Moosend and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
454.924 457.069	357.605 344.463	81.972 95.216	15.347 17.390

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.61 % 75.36 %	18.02 % 20.83 %	3.37 % 3.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35361 35691	28893 27888	5445 6554	1023 1249	81.71 % 78.14 %	15.40 % 18.36 %	2.89 % 3.50 %
Elektronics	34567 35258	27443 26780	6035 7173	1089 1305	79.39 % 75.95 %	17.46 % 20.34 %	3.15 % 3.70 %
Entertainment	34541 35597	27115 26733	6226 7530	1200 1334	78.50 % 75.10 %	18.02 % 21.15 %	3.47 % 3.75 %
Cosmetics & Beauty	35212 34651	27615 26098	6404 7195	1193 1358	78.42 % 75.32 %	18.19 % 20.76 %	3.39 % 3.92 %
Food & Drink	34640 34927	28249 27309	5346 6388	1045 1230	81.55 % 78.19 %	15.43 % 18.29 %	3.02 % 3.52 %
Home & Garden	35248 35072	28718 27461	5425 6407	1105 1204	81.47 % 78.30 %	15.39 % 18.27 %	3.13 % 3.43 %
Finance	34992 34979	26360 25304	7281 8295	1351 1380	75.33 % 72.34 %	20.81 % 23.71 %	3.86 % 3.95 %
Health	35435 35033	26934 25606	7222 8052	1279 1375	76.01 % 73.09 %	20.38 % 22.98 %	3.61 % 3.92 %
Pets	34926 35329	28214 27314	5607 6685	1105 1330	80.78 % 77.31 %	16.05 % 18.92 %	3.16 % 3.76 %
Sport & Fitness	34569 34879	26823 25881	6524 7530	1222 1468	77.59 % 74.20 %	18.87 % 21.59 %	3.53 % 4.21 %
Job & Career	35339 35090	27092 25776	6923 7869	1324 1445	76.66 % 73.46 %	19.59 % 22.43 %	3.75 % 4.12 %
Dating	35225 35191	26041 24981	7905 8730	1279 1480	73.93 % 70.99 %	22.44 % 24.81 %	3.63 % 4.21 %
Other	34869 35372	28108 27332	5629 6808	1132 1232	80.61 % 77.27 %	16.14 % 19.25 %	3.25 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44145 45134	33115 32407	9357 10908	1673 1819	75.01 % 71.80 %	21.20 % 24.17 %	3.79 % 4.03 %
Outlook Mail	44903 44362	34051 32277	9147 10246	1705 1839	75.83 % 72.76 %	20.37 % 23.10 %	3.80 % 4.15 %
Yahoo Mail	44295 44181	34667 33202	8124 9321	1504 1658	78.26 % 75.15 %	18.34 % 21.10 %	3.40 % 3.75 %
AOL Mail	44101 44090	34488 33000	8096 9315	1517 1775	78.20 % 74.85 %	18.36 % 21.13 %	3.44 % 4.03 %
Mail.com	43807 44127	34781 33648	7554 8843	1472 1636	79.40 % 76.25 %	17.24 % 20.04 %	3.36 % 3.71 %
Yandex Mail	44150 44469	33908 32742	8641 9965	1601 1762	76.80 % 73.63 %	19.57 % 22.41 %	3.63 % 3.96 %
GMX Mail	44071 44090	34974 33483	7730 9007	1367 1600	79.36 % 75.94 %	17.54 % 20.43 %	3.10 % 3.63 %
Zoho Mail	43998 44288	35298 34208	7363 8540	1337 1540	80.23 % 77.24 %	16.73 % 19.28 %	3.04 % 3.48 %
ProtonMail	43613 43807	35122 33816	7187 8459	1304 1532	80.53 % 77.19 %	16.48 % 19.31 %	2.99 % 3.50 %
Custom Mail	43433 44211	35403 34470	6747 8172	1283 1569	81.51 % 77.97 %	15.53 % 18.48 %	2.95 % 3.55 %
iCloud Mail	4910 4769	3783 3527	866 984	261 258	77.05 % 73.96 %	17.64 % 20.63 %	5.32 % 5.41 %
Tuta	4781 4722	4015 3774	601 739	165 209	83.98 % 79.92 %	12.57 % 15.65 %	3.45 % 4.43 %
Juno.com	4717 4819	4000 3909	559 717	158 193	84.80 % 81.12 %	11.85 % 14.88 %	3.35 % 4.00 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.