Mailify and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailify and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.150 402.780	302.866 303.984	76.964 83.770	13.320 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.04 % 75.47 %	19.58 % 20.80 %	3.39 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29688 30967	23784 24340	5024 5573	880 1054	80.11 % 78.60 %	16.92 % 18.00 %	2.96 % 3.40 %
Elektronics	30694 30895	23911 23568	5854 6254	929 1073	77.90 % 76.28 %	19.07 % 20.24 %	3.03 % 3.47 %
Entertainment	30167 31027	23222 23293	5902 6580	1043 1154	76.98 % 75.07 %	19.56 % 21.21 %	3.46 % 3.72 %
Cosmetics & Beauty	30530 30995	23551 23278	6004 6495	975 1222	77.14 % 75.10 %	19.67 % 20.95 %	3.19 % 3.94 %
Food & Drink	30519 31626	24459 24770	5133 5807	927 1049	80.14 % 78.32 %	16.82 % 18.36 %	3.04 % 3.32 %
Home & Garden	30222 31435	24200 24684	5111 5724	911 1027	80.07 % 78.52 %	16.91 % 18.21 %	3.01 % 3.27 %
Finance	30341 31001	22294 22348	6899 7319	1148 1334	73.48 % 72.09 %	22.74 % 23.61 %	3.78 % 4.30 %
Health	29945 30974	22376 22552	6489 7177	1080 1245	74.72 % 72.81 %	21.67 % 23.17 %	3.61 % 4.02 %
Pets	30312 31300	23940 24299	5353 5924	1019 1077	78.98 % 77.63 %	17.66 % 18.93 %	3.36 % 3.44 %
Sport & Fitness	29754 30500	22668 22771	6059 6521	1027 1208	76.18 % 74.66 %	20.36 % 21.38 %	3.45 % 3.96 %
Job & Career	30434 30761	22773 22618	6473 6889	1188 1254	74.83 % 73.53 %	21.27 % 22.40 %	3.90 % 4.08 %
Dating	30388 30610	21850 21675	7353 7709	1185 1226	71.90 % 70.81 %	24.20 % 25.18 %	3.90 % 4.01 %
Other	30156 30689	23838 23788	5310 5798	1008 1103	79.05 % 77.51 %	17.61 % 18.89 %	3.34 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39832 40872	29370 29396	8994 9825	1468 1651	73.73 % 71.92 %	22.58 % 24.04 %	3.69 % 4.04 %
Outlook Mail	39308 39335	29211 28795	8600 8946	1497 1594	74.31 % 73.20 %	21.88 % 22.74 %	3.81 % 4.05 %
Yahoo Mail	39728 39623	30512 29861	7852 8266	1364 1496	76.80 % 75.36 %	19.76 % 20.86 %	3.43 % 3.78 %
AOL Mail	39483 40403	30274 30219	7780 8592	1429 1592	76.68 % 74.79 %	19.70 % 21.27 %	3.62 % 3.94 %
Mail.com	39166 40085	30496 30627	7320 8007	1350 1451	77.86 % 76.41 %	18.69 % 19.98 %	3.45 % 3.62 %
Yandex Mail	38650 39964	29125 29495	8096 8908	1429 1561	75.36 % 73.80 %	20.95 % 22.29 %	3.70 % 3.91 %
GMX Mail	39013 39884	30376 30400	7420 8097	1217 1387	77.86 % 76.22 %	19.02 % 20.30 %	3.12 % 3.48 %
Zoho Mail	38996 39823	30789 30796	7018 7635	1189 1392	78.95 % 77.33 %	18.00 % 19.17 %	3.05 % 3.50 %
ProtonMail	39917 40373	31451 31130	7261 7817	1205 1426	78.79 % 77.11 %	18.19 % 19.36 %	3.02 % 3.53 %
Custom Mail	39057 40291	31262 31574	6623 7332	1172 1385	80.04 % 78.36 %	16.96 % 18.20 %	3.00 % 3.44 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.