Newsletter2Go and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 71.148	28.449 56.238	11.943 11.784	446 3.126

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 79.04 %	29.24 % 16.56 %	1.09 % 4.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 5605	2310 4555	763 828	35 222	74.32 % 81.27 %	24.55 % 14.77 %	1.13 % 3.96 %
Elektronics	3168 5445	2203 4388	930 847	35 210	69.54 % 80.59 %	29.36 % 15.56 %	1.10 % 3.86 %
Entertainment	3097 5489	2149 4335	920 921	28 233	69.39 % 78.98 %	29.71 % 16.78 %	0.90 % 4.24 %
Cosmetics & Beauty	3104 5486	2138 4319	928 907	38 260	68.88 % 78.73 %	29.90 % 16.53 %	1.22 % 4.74 %
Food & Drink	2988 5478	2221 4454	729 801	38 223	74.33 % 81.31 %	24.40 % 14.62 %	1.27 % 4.07 %
Home & Garden	3198 5370	2374 4344	790 793	34 233	74.23 % 80.89 %	24.70 % 14.77 %	1.06 % 4.34 %
Finance	3213 5436	2065 4158	1111 1014	37 264	64.27 % 76.49 %	34.58 % 18.65 %	1.15 % 4.86 %
Health	3194 5447	2052 4259	1109 960	33 228	64.25 % 78.19 %	34.72 % 17.62 %	1.03 % 4.19 %
Pets	3075 5450	2277 4387	768 851	30 212	74.05 % 80.50 %	24.98 % 15.61 %	0.98 % 3.89 %
Sport & Fitness	3244 5374	2247 4163	961 950	36 261	69.27 % 77.47 %	29.62 % 17.68 %	1.11 % 4.86 %
Job & Career	3038 5542	2106 4227	898 1035	34 280	69.32 % 76.27 %	29.56 % 18.68 %	1.12 % 5.05 %
Dating	3120 5455	1854 4169	1226 1013	40 273	59.42 % 76.43 %	39.29 % 18.57 %	1.28 % 5.00 %
Other	3291 5571	2453 4480	810 864	28 227	74.54 % 80.42 %	24.61 % 15.51 %	0.85 % 4.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Sarbacane is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 5432	2512 4019	1366 1139	40 274	64.11 % 73.99 %	34.86 % 20.97 %	1.02 % 5.04 %
Outlook Mail	4078 5428	2660 4186	1375 982	43 260	65.23 % 77.12 %	33.72 % 18.09 %	1.05 % 4.79 %
Yahoo Mail	4200 5506	2966 4334	1187 935	47 237	70.62 % 78.71 %	28.26 % 16.98 %	1.12 % 4.30 %
AOL Mail	4366 5396	3106 4225	1213 925	47 246	71.14 % 78.30 %	27.78 % 17.14 %	1.08 % 4.56 %
Mail.com	4218 5531	3033 4417	1137 896	48 218	71.91 % 79.86 %	26.96 % 16.20 %	1.14 % 3.94 %
Yandex Mail	4051 5461	2782 4207	1223 985	46 269	68.67 % 77.04 %	30.19 % 18.04 %	1.14 % 4.93 %
GMX Mail	4002 5550	2712 4497	1243 835	47 218	67.77 % 81.03 %	31.06 % 15.05 %	1.17 % 3.93 %
Zoho Mail	3898 5463	2817 4431	1038 822	43 210	72.27 % 81.11 %	26.63 % 15.05 %	1.10 % 3.84 %
ProtonMail	3953 5486	2797 4470	1112 781	44 235	70.76 % 81.48 %	28.13 % 14.24 %	1.11 % 4.28 %
Custom Mail	4154 5512	3064 4519	1049 786	41 207	73.76 % 81.98 %	25.25 % 14.26 %	0.99 % 3.76 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.