Postmark and Klick-Tipp Email Deliverability Comparison

Postmark

Klick-Tipp

In this comparison, the deliverability of Postmark and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.027 65.898	50.616 51.506	13.085 13.024	1.326 1.368

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.84 % 78.16 %	20.12 % 19.76 %	2.04 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4970 5107	3843 4013	1033 996	94 98	77.32 % 78.58 %	20.78 % 19.50 %	1.89 % 1.92 %
Elektronics	4862 5096	3785 3986	983 1017	94 93	77.85 % 78.22 %	20.22 % 19.96 %	1.93 % 1.82 %
Entertainment	4997 5211	3877 4058	1015 1029	105 124	77.59 % 77.87 %	20.31 % 19.75 %	2.10 % 2.38 %
Cosmetics & Beauty	4939 5189	3869 4062	976 1017	94 110	78.34 % 78.28 %	19.76 % 19.60 %	1.90 % 2.12 %
Food & Drink	5061 5074	3882 3945	1078 1027	101 102	76.70 % 77.75 %	21.30 % 20.24 %	2.00 % 2.01 %
Home & Garden	5067 5116	3946 3988	1012 1026	109 102	77.88 % 77.95 %	19.97 % 20.05 %	2.15 % 1.99 %
Finance	5190 5133	4199 4212	884 806	107 115	80.91 % 82.06 %	17.03 % 15.70 %	2.06 % 2.24 %
Health	4964 4995	4038 4044	818 841	108 110	81.35 % 80.96 %	16.48 % 16.84 %	2.18 % 2.20 %
Pets	5115 4967	3960 3866	1051 1002	104 99	77.42 % 77.83 %	20.55 % 20.17 %	2.03 % 1.99 %
Sport & Fitness	4997 5000	3891 3867	1008 1025	98 108	77.87 % 77.34 %	20.17 % 20.50 %	1.96 % 2.16 %
Job & Career	4970 4993	3720 3759	1149 1127	101 107	74.85 % 75.29 %	23.12 % 22.57 %	2.03 % 2.14 %
Dating	4915 4937	3632 3646	1185 1191	98 100	73.90 % 73.85 %	24.11 % 24.12 %	1.99 % 2.03 %
Other	4980 5080	3974 4060	893 920	113 100	79.80 % 79.92 %	17.93 % 18.11 %	2.27 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4525 4650	3346 3482	1094 1076	85 92	73.94 % 74.88 %	24.18 % 23.14 %	1.88 % 1.98 %
Outlook Mail	4546 4844	3464 3734	993 1007	89 103	76.20 % 77.09 %	21.84 % 20.79 %	1.96 % 2.13 %
Yahoo Mail	4730 4750	3610 3679	1018 971	102 100	76.32 % 77.45 %	21.52 % 20.44 %	2.16 % 2.11 %
AOL Mail	4744 4840	3664 3704	980 1034	100 102	77.23 % 76.53 %	20.66 % 21.36 %	2.11 % 2.11 %
Mail.com	4897 4581	3912 3653	888 827	97 101	79.89 % 79.74 %	18.13 % 18.05 %	1.98 % 2.20 %
Yandex Mail	4667 4821	3569 3714	1003 1022	95 85	76.47 % 77.04 %	21.49 % 21.20 %	2.04 % 1.76 %
GMX Mail	4666 4777	3499 3646	1066 1030	101 101	74.99 % 76.32 %	22.85 % 21.56 %	2.16 % 2.11 %
Zoho Mail	4684 4529	3686 3564	906 872	92 93	78.69 % 78.69 %	19.34 % 19.25 %	1.96 % 2.05 %
ProtonMail	4568 4684	3673 3737	810 849	85 98	80.41 % 79.78 %	17.73 % 18.13 %	1.86 % 2.09 %
Custom Mail	4630 4672	3781 3822	744 749	105 101	81.66 % 81.81 %	16.07 % 16.03 %	2.27 % 2.16 %
iCloud Mail	4587 4616	3396 3445	1093 1068	98 103	74.04 % 74.63 %	23.83 % 23.14 %	2.14 % 2.23 %
Tuta	4684 4777	3760 3778	826 901	98 98	80.27 % 79.09 %	17.63 % 18.86 %	2.09 % 2.05 %
Juno.com	4737 4681	3776 3781	866 806	95 94	79.71 % 80.77 %	18.28 % 17.22 %	2.01 % 2.01 %
Mailfence	4362 4676	3480 3767	798 812	84 97	79.78 % 80.56 %	18.29 % 17.37 %	1.93 % 2.07 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.