Newsletter2Go and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 44.630	28.449 35.409	11.943 7.341	446 1.880

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 79.34 %	29.24 % 16.45 %	1.09 % 4.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 3531	2310 2886	763 517	35 128	74.32 % 81.73 %	24.55 % 14.64 %	1.13 % 3.63 %
Elektronics	3168 3448	2203 2744	930 545	35 159	69.54 % 79.58 %	29.36 % 15.81 %	1.10 % 4.61 %
Entertainment	3097 3446	2149 2717	920 576	28 153	69.39 % 78.85 %	29.71 % 16.72 %	0.90 % 4.44 %
Cosmetics & Beauty	3104 3476	2138 2760	928 576	38 140	68.88 % 79.40 %	29.90 % 16.57 %	1.22 % 4.03 %
Food & Drink	2988 3502	2221 2868	729 510	38 124	74.33 % 81.90 %	24.40 % 14.56 %	1.27 % 3.54 %
Home & Garden	3198 3408	2374 2774	790 494	34 140	74.23 % 81.40 %	24.70 % 14.50 %	1.06 % 4.11 %
Finance	3213 3412	2065 2617	1111 632	37 163	64.27 % 76.70 %	34.58 % 18.52 %	1.15 % 4.78 %
Health	3194 3384	2052 2645	1109 588	33 151	64.25 % 78.16 %	34.72 % 17.38 %	1.03 % 4.46 %
Pets	3075 3326	2277 2674	768 508	30 144	74.05 % 80.40 %	24.98 % 15.27 %	0.98 % 4.33 %
Sport & Fitness	3244 3524	2247 2753	961 619	36 152	69.27 % 78.12 %	29.62 % 17.57 %	1.11 % 4.31 %
Job & Career	3038 3437	2106 2661	898 640	34 136	69.32 % 77.42 %	29.56 % 18.62 %	1.12 % 3.96 %
Dating	3120 3383	1854 2600	1226 618	40 165	59.42 % 76.85 %	39.29 % 18.27 %	1.28 % 4.88 %
Other	3291 3353	2453 2710	810 518	28 125	74.54 % 80.82 %	24.61 % 15.45 %	0.85 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 3332	2512 2455	1366 701	40 176	64.11 % 73.68 %	34.86 % 21.04 %	1.02 % 5.28 %
Outlook Mail	4078 3377	2660 2603	1375 611	43 163	65.23 % 77.08 %	33.72 % 18.09 %	1.05 % 4.83 %
Yahoo Mail	4200 3413	2966 2698	1187 572	47 143	70.62 % 79.05 %	28.26 % 16.76 %	1.12 % 4.19 %
AOL Mail	4366 3581	3106 2809	1213 606	47 166	71.14 % 78.44 %	27.78 % 16.92 %	1.08 % 4.64 %
Mail.com	4218 3414	3033 2740	1137 537	48 137	71.91 % 80.26 %	26.96 % 15.73 %	1.14 % 4.01 %
Yandex Mail	4051 3442	2782 2664	1223 617	46 161	68.67 % 77.40 %	30.19 % 17.93 %	1.14 % 4.68 %
GMX Mail	4002 3346	2712 2737	1243 491	47 118	67.77 % 81.80 %	31.06 % 14.67 %	1.17 % 3.53 %
Zoho Mail	3898 3381	2817 2743	1038 506	43 132	72.27 % 81.13 %	26.63 % 14.97 %	1.10 % 3.90 %
ProtonMail	3953 3475	2797 2866	1112 494	44 115	70.76 % 82.47 %	28.13 % 14.22 %	1.11 % 3.31 %
Custom Mail	4154 3448	3064 2827	1049 491	41 130	73.76 % 81.99 %	25.25 % 14.24 %	0.99 % 3.77 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.