Mailjet and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.533 402.780	363.045 303.984	78.900 83.770	13.588 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.70 % 75.47 %	17.32 % 20.80 %	2.98 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34660 30967	28725 24340	5010 5573	925 1054	82.88 % 78.60 %	14.45 % 18.00 %	2.67 % 3.40 %
Elektronics	35099 30895	28234 23568	5883 6254	982 1073	80.44 % 76.28 %	16.76 % 20.24 %	2.80 % 3.47 %
Entertainment	34685 31027	27643 23293	6041 6580	1001 1154	79.70 % 75.07 %	17.42 % 21.21 %	2.89 % 3.72 %
Cosmetics & Beauty	35282 30995	28084 23278	6140 6495	1058 1222	79.60 % 75.10 %	17.40 % 20.95 %	3.00 % 3.94 %
Food & Drink	34849 31626	28753 24770	5198 5807	898 1049	82.51 % 78.32 %	14.92 % 18.36 %	2.58 % 3.32 %
Home & Garden	34914 31435	28875 24684	5159 5724	880 1027	82.70 % 78.52 %	14.78 % 18.21 %	2.52 % 3.27 %
Finance	35120 31001	26790 22348	7116 7319	1214 1334	76.28 % 72.09 %	20.26 % 23.61 %	3.46 % 4.30 %
Health	35146 30974	27125 22552	6883 7177	1138 1245	77.18 % 72.81 %	19.58 % 23.17 %	3.24 % 4.02 %
Pets	35163 31300	28803 24299	5409 5924	951 1077	81.91 % 77.63 %	15.38 % 18.93 %	2.70 % 3.44 %
Sport & Fitness	35177 30500	27723 22771	6362 6521	1092 1208	78.81 % 74.66 %	18.09 % 21.38 %	3.10 % 3.96 %
Job & Career	35035 30761	27123 22618	6689 6889	1223 1254	77.42 % 73.53 %	19.09 % 22.40 %	3.49 % 4.08 %
Dating	34905 30610	26221 21675	7466 7709	1218 1226	75.12 % 70.81 %	21.39 % 25.18 %	3.49 % 4.01 %
Other	35498 30689	28946 23788	5544 5798	1008 1103	81.54 % 77.51 %	15.62 % 18.89 %	2.84 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43874 40872	33441 29396	8942 9825	1491 1651	76.22 % 71.92 %	20.38 % 24.04 %	3.40 % 4.04 %
Outlook Mail	44031 39335	33852 28795	8713 8946	1466 1594	76.88 % 73.20 %	19.79 % 22.74 %	3.33 % 4.05 %
Yahoo Mail	43658 39623	34662 29861	7679 8266	1317 1496	79.39 % 75.36 %	17.59 % 20.86 %	3.02 % 3.78 %
AOL Mail	44257 40403	35071 30219	7834 8592	1352 1592	79.24 % 74.79 %	17.70 % 21.27 %	3.05 % 3.94 %
Mail.com	44283 40085	35697 30627	7353 8007	1233 1451	80.61 % 76.41 %	16.60 % 19.98 %	2.78 % 3.62 %
Yandex Mail	44160 39964	34275 29495	8372 8908	1513 1561	77.62 % 73.80 %	18.96 % 22.29 %	3.43 % 3.91 %
GMX Mail	44728 39884	35875 30400	7644 8097	1209 1387	80.21 % 76.22 %	17.09 % 20.30 %	2.70 % 3.48 %
Zoho Mail	43490 39823	35413 30796	6881 7635	1196 1392	81.43 % 77.33 %	15.82 % 19.17 %	2.75 % 3.50 %
ProtonMail	44510 40373	36215 31130	7133 7817	1162 1426	81.36 % 77.11 %	16.03 % 19.36 %	2.61 % 3.53 %
Custom Mail	44089 40291	36285 31574	6628 7332	1176 1385	82.30 % 78.36 %	15.03 % 18.20 %	2.67 % 3.44 %
iCloud Mail	4851 712	3885 535	760 141	206 36	80.09 % 75.14 %	15.67 % 19.80 %	4.25 % 5.06 %
Tuta	4916 725	4269 595	508 106	139 24	86.84 % 82.07 %	10.33 % 14.62 %	2.83 % 3.31 %
Juno.com	4686 690	4105 561	453 98	128 31	87.60 % 81.30 %	9.67 % 14.20 %	2.73 % 4.49 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.