mailtrap and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of mailtrap and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.825 402.780	36.495 303.984	6.591 83.770	1.739 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.42 % 75.47 %	14.70 % 20.80 %	3.88 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3418 30967	2857 24340	444 5573	117 1054	83.59 % 78.60 %	12.99 % 18.00 %	3.42 % 3.40 %
Elektronics	3478 30895	2890 23568	477 6254	111 1073	83.09 % 76.28 %	13.71 % 20.24 %	3.19 % 3.47 %
Entertainment	3429 31027	2793 23293	507 6580	129 1154	81.45 % 75.07 %	14.79 % 21.21 %	3.76 % 3.72 %
Cosmetics & Beauty	3395 30995	2747 23278	502 6495	146 1222	80.91 % 75.10 %	14.79 % 20.95 %	4.30 % 3.94 %
Food & Drink	3450 31626	2894 24770	435 5807	121 1049	83.88 % 78.32 %	12.61 % 18.36 %	3.51 % 3.32 %
Home & Garden	3451 31435	2896 24684	447 5724	108 1027	83.92 % 78.52 %	12.95 % 18.21 %	3.13 % 3.27 %
Finance	3549 31001	2798 22348	593 7319	158 1334	78.84 % 72.09 %	16.71 % 23.61 %	4.45 % 4.30 %
Health	3497 30974	2786 22552	554 7177	157 1245	79.67 % 72.81 %	15.84 % 23.17 %	4.49 % 4.02 %
Pets	3396 31300	2815 24299	468 5924	113 1077	82.89 % 77.63 %	13.78 % 18.93 %	3.33 % 3.44 %
Sport & Fitness	3395 30500	2727 22771	530 6521	138 1208	80.32 % 74.66 %	15.61 % 21.38 %	4.06 % 3.96 %
Job & Career	3468 30761	2741 22618	579 6889	148 1254	79.04 % 73.53 %	16.70 % 22.40 %	4.27 % 4.08 %
Dating	3395 30610	2665 21675	573 7709	157 1226	78.50 % 70.81 %	16.88 % 25.18 %	4.62 % 4.01 %
Other	3504 30689	2886 23788	482 5798	136 1103	82.36 % 77.51 %	13.76 % 18.89 %	3.88 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3398 40872	2565 29396	660 9825	173 1651	75.49 % 71.92 %	19.42 % 24.04 %	5.09 % 4.04 %
Outlook Mail	3567 39335	2834 28795	582 8946	151 1594	79.45 % 73.20 %	16.32 % 22.74 %	4.23 % 4.05 %
Yahoo Mail	3372 39623	2738 29861	509 8266	125 1496	81.20 % 75.36 %	15.09 % 20.86 %	3.71 % 3.78 %
AOL Mail	3447 40403	2780 30219	522 8592	145 1592	80.65 % 74.79 %	15.14 % 21.27 %	4.21 % 3.94 %
Mail.com	3544 40085	2907 30627	503 8007	134 1451	82.03 % 76.41 %	14.19 % 19.98 %	3.78 % 3.62 %
Yandex Mail	3374 39964	2686 29495	550 8908	138 1561	79.61 % 73.80 %	16.30 % 22.29 %	4.09 % 3.91 %
GMX Mail	3456 39884	2871 30400	459 8097	126 1387	83.07 % 76.22 %	13.28 % 20.30 %	3.65 % 3.48 %
Zoho Mail	3403 39823	2830 30796	441 7635	132 1392	83.16 % 77.33 %	12.96 % 19.17 %	3.88 % 3.50 %
ProtonMail	3442 40373	2904 31130	419 7817	119 1426	84.37 % 77.11 %	12.17 % 19.36 %	3.46 % 3.53 %
Custom Mail	3528 40291	2974 31574	442 7332	112 1385	84.30 % 78.36 %	12.53 % 18.20 %	3.17 % 3.44 %
iCloud Mail	3495 712	2690 535	642 141	163 36	76.97 % 75.14 %	18.37 % 19.80 %	4.66 % 5.06 %
Tuta	3355 725	2805 595	440 106	110 24	83.61 % 82.07 %	13.11 % 14.62 %	3.28 % 3.31 %
Juno.com	3444 690	2911 561	422 98	111 31	84.52 % 81.30 %	12.25 % 14.20 %	3.22 % 4.49 %

Compare mailtrap with other providers

Compare the email deliverability of mailtrap with other providers.