Moosend and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.211 402.780	343.138 303.984	79.424 83.770	14.649 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.48 % 75.47 %	18.17 % 20.80 %	3.35 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33970 30967	27729 24340	5269 5573	972 1054	81.63 % 78.60 %	15.51 % 18.00 %	2.86 % 3.40 %
Elektronics	33220 30895	26326 23568	5858 6254	1036 1073	79.25 % 76.28 %	17.63 % 20.24 %	3.12 % 3.47 %
Entertainment	33234 31027	26050 23293	6034 6580	1150 1154	78.38 % 75.07 %	18.16 % 21.21 %	3.46 % 3.72 %
Cosmetics & Beauty	33790 30995	26456 23278	6202 6495	1132 1222	78.30 % 75.10 %	18.35 % 20.95 %	3.35 % 3.94 %
Food & Drink	33300 31626	27118 24770	5181 5807	1001 1049	81.44 % 78.32 %	15.56 % 18.36 %	3.01 % 3.32 %
Home & Garden	33833 31435	27529 24684	5246 5724	1058 1027	81.37 % 78.52 %	15.51 % 18.21 %	3.13 % 3.27 %
Finance	33628 31001	25276 22348	7059 7319	1293 1334	75.16 % 72.09 %	20.99 % 23.61 %	3.85 % 4.30 %
Health	34091 30974	25852 22552	7014 7177	1225 1245	75.83 % 72.81 %	20.57 % 23.17 %	3.59 % 4.02 %
Pets	33489 31300	27033 24299	5409 5924	1047 1077	80.72 % 77.63 %	16.15 % 18.93 %	3.13 % 3.44 %
Sport & Fitness	33247 30500	25767 22771	6317 6521	1163 1208	77.50 % 74.66 %	19.00 % 21.38 %	3.50 % 3.96 %
Job & Career	34029 30761	26068 22618	6707 6889	1254 1254	76.61 % 73.53 %	19.71 % 22.40 %	3.69 % 4.08 %
Dating	33839 30610	24941 21675	7673 7709	1225 1226	73.70 % 70.81 %	22.68 % 25.18 %	3.62 % 4.01 %
Other	33541 30689	26993 23788	5455 5798	1093 1103	80.48 % 77.51 %	16.26 % 18.89 %	3.26 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42847 40872	32123 29396	9121 9825	1603 1651	74.97 % 71.92 %	21.29 % 24.04 %	3.74 % 4.04 %
Outlook Mail	43539 39335	32964 28795	8930 8946	1645 1594	75.71 % 73.20 %	20.51 % 22.74 %	3.78 % 4.05 %
Yahoo Mail	42920 39623	33553 29861	7918 8266	1449 1496	78.18 % 75.36 %	18.45 % 20.86 %	3.38 % 3.78 %
AOL Mail	42800 40403	33432 30219	7901 8592	1467 1592	78.11 % 74.79 %	18.46 % 21.27 %	3.43 % 3.94 %
Mail.com	42416 40085	33634 30627	7356 8007	1426 1451	79.30 % 76.41 %	17.34 % 19.98 %	3.36 % 3.62 %
Yandex Mail	42768 39964	32805 29495	8424 8908	1539 1561	76.70 % 73.80 %	19.70 % 22.29 %	3.60 % 3.91 %
GMX Mail	42657 39884	33787 30400	7554 8097	1316 1387	79.21 % 76.22 %	17.71 % 20.30 %	3.09 % 3.48 %
Zoho Mail	42656 39823	34179 30796	7191 7635	1286 1392	80.13 % 77.33 %	16.86 % 19.17 %	3.01 % 3.50 %
ProtonMail	42221 40373	33949 31130	7015 7817	1257 1426	80.41 % 77.11 %	16.61 % 19.36 %	2.98 % 3.53 %
Custom Mail	42083 40291	34265 31574	6580 7332	1238 1385	81.42 % 78.36 %	15.64 % 18.20 %	2.94 % 3.44 %
iCloud Mail	3530 712	2726 535	618 141	186 36	77.22 % 75.14 %	17.51 % 19.80 %	5.27 % 5.06 %
Tuta	3458 725	2892 595	428 106	138 24	83.63 % 82.07 %	12.38 % 14.62 %	3.99 % 3.31 %
Juno.com	3316 690	2829 561	388 98	99 31	85.31 % 81.30 %	11.70 % 14.20 %	2.99 % 4.49 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.