Mailgun and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailgun and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.832 402.780	51.727 303.984	7.939 83.770	2.166 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.66 % 75.47 %	12.84 % 20.80 %	3.50 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4767 30967	4106 24340	518 5573	143 1054	86.13 % 78.60 %	10.87 % 18.00 %	3.00 % 3.40 %
Elektronics	4874 30895	4152 23568	580 6254	142 1073	85.19 % 76.28 %	11.90 % 20.24 %	2.91 % 3.47 %
Entertainment	4794 31027	3993 23293	632 6580	169 1154	83.29 % 75.07 %	13.18 % 21.21 %	3.53 % 3.72 %
Cosmetics & Beauty	4784 30995	3991 23278	613 6495	180 1222	83.42 % 75.10 %	12.81 % 20.95 %	3.76 % 3.94 %
Food & Drink	4759 31626	4089 24770	519 5807	151 1049	85.92 % 78.32 %	10.91 % 18.36 %	3.17 % 3.32 %
Home & Garden	4617 31435	3955 24684	508 5724	154 1027	85.66 % 78.52 %	11.00 % 18.21 %	3.34 % 3.27 %
Finance	4732 31001	3841 22348	700 7319	191 1334	81.17 % 72.09 %	14.79 % 23.61 %	4.04 % 4.30 %
Health	4670 30974	3855 22552	651 7177	164 1245	82.55 % 72.81 %	13.94 % 23.17 %	3.51 % 4.02 %
Pets	4823 31300	4101 24299	571 5924	151 1077	85.03 % 77.63 %	11.84 % 18.93 %	3.13 % 3.44 %
Sport & Fitness	4744 30500	3918 22771	665 6521	161 1208	82.59 % 74.66 %	14.02 % 21.38 %	3.39 % 3.96 %
Job & Career	4768 30761	3842 22618	710 6889	216 1254	80.58 % 73.53 %	14.89 % 22.40 %	4.53 % 4.08 %
Dating	4695 30610	3808 21675	701 7709	186 1226	81.11 % 70.81 %	14.93 % 25.18 %	3.96 % 4.01 %
Other	4805 30689	4076 23788	571 5798	158 1103	84.83 % 77.51 %	11.88 % 18.89 %	3.29 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4684 40872	3649 29396	821 9825	214 1651	77.90 % 71.92 %	17.53 % 24.04 %	4.57 % 4.04 %
Outlook Mail	4710 39335	3851 28795	670 8946	189 1594	81.76 % 73.20 %	14.23 % 22.74 %	4.01 % 4.05 %
Yahoo Mail	4666 39623	3887 29861	618 8266	161 1496	83.30 % 75.36 %	13.24 % 20.86 %	3.45 % 3.78 %
AOL Mail	4831 40403	4015 30219	642 8592	174 1592	83.11 % 74.79 %	13.29 % 21.27 %	3.60 % 3.94 %
Mail.com	4833 40085	4080 30627	597 8007	156 1451	84.42 % 76.41 %	12.35 % 19.98 %	3.23 % 3.62 %
Yandex Mail	4769 39964	3895 29495	684 8908	190 1561	81.67 % 73.80 %	14.34 % 22.29 %	3.98 % 3.91 %
GMX Mail	4732 39884	4054 30400	535 8097	143 1387	85.67 % 76.22 %	11.31 % 20.30 %	3.02 % 3.48 %
Zoho Mail	4861 39823	4152 30796	562 7635	147 1392	85.41 % 77.33 %	11.56 % 19.17 %	3.02 % 3.50 %
ProtonMail	4769 40373	4106 31130	507 7817	156 1426	86.10 % 77.11 %	10.63 % 19.36 %	3.27 % 3.53 %
Custom Mail	4632 40291	4010 31574	483 7332	139 1385	86.57 % 78.36 %	10.43 % 18.20 %	3.00 % 3.44 %
iCloud Mail	4709 712	3736 535	768 141	205 36	79.34 % 75.14 %	16.31 % 19.80 %	4.35 % 5.06 %
Tuta	4827 725	4128 595	547 106	152 24	85.52 % 82.07 %	11.33 % 14.62 %	3.15 % 3.31 %
Juno.com	4809 690	4164 561	505 98	140 31	86.59 % 81.30 %	10.50 % 14.20 %	2.91 % 4.49 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.