mailtrap and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of mailtrap and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.804 402.780	50.873 303.984	9.435 83.770	2.496 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.00 % 75.47 %	15.02 % 20.80 %	3.97 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4783 30967	3983 24340	634 5573	166 1054	83.27 % 78.60 %	13.26 % 18.00 %	3.47 % 3.40 %
Elektronics	4864 30895	4018 23568	684 6254	162 1073	82.61 % 76.28 %	14.06 % 20.24 %	3.33 % 3.47 %
Entertainment	4822 31027	3907 23293	725 6580	190 1154	81.02 % 75.07 %	15.04 % 21.21 %	3.94 % 3.72 %
Cosmetics & Beauty	4810 30995	3866 23278	728 6495	216 1222	80.37 % 75.10 %	15.14 % 20.95 %	4.49 % 3.94 %
Food & Drink	4848 31626	4045 24770	630 5807	173 1049	83.44 % 78.32 %	13.00 % 18.36 %	3.57 % 3.32 %
Home & Garden	4844 31435	4041 24684	639 5724	164 1027	83.42 % 78.52 %	13.19 % 18.21 %	3.39 % 3.27 %
Finance	4868 31001	3817 22348	829 7319	222 1334	78.41 % 72.09 %	17.03 % 23.61 %	4.56 % 4.30 %
Health	4846 30974	3857 22552	779 7177	210 1245	79.59 % 72.81 %	16.08 % 23.17 %	4.33 % 4.02 %
Pets	4815 31300	3967 24299	685 5924	163 1077	82.39 % 77.63 %	14.23 % 18.93 %	3.39 % 3.44 %
Sport & Fitness	4820 30500	3845 22771	770 6521	205 1208	79.77 % 74.66 %	15.98 % 21.38 %	4.25 % 3.96 %
Job & Career	4785 30761	3758 22618	814 6889	213 1254	78.54 % 73.53 %	17.01 % 22.40 %	4.45 % 4.08 %
Dating	4765 30610	3712 21675	823 7709	230 1226	77.90 % 70.81 %	17.27 % 25.18 %	4.83 % 4.01 %
Other	4934 30689	4057 23788	695 5798	182 1103	82.23 % 77.51 %	14.09 % 18.89 %	3.69 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4834 40872	3631 29396	952 9825	251 1651	75.11 % 71.92 %	19.69 % 24.04 %	5.19 % 4.04 %
Outlook Mail	4990 39335	3959 28795	828 8946	203 1594	79.34 % 73.20 %	16.59 % 22.74 %	4.07 % 4.05 %
Yahoo Mail	4777 39623	3866 29861	741 8266	170 1496	80.93 % 75.36 %	15.51 % 20.86 %	3.56 % 3.78 %
AOL Mail	4886 40403	3928 30219	750 8592	208 1592	80.39 % 74.79 %	15.35 % 21.27 %	4.26 % 3.94 %
Mail.com	4941 40085	4019 30627	721 8007	201 1451	81.34 % 76.41 %	14.59 % 19.98 %	4.07 % 3.62 %
Yandex Mail	4829 39964	3811 29495	799 8908	219 1561	78.92 % 73.80 %	16.55 % 22.29 %	4.54 % 3.91 %
GMX Mail	4774 39884	3957 30400	647 8097	170 1387	82.89 % 76.22 %	13.55 % 20.30 %	3.56 % 3.48 %
Zoho Mail	4781 39823	3971 30796	637 7635	173 1392	83.06 % 77.33 %	13.32 % 19.17 %	3.62 % 3.50 %
ProtonMail	4804 40373	4031 31130	599 7817	174 1426	83.91 % 77.11 %	12.47 % 19.36 %	3.62 % 3.53 %
Custom Mail	4890 40291	4092 31574	629 7332	169 1385	83.68 % 78.36 %	12.86 % 18.20 %	3.46 % 3.44 %
iCloud Mail	4824 712	3692 535	899 141	233 36	76.53 % 75.14 %	18.64 % 19.80 %	4.83 % 5.06 %
Tuta	4686 725	3893 595	630 106	163 24	83.08 % 82.07 %	13.44 % 14.62 %	3.48 % 3.31 %
Juno.com	4788 690	4023 561	603 98	162 31	84.02 % 81.30 %	12.59 % 14.20 %	3.38 % 4.49 %

Compare mailtrap with other providers

Compare the email deliverability of mailtrap with other providers.