Newsletter2Go and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 466.084	28.449 351.556	11.943 96.728	446 17.800

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 75.43 %	29.24 % 20.75 %	1.09 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 36346	2310 28418	763 6649	35 1279	74.32 % 78.19 %	24.55 % 18.29 %	1.13 % 3.52 %
Elektronics	3168 35943	2203 27336	930 7281	35 1326	69.54 % 76.05 %	29.36 % 20.26 %	1.10 % 3.69 %
Entertainment	3097 36291	2149 27269	920 7648	28 1374	69.39 % 75.14 %	29.71 % 21.07 %	0.90 % 3.79 %
Cosmetics & Beauty	3104 35406	2138 26685	928 7325	38 1396	68.88 % 75.37 %	29.90 % 20.69 %	1.22 % 3.94 %
Food & Drink	2988 35626	2221 27869	729 6492	38 1265	74.33 % 78.23 %	24.40 % 18.22 %	1.27 % 3.55 %
Home & Garden	3198 35749	2374 28015	790 6507	34 1227	74.23 % 78.37 %	24.70 % 18.20 %	1.06 % 3.43 %
Finance	3213 35708	2065 25860	1111 8434	37 1414	64.27 % 72.42 %	34.58 % 23.62 %	1.15 % 3.96 %
Health	3194 35724	2052 26138	1109 8180	33 1406	64.25 % 73.17 %	34.72 % 22.90 %	1.03 % 3.94 %
Pets	3075 36014	2277 27859	768 6793	30 1362	74.05 % 77.36 %	24.98 % 18.86 %	0.98 % 3.78 %
Sport & Fitness	3244 35575	2247 26417	961 7654	36 1504	69.27 % 74.26 %	29.62 % 21.52 %	1.11 % 4.23 %
Job & Career	3038 35713	2106 26254	898 7984	34 1475	69.32 % 73.51 %	29.56 % 22.36 %	1.12 % 4.13 %
Dating	3120 35902	1854 25523	1226 8863	40 1516	59.42 % 71.09 %	39.29 % 24.69 %	1.28 % 4.22 %
Other	3291 36087	2453 27913	810 6918	28 1256	74.54 % 77.35 %	24.61 % 19.17 %	0.85 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 45818	2512 32902	1366 11053	40 1863	64.11 % 71.81 %	34.86 % 24.12 %	1.02 % 4.07 %
Outlook Mail	4078 45022	2660 32790	1375 10366	43 1866	65.23 % 72.83 %	33.72 % 23.02 %	1.05 % 4.14 %
Yahoo Mail	4200 44865	2966 33736	1187 9439	47 1690	70.62 % 75.19 %	28.26 % 21.04 %	1.12 % 3.77 %
AOL Mail	4366 44810	3106 33563	1213 9437	47 1810	71.14 % 74.90 %	27.78 % 21.06 %	1.08 % 4.04 %
Mail.com	4218 44797	3033 34183	1137 8951	48 1663	71.91 % 76.31 %	26.96 % 19.98 %	1.14 % 3.71 %
Yandex Mail	4051 45209	2782 33320	1223 10099	46 1790	68.67 % 73.70 %	30.19 % 22.34 %	1.14 % 3.96 %
GMX Mail	4002 44769	2712 34035	1243 9109	47 1625	67.77 % 76.02 %	31.06 % 20.35 %	1.17 % 3.63 %
Zoho Mail	3898 44985	2817 34764	1038 8646	43 1575	72.27 % 77.28 %	26.63 % 19.22 %	1.10 % 3.50 %
ProtonMail	3953 44458	2797 34344	1112 8555	44 1559	70.76 % 77.25 %	28.13 % 19.24 %	1.11 % 3.51 %
Custom Mail	4154 44919	3064 35040	1049 8280	41 1599	73.76 % 78.01 %	25.25 % 18.43 %	0.99 % 3.56 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.