Mailjet and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.354 40.838	370.365 28.449	80.080 11.943	13.909 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.76 % 69.66 %	17.25 % 29.24 %	3.00 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35372 3108	29320 2310	5092 763	960 35	82.89 % 74.32 %	14.40 % 24.55 %	2.71 % 1.13 %
Elektronics	35762 3168	28800 2203	5962 930	1000 35	80.53 % 69.54 %	16.67 % 29.36 %	2.80 % 1.10 %
Entertainment	35313 3097	28171 2149	6124 920	1018 28	79.78 % 69.39 %	17.34 % 29.71 %	2.88 % 0.90 %
Cosmetics & Beauty	35998 3104	28687 2138	6232 928	1079 38	79.69 % 68.88 %	17.31 % 29.90 %	3.00 % 1.22 %
Food & Drink	35519 2988	29329 2221	5274 729	916 38	82.57 % 74.33 %	14.85 % 24.40 %	2.58 % 1.27 %
Home & Garden	35581 3198	29436 2374	5238 790	907 34	82.73 % 74.23 %	14.72 % 24.70 %	2.55 % 1.06 %
Finance	35816 3213	27351 2065	7226 1111	1239 37	76.37 % 64.27 %	20.18 % 34.58 %	3.46 % 1.15 %
Health	35814 3194	27665 2052	6983 1109	1166 33	77.25 % 64.25 %	19.50 % 34.72 %	3.26 % 1.03 %
Pets	35882 3075	29409 2277	5503 768	970 30	81.96 % 74.05 %	15.34 % 24.98 %	2.70 % 0.98 %
Sport & Fitness	35857 3244	28286 2247	6455 961	1116 36	78.89 % 69.27 %	18.00 % 29.62 %	3.11 % 1.11 %
Job & Career	35714 3038	27661 2106	6795 898	1258 34	77.45 % 69.32 %	19.03 % 29.56 %	3.52 % 1.12 %
Dating	35582 3120	26757 1854	7575 1226	1250 40	75.20 % 59.42 %	21.29 % 39.29 %	3.51 % 1.28 %
Other	36144 3291	29493 2453	5621 810	1030 28	81.60 % 74.54 %	15.55 % 24.61 %	2.85 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44574 3918	33977 2512	9069 1366	1528 40	76.23 % 64.11 %	20.35 % 34.86 %	3.43 % 1.02 %
Outlook Mail	44754 4078	34437 2660	8821 1375	1496 43	76.95 % 65.23 %	19.71 % 33.72 %	3.34 % 1.05 %
Yahoo Mail	44338 4200	35214 2966	7776 1187	1348 47	79.42 % 70.62 %	17.54 % 28.26 %	3.04 % 1.12 %
AOL Mail	44912 4366	35605 3106	7926 1213	1381 47	79.28 % 71.14 %	17.65 % 27.78 %	3.07 % 1.08 %
Mail.com	44967 4218	36274 3033	7435 1137	1258 48	80.67 % 71.91 %	16.53 % 26.96 %	2.80 % 1.14 %
Yandex Mail	44845 4051	34840 2782	8475 1223	1530 46	77.69 % 68.67 %	18.90 % 30.19 %	3.41 % 1.14 %
GMX Mail	45377 4002	36431 2712	7719 1243	1227 47	80.29 % 67.77 %	17.01 % 31.06 %	2.70 % 1.17 %
Zoho Mail	44162 3898	35984 2817	6959 1038	1219 43	81.48 % 72.27 %	15.76 % 26.63 %	2.76 % 1.10 %
ProtonMail	45200 3953	36806 2797	7208 1112	1186 44	81.43 % 70.76 %	15.95 % 28.13 %	2.62 % 1.11 %
Custom Mail	44762 4154	36856 3064	6706 1049	1200 41	82.34 % 73.76 %	14.98 % 25.25 %	2.68 % 0.99 %
iCloud Mail	5534	4420	878	236	79.87 % %	15.87 % %	4.26 % %
Tuta	5563	4827	582	154	86.77 % %	10.46 % %	2.77 % %
Juno.com	5366	4694	526	146	87.48 % %	9.80 % %	2.72 % %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.