Moosend and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.670 402.780	364.849 303.984	83.151 83.770	15.670 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.69 % 75.47 %	17.93 % 20.80 %	3.38 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	36105 30967	29525 24340	5534 5573	1046 1054	81.78 % 78.60 %	15.33 % 18.00 %	2.90 % 3.40 %
Elektronics	35297 30895	28052 23568	6128 6254	1117 1073	79.47 % 76.28 %	17.36 % 20.24 %	3.16 % 3.47 %
Entertainment	35160 31027	27633 23293	6308 6580	1219 1154	78.59 % 75.07 %	17.94 % 21.21 %	3.47 % 3.72 %
Cosmetics & Beauty	35861 30995	28153 23278	6493 6495	1215 1222	78.51 % 75.10 %	18.11 % 20.95 %	3.39 % 3.94 %
Food & Drink	35256 31626	28772 24770	5415 5807	1069 1049	81.61 % 78.32 %	15.36 % 18.36 %	3.03 % 3.32 %
Home & Garden	35873 31435	29247 24684	5498 5724	1128 1027	81.53 % 78.52 %	15.33 % 18.21 %	3.14 % 3.27 %
Finance	35665 31001	26894 22348	7388 7319	1383 1334	75.41 % 72.09 %	20.71 % 23.61 %	3.88 % 4.30 %
Health	36118 30974	27504 22552	7319 7177	1295 1245	76.15 % 72.81 %	20.26 % 23.17 %	3.59 % 4.02 %
Pets	35598 31300	28773 24299	5688 5924	1137 1077	80.83 % 77.63 %	15.98 % 18.93 %	3.19 % 3.44 %
Sport & Fitness	35233 30500	27364 22771	6621 6521	1248 1208	77.67 % 74.66 %	18.79 % 21.38 %	3.54 % 3.96 %
Job & Career	35999 30761	27619 22618	7025 6889	1355 1254	76.72 % 73.53 %	19.51 % 22.40 %	3.76 % 4.08 %
Dating	35905 30610	26593 21675	8010 7709	1302 1226	74.06 % 70.81 %	22.31 % 25.18 %	3.63 % 4.01 %
Other	35600 30689	28720 23788	5724 5798	1156 1103	80.67 % 77.51 %	16.08 % 18.89 %	3.25 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44817 40872	33631 29396	9477 9825	1709 1651	75.04 % 71.92 %	21.15 % 24.04 %	3.81 % 4.04 %
Outlook Mail	45610 39335	34632 28795	9251 8946	1727 1594	75.93 % 73.20 %	20.28 % 22.74 %	3.79 % 4.05 %
Yahoo Mail	44985 39623	35236 29861	8219 8266	1530 1496	78.33 % 75.36 %	18.27 % 20.86 %	3.40 % 3.78 %
AOL Mail	44778 40403	35035 30219	8190 8592	1553 1592	78.24 % 74.79 %	18.29 % 21.27 %	3.47 % 3.94 %
Mail.com	44488 40085	35355 30627	7644 8007	1489 1451	79.47 % 76.41 %	17.18 % 19.98 %	3.35 % 3.62 %
Yandex Mail	44826 39964	34456 29495	8742 8908	1628 1561	76.87 % 73.80 %	19.50 % 22.29 %	3.63 % 3.91 %
GMX Mail	44766 39884	35554 30400	7818 8097	1394 1387	79.42 % 76.22 %	17.46 % 20.30 %	3.11 % 3.48 %
Zoho Mail	44624 39823	35824 30796	7439 7635	1361 1392	80.28 % 77.33 %	16.67 % 19.17 %	3.05 % 3.50 %
ProtonMail	44287 40373	35703 31130	7258 7817	1326 1426	80.62 % 77.11 %	16.39 % 19.36 %	2.99 % 3.53 %
Custom Mail	44115 40291	35978 31574	6825 7332	1312 1385	81.56 % 78.36 %	15.47 % 18.20 %	2.97 % 3.44 %
iCloud Mail	5530 712	4279 535	973 141	278 36	77.38 % 75.14 %	17.59 % 19.80 %	5.03 % 5.06 %
Tuta	5470 725	4605 595	683 106	182 24	84.19 % 82.07 %	12.49 % 14.62 %	3.33 % 3.31 %
Juno.com	5374 690	4561 561	632 98	181 31	84.87 % 81.30 %	11.76 % 14.20 %	3.37 % 4.49 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.