Moosend and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
454.924 402.780	357.605 303.984	81.972 83.770	15.347 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.61 % 75.47 %	18.02 % 20.80 %	3.37 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35361 30967	28893 24340	5445 5573	1023 1054	81.71 % 78.60 %	15.40 % 18.00 %	2.89 % 3.40 %
Elektronics	34567 30895	27443 23568	6035 6254	1089 1073	79.39 % 76.28 %	17.46 % 20.24 %	3.15 % 3.47 %
Entertainment	34541 31027	27115 23293	6226 6580	1200 1154	78.50 % 75.07 %	18.02 % 21.21 %	3.47 % 3.72 %
Cosmetics & Beauty	35212 30995	27615 23278	6404 6495	1193 1222	78.42 % 75.10 %	18.19 % 20.95 %	3.39 % 3.94 %
Food & Drink	34640 31626	28249 24770	5346 5807	1045 1049	81.55 % 78.32 %	15.43 % 18.36 %	3.02 % 3.32 %
Home & Garden	35248 31435	28718 24684	5425 5724	1105 1027	81.47 % 78.52 %	15.39 % 18.21 %	3.13 % 3.27 %
Finance	34992 31001	26360 22348	7281 7319	1351 1334	75.33 % 72.09 %	20.81 % 23.61 %	3.86 % 4.30 %
Health	35435 30974	26934 22552	7222 7177	1279 1245	76.01 % 72.81 %	20.38 % 23.17 %	3.61 % 4.02 %
Pets	34926 31300	28214 24299	5607 5924	1105 1077	80.78 % 77.63 %	16.05 % 18.93 %	3.16 % 3.44 %
Sport & Fitness	34569 30500	26823 22771	6524 6521	1222 1208	77.59 % 74.66 %	18.87 % 21.38 %	3.53 % 3.96 %
Job & Career	35339 30761	27092 22618	6923 6889	1324 1254	76.66 % 73.53 %	19.59 % 22.40 %	3.75 % 4.08 %
Dating	35225 30610	26041 21675	7905 7709	1279 1226	73.93 % 70.81 %	22.44 % 25.18 %	3.63 % 4.01 %
Other	34869 30689	28108 23788	5629 5798	1132 1103	80.61 % 77.51 %	16.14 % 18.89 %	3.25 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44145 40872	33115 29396	9357 9825	1673 1651	75.01 % 71.92 %	21.20 % 24.04 %	3.79 % 4.04 %
Outlook Mail	44903 39335	34051 28795	9147 8946	1705 1594	75.83 % 73.20 %	20.37 % 22.74 %	3.80 % 4.05 %
Yahoo Mail	44295 39623	34667 29861	8124 8266	1504 1496	78.26 % 75.36 %	18.34 % 20.86 %	3.40 % 3.78 %
AOL Mail	44101 40403	34488 30219	8096 8592	1517 1592	78.20 % 74.79 %	18.36 % 21.27 %	3.44 % 3.94 %
Mail.com	43807 40085	34781 30627	7554 8007	1472 1451	79.40 % 76.41 %	17.24 % 19.98 %	3.36 % 3.62 %
Yandex Mail	44150 39964	33908 29495	8641 8908	1601 1561	76.80 % 73.80 %	19.57 % 22.29 %	3.63 % 3.91 %
GMX Mail	44071 39884	34974 30400	7730 8097	1367 1387	79.36 % 76.22 %	17.54 % 20.30 %	3.10 % 3.48 %
Zoho Mail	43998 39823	35298 30796	7363 7635	1337 1392	80.23 % 77.33 %	16.73 % 19.17 %	3.04 % 3.50 %
ProtonMail	43613 40373	35122 31130	7187 7817	1304 1426	80.53 % 77.11 %	16.48 % 19.36 %	2.99 % 3.53 %
Custom Mail	43433 40291	35403 31574	6747 7332	1283 1385	81.51 % 78.36 %	15.53 % 18.20 %	2.95 % 3.44 %
iCloud Mail	4910 712	3783 535	866 141	261 36	77.05 % 75.14 %	17.64 % 19.80 %	5.32 % 5.06 %
Tuta	4781 725	4015 595	601 106	165 24	83.98 % 82.07 %	12.57 % 14.62 %	3.45 % 3.31 %
Juno.com	4717 690	4000 561	559 98	158 31	84.80 % 81.30 %	11.85 % 14.20 %	3.35 % 4.49 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.