Moosend and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
454.924 40.838	357.605 28.449	81.972 11.943	15.347 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.61 % 69.66 %	18.02 % 29.24 %	3.37 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35361 3108	28893 2310	5445 763	1023 35	81.71 % 74.32 %	15.40 % 24.55 %	2.89 % 1.13 %
Elektronics	34567 3168	27443 2203	6035 930	1089 35	79.39 % 69.54 %	17.46 % 29.36 %	3.15 % 1.10 %
Entertainment	34541 3097	27115 2149	6226 920	1200 28	78.50 % 69.39 %	18.02 % 29.71 %	3.47 % 0.90 %
Cosmetics & Beauty	35212 3104	27615 2138	6404 928	1193 38	78.42 % 68.88 %	18.19 % 29.90 %	3.39 % 1.22 %
Food & Drink	34640 2988	28249 2221	5346 729	1045 38	81.55 % 74.33 %	15.43 % 24.40 %	3.02 % 1.27 %
Home & Garden	35248 3198	28718 2374	5425 790	1105 34	81.47 % 74.23 %	15.39 % 24.70 %	3.13 % 1.06 %
Finance	34992 3213	26360 2065	7281 1111	1351 37	75.33 % 64.27 %	20.81 % 34.58 %	3.86 % 1.15 %
Health	35435 3194	26934 2052	7222 1109	1279 33	76.01 % 64.25 %	20.38 % 34.72 %	3.61 % 1.03 %
Pets	34926 3075	28214 2277	5607 768	1105 30	80.78 % 74.05 %	16.05 % 24.98 %	3.16 % 0.98 %
Sport & Fitness	34569 3244	26823 2247	6524 961	1222 36	77.59 % 69.27 %	18.87 % 29.62 %	3.53 % 1.11 %
Job & Career	35339 3038	27092 2106	6923 898	1324 34	76.66 % 69.32 %	19.59 % 29.56 %	3.75 % 1.12 %
Dating	35225 3120	26041 1854	7905 1226	1279 40	73.93 % 59.42 %	22.44 % 39.29 %	3.63 % 1.28 %
Other	34869 3291	28108 2453	5629 810	1132 28	80.61 % 74.54 %	16.14 % 24.61 %	3.25 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44145 3918	33115 2512	9357 1366	1673 40	75.01 % 64.11 %	21.20 % 34.86 %	3.79 % 1.02 %
Outlook Mail	44903 4078	34051 2660	9147 1375	1705 43	75.83 % 65.23 %	20.37 % 33.72 %	3.80 % 1.05 %
Yahoo Mail	44295 4200	34667 2966	8124 1187	1504 47	78.26 % 70.62 %	18.34 % 28.26 %	3.40 % 1.12 %
AOL Mail	44101 4366	34488 3106	8096 1213	1517 47	78.20 % 71.14 %	18.36 % 27.78 %	3.44 % 1.08 %
Mail.com	43807 4218	34781 3033	7554 1137	1472 48	79.40 % 71.91 %	17.24 % 26.96 %	3.36 % 1.14 %
Yandex Mail	44150 4051	33908 2782	8641 1223	1601 46	76.80 % 68.67 %	19.57 % 30.19 %	3.63 % 1.14 %
GMX Mail	44071 4002	34974 2712	7730 1243	1367 47	79.36 % 67.77 %	17.54 % 31.06 %	3.10 % 1.17 %
Zoho Mail	43998 3898	35298 2817	7363 1038	1337 43	80.23 % 72.27 %	16.73 % 26.63 %	3.04 % 1.10 %
ProtonMail	43613 3953	35122 2797	7187 1112	1304 44	80.53 % 70.76 %	16.48 % 28.13 %	2.99 % 1.11 %
Custom Mail	43433 4154	35403 3064	6747 1049	1283 41	81.51 % 73.76 %	15.53 % 25.25 %	2.95 % 0.99 %
iCloud Mail	4910	3783	866	261	77.05 % %	17.64 % %	5.32 % %
Tuta	4781	4015	601	165	83.98 % %	12.57 % %	3.45 % %
Juno.com	4717	4000	559	158	84.80 % %	11.85 % %	3.35 % %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.