Postmark and Klick-Tipp Email Deliverability Comparison

Postmark

Klick-Tipp

In this comparison, the deliverability of Postmark and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.208 76.674	59.446 60.274	15.216 14.992	1.546 1.408

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.00 % 78.61 %	19.97 % 19.55 %	2.03 % 1.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5962 5838	4609 4564	1237 1176	116 98	77.31 % 78.18 %	20.75 % 20.14 %	1.95 % 1.68 %
Elektronics	5746 5947	4487 4690	1135 1162	124 95	78.09 % 78.86 %	19.75 % 19.54 %	2.16 % 1.60 %
Entertainment	5767 6018	4475 4725	1177 1169	115 124	77.60 % 78.51 %	20.41 % 19.43 %	1.99 % 2.06 %
Cosmetics & Beauty	5867 6169	4599 4876	1151 1166	117 127	78.39 % 79.04 %	19.62 % 18.90 %	1.99 % 2.06 %
Food & Drink	5848 5911	4519 4613	1222 1196	107 102	77.27 % 78.04 %	20.90 % 20.23 %	1.83 % 1.73 %
Home & Garden	5964 5788	4638 4527	1204 1164	122 97	77.77 % 78.21 %	20.19 % 20.11 %	2.05 % 1.68 %
Finance	6130 6131	4988 5047	1017 964	125 120	81.37 % 82.32 %	16.59 % 15.72 %	2.04 % 1.96 %
Health	5936 5780	4850 4738	963 924	123 118	81.70 % 81.97 %	16.22 % 15.99 %	2.07 % 2.04 %
Pets	6013 5810	4653 4522	1238 1184	122 104	77.38 % 77.83 %	20.59 % 20.38 %	2.03 % 1.79 %
Sport & Fitness	5783 5838	4507 4553	1161 1176	115 109	77.94 % 77.99 %	20.08 % 20.14 %	1.99 % 1.87 %
Job & Career	5694 5897	4272 4483	1306 1309	116 105	75.03 % 76.02 %	22.94 % 22.20 %	2.04 % 1.78 %
Dating	5757 5695	4271 4227	1375 1365	111 103	74.19 % 74.22 %	23.88 % 23.97 %	1.93 % 1.81 %
Other	5741 5852	4578 4709	1030 1037	133 106	79.74 % 80.47 %	17.94 % 17.72 %	2.32 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5221 5476	3883 4121	1236 1261	102 94	74.37 % 75.26 %	23.67 % 23.03 %	1.95 % 1.72 %
Outlook Mail	5281 5593	4016 4329	1158 1154	107 110	76.05 % 77.40 %	21.93 % 20.63 %	2.03 % 1.97 %
Yahoo Mail	5483 5523	4202 4306	1170 1109	111 108	76.64 % 77.96 %	21.34 % 20.08 %	2.02 % 1.96 %
AOL Mail	5582 5475	4329 4237	1136 1139	117 99	77.55 % 77.39 %	20.35 % 20.80 %	2.10 % 1.81 %
Mail.com	5748 5429	4587 4333	1051 993	110 103	79.80 % 79.81 %	18.28 % 18.29 %	1.91 % 1.90 %
Yandex Mail	5529 5476	4238 4256	1173 1123	118 97	76.65 % 77.72 %	21.22 % 20.51 %	2.13 % 1.77 %
GMX Mail	5207 5430	3936 4186	1164 1144	107 100	75.59 % 77.09 %	22.35 % 21.07 %	2.05 % 1.84 %
Zoho Mail	5432 5369	4256 4264	1070 1006	106 99	78.35 % 79.42 %	19.70 % 18.74 %	1.95 % 1.84 %
ProtonMail	5417 5348	4360 4273	958 975	99 100	80.49 % 79.90 %	17.69 % 18.23 %	1.83 % 1.87 %
Custom Mail	5335 5470	4329 4481	889 893	117 96	81.14 % 81.92 %	16.66 % 16.33 %	2.19 % 1.76 %
iCloud Mail	5272 5566	3941 4176	1219 1284	112 106	74.75 % 75.03 %	23.12 % 23.07 %	2.12 % 1.90 %
Tuta	5623 5581	4510 4478	999 1004	114 99	80.21 % 80.24 %	17.77 % 17.99 %	2.03 % 1.77 %
Juno.com	5731 5584	4578 4503	1029 978	124 103	79.88 % 80.64 %	17.95 % 17.51 %	2.16 % 1.84 %
Mailfence	5347 5354	4281 4331	964 929	102 94	80.06 % 80.89 %	18.03 % 17.35 %	1.91 % 1.76 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.