Newsletter2Go and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 17.819	28.449 13.985	11.943 3.005	446 829

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 78.48 %	29.24 % 16.86 %	1.09 % 4.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 1479	2310 1195	763 221	35 63	74.32 % 80.80 %	24.55 % 14.94 %	1.13 % 4.26 %
Elektronics	3168 1413	2203 1140	930 224	35 49	69.54 % 80.68 %	29.36 % 15.85 %	1.10 % 3.47 %
Entertainment	3097 1407	2149 1099	920 243	28 65	69.39 % 78.11 %	29.71 % 17.27 %	0.90 % 4.62 %
Cosmetics & Beauty	3104 1327	2138 1053	928 219	38 55	68.88 % 79.35 %	29.90 % 16.50 %	1.22 % 4.14 %
Food & Drink	2988 1347	2221 1075	729 200	38 72	74.33 % 79.81 %	24.40 % 14.85 %	1.27 % 5.35 %
Home & Garden	3198 1356	2374 1085	790 204	34 67	74.23 % 80.01 %	24.70 % 15.04 %	1.06 % 4.94 %
Finance	3213 1364	2065 1029	1111 259	37 76	64.27 % 75.44 %	34.58 % 18.99 %	1.15 % 5.57 %
Health	3194 1306	2052 1014	1109 234	33 58	64.25 % 77.64 %	34.72 % 17.92 %	1.03 % 4.44 %
Pets	3075 1375	2277 1092	768 222	30 61	74.05 % 79.42 %	24.98 % 16.15 %	0.98 % 4.44 %
Sport & Fitness	3244 1329	2247 1019	961 237	36 73	69.27 % 76.67 %	29.62 % 17.83 %	1.11 % 5.49 %
Job & Career	3038 1399	2106 1064	898 263	34 72	69.32 % 76.05 %	29.56 % 18.80 %	1.12 % 5.15 %
Dating	3120 1325	1854 1003	1226 257	40 65	59.42 % 75.70 %	39.29 % 19.40 %	1.28 % 4.91 %
Other	3291 1392	2453 1117	810 222	28 53	74.54 % 80.24 %	24.61 % 15.95 %	0.85 % 3.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Sarbacane is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 1371	2512 996	1366 295	40 80	64.11 % 72.65 %	34.86 % 21.52 %	1.02 % 5.84 %
Outlook Mail	4078 1420	2660 1090	1375 263	43 67	65.23 % 76.76 %	33.72 % 18.52 %	1.05 % 4.72 %
Yahoo Mail	4200 1398	2966 1103	1187 241	47 54	70.62 % 78.90 %	28.26 % 17.24 %	1.12 % 3.86 %
AOL Mail	4366 1365	3106 1063	1213 237	47 65	71.14 % 77.88 %	27.78 % 17.36 %	1.08 % 4.76 %
Mail.com	4218 1426	3033 1134	1137 235	48 57	71.91 % 79.52 %	26.96 % 16.48 %	1.14 % 4.00 %
Yandex Mail	4051 1371	2782 1042	1223 253	46 76	68.67 % 76.00 %	30.19 % 18.45 %	1.14 % 5.54 %
GMX Mail	4002 1432	2712 1143	1243 220	47 69	67.77 % 79.82 %	31.06 % 15.36 %	1.17 % 4.82 %
Zoho Mail	3898 1308	2817 1055	1038 199	43 54	72.27 % 80.66 %	26.63 % 15.21 %	1.10 % 4.13 %
ProtonMail	3953 1328	2797 1078	1112 192	44 58	70.76 % 81.17 %	28.13 % 14.46 %	1.11 % 4.37 %
Custom Mail	4154 1375	3064 1124	1049 203	41 48	73.76 % 81.75 %	25.25 % 14.76 %	0.99 % 3.49 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.