Moosend and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.211 439.390	343.138 330.501	79.424 92.288	14.649 16.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.48 % 75.22 %	18.17 % 21.00 %	3.35 % 3.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33970 34340	27729 26802	5269 6351	972 1187	81.63 % 78.05 %	15.51 % 18.49 %	2.86 % 3.46 %
Elektronics	33220 33911	26326 25707	5858 6961	1036 1243	79.25 % 75.81 %	17.63 % 20.53 %	3.12 % 3.67 %
Entertainment	33234 34260	26050 25682	6034 7310	1150 1268	78.38 % 74.96 %	18.16 % 21.34 %	3.46 % 3.70 %
Cosmetics & Beauty	33790 33277	26456 25012	6202 6969	1132 1296	78.30 % 75.16 %	18.35 % 20.94 %	3.35 % 3.89 %
Food & Drink	33300 33621	27118 26234	5181 6200	1001 1187	81.44 % 78.03 %	15.56 % 18.44 %	3.01 % 3.53 %
Home & Garden	33833 33727	27529 26372	5246 6211	1058 1144	81.37 % 78.19 %	15.51 % 18.42 %	3.13 % 3.39 %
Finance	33628 33627	25276 24254	7059 8048	1293 1325	75.16 % 72.13 %	20.99 % 23.93 %	3.85 % 3.94 %
Health	34091 33648	25852 24512	7014 7806	1225 1330	75.83 % 72.85 %	20.57 % 23.20 %	3.59 % 3.95 %
Pets	33489 33917	27033 26190	5409 6463	1047 1264	80.72 % 77.22 %	16.15 % 19.06 %	3.13 % 3.73 %
Sport & Fitness	33247 33488	25767 24798	6317 7280	1163 1410	77.50 % 74.05 %	19.00 % 21.74 %	3.50 % 4.21 %
Job & Career	34029 33669	26068 24712	6707 7603	1254 1354	76.61 % 73.40 %	19.71 % 22.58 %	3.69 % 4.02 %
Dating	33839 33860	24941 23954	7673 8484	1225 1422	73.70 % 70.74 %	22.68 % 25.06 %	3.62 % 4.20 %
Other	33541 34045	26993 26272	5455 6602	1093 1171	80.48 % 77.17 %	16.26 % 19.39 %	3.26 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42847 43756	32123 31407	9121 10618	1603 1731	74.97 % 71.78 %	21.29 % 24.27 %	3.74 % 3.96 %
Outlook Mail	43539 43038	32964 31259	8930 10010	1645 1769	75.71 % 72.63 %	20.51 % 23.26 %	3.78 % 4.11 %
Yahoo Mail	42920 42807	33553 32126	7918 9084	1449 1597	78.18 % 75.05 %	18.45 % 21.22 %	3.38 % 3.73 %
AOL Mail	42800 42726	33432 31934	7901 9080	1467 1712	78.11 % 74.74 %	18.46 % 21.25 %	3.43 % 4.01 %
Mail.com	42416 42813	33634 32602	7356 8631	1426 1580	79.30 % 76.15 %	17.34 % 20.16 %	3.36 % 3.69 %
Yandex Mail	42768 43122	32805 31692	8424 9724	1539 1706	76.70 % 73.49 %	19.70 % 22.55 %	3.60 % 3.96 %
GMX Mail	42657 42698	33787 32354	7554 8797	1316 1547	79.21 % 75.77 %	17.71 % 20.60 %	3.09 % 3.62 %
Zoho Mail	42656 42887	34179 33071	7191 8330	1286 1486	80.13 % 77.11 %	16.86 % 19.42 %	3.01 % 3.46 %
ProtonMail	42221 42457	33949 32713	7015 8268	1257 1476	80.41 % 77.05 %	16.61 % 19.47 %	2.98 % 3.48 %
Custom Mail	42083 42797	34265 33318	6580 7965	1238 1514	81.42 % 77.85 %	15.64 % 18.61 %	2.94 % 3.54 %
iCloud Mail	3530 3429	2726 2517	618 717	186 195	77.22 % 73.40 %	17.51 % 20.91 %	5.27 % 5.69 %
Tuta	3458 3405	2892 2711	428 543	138 151	83.63 % 79.62 %	12.38 % 15.95 %	3.99 % 4.43 %
Juno.com	3316 3455	2829 2797	388 521	99 137	85.31 % 80.96 %	11.70 % 15.08 %	2.99 % 3.97 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.