Mailgun and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailgun and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.621 402.780	59.074 303.984	9.097 83.770	2.450 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 75.47 %	12.88 % 20.80 %	3.47 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5455 30967	4694 24340	596 5573	165 1054	86.05 % 78.60 %	10.93 % 18.00 %	3.02 % 3.40 %
Elektronics	5506 30895	4688 23568	657 6254	161 1073	85.14 % 76.28 %	11.93 % 20.24 %	2.92 % 3.47 %
Entertainment	5486 31027	4572 23293	722 6580	192 1154	83.34 % 75.07 %	13.16 % 21.21 %	3.50 % 3.72 %
Cosmetics & Beauty	5455 30995	4544 23278	702 6495	209 1222	83.30 % 75.10 %	12.87 % 20.95 %	3.83 % 3.94 %
Food & Drink	5489 31626	4710 24770	607 5807	172 1049	85.81 % 78.32 %	11.06 % 18.36 %	3.13 % 3.32 %
Home & Garden	5259 31435	4502 24684	580 5724	177 1027	85.61 % 78.52 %	11.03 % 18.21 %	3.37 % 3.27 %
Finance	5406 31001	4393 22348	801 7319	212 1334	81.26 % 72.09 %	14.82 % 23.61 %	3.92 % 4.30 %
Health	5332 30974	4404 22552	743 7177	185 1245	82.60 % 72.81 %	13.93 % 23.17 %	3.47 % 4.02 %
Pets	5455 31300	4645 24299	649 5924	161 1077	85.15 % 77.63 %	11.90 % 18.93 %	2.95 % 3.44 %
Sport & Fitness	5451 30500	4507 22771	765 6521	179 1208	82.68 % 74.66 %	14.03 % 21.38 %	3.28 % 3.96 %
Job & Career	5428 30761	4379 22618	809 6889	240 1254	80.67 % 73.53 %	14.90 % 22.40 %	4.42 % 4.08 %
Dating	5361 30610	4345 21675	803 7709	213 1226	81.05 % 70.81 %	14.98 % 25.18 %	3.97 % 4.01 %
Other	5538 30689	4691 23788	663 5798	184 1103	84.71 % 77.51 %	11.97 % 18.89 %	3.32 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5348 40872	4174 29396	941 9825	233 1651	78.05 % 71.92 %	17.60 % 24.04 %	4.36 % 4.04 %
Outlook Mail	5402 39335	4410 28795	775 8946	217 1594	81.64 % 73.20 %	14.35 % 22.74 %	4.02 % 4.05 %
Yahoo Mail	5309 39623	4413 29861	707 8266	189 1496	83.12 % 75.36 %	13.32 % 20.86 %	3.56 % 3.78 %
AOL Mail	5513 40403	4578 30219	737 8592	198 1592	83.04 % 74.79 %	13.37 % 21.27 %	3.59 % 3.94 %
Mail.com	5534 40085	4667 30627	685 8007	182 1451	84.33 % 76.41 %	12.38 % 19.98 %	3.29 % 3.62 %
Yandex Mail	5457 39964	4455 29495	785 8908	217 1561	81.64 % 73.80 %	14.39 % 22.29 %	3.98 % 3.91 %
GMX Mail	5358 39884	4596 30400	605 8097	157 1387	85.78 % 76.22 %	11.29 % 20.30 %	2.93 % 3.48 %
Zoho Mail	5534 39823	4721 30796	639 7635	174 1392	85.31 % 77.33 %	11.55 % 19.17 %	3.14 % 3.50 %
ProtonMail	5446 40373	4692 31130	579 7817	175 1426	86.15 % 77.11 %	10.63 % 19.36 %	3.21 % 3.53 %
Custom Mail	5320 40291	4603 31574	559 7332	158 1385	86.52 % 78.36 %	10.51 % 18.20 %	2.97 % 3.44 %
iCloud Mail	5359 712	4262 535	875 141	222 36	79.53 % 75.14 %	16.33 % 19.80 %	4.14 % 5.06 %
Tuta	5523 725	4720 595	628 106	175 24	85.46 % 82.07 %	11.37 % 14.62 %	3.17 % 3.31 %
Juno.com	5518 690	4783 561	582 98	153 31	86.68 % 81.30 %	10.55 % 14.20 %	2.77 % 4.49 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.