Newsletter2Go and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 80.139	28.449 63.219	11.943 13.357	446 3.563

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 78.89 %	29.24 % 16.67 %	1.09 % 4.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 6312	2310 5118	763 934	35 260	74.32 % 81.08 %	24.55 % 14.80 %	1.13 % 4.12 %
Elektronics	3168 6147	2203 4944	930 962	35 241	69.54 % 80.43 %	29.36 % 15.65 %	1.10 % 3.92 %
Entertainment	3097 6187	2149 4879	920 1045	28 263	69.39 % 78.86 %	29.71 % 16.89 %	0.90 % 4.25 %
Cosmetics & Beauty	3104 6230	2138 4894	928 1038	38 298	68.88 % 78.56 %	29.90 % 16.66 %	1.22 % 4.78 %
Food & Drink	2988 6146	2221 4994	729 906	38 246	74.33 % 81.26 %	24.40 % 14.74 %	1.27 % 4.00 %
Home & Garden	3198 6086	2374 4920	790 905	34 261	74.23 % 80.84 %	24.70 % 14.87 %	1.06 % 4.29 %
Finance	3213 6129	2065 4671	1111 1150	37 308	64.27 % 76.21 %	34.58 % 18.76 %	1.15 % 5.03 %
Health	3194 6139	2052 4790	1109 1091	33 258	64.25 % 78.03 %	34.72 % 17.77 %	1.03 % 4.20 %
Pets	3075 6069	2277 4880	768 950	30 239	74.05 % 80.41 %	24.98 % 15.65 %	0.98 % 3.94 %
Sport & Fitness	3244 6087	2247 4711	961 1083	36 293	69.27 % 77.39 %	29.62 % 17.79 %	1.11 % 4.81 %
Job & Career	3038 6233	2106 4728	898 1171	34 334	69.32 % 75.85 %	29.56 % 18.79 %	1.12 % 5.36 %
Dating	3120 6117	1854 4676	1226 1143	40 298	59.42 % 76.44 %	39.29 % 18.69 %	1.28 % 4.87 %
Other	3291 6257	2453 5014	810 979	28 264	74.54 % 80.13 %	24.61 % 15.65 %	0.85 % 4.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Sarbacane is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 6147	2512 4530	1366 1296	40 321	64.11 % 73.69 %	34.86 % 21.08 %	1.02 % 5.22 %
Outlook Mail	4078 6144	2660 4726	1375 1120	43 298	65.23 % 76.92 %	33.72 % 18.23 %	1.05 % 4.85 %
Yahoo Mail	4200 6171	2966 4853	1187 1056	47 262	70.62 % 78.64 %	28.26 % 17.11 %	1.12 % 4.25 %
AOL Mail	4366 6059	3106 4742	1213 1041	47 276	71.14 % 78.26 %	27.78 % 17.18 %	1.08 % 4.56 %
Mail.com	4218 6173	3033 4926	1137 1005	48 242	71.91 % 79.80 %	26.96 % 16.28 %	1.14 % 3.92 %
Yandex Mail	4051 6156	2782 4732	1223 1118	46 306	68.67 % 76.87 %	30.19 % 18.16 %	1.14 % 4.97 %
GMX Mail	4002 6255	2712 5045	1243 950	47 260	67.77 % 80.66 %	31.06 % 15.19 %	1.17 % 4.16 %
Zoho Mail	3898 6180	2817 5001	1038 935	43 244	72.27 % 80.92 %	26.63 % 15.13 %	1.10 % 3.95 %
ProtonMail	3953 6210	2797 5049	1112 892	44 269	70.76 % 81.30 %	28.13 % 14.36 %	1.11 % 4.33 %
Custom Mail	4154 6202	3064 5085	1049 888	41 229	73.76 % 81.99 %	25.25 % 14.32 %	0.99 % 3.69 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.