Newsletter2Go and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 8.948	28.449 7.254	11.943 1.355	446 339

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 81.07 %	29.24 % 15.14 %	1.09 % 3.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 729	2310 605	763 100	35 24	74.32 % 82.99 %	24.55 % 13.72 %	1.13 % 3.29 %
Elektronics	3168 713	2203 583	930 102	35 28	69.54 % 81.77 %	29.36 % 14.31 %	1.10 % 3.93 %
Entertainment	3097 684	2149 553	920 107	28 24	69.39 % 80.85 %	29.71 % 15.64 %	0.90 % 3.51 %
Cosmetics & Beauty	3104 667	2138 542	928 106	38 19	68.88 % 81.26 %	29.90 % 15.89 %	1.22 % 2.85 %
Food & Drink	2988 714	2221 590	729 95	38 29	74.33 % 82.63 %	24.40 % 13.31 %	1.27 % 4.06 %
Home & Garden	3198 682	2374 568	790 91	34 23	74.23 % 83.28 %	24.70 % 13.34 %	1.06 % 3.37 %
Finance	3213 697	2065 542	1111 118	37 37	64.27 % 77.76 %	34.58 % 16.93 %	1.15 % 5.31 %
Health	3194 665	2052 525	1109 106	33 34	64.25 % 78.95 %	34.72 % 15.94 %	1.03 % 5.11 %
Pets	3075 664	2277 552	768 92	30 20	74.05 % 83.13 %	24.98 % 13.86 %	0.98 % 3.01 %
Sport & Fitness	3244 673	2247 533	961 111	36 29	69.27 % 79.20 %	29.62 % 16.49 %	1.11 % 4.31 %
Job & Career	3038 661	2106 528	898 112	34 21	69.32 % 79.88 %	29.56 % 16.94 %	1.12 % 3.18 %
Dating	3120 676	1854 527	1226 116	40 33	59.42 % 77.96 %	39.29 % 17.16 %	1.28 % 4.88 %
Other	3291 723	2453 606	810 99	28 18	74.54 % 83.82 %	24.61 % 13.69 %	0.85 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 693	2512 519	1366 139	40 35	64.11 % 74.89 %	34.86 % 20.06 %	1.02 % 5.05 %
Outlook Mail	4078 665	2660 522	1375 111	43 32	65.23 % 78.50 %	33.72 % 16.69 %	1.05 % 4.81 %
Yahoo Mail	4200 675	2966 536	1187 106	47 33	70.62 % 79.41 %	28.26 % 15.70 %	1.12 % 4.89 %
AOL Mail	4366 720	3106 574	1213 113	47 33	71.14 % 79.72 %	27.78 % 15.69 %	1.08 % 4.58 %
Mail.com	4218 654	3033 543	1137 90	48 21	71.91 % 83.03 %	26.96 % 13.76 %	1.14 % 3.21 %
Yandex Mail	4051 716	2782 558	1223 118	46 40	68.67 % 77.93 %	30.19 % 16.48 %	1.14 % 5.59 %
GMX Mail	4002 699	2712 582	1243 94	47 23	67.77 % 83.26 %	31.06 % 13.45 %	1.17 % 3.29 %
Zoho Mail	3898 710	2817 587	1038 97	43 26	72.27 % 82.68 %	26.63 % 13.66 %	1.10 % 3.66 %
ProtonMail	3953 666	2797 560	1112 88	44 18	70.76 % 84.08 %	28.13 % 13.21 %	1.11 % 2.70 %
Custom Mail	4154 637	3064 547	1049 81	41 9	73.76 % 85.87 %	25.25 % 12.72 %	0.99 % 1.41 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.