Moosend and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.211 436.190	343.138 343.348	79.424 79.100	14.649 13.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.48 % 78.72 %	18.17 % 18.13 %	3.35 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33970 33701	27729 27559	5269 5247	972 895	81.63 % 81.78 %	15.51 % 15.57 %	2.86 % 2.66 %
Elektronics	33220 33461	26326 26609	5858 5850	1036 1002	79.25 % 79.52 %	17.63 % 17.48 %	3.12 % 2.99 %
Entertainment	33234 33394	26050 26225	6034 6072	1150 1097	78.38 % 78.53 %	18.16 % 18.18 %	3.46 % 3.29 %
Cosmetics & Beauty	33790 33640	26456 26388	6202 6156	1132 1096	78.30 % 78.44 %	18.35 % 18.30 %	3.35 % 3.26 %
Food & Drink	33300 33931	27118 27601	5181 5369	1001 961	81.44 % 81.34 %	15.56 % 15.82 %	3.01 % 2.83 %
Home & Garden	33833 33678	27529 27517	5246 5222	1058 939	81.37 % 81.71 %	15.51 % 15.51 %	3.13 % 2.79 %
Finance	33628 33034	25276 24939	7059 6901	1293 1194	75.16 % 75.49 %	20.99 % 20.89 %	3.85 % 3.61 %
Health	34091 33169	25852 25307	7014 6764	1225 1098	75.83 % 76.30 %	20.57 % 20.39 %	3.59 % 3.31 %
Pets	33489 33710	27033 27220	5409 5524	1047 966	80.72 % 80.75 %	16.15 % 16.39 %	3.13 % 2.87 %
Sport & Fitness	33247 33722	25767 26166	6317 6462	1163 1094	77.50 % 77.59 %	19.00 % 19.16 %	3.50 % 3.24 %
Job & Career	34029 33729	26068 25902	6707 6663	1254 1164	76.61 % 76.79 %	19.71 % 19.75 %	3.69 % 3.45 %
Dating	33839 33411	24941 24742	7673 7452	1225 1217	73.70 % 74.05 %	22.68 % 22.30 %	3.62 % 3.64 %
Other	33541 33610	26993 27173	5455 5418	1093 1019	80.48 % 80.85 %	16.26 % 16.12 %	3.26 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42847 42459	32123 32013	9121 8979	1603 1467	74.97 % 75.40 %	21.29 % 21.15 %	3.74 % 3.46 %
Outlook Mail	43539 42675	32964 32474	8930 8706	1645 1495	75.71 % 76.10 %	20.51 % 20.40 %	3.78 % 3.50 %
Yahoo Mail	42920 42367	33553 33166	7918 7822	1449 1379	78.18 % 78.28 %	18.45 % 18.46 %	3.38 % 3.25 %
AOL Mail	42800 42978	33432 33608	7901 7959	1467 1411	78.11 % 78.20 %	18.46 % 18.52 %	3.43 % 3.28 %
Mail.com	42416 42878	33634 34039	7356 7537	1426 1302	79.30 % 79.39 %	17.34 % 17.58 %	3.36 % 3.04 %
Yandex Mail	42768 42491	32805 32674	8424 8361	1539 1456	76.70 % 76.90 %	19.70 % 19.68 %	3.60 % 3.43 %
GMX Mail	42657 42555	33787 33775	7554 7535	1316 1245	79.21 % 79.37 %	17.71 % 17.71 %	3.09 % 2.93 %
Zoho Mail	42656 43076	34179 34550	7191 7232	1286 1294	80.13 % 80.21 %	16.86 % 16.79 %	3.01 % 3.00 %
ProtonMail	42221 42480	33949 34228	7015 7072	1257 1180	80.41 % 80.57 %	16.61 % 16.65 %	2.98 % 2.78 %
Custom Mail	42083 42254	34265 34559	6580 6553	1238 1142	81.42 % 81.79 %	15.64 % 15.51 %	2.94 % 2.70 %
iCloud Mail	3530 3321	2726 2602	618 562	186 157	77.22 % 78.35 %	17.51 % 16.92 %	5.27 % 4.73 %
Tuta	3458 3421	2892 2894	428 414	138 113	83.63 % 84.60 %	12.38 % 12.10 %	3.99 % 3.30 %
Juno.com	3316 3235	2829 2766	388 368	99 101	85.31 % 85.50 %	11.70 % 11.38 %	2.99 % 3.12 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.