Moosend and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.211 40.838	343.138 28.449	79.424 11.943	14.649 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.48 % 69.66 %	18.17 % 29.24 %	3.35 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33970 3108	27729 2310	5269 763	972 35	81.63 % 74.32 %	15.51 % 24.55 %	2.86 % 1.13 %
Elektronics	33220 3168	26326 2203	5858 930	1036 35	79.25 % 69.54 %	17.63 % 29.36 %	3.12 % 1.10 %
Entertainment	33234 3097	26050 2149	6034 920	1150 28	78.38 % 69.39 %	18.16 % 29.71 %	3.46 % 0.90 %
Cosmetics & Beauty	33790 3104	26456 2138	6202 928	1132 38	78.30 % 68.88 %	18.35 % 29.90 %	3.35 % 1.22 %
Food & Drink	33300 2988	27118 2221	5181 729	1001 38	81.44 % 74.33 %	15.56 % 24.40 %	3.01 % 1.27 %
Home & Garden	33833 3198	27529 2374	5246 790	1058 34	81.37 % 74.23 %	15.51 % 24.70 %	3.13 % 1.06 %
Finance	33628 3213	25276 2065	7059 1111	1293 37	75.16 % 64.27 %	20.99 % 34.58 %	3.85 % 1.15 %
Health	34091 3194	25852 2052	7014 1109	1225 33	75.83 % 64.25 %	20.57 % 34.72 %	3.59 % 1.03 %
Pets	33489 3075	27033 2277	5409 768	1047 30	80.72 % 74.05 %	16.15 % 24.98 %	3.13 % 0.98 %
Sport & Fitness	33247 3244	25767 2247	6317 961	1163 36	77.50 % 69.27 %	19.00 % 29.62 %	3.50 % 1.11 %
Job & Career	34029 3038	26068 2106	6707 898	1254 34	76.61 % 69.32 %	19.71 % 29.56 %	3.69 % 1.12 %
Dating	33839 3120	24941 1854	7673 1226	1225 40	73.70 % 59.42 %	22.68 % 39.29 %	3.62 % 1.28 %
Other	33541 3291	26993 2453	5455 810	1093 28	80.48 % 74.54 %	16.26 % 24.61 %	3.26 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42847 3918	32123 2512	9121 1366	1603 40	74.97 % 64.11 %	21.29 % 34.86 %	3.74 % 1.02 %
Outlook Mail	43539 4078	32964 2660	8930 1375	1645 43	75.71 % 65.23 %	20.51 % 33.72 %	3.78 % 1.05 %
Yahoo Mail	42920 4200	33553 2966	7918 1187	1449 47	78.18 % 70.62 %	18.45 % 28.26 %	3.38 % 1.12 %
AOL Mail	42800 4366	33432 3106	7901 1213	1467 47	78.11 % 71.14 %	18.46 % 27.78 %	3.43 % 1.08 %
Mail.com	42416 4218	33634 3033	7356 1137	1426 48	79.30 % 71.91 %	17.34 % 26.96 %	3.36 % 1.14 %
Yandex Mail	42768 4051	32805 2782	8424 1223	1539 46	76.70 % 68.67 %	19.70 % 30.19 %	3.60 % 1.14 %
GMX Mail	42657 4002	33787 2712	7554 1243	1316 47	79.21 % 67.77 %	17.71 % 31.06 %	3.09 % 1.17 %
Zoho Mail	42656 3898	34179 2817	7191 1038	1286 43	80.13 % 72.27 %	16.86 % 26.63 %	3.01 % 1.10 %
ProtonMail	42221 3953	33949 2797	7015 1112	1257 44	80.41 % 70.76 %	16.61 % 28.13 %	2.98 % 1.11 %
Custom Mail	42083 4154	34265 3064	6580 1049	1238 41	81.42 % 73.76 %	15.64 % 25.25 %	2.94 % 0.99 %
iCloud Mail	3530	2726	618	186	77.22 % %	17.51 % %	5.27 % %
Tuta	3458	2892	428	138	83.63 % %	12.38 % %	3.99 % %
Juno.com	3316	2829	388	99	85.31 % %	11.70 % %	2.99 % %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.