Newsletter2Go and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 457.069	28.449 344.463	11.943 95.216	446 17.390

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 75.36 %	29.24 % 20.83 %	1.09 % 3.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 35691	2310 27888	763 6554	35 1249	74.32 % 78.14 %	24.55 % 18.36 %	1.13 % 3.50 %
Elektronics	3168 35258	2203 26780	930 7173	35 1305	69.54 % 75.95 %	29.36 % 20.34 %	1.10 % 3.70 %
Entertainment	3097 35597	2149 26733	920 7530	28 1334	69.39 % 75.10 %	29.71 % 21.15 %	0.90 % 3.75 %
Cosmetics & Beauty	3104 34651	2138 26098	928 7195	38 1358	68.88 % 75.32 %	29.90 % 20.76 %	1.22 % 3.92 %
Food & Drink	2988 34927	2221 27309	729 6388	38 1230	74.33 % 78.19 %	24.40 % 18.29 %	1.27 % 3.52 %
Home & Garden	3198 35072	2374 27461	790 6407	34 1204	74.23 % 78.30 %	24.70 % 18.27 %	1.06 % 3.43 %
Finance	3213 34979	2065 25304	1111 8295	37 1380	64.27 % 72.34 %	34.58 % 23.71 %	1.15 % 3.95 %
Health	3194 35033	2052 25606	1109 8052	33 1375	64.25 % 73.09 %	34.72 % 22.98 %	1.03 % 3.92 %
Pets	3075 35329	2277 27314	768 6685	30 1330	74.05 % 77.31 %	24.98 % 18.92 %	0.98 % 3.76 %
Sport & Fitness	3244 34879	2247 25881	961 7530	36 1468	69.27 % 74.20 %	29.62 % 21.59 %	1.11 % 4.21 %
Job & Career	3038 35090	2106 25776	898 7869	34 1445	69.32 % 73.46 %	29.56 % 22.43 %	1.12 % 4.12 %
Dating	3120 35191	1854 24981	1226 8730	40 1480	59.42 % 70.99 %	39.29 % 24.81 %	1.28 % 4.21 %
Other	3291 35372	2453 27332	810 6808	28 1232	74.54 % 77.27 %	24.61 % 19.25 %	0.85 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 45134	2512 32407	1366 10908	40 1819	64.11 % 71.80 %	34.86 % 24.17 %	1.02 % 4.03 %
Outlook Mail	4078 44362	2660 32277	1375 10246	43 1839	65.23 % 72.76 %	33.72 % 23.10 %	1.05 % 4.15 %
Yahoo Mail	4200 44181	2966 33202	1187 9321	47 1658	70.62 % 75.15 %	28.26 % 21.10 %	1.12 % 3.75 %
AOL Mail	4366 44090	3106 33000	1213 9315	47 1775	71.14 % 74.85 %	27.78 % 21.13 %	1.08 % 4.03 %
Mail.com	4218 44127	3033 33648	1137 8843	48 1636	71.91 % 76.25 %	26.96 % 20.04 %	1.14 % 3.71 %
Yandex Mail	4051 44469	2782 32742	1223 9965	46 1762	68.67 % 73.63 %	30.19 % 22.41 %	1.14 % 3.96 %
GMX Mail	4002 44090	2712 33483	1243 9007	47 1600	67.77 % 75.94 %	31.06 % 20.43 %	1.17 % 3.63 %
Zoho Mail	3898 44288	2817 34208	1038 8540	43 1540	72.27 % 77.24 %	26.63 % 19.28 %	1.10 % 3.48 %
ProtonMail	3953 43807	2797 33816	1112 8459	44 1532	70.76 % 77.19 %	28.13 % 19.31 %	1.11 % 3.50 %
Custom Mail	4154 44211	3064 34470	1049 8172	41 1569	73.76 % 77.97 %	25.25 % 18.48 %	0.99 % 3.55 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.