Mailjet and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.019 402.780	348.262 303.984	76.745 83.770	13.012 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.51 % 75.47 %	17.52 % 20.80 %	2.97 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33358 30967	27594 24340	4877 5573	887 1054	82.72 % 78.60 %	14.62 % 18.00 %	2.66 % 3.40 %
Elektronics	33696 30895	27031 23568	5728 6254	937 1073	80.22 % 76.28 %	17.00 % 20.24 %	2.78 % 3.47 %
Entertainment	33364 31027	26523 23293	5877 6580	964 1154	79.50 % 75.07 %	17.61 % 21.21 %	2.89 % 3.72 %
Cosmetics & Beauty	33908 30995	26923 23278	5969 6495	1016 1222	79.40 % 75.10 %	17.60 % 20.95 %	3.00 % 3.94 %
Food & Drink	33580 31626	27659 24770	5067 5807	854 1049	82.37 % 78.32 %	15.09 % 18.36 %	2.54 % 3.32 %
Home & Garden	33611 31435	27734 24684	5023 5724	854 1027	82.51 % 78.52 %	14.94 % 18.21 %	2.54 % 3.27 %
Finance	33805 31001	25711 22348	6926 7319	1168 1334	76.06 % 72.09 %	20.49 % 23.61 %	3.46 % 4.30 %
Health	33768 30974	25990 22552	6694 7177	1084 1245	76.97 % 72.81 %	19.82 % 23.17 %	3.21 % 4.02 %
Pets	33812 31300	27645 24299	5248 5924	919 1077	81.76 % 77.63 %	15.52 % 18.93 %	2.72 % 3.44 %
Sport & Fitness	33790 30500	26572 22771	6179 6521	1039 1208	78.64 % 74.66 %	18.29 % 21.38 %	3.07 % 3.96 %
Job & Career	33687 30761	26026 22618	6496 6889	1165 1254	77.26 % 73.53 %	19.28 % 22.40 %	3.46 % 4.08 %
Dating	33527 30610	25090 21675	7275 7709	1162 1226	74.84 % 70.81 %	21.70 % 25.18 %	3.47 % 4.01 %
Other	34113 30689	27764 23788	5386 5798	963 1103	81.39 % 77.51 %	15.79 % 18.89 %	2.82 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42551 40872	32409 29396	8719 9825	1423 1651	76.17 % 71.92 %	20.49 % 24.04 %	3.34 % 4.04 %
Outlook Mail	42769 39335	32802 28795	8539 8946	1428 1594	76.70 % 73.20 %	19.97 % 22.74 %	3.34 % 4.05 %
Yahoo Mail	42293 39623	33509 29861	7503 8266	1281 1496	79.23 % 75.36 %	17.74 % 20.86 %	3.03 % 3.78 %
AOL Mail	42916 40403	33951 30219	7659 8592	1306 1592	79.11 % 74.79 %	17.85 % 21.27 %	3.04 % 3.94 %
Mail.com	42938 40085	34545 30627	7191 8007	1202 1451	80.45 % 76.41 %	16.75 % 19.98 %	2.80 % 3.62 %
Yandex Mail	42780 39964	33138 29495	8186 8908	1456 1561	77.46 % 73.80 %	19.14 % 22.29 %	3.40 % 3.91 %
GMX Mail	43418 39884	34750 30400	7506 8097	1162 1387	80.04 % 76.22 %	17.29 % 20.30 %	2.68 % 3.48 %
Zoho Mail	42142 39823	34261 30796	6732 7635	1149 1392	81.30 % 77.33 %	15.97 % 19.17 %	2.73 % 3.50 %
ProtonMail	43037 40373	34933 31130	6982 7817	1122 1426	81.17 % 77.11 %	16.22 % 19.36 %	2.61 % 3.53 %
Custom Mail	42712 40291	35080 31574	6494 7332	1138 1385	82.13 % 78.36 %	15.20 % 18.20 %	2.66 % 3.44 %
iCloud Mail	3500 712	2804 535	542 141	154 36	80.11 % 75.14 %	15.49 % 19.80 %	4.40 % 5.06 %
Tuta	3567 725	3106 595	365 106	96 24	87.08 % 82.07 %	10.23 % 14.62 %	2.69 % 3.31 %
Juno.com	3396 690	2974 561	327 98	95 31	87.57 % 81.30 %	9.63 % 14.20 %	2.80 % 4.49 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.