Moosend and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
401.838
40.838
|
313.987
28.449
|
74.527
11.943
|
13.324
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.14 %
69.66 %
|
18.55 %
29.24 %
|
3.32 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
31298
3108
|
25435
2310
|
4955
763
|
908
35
|
81.27 %
74.32 %
|
15.83 %
24.55 %
|
2.90 %
1.13 %
|
Elektronics |
30496
3168
|
24061
2203
|
5504
930
|
931
35
|
78.90 %
69.54 %
|
18.05 %
29.36 %
|
3.05 %
1.10 %
|
Entertainment |
30549
3097
|
23853
2149
|
5659
920
|
1037
28
|
78.08 %
69.39 %
|
18.52 %
29.71 %
|
3.39 %
0.90 %
|
Cosmetics & Beauty |
31062
3104
|
24194
2138
|
5829
928
|
1039
38
|
77.89 %
68.88 %
|
18.77 %
29.90 %
|
3.34 %
1.22 %
|
Food & Drink |
30533
2988
|
24781
2221
|
4850
729
|
902
38
|
81.16 %
74.33 %
|
15.88 %
24.40 %
|
2.95 %
1.27 %
|
Home & Garden |
31093
3198
|
25216
2374
|
4922
790
|
955
34
|
81.10 %
74.23 %
|
15.83 %
24.70 %
|
3.07 %
1.06 %
|
Finance |
30875
3213
|
23082
2065
|
6619
1111
|
1174
37
|
74.76 %
64.27 %
|
21.44 %
34.58 %
|
3.80 %
1.15 %
|
Health |
31472
3194
|
23734
2052
|
6620
1109
|
1118
33
|
75.41 %
64.25 %
|
21.03 %
34.72 %
|
3.55 %
1.03 %
|
Pets |
30714
3075
|
24708
2277
|
5054
768
|
952
30
|
80.45 %
74.05 %
|
16.46 %
24.98 %
|
3.10 %
0.98 %
|
Sport & Fitness |
30538
3244
|
23572
2247
|
5914
961
|
1052
36
|
77.19 %
69.27 %
|
19.37 %
29.62 %
|
3.44 %
1.11 %
|
Job & Career |
31274
3038
|
23862
2106
|
6269
898
|
1143
34
|
76.30 %
69.32 %
|
20.05 %
29.56 %
|
3.65 %
1.12 %
|
Dating |
31093
3120
|
22745
1854
|
7230
1226
|
1118
40
|
73.15 %
59.42 %
|
23.25 %
39.29 %
|
3.60 %
1.28 %
|
Other |
30841
3291
|
24744
2453
|
5102
810
|
995
28
|
80.23 %
74.54 %
|
16.54 %
24.61 %
|
3.23 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
40053
3918
|
29967
2512
|
8609
1366
|
1477
40
|
74.82 %
64.11 %
|
21.49 %
34.86 %
|
3.69 %
1.02 %
|
Outlook Mail |
40798
4078
|
30768
2660
|
8510
1375
|
1520
43
|
75.42 %
65.23 %
|
20.86 %
33.72 %
|
3.73 %
1.05 %
|
Yahoo Mail |
40171
4200
|
31301
2966
|
7523
1187
|
1347
47
|
77.92 %
70.62 %
|
18.73 %
28.26 %
|
3.35 %
1.12 %
|
AOL Mail |
40154
4366
|
31255
3106
|
7520
1213
|
1379
47
|
77.84 %
71.14 %
|
18.73 %
27.78 %
|
3.43 %
1.08 %
|
Mail.com |
39691
4218
|
31353
3033
|
7000
1137
|
1338
48
|
78.99 %
71.91 %
|
17.64 %
26.96 %
|
3.37 %
1.14 %
|
Yandex Mail |
40119
4051
|
30681
2782
|
8011
1223
|
1427
46
|
76.47 %
68.67 %
|
19.97 %
30.19 %
|
3.56 %
1.14 %
|
GMX Mail |
39943
4002
|
31492
2712
|
7224
1243
|
1227
47
|
78.84 %
67.77 %
|
18.09 %
31.06 %
|
3.07 %
1.17 %
|
Zoho Mail |
40022
3898
|
31955
2817
|
6868
1038
|
1199
43
|
79.84 %
72.27 %
|
17.16 %
26.63 %
|
3.00 %
1.10 %
|
ProtonMail |
39518
3953
|
31633
2797
|
6705
1112
|
1180
44
|
80.05 %
70.76 %
|
16.97 %
28.13 %
|
2.99 %
1.11 %
|
Custom Mail |
39346
4154
|
31931
3064
|
6263
1049
|
1152
41
|
81.15 %
73.76 %
|
15.92 %
25.25 %
|
2.93 %
0.99 %
|
iCloud Mail |
690
|
530
|
123
|
37
|
76.81 %
%
|
17.83 %
%
|
5.36 %
%
|
Tuta |
673
|
560
|
87
|
26
|
83.21 %
%
|
12.93 %
%
|
3.86 %
%
|
Juno.com |
660
|
561
|
84
|
15
|
85.00 %
%
|
12.73 %
%
|
2.27 %
%
|
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