51 %	15.89 % 18.89 %	3.05 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44467 40872	33557 29396	9325 9825	1585 1651	75.46 % 71.92 %	20.97 % 24.04 %	3.56 % 4.04 %
Outlook Mail	44712 39335	34124 28795	9005 8946	1583 1594	76.32 % 73.20 %	20.14 % 22.74 %	3.54 % 4.05 %
Yahoo Mail	44316 39623	34788 29861	8079 8266	1449 1496	78.50 % 75.36 %	18.23 % 20.86 %	3.27 % 3.78 %
AOL Mail	45050 40403	35324 30219	8238 8592	1488 1592	78.41 % 74.79 %	18.29 % 21.27 %	3.30 % 3.94 %
Mail.com	44982 40085	35800 30627	7798 8007	1384 1451	79.59 % 76.41 %	17.34 % 19.98 %	3.08 % 3.62 %
Yandex Mail	44497 39964	34318 29495	8646 8908	1533 1561	77.12 % 73.80 %	19.43 % 22.29 %	3.45 % 3.91 %
GMX Mail	44639 39884	35564 30400	7773 8097	1302 1387	79.67 % 76.22 %	17.41 % 20.30 %	2.92 % 3.48 %
Zoho Mail	45158 39823	36335 30796	7466 7635	1357 1392	80.46 % 77.33 %	16.53 % 19.17 %	3.01 % 3.50 %
ProtonMail	44487 40373	35967 31130	7284 7817	1236 1426	80.85 % 77.11 %	16.37 % 19.36 %	2.78 % 3.53 %
Custom Mail	44229 40291	36263 31574	6766 7332	1200 1385	81.99 % 78.36 %	15.30 % 18.20 %	2.71 % 3.44 %
iCloud Mail	5407 712	4236 535	903 141	268 36	78.34 % 75.14 %	16.70 % 19.80 %	4.96 % 5.06 %
Tuta	5471 725	4648 595	648 106	175 24	84.96 % 82.07 %	11.84 % 14.62 %	3.20 % 3.31 %
Juno.com	5261 690	4520 561	582 98	159 31	85.92 % 81.30 %	11.06 % 14.20 %	3.02 % 4.49 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.