Postmark and Klick-Tipp Email Deliverability Comparison

Postmark

Klick-Tipp

In this comparison, the deliverability of Postmark and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.137 65.791	50.600 51.708	13.149 12.893	1.388 1.190

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 78.59 %	20.19 % 19.60 %	2.13 % 1.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5071 5042	3914 3936	1056 1025	101 81	77.18 % 78.06 %	20.82 % 20.33 %	1.99 % 1.61 %
Elektronics	4882 5093	3796 4011	979 1001	107 81	77.76 % 78.76 %	20.05 % 19.65 %	2.19 % 1.59 %
Entertainment	4910 5169	3793 4056	1011 1004	106 109	77.25 % 78.47 %	20.59 % 19.42 %	2.16 % 2.11 %
Cosmetics & Beauty	5043 5269	3928 4168	1011 993	104 108	77.89 % 79.10 %	20.05 % 18.85 %	2.06 % 2.05 %
Food & Drink	5038 5064	3866 3964	1075 1011	97 89	76.74 % 78.28 %	21.34 % 19.96 %	1.93 % 1.76 %
Home & Garden	5083 4995	3928 3915	1044 997	111 83	77.28 % 78.38 %	20.54 % 19.96 %	2.18 % 1.66 %
Finance	5308 5284	4312 4335	881 846	115 103	81.24 % 82.04 %	16.60 % 16.01 %	2.17 % 1.95 %
Health	5000 4900	4060 4018	830 780	110 102	81.20 % 82.00 %	16.60 % 15.92 %	2.20 % 2.08 %
Pets	5137 5006	3965 3891	1063 1030	109 85	77.19 % 77.73 %	20.69 % 20.58 %	2.12 % 1.70 %
Sport & Fitness	4944 5039	3845 3931	997 1018	102 90	77.77 % 78.01 %	20.17 % 20.20 %	2.06 % 1.79 %
Job & Career	4922 5017	3676 3812	1142 1118	104 87	74.69 % 75.98 %	23.20 % 22.28 %	2.11 % 1.73 %
Dating	4871 4875	3605 3613	1165 1176	101 86	74.01 % 74.11 %	23.92 % 24.12 %	2.07 % 1.76 %
Other	4928 5038	3912 4058	895 894	121 86	79.38 % 80.55 %	18.16 % 17.75 %	2.46 % 1.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4479 4739	3323 3563	1062 1098	94 78	74.19 % 75.18 %	23.71 % 23.17 %	2.10 % 1.65 %
Outlook Mail	4531 4830	3444 3740	991 997	96 93	76.01 % 77.43 %	21.87 % 20.64 %	2.12 % 1.93 %
Yahoo Mail	4597 4698	3508 3665	991 942	98 91	76.31 % 78.01 %	21.56 % 20.05 %	2.13 % 1.94 %
AOL Mail	4857 4727	3756 3650	996 991	105 86	77.33 % 77.22 %	20.51 % 20.96 %	2.16 % 1.82 %
Mail.com	4956 4582	3934 3655	923 838	99 89	79.38 % 79.77 %	18.62 % 18.29 %	2.00 % 1.94 %
Yandex Mail	4687 4692	3562 3645	1019 969	106 78	76.00 % 77.69 %	21.74 % 20.65 %	2.26 % 1.66 %
GMX Mail	4506 4687	3390 3620	1018 980	98 87	75.23 % 77.23 %	22.59 % 20.91 %	2.17 % 1.86 %
Zoho Mail	4645 4593	3625 3654	924 856	96 83	78.04 % 79.56 %	19.89 % 18.64 %	2.07 % 1.81 %
ProtonMail	4620 4582	3706 3654	824 847	90 81	80.22 % 79.75 %	17.84 % 18.49 %	1.95 % 1.77 %
Custom Mail	4614 4703	3728 3859	781 759	105 85	80.80 % 82.05 %	16.93 % 16.14 %	2.28 % 1.81 %
iCloud Mail	4518 4815	3365 3623	1052 1103	101 89	74.48 % 75.24 %	23.28 % 22.91 %	2.24 % 1.85 %
Tuta	4771 4807	3807 3852	863 869	101 86	79.79 % 80.13 %	18.09 % 18.08 %	2.12 % 1.79 %
Juno.com	4871 4717	3869 3795	892 839	110 83	79.43 % 80.45 %	18.31 % 17.79 %	2.26 % 1.76 %
Mailfence	4485 4619	3583 3733	813 805	89 81	79.89 % 80.82 %	18.13 % 17.43 %	1.98 % 1.75 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.