Mailjet and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.019 40.838	348.262 28.449	76.745 11.943	13.012 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.51 % 69.66 %	17.52 % 29.24 %	2.97 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33358 3108	27594 2310	4877 763	887 35	82.72 % 74.32 %	14.62 % 24.55 %	2.66 % 1.13 %
Elektronics	33696 3168	27031 2203	5728 930	937 35	80.22 % 69.54 %	17.00 % 29.36 %	2.78 % 1.10 %
Entertainment	33364 3097	26523 2149	5877 920	964 28	79.50 % 69.39 %	17.61 % 29.71 %	2.89 % 0.90 %
Cosmetics & Beauty	33908 3104	26923 2138	5969 928	1016 38	79.40 % 68.88 %	17.60 % 29.90 %	3.00 % 1.22 %
Food & Drink	33580 2988	27659 2221	5067 729	854 38	82.37 % 74.33 %	15.09 % 24.40 %	2.54 % 1.27 %
Home & Garden	33611 3198	27734 2374	5023 790	854 34	82.51 % 74.23 %	14.94 % 24.70 %	2.54 % 1.06 %
Finance	33805 3213	25711 2065	6926 1111	1168 37	76.06 % 64.27 %	20.49 % 34.58 %	3.46 % 1.15 %
Health	33768 3194	25990 2052	6694 1109	1084 33	76.97 % 64.25 %	19.82 % 34.72 %	3.21 % 1.03 %
Pets	33812 3075	27645 2277	5248 768	919 30	81.76 % 74.05 %	15.52 % 24.98 %	2.72 % 0.98 %
Sport & Fitness	33790 3244	26572 2247	6179 961	1039 36	78.64 % 69.27 %	18.29 % 29.62 %	3.07 % 1.11 %
Job & Career	33687 3038	26026 2106	6496 898	1165 34	77.26 % 69.32 %	19.28 % 29.56 %	3.46 % 1.12 %
Dating	33527 3120	25090 1854	7275 1226	1162 40	74.84 % 59.42 %	21.70 % 39.29 %	3.47 % 1.28 %
Other	34113 3291	27764 2453	5386 810	963 28	81.39 % 74.54 %	15.79 % 24.61 %	2.82 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42551 3918	32409 2512	8719 1366	1423 40	76.17 % 64.11 %	20.49 % 34.86 %	3.34 % 1.02 %
Outlook Mail	42769 4078	32802 2660	8539 1375	1428 43	76.70 % 65.23 %	19.97 % 33.72 %	3.34 % 1.05 %
Yahoo Mail	42293 4200	33509 2966	7503 1187	1281 47	79.23 % 70.62 %	17.74 % 28.26 %	3.03 % 1.12 %
AOL Mail	42916 4366	33951 3106	7659 1213	1306 47	79.11 % 71.14 %	17.85 % 27.78 %	3.04 % 1.08 %
Mail.com	42938 4218	34545 3033	7191 1137	1202 48	80.45 % 71.91 %	16.75 % 26.96 %	2.80 % 1.14 %
Yandex Mail	42780 4051	33138 2782	8186 1223	1456 46	77.46 % 68.67 %	19.14 % 30.19 %	3.40 % 1.14 %
GMX Mail	43418 4002	34750 2712	7506 1243	1162 47	80.04 % 67.77 %	17.29 % 31.06 %	2.68 % 1.17 %
Zoho Mail	42142 3898	34261 2817	6732 1038	1149 43	81.30 % 72.27 %	15.97 % 26.63 %	2.73 % 1.10 %
ProtonMail	43037 3953	34933 2797	6982 1112	1122 44	81.17 % 70.76 %	16.22 % 28.13 %	2.61 % 1.11 %
Custom Mail	42712 4154	35080 3064	6494 1049	1138 41	82.13 % 73.76 %	15.20 % 25.25 %	2.66 % 0.99 %
iCloud Mail	3500	2804	542	154	80.11 % %	15.49 % %	4.40 % %
Tuta	3567	3106	365	96	87.08 % %	10.23 % %	2.69 % %
Juno.com	3396	2974	327	95	87.57 % %	9.63 % %	2.80 % %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.