Postmark and Klick-Tipp Email Deliverability Comparison

Postmark

Klick-Tipp

In this comparison, the deliverability of Postmark and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.042 76.844	58.789 59.840	15.604 15.308	1.649 1.696

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.31 % 77.87 %	20.52 % 19.92 %	2.17 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5800 5920	4452 4634	1228 1165	120 121	76.76 % 78.28 %	21.17 % 19.68 %	2.07 % 2.04 %
Elektronics	5697 5999	4393 4686	1183 1190	121 123	77.11 % 78.11 %	20.77 % 19.84 %	2.12 % 2.05 %
Entertainment	5933 6121	4572 4756	1229 1217	132 148	77.06 % 77.70 %	20.71 % 19.88 %	2.22 % 2.42 %
Cosmetics & Beauty	5789 5965	4494 4641	1177 1191	118 133	77.63 % 77.80 %	20.33 % 19.97 %	2.04 % 2.23 %
Food & Drink	5915 5904	4515 4567	1275 1211	125 126	76.33 % 77.35 %	21.56 % 20.51 %	2.11 % 2.13 %
Home & Garden	5833 5922	4507 4591	1197 1205	129 126	77.27 % 77.52 %	20.52 % 20.35 %	2.21 % 2.13 %
Finance	6042 5992	4861 4887	1052 962	129 143	80.45 % 81.56 %	17.41 % 16.05 %	2.14 % 2.39 %
Health	5826 5874	4725 4738	971 1002	130 134	81.10 % 80.66 %	16.67 % 17.06 %	2.23 % 2.28 %
Pets	5988 5829	4610 4529	1244 1176	134 124	76.99 % 77.70 %	20.77 % 20.17 %	2.24 % 2.13 %
Sport & Fitness	5842 5847	4512 4513	1208 1199	122 135	77.23 % 77.18 %	20.68 % 20.51 %	2.09 % 2.31 %
Job & Career	5756 5670	4291 4261	1340 1279	125 130	74.55 % 75.15 %	23.28 % 22.56 %	2.17 % 2.29 %
Dating	5735 5877	4198 4318	1415 1430	122 129	73.20 % 73.47 %	24.67 % 24.33 %	2.13 % 2.19 %
Other	5886 5924	4659 4719	1085 1081	142 124	79.15 % 79.66 %	18.43 % 18.25 %	2.41 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5314 5344	3887 3983	1320 1249	107 112	73.15 % 74.53 %	24.84 % 23.37 %	2.01 % 2.10 %
Outlook Mail	5354 5634	4044 4312	1193 1197	117 125	75.53 % 76.54 %	22.28 % 21.25 %	2.19 % 2.22 %
Yahoo Mail	5476 5524	4155 4259	1203 1142	118 123	75.88 % 77.10 %	21.97 % 20.67 %	2.15 % 2.23 %
AOL Mail	5532 5670	4232 4327	1178 1218	122 125	76.50 % 76.31 %	21.29 % 21.48 %	2.21 % 2.20 %
Mail.com	5707 5373	4529 4274	1052 973	126 126	79.36 % 79.55 %	18.43 % 18.11 %	2.21 % 2.35 %
Yandex Mail	5427 5667	4133 4355	1176 1200	118 112	76.16 % 76.85 %	21.67 % 21.18 %	2.17 % 1.98 %
GMX Mail	5492 5599	4108 4271	1258 1204	126 124	74.80 % 76.28 %	22.91 % 21.50 %	2.29 % 2.21 %
Zoho Mail	5468 5261	4295 4119	1058 1026	115 116	78.55 % 78.29 %	19.35 % 19.50 %	2.10 % 2.20 %
ProtonMail	5340 5552	4249 4411	984 1017	107 124	79.57 % 79.45 %	18.43 % 18.32 %	2.00 % 2.23 %
Custom Mail	5405 5460	4386 4448	892 885	127 127	81.15 % 81.47 %	16.50 % 16.21 %	2.35 % 2.33 %
iCloud Mail	5325 5336	3914 3965	1292 1246	119 125	73.50 % 74.31 %	24.26 % 23.35 %	2.23 % 2.34 %
Tuta	5505 5525	4383 4352	999 1048	123 125	79.62 % 78.77 %	18.15 % 18.97 %	2.23 % 2.26 %
Juno.com	5508 5467	4363 4394	1028 958	117 115	79.21 % 80.37 %	18.66 % 17.52 %	2.12 % 2.10 %
Mailfence	5189 5432	4111 4370	971 945	107 117	79.23 % 80.45 %	18.71 % 17.40 %	2.06 % 2.15 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.