Moosend and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.670 466.084	364.849 351.556	83.151 96.728	15.670 17.800

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.69 % 75.43 %	17.93 % 20.75 %	3.38 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	36105 36346	29525 28418	5534 6649	1046 1279	81.78 % 78.19 %	15.33 % 18.29 %	2.90 % 3.52 %
Elektronics	35297 35943	28052 27336	6128 7281	1117 1326	79.47 % 76.05 %	17.36 % 20.26 %	3.16 % 3.69 %
Entertainment	35160 36291	27633 27269	6308 7648	1219 1374	78.59 % 75.14 %	17.94 % 21.07 %	3.47 % 3.79 %
Cosmetics & Beauty	35861 35406	28153 26685	6493 7325	1215 1396	78.51 % 75.37 %	18.11 % 20.69 %	3.39 % 3.94 %
Food & Drink	35256 35626	28772 27869	5415 6492	1069 1265	81.61 % 78.23 %	15.36 % 18.22 %	3.03 % 3.55 %
Home & Garden	35873 35749	29247 28015	5498 6507	1128 1227	81.53 % 78.37 %	15.33 % 18.20 %	3.14 % 3.43 %
Finance	35665 35708	26894 25860	7388 8434	1383 1414	75.41 % 72.42 %	20.71 % 23.62 %	3.88 % 3.96 %
Health	36118 35724	27504 26138	7319 8180	1295 1406	76.15 % 73.17 %	20.26 % 22.90 %	3.59 % 3.94 %
Pets	35598 36014	28773 27859	5688 6793	1137 1362	80.83 % 77.36 %	15.98 % 18.86 %	3.19 % 3.78 %
Sport & Fitness	35233 35575	27364 26417	6621 7654	1248 1504	77.67 % 74.26 %	18.79 % 21.52 %	3.54 % 4.23 %
Job & Career	35999 35713	27619 26254	7025 7984	1355 1475	76.72 % 73.51 %	19.51 % 22.36 %	3.76 % 4.13 %
Dating	35905 35902	26593 25523	8010 8863	1302 1516	74.06 % 71.09 %	22.31 % 24.69 %	3.63 % 4.22 %
Other	35600 36087	28720 27913	5724 6918	1156 1256	80.67 % 77.35 %	16.08 % 19.17 %	3.25 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44817 45818	33631 32902	9477 11053	1709 1863	75.04 % 71.81 %	21.15 % 24.12 %	3.81 % 4.07 %
Outlook Mail	45610 45022	34632 32790	9251 10366	1727 1866	75.93 % 72.83 %	20.28 % 23.02 %	3.79 % 4.14 %
Yahoo Mail	44985 44865	35236 33736	8219 9439	1530 1690	78.33 % 75.19 %	18.27 % 21.04 %	3.40 % 3.77 %
AOL Mail	44778 44810	35035 33563	8190 9437	1553 1810	78.24 % 74.90 %	18.29 % 21.06 %	3.47 % 4.04 %
Mail.com	44488 44797	35355 34183	7644 8951	1489 1663	79.47 % 76.31 %	17.18 % 19.98 %	3.35 % 3.71 %
Yandex Mail	44826 45209	34456 33320	8742 10099	1628 1790	76.87 % 73.70 %	19.50 % 22.34 %	3.63 % 3.96 %
GMX Mail	44766 44769	35554 34035	7818 9109	1394 1625	79.42 % 76.02 %	17.46 % 20.35 %	3.11 % 3.63 %
Zoho Mail	44624 44985	35824 34764	7439 8646	1361 1575	80.28 % 77.28 %	16.67 % 19.22 %	3.05 % 3.50 %
ProtonMail	44287 44458	35703 34344	7258 8555	1326 1559	80.62 % 77.25 %	16.39 % 19.24 %	2.99 % 3.51 %
Custom Mail	44115 44919	35978 35040	6825 8280	1312 1599	81.56 % 78.01 %	15.47 % 18.43 %	2.97 % 3.56 %
iCloud Mail	5530 5470	4279 4036	973 1126	278 308	77.38 % 73.78 %	17.59 % 20.59 %	5.03 % 5.63 %
Tuta	5470 5434	4605 4352	683 845	182 237	84.19 % 80.09 %	12.49 % 15.55 %	3.33 % 4.36 %
Juno.com	5374 5528	4561 4491	632 822	181 215	84.87 % 81.24 %	11.76 % 14.87 %	3.37 % 3.89 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.