Mailgun and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailgun and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.801 402.780	7.331 303.984	1.140 83.770	330 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.30 % 75.47 %	12.95 % 20.80 %	3.75 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	688 30967	588 24340	77 5573	23 1054	85.47 % 78.60 %	11.19 % 18.00 %	3.34 % 3.40 %
Elektronics	679 30895	580 23568	82 6254	17 1073	85.42 % 76.28 %	12.08 % 20.24 %	2.50 % 3.47 %
Entertainment	694 31027	573 23293	91 6580	30 1154	82.56 % 75.07 %	13.11 % 21.21 %	4.32 % 3.72 %
Cosmetics & Beauty	679 30995	558 23278	89 6495	32 1222	82.18 % 75.10 %	13.11 % 20.95 %	4.71 % 3.94 %
Food & Drink	685 31626	594 24770	71 5807	20 1049	86.72 % 78.32 %	10.36 % 18.36 %	2.92 % 3.32 %
Home & Garden	686 31435	588 24684	77 5724	21 1027	85.71 % 78.52 %	11.22 % 18.21 %	3.06 % 3.27 %
Finance	639 31001	517 22348	93 7319	29 1334	80.91 % 72.09 %	14.55 % 23.61 %	4.54 % 4.30 %
Health	662 30974	539 22552	96 7177	27 1245	81.42 % 72.81 %	14.50 % 23.17 %	4.08 % 4.02 %
Pets	682 31300	578 24299	81 5924	23 1077	84.75 % 77.63 %	11.88 % 18.93 %	3.37 % 3.44 %
Sport & Fitness	705 30500	574 22771	102 6521	29 1208	81.42 % 74.66 %	14.47 % 21.38 %	4.11 % 3.96 %
Job & Career	659 30761	533 22618	99 6889	27 1254	80.88 % 73.53 %	15.02 % 22.40 %	4.10 % 4.08 %
Dating	633 30610	509 21675	97 7709	27 1226	80.41 % 70.81 %	15.32 % 25.18 %	4.27 % 4.01 %
Other	710 30689	600 23788	85 5798	25 1103	84.51 % 77.51 %	11.97 % 18.89 %	3.52 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	688 40872	527 29396	120 9825	41 1651	76.60 % 71.92 %	17.44 % 24.04 %	5.96 % 4.04 %
Outlook Mail	635 39335	522 28795	88 8946	25 1594	82.20 % 73.20 %	13.86 % 22.74 %	3.94 % 4.05 %
Yahoo Mail	683 39623	573 29861	91 8266	19 1496	83.89 % 75.36 %	13.32 % 20.86 %	2.78 % 3.78 %
AOL Mail	736 40403	605 30219	99 8592	32 1592	82.20 % 74.79 %	13.45 % 21.27 %	4.35 % 3.94 %
Mail.com	676 40085	573 30627	82 8007	21 1451	84.76 % 76.41 %	12.13 % 19.98 %	3.11 % 3.62 %
Yandex Mail	650 39964	532 29495	96 8908	22 1561	81.85 % 73.80 %	14.77 % 22.29 %	3.38 % 3.91 %
GMX Mail	652 39884	550 30400	78 8097	24 1387	84.36 % 76.22 %	11.96 % 20.30 %	3.68 % 3.48 %
Zoho Mail	703 39823	600 30796	82 7635	21 1392	85.35 % 77.33 %	11.66 % 19.17 %	2.99 % 3.50 %
ProtonMail	656 40373	558 31130	71 7817	27 1426	85.06 % 77.11 %	10.82 % 19.36 %	4.12 % 3.53 %
Custom Mail	667 40291	572 31574	71 7332	24 1385	85.76 % 78.36 %	10.64 % 18.20 %	3.60 % 3.44 %
iCloud Mail	655 712	519 535	107 141	29 36	79.24 % 75.14 %	16.34 % 19.80 %	4.43 % 5.06 %
Tuta	721 725	616 595	82 106	23 24	85.44 % 82.07 %	11.37 % 14.62 %	3.19 % 3.31 %
Juno.com	679 690	584 561	73 98	22 31	86.01 % 81.30 %	10.75 % 14.20 %	3.24 % 4.49 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.