Newsletter2Go and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 53.202	28.449 42.014	11.943 8.822	446 2.366

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 78.97 %	29.24 % 16.58 %	1.09 % 4.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 4184	2310 3404	763 613	35 167	74.32 % 81.36 %	24.55 % 14.65 %	1.13 % 3.99 %
Elektronics	3168 4102	2203 3309	930 643	35 150	69.54 % 80.67 %	29.36 % 15.68 %	1.10 % 3.66 %
Entertainment	3097 4113	2149 3239	920 691	28 183	69.39 % 78.75 %	29.71 % 16.80 %	0.90 % 4.45 %
Cosmetics & Beauty	3104 4071	2138 3204	928 672	38 195	68.88 % 78.70 %	29.90 % 16.51 %	1.22 % 4.79 %
Food & Drink	2988 4137	2221 3347	729 607	38 183	74.33 % 80.90 %	24.40 % 14.67 %	1.27 % 4.42 %
Home & Garden	3198 4011	2374 3237	790 593	34 181	74.23 % 80.70 %	24.70 % 14.78 %	1.06 % 4.51 %
Finance	3213 4093	2065 3136	1111 764	37 193	64.27 % 76.62 %	34.58 % 18.67 %	1.15 % 4.72 %
Health	3194 4070	2052 3178	1109 720	33 172	64.25 % 78.08 %	34.72 % 17.69 %	1.03 % 4.23 %
Pets	3075 4084	2277 3291	768 635	30 158	74.05 % 80.58 %	24.98 % 15.55 %	0.98 % 3.87 %
Sport & Fitness	3244 3996	2247 3090	961 706	36 200	69.27 % 77.33 %	29.62 % 17.67 %	1.11 % 5.01 %
Job & Career	3038 4106	2106 3130	898 772	34 204	69.32 % 76.23 %	29.56 % 18.80 %	1.12 % 4.97 %
Dating	3120 4074	1854 3103	1226 760	40 211	59.42 % 76.17 %	39.29 % 18.65 %	1.28 % 5.18 %
Other	3291 4161	2453 3346	810 646	28 169	74.54 % 80.41 %	24.61 % 15.53 %	0.85 % 4.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Sarbacane is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 4040	2512 2983	1366 847	40 210	64.11 % 73.84 %	34.86 % 20.97 %	1.02 % 5.20 %
Outlook Mail	4078 4107	2660 3161	1375 745	43 201	65.23 % 76.97 %	33.72 % 18.14 %	1.05 % 4.89 %
Yahoo Mail	4200 4100	2966 3219	1187 697	47 184	70.62 % 78.51 %	28.26 % 17.00 %	1.12 % 4.49 %
AOL Mail	4366 3994	3106 3124	1213 682	47 188	71.14 % 78.22 %	27.78 % 17.08 %	1.08 % 4.71 %
Mail.com	4218 4139	3033 3301	1137 672	48 166	71.91 % 79.75 %	26.96 % 16.24 %	1.14 % 4.01 %
Yandex Mail	4051 4077	2782 3140	1223 739	46 198	68.67 % 77.02 %	30.19 % 18.13 %	1.14 % 4.86 %
GMX Mail	4002 4158	2712 3367	1243 625	47 166	67.77 % 80.98 %	31.06 % 15.03 %	1.17 % 3.99 %
Zoho Mail	3898 4073	2817 3300	1038 612	43 161	72.27 % 81.02 %	26.63 % 15.03 %	1.10 % 3.95 %
ProtonMail	3953 4068	2797 3317	1112 580	44 171	70.76 % 81.54 %	28.13 % 14.26 %	1.11 % 4.20 %
Custom Mail	4154 4161	3064 3415	1049 597	41 149	73.76 % 82.07 %	25.25 % 14.35 %	0.99 % 3.58 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.