Postmark and Klick-Tipp Email Deliverability Comparison

Postmark

Klick-Tipp

In this comparison, the deliverability of Postmark and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.170 66.326	50.776 51.987	13.059 13.088	1.335 1.251

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.91 % 78.38 %	20.04 % 19.73 %	2.05 % 1.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5054 5064	3909 3956	1048 1024	97 84	77.34 % 78.12 %	20.74 % 20.22 %	1.92 % 1.66 %
Elektronics	4865 5163	3784 4054	983 1018	98 91	77.78 % 78.52 %	20.21 % 19.72 %	2.01 % 1.76 %
Entertainment	4883 5295	3811 4141	967 1038	105 116	78.05 % 78.21 %	19.80 % 19.60 %	2.15 % 2.19 %
Cosmetics & Beauty	5003 5235	3922 4123	985 1008	96 104	78.39 % 78.76 %	19.69 % 19.26 %	1.92 % 1.99 %
Food & Drink	5094 5120	3918 4001	1077 1025	99 94	76.91 % 78.14 %	21.14 % 20.02 %	1.94 % 1.84 %
Home & Garden	5052 5105	3925 3995	1016 1020	111 90	77.69 % 78.26 %	20.11 % 19.98 %	2.20 % 1.76 %
Finance	5254 5187	4268 4254	882 825	104 108	81.23 % 82.01 %	16.79 % 15.91 %	1.98 % 2.08 %
Health	4946 5017	4022 4095	816 815	108 107	81.32 % 81.62 %	16.50 % 16.24 %	2.18 % 2.13 %
Pets	5085 5062	3940 3936	1041 1036	104 90	77.48 % 77.76 %	20.47 % 20.47 %	2.05 % 1.78 %
Sport & Fitness	5081 4985	3966 3880	1018 1012	97 93	78.06 % 77.83 %	20.04 % 20.30 %	1.91 % 1.87 %
Job & Career	4957 5090	3705 3860	1146 1134	106 96	74.74 % 75.83 %	23.12 % 22.28 %	2.14 % 1.89 %
Dating	4950 4873	3655 3588	1198 1196	97 89	73.84 % 73.63 %	24.20 % 24.54 %	1.96 % 1.83 %
Other	4946 5130	3951 4104	882 937	113 89	79.88 % 80.00 %	17.83 % 18.27 %	2.28 % 1.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4513 4688	3341 3506	1083 1103	89 79	74.03 % 74.79 %	24.00 % 23.53 %	1.97 % 1.69 %
Outlook Mail	4625 4770	3521 3691	1012 981	92 98	76.13 % 77.38 %	21.88 % 20.57 %	1.99 % 2.05 %
Yahoo Mail	4521 4758	3465 3693	960 975	96 90	76.64 % 77.62 %	21.23 % 20.49 %	2.12 % 1.89 %
AOL Mail	4776 4883	3694 3751	980 1040	102 92	77.35 % 76.82 %	20.52 % 21.30 %	2.14 % 1.88 %
Mail.com	4943 4608	3946 3675	900 841	97 92	79.83 % 79.75 %	18.21 % 18.25 %	1.96 % 2.00 %
Yandex Mail	4742 4848	3626 3764	1017 1002	99 82	76.47 % 77.64 %	21.45 % 20.67 %	2.09 % 1.69 %
GMX Mail	4579 4781	3454 3668	1030 1019	95 94	75.43 % 76.72 %	22.49 % 21.31 %	2.07 % 1.97 %
Zoho Mail	4664 4586	3665 3638	905 862	94 86	78.58 % 79.33 %	19.40 % 18.80 %	2.02 % 1.88 %
ProtonMail	4584 4727	3702 3768	793 865	89 94	80.76 % 79.71 %	17.30 % 18.30 %	1.94 % 1.99 %
Custom Mail	4579 4730	3710 3887	766 751	103 92	81.02 % 82.18 %	16.73 % 15.88 %	2.25 % 1.95 %
iCloud Mail	4644 4767	3451 3560	1095 1112	98 95	74.31 % 74.68 %	23.58 % 23.33 %	2.11 % 1.99 %
Tuta	4740 4766	3800 3807	842 871	98 88	80.17 % 79.88 %	17.76 % 18.28 %	2.07 % 1.85 %
Juno.com	4891 4721	3897 3801	893 836	101 84	79.68 % 80.51 %	18.26 % 17.71 %	2.07 % 1.78 %
Mailfence	4369 4693	3504 3778	783 830	82 85	80.20 % 80.50 %	17.92 % 17.69 %	1.88 % 1.81 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.