Postmark and Klick-Tipp Email Deliverability Comparison

Postmark

Klick-Tipp

In this comparison, the deliverability of Postmark and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.798 76.931	59.444 60.201	15.641 15.259	1.713 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 78.25 %	20.37 % 19.83 %	2.23 % 1.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6023 5964	4621 4625	1271 1233	131 106	76.72 % 77.55 %	21.10 % 20.67 %	2.17 % 1.78 %
Elektronics	5836 5997	4530 4698	1176 1195	130 104	77.62 % 78.34 %	20.15 % 19.93 %	2.23 % 1.73 %
Entertainment	5800 5971	4456 4671	1225 1180	119 120	76.83 % 78.23 %	21.12 % 19.76 %	2.05 % 2.01 %
Cosmetics & Beauty	5908 6233	4597 4904	1184 1191	127 138	77.81 % 78.68 %	20.04 % 19.11 %	2.15 % 2.21 %
Food & Drink	5933 5954	4555 4617	1256 1231	122 106	76.77 % 77.54 %	21.17 % 20.68 %	2.06 % 1.78 %
Home & Garden	6024 5761	4641 4467	1249 1185	134 109	77.04 % 77.54 %	20.73 % 20.57 %	2.22 % 1.89 %
Finance	6100 6134	4945 5031	1013 982	142 121	81.07 % 82.02 %	16.61 % 16.01 %	2.33 % 1.97 %
Health	6121 5850	4955 4791	1027 940	139 119	80.95 % 81.90 %	16.78 % 16.07 %	2.27 % 2.03 %
Pets	6016 5901	4606 4579	1275 1207	135 115	76.56 % 77.60 %	21.19 % 20.45 %	2.24 % 1.95 %
Sport & Fitness	5696 5861	4426 4555	1145 1192	125 114	77.70 % 77.72 %	20.10 % 20.34 %	2.19 % 1.95 %
Job & Career	5828 5852	4344 4456	1351 1292	133 104	74.54 % 76.14 %	23.18 % 22.08 %	2.28 % 1.78 %
Dating	5816 5697	4275 4214	1409 1377	132 106	73.50 % 73.97 %	24.23 % 24.17 %	2.27 % 1.86 %
Other	5697 5756	4493 4593	1060 1054	144 109	78.87 % 79.79 %	18.61 % 18.31 %	2.53 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5451	3899 4094	1274 1258	118 99	73.69 % 75.11 %	24.08 % 23.08 %	2.23 % 1.82 %
Outlook Mail	5439 5695	4102 4365	1216 1210	121 120	75.42 % 76.65 %	22.36 % 21.25 %	2.22 % 2.11 %
Yahoo Mail	5571 5526	4230 4293	1222 1120	119 113	75.93 % 77.69 %	21.94 % 20.27 %	2.14 % 2.04 %
AOL Mail	5502 5406	4233 4159	1137 1146	132 101	76.94 % 76.93 %	20.67 % 21.20 %	2.40 % 1.87 %
Mail.com	5715 5390	4517 4273	1074 1013	124 104	79.04 % 79.28 %	18.79 % 18.79 %	2.17 % 1.93 %
Yandex Mail	5557 5515	4241 4276	1193 1136	123 103	76.32 % 77.53 %	21.47 % 20.60 %	2.21 % 1.87 %
GMX Mail	5337 5402	4004 4129	1212 1169	121 104	75.02 % 76.43 %	22.71 % 21.64 %	2.27 % 1.93 %
Zoho Mail	5427 5407	4225 4262	1085 1046	117 99	77.85 % 78.82 %	19.99 % 19.35 %	2.16 % 1.83 %
ProtonMail	5458 5354	4373 4261	975 989	110 104	80.12 % 79.59 %	17.86 % 18.47 %	2.02 % 1.94 %
Custom Mail	5333 5513	4300 4487	914 925	119 101	80.63 % 81.39 %	17.14 % 16.78 %	2.23 % 1.83 %
iCloud Mail	5380 5526	3973 4132	1279 1288	128 106	73.85 % 74.77 %	23.77 % 23.31 %	2.38 % 1.92 %
Tuta	5717 5589	4544 4481	1046 1000	127 108	79.48 % 80.18 %	18.30 % 17.89 %	2.22 % 1.93 %
Juno.com	5712 5690	4540 4565	1033 1014	139 111	79.48 % 80.23 %	18.08 % 17.82 %	2.43 % 1.95 %
Mailfence	5359 5467	4263 4424	981 945	115 98	79.55 % 80.92 %	18.31 % 17.29 %	2.15 % 1.79 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.