Postmark and Klick-Tipp Email Deliverability Comparison

Postmark

Klick-Tipp

In this comparison, the deliverability of Postmark and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.919 65.861	50.483 51.295	13.108 13.067	1.328 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.76 % 77.88 %	20.19 % 19.84 %	2.05 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4961 5069	3834 3978	1029 980	98 111	77.28 % 78.48 %	20.74 % 19.33 %	1.98 % 2.19 %
Elektronics	4886 5177	3792 4041	995 1026	99 110	77.61 % 78.06 %	20.36 % 19.82 %	2.03 % 2.12 %
Entertainment	5077 5229	3911 4071	1056 1031	110 127	77.03 % 77.85 %	20.80 % 19.72 %	2.17 % 2.43 %
Cosmetics & Beauty	4939 5104	3857 3969	987 1020	95 115	78.09 % 77.76 %	19.98 % 19.98 %	1.92 % 2.25 %
Food & Drink	5041 5155	3880 3982	1060 1059	101 114	76.97 % 77.25 %	21.03 % 20.54 %	2.00 % 2.21 %
Home & Garden	4911 5099	3830 3949	976 1037	105 113	77.99 % 77.45 %	19.87 % 20.34 %	2.14 % 2.22 %
Finance	5187 5056	4202 4124	882 808	103 124	81.01 % 81.57 %	17.00 % 15.98 %	1.99 % 2.45 %
Health	4990 5033	4089 4055	799 862	102 116	81.94 % 80.57 %	16.01 % 17.13 %	2.04 % 2.30 %
Pets	5064 4990	3908 3870	1048 1009	108 111	77.17 % 77.56 %	20.70 % 20.22 %	2.13 % 2.22 %
Sport & Fitness	4964 4944	3838 3807	1030 1019	96 118	77.32 % 77.00 %	20.75 % 20.61 %	1.93 % 2.39 %
Job & Career	4917 4874	3695 3678	1123 1081	99 115	75.15 % 75.46 %	22.84 % 22.18 %	2.01 % 2.36 %
Dating	4963 5058	3653 3729	1210 1215	100 114	73.60 % 73.72 %	24.38 % 24.02 %	2.01 % 2.25 %
Other	5019 5073	3994 4042	913 920	112 111	79.58 % 79.68 %	18.19 % 18.14 %	2.23 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4490 4539	3294 3378	1111 1061	85 100	73.36 % 74.42 %	24.74 % 23.38 %	1.89 % 2.20 %
Outlook Mail	4554 4780	3450 3646	1009 1026	95 108	75.76 % 76.28 %	22.16 % 21.46 %	2.09 % 2.26 %
Yahoo Mail	4733 4679	3613 3604	1022 967	98 108	76.34 % 77.03 %	21.59 % 20.67 %	2.07 % 2.31 %
AOL Mail	4753 4875	3652 3736	1003 1028	98 111	76.84 % 76.64 %	21.10 % 21.09 %	2.06 % 2.28 %
Mail.com	4829 4633	3857 3691	871 830	101 112	79.87 % 79.67 %	18.04 % 17.91 %	2.09 % 2.42 %
Yandex Mail	4621 4858	3537 3720	990 1039	94 99	76.54 % 76.57 %	21.42 % 21.39 %	2.03 % 2.04 %
GMX Mail	4662 4825	3517 3679	1045 1036	100 110	75.44 % 76.25 %	22.42 % 21.47 %	2.15 % 2.28 %
Zoho Mail	4636 4612	3676 3612	865 896	95 104	79.29 % 78.32 %	18.66 % 19.43 %	2.05 % 2.25 %
ProtonMail	4513 4745	3599 3776	831 861	83 108	79.75 % 79.58 %	18.41 % 18.15 %	1.84 % 2.28 %
Custom Mail	4622 4643	3768 3791	751 739	103 113	81.52 % 81.65 %	16.25 % 15.92 %	2.23 % 2.43 %
iCloud Mail	4550 4623	3366 3431	1091 1081	93 111	73.98 % 74.22 %	23.98 % 23.38 %	2.04 % 2.40 %
Tuta	4689 4708	3755 3708	835 891	99 109	80.08 % 78.76 %	17.81 % 18.93 %	2.11 % 2.32 %
Juno.com	4771 4698	3796 3787	880 810	95 101	79.56 % 80.61 %	18.44 % 17.24 %	1.99 % 2.15 %
Mailfence	4496 4643	3603 3736	804 802	89 105	80.14 % 80.47 %	17.88 % 17.27 %	1.98 % 2.26 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.