Moosend and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
454.924 453.961	357.605 358.213	81.972 81.360	15.347 14.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.61 % 78.91 %	18.02 % 17.92 %	3.37 % 3.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35361 35063	28893 28736	5445 5396	1023 931	81.71 % 81.96 %	15.40 % 15.39 %	2.89 % 2.66 %
Elektronics	34567 34810	27443 27745	6035 6012	1089 1053	79.39 % 79.70 %	17.46 % 17.27 %	3.15 % 3.02 %
Entertainment	34541 34724	27115 27328	6226 6242	1200 1154	78.50 % 78.70 %	18.02 % 17.98 %	3.47 % 3.32 %
Cosmetics & Beauty	35212 34949	27615 27489	6404 6322	1193 1138	78.42 % 78.65 %	18.19 % 18.09 %	3.39 % 3.26 %
Food & Drink	34640 35286	28249 28773	5346 5511	1045 1002	81.55 % 81.54 %	15.43 % 15.62 %	3.02 % 2.84 %
Home & Garden	35248 35139	28718 28778	5425 5381	1105 980	81.47 % 81.90 %	15.39 % 15.31 %	3.13 % 2.79 %
Finance	34992 34451	26360 26078	7281 7113	1351 1260	75.33 % 75.70 %	20.81 % 20.65 %	3.86 % 3.66 %
Health	35435 34485	26934 26399	7222 6943	1279 1143	76.01 % 76.55 %	20.38 % 20.13 %	3.61 % 3.31 %
Pets	34926 35171	28214 28455	5607 5700	1105 1016	80.78 % 80.90 %	16.05 % 16.21 %	3.16 % 2.89 %
Sport & Fitness	34569 35041	26823 27263	6524 6639	1222 1139	77.59 % 77.80 %	18.87 % 18.95 %	3.53 % 3.25 %
Job & Career	35339 35073	27092 26993	6923 6862	1324 1218	76.66 % 76.96 %	19.59 % 19.56 %	3.75 % 3.47 %
Dating	35225 34779	26041 25838	7905 7661	1279 1280	73.93 % 74.29 %	22.44 % 22.03 %	3.63 % 3.68 %
Other	34869 34990	28108 28338	5629 5578	1132 1074	80.61 % 80.99 %	16.14 % 15.94 %	3.25 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44145 43802	33115 33060	9357 9206	1673 1536	75.01 % 75.48 %	21.20 % 21.02 %	3.79 % 3.51 %
Outlook Mail	44903 44024	34051 33573	9147 8901	1705 1550	75.83 % 76.26 %	20.37 % 20.22 %	3.80 % 3.52 %
Yahoo Mail	44295 43670	34667 34253	8124 7990	1504 1427	78.26 % 78.44 %	18.34 % 18.30 %	3.40 % 3.27 %
AOL Mail	44101 44401	34488 34784	8096 8150	1517 1467	78.20 % 78.34 %	18.36 % 18.36 %	3.44 % 3.30 %
Mail.com	43807 44321	34781 35253	7554 7714	1472 1354	79.40 % 79.54 %	17.24 % 17.40 %	3.36 % 3.05 %
Yandex Mail	44150 43839	33908 33783	8641 8549	1601 1507	76.80 % 77.06 %	19.57 % 19.50 %	3.63 % 3.44 %
GMX Mail	44071 43921	34974 34947	7730 7691	1367 1283	79.36 % 79.57 %	17.54 % 17.51 %	3.10 % 2.92 %
Zoho Mail	43998 44487	35298 35758	7363 7390	1337 1339	80.23 % 80.38 %	16.73 % 16.61 %	3.04 % 3.01 %
ProtonMail	43613 43835	35122 35400	7187 7212	1304 1223	80.53 % 80.76 %	16.48 % 16.45 %	2.99 % 2.79 %
Custom Mail	43433 43573	35403 35697	6747 6693	1283 1183	81.51 % 81.92 %	15.53 % 15.36 %	2.95 % 2.71 %
iCloud Mail	4910 4725	3783 3704	866 790	261 231	77.05 % 78.39 %	17.64 % 16.72 %	5.32 % 4.89 %
Tuta	4781 4776	4015 4056	601 568	165 152	83.98 % 84.92 %	12.57 % 11.89 %	3.45 % 3.18 %
Juno.com	4717 4587	4000 3945	559 506	158 136	84.80 % 86.00 %	11.85 % 11.03 %	3.35 % 2.96 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.