Postmark and Klick-Tipp Email Deliverability Comparison

Postmark

Klick-Tipp

In this comparison, the deliverability of Postmark and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.364 77.234	60.340 60.455	15.418 15.304	1.606 1.475

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 78.28 %	19.93 % 19.82 %	2.08 % 1.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6125 5913	4737 4584	1265 1227	123 102	77.34 % 77.52 %	20.65 % 20.75 %	2.01 % 1.73 %
Elektronics	5829 5949	4554 4663	1152 1180	123 106	78.13 % 78.38 %	19.76 % 19.84 %	2.11 % 1.78 %
Entertainment	5939 5917	4607 4637	1218 1162	114 118	77.57 % 78.37 %	20.51 % 19.64 %	1.92 % 1.99 %
Cosmetics & Beauty	5972 6166	4699 4852	1157 1174	116 140	78.68 % 78.69 %	19.37 % 19.04 %	1.94 % 2.27 %
Food & Drink	5914 5871	4591 4568	1211 1198	112 105	77.63 % 77.81 %	20.48 % 20.41 %	1.89 % 1.79 %
Home & Garden	6083 5728	4729 4447	1227 1175	127 106	77.74 % 77.64 %	20.17 % 20.51 %	2.09 % 1.85 %
Finance	5980 6112	4887 5005	957 986	136 121	81.72 % 81.89 %	16.00 % 16.13 %	2.27 % 1.98 %
Health	6023 5924	4892 4854	1009 952	122 118	81.22 % 81.94 %	16.75 % 16.07 %	2.03 % 1.99 %
Pets	6058 6021	4677 4679	1257 1225	124 117	77.20 % 77.71 %	20.75 % 20.35 %	2.05 % 1.94 %
Sport & Fitness	5761 5992	4496 4669	1142 1203	123 120	78.04 % 77.92 %	19.82 % 20.08 %	2.14 % 2.00 %
Job & Career	5954 5965	4491 4538	1339 1320	124 107	75.43 % 76.08 %	22.49 % 22.13 %	2.08 % 1.79 %
Dating	5963 5811	4403 4281	1436 1423	124 107	73.84 % 73.67 %	24.08 % 24.49 %	2.08 % 1.84 %
Other	5763 5865	4577 4678	1048 1079	138 108	79.42 % 79.76 %	18.18 % 18.40 %	2.39 % 1.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5361 5507	3973 4133	1270 1274	118 100	74.11 % 75.05 %	23.69 % 23.13 %	2.20 % 1.82 %
Outlook Mail	5479 5688	4166 4359	1206 1209	107 120	76.04 % 76.64 %	22.01 % 21.26 %	1.95 % 2.11 %
Yahoo Mail	5570 5581	4261 4330	1199 1137	110 114	76.50 % 77.58 %	21.53 % 20.37 %	1.97 % 2.04 %
AOL Mail	5446 5336	4213 4101	1110 1136	123 99	77.36 % 76.86 %	20.38 % 21.29 %	2.26 % 1.86 %
Mail.com	5653 5539	4514 4398	1027 1038	112 103	79.85 % 79.40 %	18.17 % 18.74 %	1.98 % 1.86 %
Yandex Mail	5609 5452	4327 4248	1168 1102	114 102	77.14 % 77.92 %	20.82 % 20.21 %	2.03 % 1.87 %
GMX Mail	5412 5380	4097 4115	1202 1162	113 103	75.70 % 76.49 %	22.21 % 21.60 %	2.09 % 1.91 %
Zoho Mail	5461 5499	4290 4346	1060 1050	111 103	78.56 % 79.03 %	19.41 % 19.09 %	2.03 % 1.87 %
ProtonMail	5591 5298	4497 4220	986 974	108 104	80.43 % 79.65 %	17.64 % 18.38 %	1.93 % 1.96 %
Custom Mail	5358 5584	4335 4546	915 938	108 100	80.91 % 81.41 %	17.08 % 16.80 %	2.02 % 1.79 %
iCloud Mail	5528 5534	4107 4148	1298 1282	123 104	74.29 % 74.95 %	23.48 % 23.17 %	2.23 % 1.88 %
Tuta	5765 5626	4608 4507	1039 1005	118 114	79.93 % 80.11 %	18.02 % 17.86 %	2.05 % 2.03 %
Juno.com	5695 5714	4582 4560	982 1042	131 112	80.46 % 79.80 %	17.24 % 18.24 %	2.30 % 1.96 %
Mailfence	5436 5496	4370 4444	956 955	110 97	80.39 % 80.86 %	17.59 % 17.38 %	2.02 % 1.76 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.