Mailgun and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailgun and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.017 402.780	36.811 303.984	5.653 83.770	1.553 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.63 % 75.47 %	12.84 % 20.80 %	3.53 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3375 30967	2897 24340	370 5573	108 1054	85.84 % 78.60 %	10.96 % 18.00 %	3.20 % 3.40 %
Elektronics	3485 30895	2961 23568	420 6254	104 1073	84.96 % 76.28 %	12.05 % 20.24 %	2.98 % 3.47 %
Entertainment	3422 31027	2847 23293	448 6580	127 1154	83.20 % 75.07 %	13.09 % 21.21 %	3.71 % 3.72 %
Cosmetics & Beauty	3408 30995	2839 23278	438 6495	131 1222	83.30 % 75.10 %	12.85 % 20.95 %	3.84 % 3.94 %
Food & Drink	3326 31626	2871 24770	358 5807	97 1049	86.32 % 78.32 %	10.76 % 18.36 %	2.92 % 3.32 %
Home & Garden	3289 31435	2817 24684	361 5724	111 1027	85.65 % 78.52 %	10.98 % 18.21 %	3.37 % 3.27 %
Finance	3340 31001	2716 22348	492 7319	132 1334	81.32 % 72.09 %	14.73 % 23.61 %	3.95 % 4.30 %
Health	3298 30974	2723 22552	460 7177	115 1245	82.57 % 72.81 %	13.95 % 23.17 %	3.49 % 4.02 %
Pets	3447 31300	2919 24299	412 5924	116 1077	84.68 % 77.63 %	11.95 % 18.93 %	3.37 % 3.44 %
Sport & Fitness	3432 30500	2840 22771	478 6521	114 1208	82.75 % 74.66 %	13.93 % 21.38 %	3.32 % 3.96 %
Job & Career	3383 30761	2723 22618	505 6889	155 1254	80.49 % 73.53 %	14.93 % 22.40 %	4.58 % 4.08 %
Dating	3357 30610	2722 21675	500 7709	135 1226	81.08 % 70.81 %	14.89 % 25.18 %	4.02 % 4.01 %
Other	3455 30689	2936 23788	411 5798	108 1103	84.98 % 77.51 %	11.90 % 18.89 %	3.13 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3389 40872	2640 29396	592 9825	157 1651	77.90 % 71.92 %	17.47 % 24.04 %	4.63 % 4.04 %
Outlook Mail	3331 39335	2726 28795	471 8946	134 1594	81.84 % 73.20 %	14.14 % 22.74 %	4.02 % 4.05 %
Yahoo Mail	3275 39623	2722 29861	433 8266	120 1496	83.11 % 75.36 %	13.22 % 20.86 %	3.66 % 3.78 %
AOL Mail	3411 40403	2835 30219	455 8592	121 1592	83.11 % 74.79 %	13.34 % 21.27 %	3.55 % 3.94 %
Mail.com	3478 40085	2931 30627	431 8007	116 1451	84.27 % 76.41 %	12.39 % 19.98 %	3.34 % 3.62 %
Yandex Mail	3358 39964	2749 29495	482 8908	127 1561	81.86 % 73.80 %	14.35 % 22.29 %	3.78 % 3.91 %
GMX Mail	3384 39884	2890 30400	385 8097	109 1387	85.40 % 76.22 %	11.38 % 20.30 %	3.22 % 3.48 %
Zoho Mail	3471 39823	2971 30796	404 7635	96 1392	85.59 % 77.33 %	11.64 % 19.17 %	2.77 % 3.50 %
ProtonMail	3488 40373	2996 31130	370 7817	122 1426	85.89 % 77.11 %	10.61 % 19.36 %	3.50 % 3.53 %
Custom Mail	3336 40291	2876 31574	349 7332	111 1385	86.21 % 78.36 %	10.46 % 18.20 %	3.33 % 3.44 %
iCloud Mail	3353 712	2661 535	548 141	144 36	79.36 % 75.14 %	16.34 % 19.80 %	4.29 % 5.06 %
Tuta	3362 725	2886 595	379 106	97 24	85.84 % 82.07 %	11.27 % 14.62 %	2.89 % 3.31 %
Juno.com	3381 690	2928 561	354 98	99 31	86.60 % 81.30 %	10.47 % 14.20 %	2.93 % 4.49 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.