Mailjet and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.533 40.838	363.045 28.449	78.900 11.943	13.588 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.70 % 69.66 %	17.32 % 29.24 %	2.98 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34660 3108	28725 2310	5010 763	925 35	82.88 % 74.32 %	14.45 % 24.55 %	2.67 % 1.13 %
Elektronics	35099 3168	28234 2203	5883 930	982 35	80.44 % 69.54 %	16.76 % 29.36 %	2.80 % 1.10 %
Entertainment	34685 3097	27643 2149	6041 920	1001 28	79.70 % 69.39 %	17.42 % 29.71 %	2.89 % 0.90 %
Cosmetics & Beauty	35282 3104	28084 2138	6140 928	1058 38	79.60 % 68.88 %	17.40 % 29.90 %	3.00 % 1.22 %
Food & Drink	34849 2988	28753 2221	5198 729	898 38	82.51 % 74.33 %	14.92 % 24.40 %	2.58 % 1.27 %
Home & Garden	34914 3198	28875 2374	5159 790	880 34	82.70 % 74.23 %	14.78 % 24.70 %	2.52 % 1.06 %
Finance	35120 3213	26790 2065	7116 1111	1214 37	76.28 % 64.27 %	20.26 % 34.58 %	3.46 % 1.15 %
Health	35146 3194	27125 2052	6883 1109	1138 33	77.18 % 64.25 %	19.58 % 34.72 %	3.24 % 1.03 %
Pets	35163 3075	28803 2277	5409 768	951 30	81.91 % 74.05 %	15.38 % 24.98 %	2.70 % 0.98 %
Sport & Fitness	35177 3244	27723 2247	6362 961	1092 36	78.81 % 69.27 %	18.09 % 29.62 %	3.10 % 1.11 %
Job & Career	35035 3038	27123 2106	6689 898	1223 34	77.42 % 69.32 %	19.09 % 29.56 %	3.49 % 1.12 %
Dating	34905 3120	26221 1854	7466 1226	1218 40	75.12 % 59.42 %	21.39 % 39.29 %	3.49 % 1.28 %
Other	35498 3291	28946 2453	5544 810	1008 28	81.54 % 74.54 %	15.62 % 24.61 %	2.84 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43874 3918	33441 2512	8942 1366	1491 40	76.22 % 64.11 %	20.38 % 34.86 %	3.40 % 1.02 %
Outlook Mail	44031 4078	33852 2660	8713 1375	1466 43	76.88 % 65.23 %	19.79 % 33.72 %	3.33 % 1.05 %
Yahoo Mail	43658 4200	34662 2966	7679 1187	1317 47	79.39 % 70.62 %	17.59 % 28.26 %	3.02 % 1.12 %
AOL Mail	44257 4366	35071 3106	7834 1213	1352 47	79.24 % 71.14 %	17.70 % 27.78 %	3.05 % 1.08 %
Mail.com	44283 4218	35697 3033	7353 1137	1233 48	80.61 % 71.91 %	16.60 % 26.96 %	2.78 % 1.14 %
Yandex Mail	44160 4051	34275 2782	8372 1223	1513 46	77.62 % 68.67 %	18.96 % 30.19 %	3.43 % 1.14 %
GMX Mail	44728 4002	35875 2712	7644 1243	1209 47	80.21 % 67.77 %	17.09 % 31.06 %	2.70 % 1.17 %
Zoho Mail	43490 3898	35413 2817	6881 1038	1196 43	81.43 % 72.27 %	15.82 % 26.63 %	2.75 % 1.10 %
ProtonMail	44510 3953	36215 2797	7133 1112	1162 44	81.36 % 70.76 %	16.03 % 28.13 %	2.61 % 1.11 %
Custom Mail	44089 4154	36285 3064	6628 1049	1176 41	82.30 % 73.76 %	15.03 % 25.25 %	2.67 % 0.99 %
iCloud Mail	4851	3885	760	206	80.09 % %	15.67 % %	4.25 % %
Tuta	4916	4269	508	139	86.84 % %	10.33 % %	2.83 % %
Juno.com	4686	4105	453	128	87.60 % %	9.67 % %	2.73 % %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.