Moosend and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.670 40.838	364.849 28.449	83.151 11.943	15.670 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.69 % 69.66 %	17.93 % 29.24 %	3.38 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	36105 3108	29525 2310	5534 763	1046 35	81.78 % 74.32 %	15.33 % 24.55 %	2.90 % 1.13 %
Elektronics	35297 3168	28052 2203	6128 930	1117 35	79.47 % 69.54 %	17.36 % 29.36 %	3.16 % 1.10 %
Entertainment	35160 3097	27633 2149	6308 920	1219 28	78.59 % 69.39 %	17.94 % 29.71 %	3.47 % 0.90 %
Cosmetics & Beauty	35861 3104	28153 2138	6493 928	1215 38	78.51 % 68.88 %	18.11 % 29.90 %	3.39 % 1.22 %
Food & Drink	35256 2988	28772 2221	5415 729	1069 38	81.61 % 74.33 %	15.36 % 24.40 %	3.03 % 1.27 %
Home & Garden	35873 3198	29247 2374	5498 790	1128 34	81.53 % 74.23 %	15.33 % 24.70 %	3.14 % 1.06 %
Finance	35665 3213	26894 2065	7388 1111	1383 37	75.41 % 64.27 %	20.71 % 34.58 %	3.88 % 1.15 %
Health	36118 3194	27504 2052	7319 1109	1295 33	76.15 % 64.25 %	20.26 % 34.72 %	3.59 % 1.03 %
Pets	35598 3075	28773 2277	5688 768	1137 30	80.83 % 74.05 %	15.98 % 24.98 %	3.19 % 0.98 %
Sport & Fitness	35233 3244	27364 2247	6621 961	1248 36	77.67 % 69.27 %	18.79 % 29.62 %	3.54 % 1.11 %
Job & Career	35999 3038	27619 2106	7025 898	1355 34	76.72 % 69.32 %	19.51 % 29.56 %	3.76 % 1.12 %
Dating	35905 3120	26593 1854	8010 1226	1302 40	74.06 % 59.42 %	22.31 % 39.29 %	3.63 % 1.28 %
Other	35600 3291	28720 2453	5724 810	1156 28	80.67 % 74.54 %	16.08 % 24.61 %	3.25 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44817 3918	33631 2512	9477 1366	1709 40	75.04 % 64.11 %	21.15 % 34.86 %	3.81 % 1.02 %
Outlook Mail	45610 4078	34632 2660	9251 1375	1727 43	75.93 % 65.23 %	20.28 % 33.72 %	3.79 % 1.05 %
Yahoo Mail	44985 4200	35236 2966	8219 1187	1530 47	78.33 % 70.62 %	18.27 % 28.26 %	3.40 % 1.12 %
AOL Mail	44778 4366	35035 3106	8190 1213	1553 47	78.24 % 71.14 %	18.29 % 27.78 %	3.47 % 1.08 %
Mail.com	44488 4218	35355 3033	7644 1137	1489 48	79.47 % 71.91 %	17.18 % 26.96 %	3.35 % 1.14 %
Yandex Mail	44826 4051	34456 2782	8742 1223	1628 46	76.87 % 68.67 %	19.50 % 30.19 %	3.63 % 1.14 %
GMX Mail	44766 4002	35554 2712	7818 1243	1394 47	79.42 % 67.77 %	17.46 % 31.06 %	3.11 % 1.17 %
Zoho Mail	44624 3898	35824 2817	7439 1038	1361 43	80.28 % 72.27 %	16.67 % 26.63 %	3.05 % 1.10 %
ProtonMail	44287 3953	35703 2797	7258 1112	1326 44	80.62 % 70.76 %	16.39 % 28.13 %	2.99 % 1.11 %
Custom Mail	44115 4154	35978 3064	6825 1049	1312 41	81.56 % 73.76 %	15.47 % 25.25 %	2.97 % 0.99 %
iCloud Mail	5530	4279	973	278	77.38 % %	17.59 % %	5.03 % %
Tuta	5470	4605	683	182	84.19 % %	12.49 % %	3.33 % %
Juno.com	5374	4561	632	181	84.87 % %	11.76 % %	3.37 % %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.