mailtrap and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of mailtrap and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
71.601 402.780	58.020 303.984	10.738 83.770	2.843 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.03 % 75.47 %	15.00 % 20.80 %	3.97 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5457 30967	4551 24340	723 5573	183 1054	83.40 % 78.60 %	13.25 % 18.00 %	3.35 % 3.40 %
Elektronics	5566 30895	4594 23568	781 6254	191 1073	82.54 % 76.28 %	14.03 % 20.24 %	3.43 % 3.47 %
Entertainment	5505 31027	4463 23293	825 6580	217 1154	81.07 % 75.07 %	14.99 % 21.21 %	3.94 % 3.72 %
Cosmetics & Beauty	5475 30995	4412 23278	829 6495	234 1222	80.58 % 75.10 %	15.14 % 20.95 %	4.27 % 3.94 %
Food & Drink	5593 31626	4660 24770	728 5807	205 1049	83.32 % 78.32 %	13.02 % 18.36 %	3.67 % 3.32 %
Home & Garden	5480 31435	4574 24684	720 5724	186 1027	83.47 % 78.52 %	13.14 % 18.21 %	3.39 % 3.27 %
Finance	5521 31001	4333 22348	939 7319	249 1334	78.48 % 72.09 %	17.01 % 23.61 %	4.51 % 4.30 %
Health	5505 30974	4381 22552	883 7177	241 1245	79.58 % 72.81 %	16.04 % 23.17 %	4.38 % 4.02 %
Pets	5527 31300	4554 24299	786 5924	187 1077	82.40 % 77.63 %	14.22 % 18.93 %	3.38 % 3.44 %
Sport & Fitness	5435 30500	4348 22771	863 6521	224 1208	80.00 % 74.66 %	15.88 % 21.38 %	4.12 % 3.96 %
Job & Career	5437 30761	4263 22618	925 6889	249 1254	78.41 % 73.53 %	17.01 % 22.40 %	4.58 % 4.08 %
Dating	5446 30610	4241 21675	941 7709	264 1226	77.87 % 70.81 %	17.28 % 25.18 %	4.85 % 4.01 %
Other	5654 30689	4646 23788	795 5798	213 1103	82.17 % 77.51 %	14.06 % 18.89 %	3.77 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5503 40872	4144 29396	1081 9825	278 1651	75.30 % 71.92 %	19.64 % 24.04 %	5.05 % 4.04 %
Outlook Mail	5628 39335	4473 28795	932 8946	223 1594	79.48 % 73.20 %	16.56 % 22.74 %	3.96 % 4.05 %
Yahoo Mail	5432 39623	4387 29861	843 8266	202 1496	80.76 % 75.36 %	15.52 % 20.86 %	3.72 % 3.78 %
AOL Mail	5567 40403	4468 30219	854 8592	245 1592	80.26 % 74.79 %	15.34 % 21.27 %	4.40 % 3.94 %
Mail.com	5625 40085	4581 30627	818 8007	226 1451	81.44 % 76.41 %	14.54 % 19.98 %	4.02 % 3.62 %
Yandex Mail	5488 39964	4338 29495	904 8908	246 1561	79.05 % 73.80 %	16.47 % 22.29 %	4.48 % 3.91 %
GMX Mail	5478 39884	4540 30400	742 8097	196 1387	82.88 % 76.22 %	13.55 % 20.30 %	3.58 % 3.48 %
Zoho Mail	5461 39823	4536 30796	729 7635	196 1392	83.06 % 77.33 %	13.35 % 19.17 %	3.59 % 3.50 %
ProtonMail	5492 40373	4608 31130	687 7817	197 1426	83.90 % 77.11 %	12.51 % 19.36 %	3.59 % 3.53 %
Custom Mail	5591 40291	4682 31574	718 7332	191 1385	83.74 % 78.36 %	12.84 % 18.20 %	3.42 % 3.44 %
iCloud Mail	5465 712	4178 535	1017 141	270 36	76.45 % 75.14 %	18.61 % 19.80 %	4.94 % 5.06 %
Tuta	5393 725	4483 595	724 106	186 24	83.13 % 82.07 %	13.42 % 14.62 %	3.45 % 3.31 %
Juno.com	5478 690	4602 561	689 98	187 31	84.01 % 81.30 %	12.58 % 14.20 %	3.41 % 4.49 %

Compare mailtrap with other providers

Compare the email deliverability of mailtrap with other providers.