Newsletter2Go and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 71.595	28.449 56.977	11.943 11.590	446 3.028

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 79.58 %	29.24 % 16.19 %	1.09 % 4.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 5599	2310 4601	763 803	35 195	74.32 % 82.18 %	24.55 % 14.34 %	1.13 % 3.48 %
Elektronics	3168 5565	2203 4451	930 862	35 252	69.54 % 79.98 %	29.36 % 15.49 %	1.10 % 4.53 %
Entertainment	3097 5483	2149 4368	920 895	28 220	69.39 % 79.66 %	29.71 % 16.32 %	0.90 % 4.01 %
Cosmetics & Beauty	3104 5550	2138 4421	928 900	38 229	68.88 % 79.66 %	29.90 % 16.22 %	1.22 % 4.13 %
Food & Drink	2988 5506	2221 4509	729 785	38 212	74.33 % 81.89 %	24.40 % 14.26 %	1.27 % 3.85 %
Home & Garden	3198 5540	2374 4516	790 791	34 233	74.23 % 81.52 %	24.70 % 14.28 %	1.06 % 4.21 %
Finance	3213 5409	2065 4165	1111 990	37 254	64.27 % 77.00 %	34.58 % 18.30 %	1.15 % 4.70 %
Health	3194 5405	2052 4235	1109 927	33 243	64.25 % 78.35 %	34.72 % 17.15 %	1.03 % 4.50 %
Pets	3075 5395	2277 4359	768 818	30 218	74.05 % 80.80 %	24.98 % 15.16 %	0.98 % 4.04 %
Sport & Fitness	3244 5705	2247 4470	961 987	36 248	69.27 % 78.35 %	29.62 % 17.30 %	1.11 % 4.35 %
Job & Career	3038 5520	2106 4267	898 1012	34 241	69.32 % 77.30 %	29.56 % 18.33 %	1.12 % 4.37 %
Dating	3120 5526	1854 4257	1226 998	40 271	59.42 % 77.04 %	39.29 % 18.06 %	1.28 % 4.90 %
Other	3291 5392	2453 4358	810 822	28 212	74.54 % 80.82 %	24.61 % 15.24 %	0.85 % 3.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 5348	2512 3956	1366 1108	40 284	64.11 % 73.97 %	34.86 % 20.72 %	1.02 % 5.31 %
Outlook Mail	4078 5456	2660 4223	1375 965	43 268	65.23 % 77.40 %	33.72 % 17.69 %	1.05 % 4.91 %
Yahoo Mail	4200 5540	2966 4391	1187 919	47 230	70.62 % 79.26 %	28.26 % 16.59 %	1.12 % 4.15 %
AOL Mail	4366 5714	3106 4483	1213 953	47 278	71.14 % 78.46 %	27.78 % 16.68 %	1.08 % 4.87 %
Mail.com	4218 5508	3033 4406	1137 863	48 239	71.91 % 79.99 %	26.96 % 15.67 %	1.14 % 4.34 %
Yandex Mail	4051 5447	2782 4234	1223 964	46 249	68.67 % 77.73 %	30.19 % 17.70 %	1.14 % 4.57 %
GMX Mail	4002 5398	2712 4415	1243 782	47 201	67.77 % 81.79 %	31.06 % 14.49 %	1.17 % 3.72 %
Zoho Mail	3898 5510	2817 4478	1038 810	43 222	72.27 % 81.27 %	26.63 % 14.70 %	1.10 % 4.03 %
ProtonMail	3953 5586	2797 4631	1112 774	44 181	70.76 % 82.90 %	28.13 % 13.86 %	1.11 % 3.24 %
Custom Mail	4154 5466	3064 4485	1049 769	41 212	73.76 % 82.05 %	25.25 % 14.07 %	0.99 % 3.88 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.