Newsletter2Go and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 62.600	28.449 49.846	11.943 10.115	446 2.639

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 79.63 %	29.24 % 16.16 %	1.09 % 4.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 4926	2310 4050	763 706	35 170	74.32 % 82.22 %	24.55 % 14.33 %	1.13 % 3.45 %
Elektronics	3168 4870	2203 3891	930 755	35 224	69.54 % 79.90 %	29.36 % 15.50 %	1.10 % 4.60 %
Entertainment	3097 4832	2149 3841	920 788	28 203	69.39 % 79.49 %	29.71 % 16.31 %	0.90 % 4.20 %
Cosmetics & Beauty	3104 4831	2138 3848	928 785	38 198	68.88 % 79.65 %	29.90 % 16.25 %	1.22 % 4.10 %
Food & Drink	2988 4850	2221 3981	729 691	38 178	74.33 % 82.08 %	24.40 % 14.25 %	1.27 % 3.67 %
Home & Garden	3198 4866	2374 3970	790 693	34 203	74.23 % 81.59 %	24.70 % 14.24 %	1.06 % 4.17 %
Finance	3213 4748	2065 3655	1111 869	37 224	64.27 % 76.98 %	34.58 % 18.30 %	1.15 % 4.72 %
Health	3194 4733	2052 3723	1109 810	33 200	64.25 % 78.66 %	34.72 % 17.11 %	1.03 % 4.23 %
Pets	3075 4681	2277 3788	768 703	30 190	74.05 % 80.92 %	24.98 % 15.02 %	0.98 % 4.06 %
Sport & Fitness	3244 4964	2247 3898	961 854	36 212	69.27 % 78.53 %	29.62 % 17.20 %	1.11 % 4.27 %
Job & Career	3038 4779	2106 3691	898 877	34 211	69.32 % 77.23 %	29.56 % 18.35 %	1.12 % 4.42 %
Dating	3120 4790	1854 3681	1226 863	40 246	59.42 % 76.85 %	39.29 % 18.02 %	1.28 % 5.14 %
Other	3291 4730	2453 3829	810 721	28 180	74.54 % 80.95 %	24.61 % 15.24 %	0.85 % 3.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 4720	2512 3489	1366 979	40 252	64.11 % 73.92 %	34.86 % 20.74 %	1.02 % 5.34 %
Outlook Mail	4078 4764	2660 3697	1375 842	43 225	65.23 % 77.60 %	33.72 % 17.67 %	1.05 % 4.72 %
Yahoo Mail	4200 4881	2966 3866	1187 807	47 208	70.62 % 79.21 %	28.26 % 16.53 %	1.12 % 4.26 %
AOL Mail	4366 5010	3106 3936	1213 834	47 240	71.14 % 78.56 %	27.78 % 16.65 %	1.08 % 4.79 %
Mail.com	4218 4802	3033 3848	1137 748	48 206	71.91 % 80.13 %	26.96 % 15.58 %	1.14 % 4.29 %
Yandex Mail	4051 4750	2782 3699	1223 836	46 215	68.67 % 77.87 %	30.19 % 17.60 %	1.14 % 4.53 %
GMX Mail	4002 4695	2712 3848	1243 679	47 168	67.77 % 81.96 %	31.06 % 14.46 %	1.17 % 3.58 %
Zoho Mail	3898 4771	2817 3879	1038 699	43 193	72.27 % 81.30 %	26.63 % 14.65 %	1.10 % 4.05 %
ProtonMail	3953 4917	2797 4076	1112 679	44 162	70.76 % 82.90 %	28.13 % 13.81 %	1.11 % 3.29 %
Custom Mail	4154 4805	3064 3942	1049 676	41 187	73.76 % 82.04 %	25.25 % 14.07 %	0.99 % 3.89 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.