mailtrap and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of mailtrap and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
9.079 402.780	7.346 303.984	1.343 83.770	390 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.91 % 75.47 %	14.79 % 20.80 %	4.30 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	717 30967	600 24340	93 5573	24 1054	83.68 % 78.60 %	12.97 % 18.00 %	3.35 % 3.40 %
Elektronics	649 30895	542 23568	88 6254	19 1073	83.51 % 76.28 %	13.56 % 20.24 %	2.93 % 3.47 %
Entertainment	717 31027	584 23293	103 6580	30 1154	81.45 % 75.07 %	14.37 % 21.21 %	4.18 % 3.72 %
Cosmetics & Beauty	661 30995	532 23278	97 6495	32 1222	80.48 % 75.10 %	14.67 % 20.95 %	4.84 % 3.94 %
Food & Drink	735 31626	612 24770	91 5807	32 1049	83.27 % 78.32 %	12.38 % 18.36 %	4.35 % 3.32 %
Home & Garden	719 31435	599 24684	95 5724	25 1027	83.31 % 78.52 %	13.21 % 18.21 %	3.48 % 3.27 %
Finance	727 31001	575 22348	121 7319	31 1334	79.09 % 72.09 %	16.64 % 23.61 %	4.26 % 4.30 %
Health	660 30974	519 22552	105 7177	36 1245	78.64 % 72.81 %	15.91 % 23.17 %	5.45 % 4.02 %
Pets	680 31300	556 24299	98 5924	26 1077	81.76 % 77.63 %	14.41 % 18.93 %	3.82 % 3.44 %
Sport & Fitness	701 30500	550 22771	112 6521	39 1208	78.46 % 74.66 %	15.98 % 21.38 %	5.56 % 3.96 %
Job & Career	776 30761	613 22618	130 6889	33 1254	78.99 % 73.53 %	16.75 % 22.40 %	4.25 % 4.08 %
Dating	670 30610	524 21675	117 7709	29 1226	78.21 % 70.81 %	17.46 % 25.18 %	4.33 % 4.01 %
Other	667 30689	540 23788	93 5798	34 1103	80.96 % 77.51 %	13.94 % 18.89 %	5.10 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	712 40872	533 29396	138 9825	41 1651	74.86 % 71.92 %	19.38 % 24.04 %	5.76 % 4.04 %
Outlook Mail	725 39335	565 28795	123 8946	37 1594	77.93 % 73.20 %	16.97 % 22.74 %	5.10 % 4.05 %
Yahoo Mail	679 39623	557 29861	102 8266	20 1496	82.03 % 75.36 %	15.02 % 20.86 %	2.95 % 3.78 %
AOL Mail	674 40403	536 30219	104 8592	34 1592	79.53 % 74.79 %	15.43 % 21.27 %	5.04 % 3.94 %
Mail.com	697 40085	571 30627	97 8007	29 1451	81.92 % 76.41 %	13.92 % 19.98 %	4.16 % 3.62 %
Yandex Mail	745 39964	582 29495	123 8908	40 1561	78.12 % 73.80 %	16.51 % 22.29 %	5.37 % 3.91 %
GMX Mail	642 39884	539 30400	84 8097	19 1387	83.96 % 76.22 %	13.08 % 20.30 %	2.96 % 3.48 %
Zoho Mail	686 39823	569 30796	89 7635	28 1392	82.94 % 77.33 %	12.97 % 19.17 %	4.08 % 3.50 %
ProtonMail	687 40373	571 31130	85 7817	31 1426	83.11 % 77.11 %	12.37 % 19.36 %	4.51 % 3.53 %
Custom Mail	698 40291	585 31574	90 7332	23 1385	83.81 % 78.36 %	12.89 % 18.20 %	3.30 % 3.44 %
iCloud Mail	694 712	529 535	126 141	39 36	76.22 % 75.14 %	18.16 % 19.80 %	5.62 % 5.06 %
Tuta	687 725	577 595	88 106	22 24	83.99 % 82.07 %	12.81 % 14.62 %	3.20 % 3.31 %
Juno.com	753 690	632 561	94 98	27 31	83.93 % 81.30 %	12.48 % 14.20 %	3.59 % 4.49 %

Compare mailtrap with other providers

Compare the email deliverability of mailtrap with other providers.