Mailgun and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailgun and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.621 40.838	59.074 28.449	9.097 11.943	2.450 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 69.66 %	12.88 % 29.24 %	3.47 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5455 3108	4694 2310	596 763	165 35	86.05 % 74.32 %	10.93 % 24.55 %	3.02 % 1.13 %
Elektronics	5506 3168	4688 2203	657 930	161 35	85.14 % 69.54 %	11.93 % 29.36 %	2.92 % 1.10 %
Entertainment	5486 3097	4572 2149	722 920	192 28	83.34 % 69.39 %	13.16 % 29.71 %	3.50 % 0.90 %
Cosmetics & Beauty	5455 3104	4544 2138	702 928	209 38	83.30 % 68.88 %	12.87 % 29.90 %	3.83 % 1.22 %
Food & Drink	5489 2988	4710 2221	607 729	172 38	85.81 % 74.33 %	11.06 % 24.40 %	3.13 % 1.27 %
Home & Garden	5259 3198	4502 2374	580 790	177 34	85.61 % 74.23 %	11.03 % 24.70 %	3.37 % 1.06 %
Finance	5406 3213	4393 2065	801 1111	212 37	81.26 % 64.27 %	14.82 % 34.58 %	3.92 % 1.15 %
Health	5332 3194	4404 2052	743 1109	185 33	82.60 % 64.25 %	13.93 % 34.72 %	3.47 % 1.03 %
Pets	5455 3075	4645 2277	649 768	161 30	85.15 % 74.05 %	11.90 % 24.98 %	2.95 % 0.98 %
Sport & Fitness	5451 3244	4507 2247	765 961	179 36	82.68 % 69.27 %	14.03 % 29.62 %	3.28 % 1.11 %
Job & Career	5428 3038	4379 2106	809 898	240 34	80.67 % 69.32 %	14.90 % 29.56 %	4.42 % 1.12 %
Dating	5361 3120	4345 1854	803 1226	213 40	81.05 % 59.42 %	14.98 % 39.29 %	3.97 % 1.28 %
Other	5538 3291	4691 2453	663 810	184 28	84.71 % 74.54 %	11.97 % 24.61 %	3.32 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5348 3918	4174 2512	941 1366	233 40	78.05 % 64.11 %	17.60 % 34.86 %	4.36 % 1.02 %
Outlook Mail	5402 4078	4410 2660	775 1375	217 43	81.64 % 65.23 %	14.35 % 33.72 %	4.02 % 1.05 %
Yahoo Mail	5309 4200	4413 2966	707 1187	189 47	83.12 % 70.62 %	13.32 % 28.26 %	3.56 % 1.12 %
AOL Mail	5513 4366	4578 3106	737 1213	198 47	83.04 % 71.14 %	13.37 % 27.78 %	3.59 % 1.08 %
Mail.com	5534 4218	4667 3033	685 1137	182 48	84.33 % 71.91 %	12.38 % 26.96 %	3.29 % 1.14 %
Yandex Mail	5457 4051	4455 2782	785 1223	217 46	81.64 % 68.67 %	14.39 % 30.19 %	3.98 % 1.14 %
GMX Mail	5358 4002	4596 2712	605 1243	157 47	85.78 % 67.77 %	11.29 % 31.06 %	2.93 % 1.17 %
Zoho Mail	5534 3898	4721 2817	639 1038	174 43	85.31 % 72.27 %	11.55 % 26.63 %	3.14 % 1.10 %
ProtonMail	5446 3953	4692 2797	579 1112	175 44	86.15 % 70.76 %	10.63 % 28.13 %	3.21 % 1.11 %
Custom Mail	5320 4154	4603 3064	559 1049	158 41	86.52 % 73.76 %	10.51 % 25.25 %	2.97 % 0.99 %
iCloud Mail	5359	4262	875	222	79.53 % %	16.33 % %	4.14 % %
Tuta	5523	4720	628	175	85.46 % %	11.37 % %	3.17 % %
Juno.com	5518	4783	582	153	86.68 % %	10.55 % %	2.77 % %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.