Moosend and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.670 462.676	364.849 365.444	83.151 82.513	15.670 14.719

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.69 % 78.98 %	17.93 % 17.83 %	3.38 % 3.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	36105 35765	29525 29327	5534 5475	1046 963	81.78 % 82.00 %	15.33 % 15.31 %	2.90 % 2.69 %
Elektronics	35297 35483	28052 28318	6128 6096	1117 1069	79.47 % 79.81 %	17.36 % 17.18 %	3.16 % 3.01 %
Entertainment	35160 35412	27633 27898	6308 6336	1219 1178	78.59 % 78.78 %	17.94 % 17.89 %	3.47 % 3.33 %
Cosmetics & Beauty	35861 35607	28153 28038	6493 6405	1215 1164	78.51 % 78.74 %	18.11 % 17.99 %	3.39 % 3.27 %
Food & Drink	35256 35941	28772 29336	5415 5582	1069 1023	81.61 % 81.62 %	15.36 % 15.53 %	3.03 % 2.85 %
Home & Garden	35873 35829	29247 29355	5498 5460	1128 1014	81.53 % 81.93 %	15.33 % 15.24 %	3.14 % 2.83 %
Finance	35665 35160	26894 26647	7388 7222	1383 1291	75.41 % 75.79 %	20.71 % 20.54 %	3.88 % 3.67 %
Health	36118 35164	27504 26953	7319 7042	1295 1169	76.15 % 76.65 %	20.26 % 20.03 %	3.59 % 3.32 %
Pets	35598 35792	28773 28978	5688 5776	1137 1038	80.83 % 80.96 %	15.98 % 16.14 %	3.19 % 2.90 %
Sport & Fitness	35233 35722	27364 27820	6621 6738	1248 1164	77.67 % 77.88 %	18.79 % 18.86 %	3.54 % 3.26 %
Job & Career	35999 35725	27619 27515	7025 6961	1355 1249	76.72 % 77.02 %	19.51 % 19.48 %	3.76 % 3.50 %
Dating	35905 35456	26593 26384	8010 7761	1302 1311	74.06 % 74.41 %	22.31 % 21.89 %	3.63 % 3.70 %
Other	35600 35620	28720 28875	5724 5659	1156 1086	80.67 % 81.06 %	16.08 % 15.89 %	3.25 % 3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44817 44467	33631 33557	9477 9325	1709 1585	75.04 % 75.46 %	21.15 % 20.97 %	3.81 % 3.56 %
Outlook Mail	45610 44712	34632 34124	9251 9005	1727 1583	75.93 % 76.32 %	20.28 % 20.14 %	3.79 % 3.54 %
Yahoo Mail	44985 44316	35236 34788	8219 8079	1530 1449	78.33 % 78.50 %	18.27 % 18.23 %	3.40 % 3.27 %
AOL Mail	44778 45050	35035 35324	8190 8238	1553 1488	78.24 % 78.41 %	18.29 % 18.29 %	3.47 % 3.30 %
Mail.com	44488 44982	35355 35800	7644 7798	1489 1384	79.47 % 79.59 %	17.18 % 17.34 %	3.35 % 3.08 %
Yandex Mail	44826 44497	34456 34318	8742 8646	1628 1533	76.87 % 77.12 %	19.50 % 19.43 %	3.63 % 3.45 %
GMX Mail	44766 44639	35554 35564	7818 7773	1394 1302	79.42 % 79.67 %	17.46 % 17.41 %	3.11 % 2.92 %
Zoho Mail	44624 45158	35824 36335	7439 7466	1361 1357	80.28 % 80.46 %	16.67 % 16.53 %	3.05 % 3.01 %
ProtonMail	44287 44487	35703 35967	7258 7284	1326 1236	80.62 % 80.85 %	16.39 % 16.37 %	2.99 % 2.78 %
Custom Mail	44115 44229	35978 36263	6825 6766	1312 1200	81.56 % 81.99 %	15.47 % 15.30 %	2.97 % 2.71 %
iCloud Mail	5530 5407	4279 4236	973 903	278 268	77.38 % 78.34 %	17.59 % 16.70 %	5.03 % 4.96 %
Tuta	5470 5471	4605 4648	683 648	182 175	84.19 % 84.96 %	12.49 % 11.84 %	3.33 % 3.20 %
Juno.com	5374 5261	4561 4520	632 582	181 159	84.87 % 85.92 %	11.76 % 11.06 %	3.37 % 3.02 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.