Mailjet and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.354 402.780	370.365 303.984	80.080 83.770	13.909 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.76 % 75.47 %	17.25 % 20.80 %	3.00 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35372 30967	29320 24340	5092 5573	960 1054	82.89 % 78.60 %	14.40 % 18.00 %	2.71 % 3.40 %
Elektronics	35762 30895	28800 23568	5962 6254	1000 1073	80.53 % 76.28 %	16.67 % 20.24 %	2.80 % 3.47 %
Entertainment	35313 31027	28171 23293	6124 6580	1018 1154	79.78 % 75.07 %	17.34 % 21.21 %	2.88 % 3.72 %
Cosmetics & Beauty	35998 30995	28687 23278	6232 6495	1079 1222	79.69 % 75.10 %	17.31 % 20.95 %	3.00 % 3.94 %
Food & Drink	35519 31626	29329 24770	5274 5807	916 1049	82.57 % 78.32 %	14.85 % 18.36 %	2.58 % 3.32 %
Home & Garden	35581 31435	29436 24684	5238 5724	907 1027	82.73 % 78.52 %	14.72 % 18.21 %	2.55 % 3.27 %
Finance	35816 31001	27351 22348	7226 7319	1239 1334	76.37 % 72.09 %	20.18 % 23.61 %	3.46 % 4.30 %
Health	35814 30974	27665 22552	6983 7177	1166 1245	77.25 % 72.81 %	19.50 % 23.17 %	3.26 % 4.02 %
Pets	35882 31300	29409 24299	5503 5924	970 1077	81.96 % 77.63 %	15.34 % 18.93 %	2.70 % 3.44 %
Sport & Fitness	35857 30500	28286 22771	6455 6521	1116 1208	78.89 % 74.66 %	18.00 % 21.38 %	3.11 % 3.96 %
Job & Career	35714 30761	27661 22618	6795 6889	1258 1254	77.45 % 73.53 %	19.03 % 22.40 %	3.52 % 4.08 %
Dating	35582 30610	26757 21675	7575 7709	1250 1226	75.20 % 70.81 %	21.29 % 25.18 %	3.51 % 4.01 %
Other	36144 30689	29493 23788	5621 5798	1030 1103	81.60 % 77.51 %	15.55 % 18.89 %	2.85 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44574 40872	33977 29396	9069 9825	1528 1651	76.23 % 71.92 %	20.35 % 24.04 %	3.43 % 4.04 %
Outlook Mail	44754 39335	34437 28795	8821 8946	1496 1594	76.95 % 73.20 %	19.71 % 22.74 %	3.34 % 4.05 %
Yahoo Mail	44338 39623	35214 29861	7776 8266	1348 1496	79.42 % 75.36 %	17.54 % 20.86 %	3.04 % 3.78 %
AOL Mail	44912 40403	35605 30219	7926 8592	1381 1592	79.28 % 74.79 %	17.65 % 21.27 %	3.07 % 3.94 %
Mail.com	44967 40085	36274 30627	7435 8007	1258 1451	80.67 % 76.41 %	16.53 % 19.98 %	2.80 % 3.62 %
Yandex Mail	44845 39964	34840 29495	8475 8908	1530 1561	77.69 % 73.80 %	18.90 % 22.29 %	3.41 % 3.91 %
GMX Mail	45377 39884	36431 30400	7719 8097	1227 1387	80.29 % 76.22 %	17.01 % 20.30 %	2.70 % 3.48 %
Zoho Mail	44162 39823	35984 30796	6959 7635	1219 1392	81.48 % 77.33 %	15.76 % 19.17 %	2.76 % 3.50 %
ProtonMail	45200 40373	36806 31130	7208 7817	1186 1426	81.43 % 77.11 %	15.95 % 19.36 %	2.62 % 3.53 %
Custom Mail	44762 40291	36856 31574	6706 7332	1200 1385	82.34 % 78.36 %	14.98 % 18.20 %	2.68 % 3.44 %
iCloud Mail	5534 712	4420 535	878 141	236 36	79.87 % 75.14 %	15.87 % 19.80 %	4.26 % 5.06 %
Tuta	5563 725	4827 595	582 106	154 24	86.77 % 82.07 %	10.46 % 14.62 %	2.77 % 3.31 %
Juno.com	5366 690	4694 561	526 98	146 31	87.48 % 81.30 %	9.80 % 14.20 %	2.72 % 4.49 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.