Mailgun and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailgun and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.832 40.838	51.727 28.449	7.939 11.943	2.166 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.66 % 69.66 %	12.84 % 29.24 %	3.50 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4767 3108	4106 2310	518 763	143 35	86.13 % 74.32 %	10.87 % 24.55 %	3.00 % 1.13 %
Elektronics	4874 3168	4152 2203	580 930	142 35	85.19 % 69.54 %	11.90 % 29.36 %	2.91 % 1.10 %
Entertainment	4794 3097	3993 2149	632 920	169 28	83.29 % 69.39 %	13.18 % 29.71 %	3.53 % 0.90 %
Cosmetics & Beauty	4784 3104	3991 2138	613 928	180 38	83.42 % 68.88 %	12.81 % 29.90 %	3.76 % 1.22 %
Food & Drink	4759 2988	4089 2221	519 729	151 38	85.92 % 74.33 %	10.91 % 24.40 %	3.17 % 1.27 %
Home & Garden	4617 3198	3955 2374	508 790	154 34	85.66 % 74.23 %	11.00 % 24.70 %	3.34 % 1.06 %
Finance	4732 3213	3841 2065	700 1111	191 37	81.17 % 64.27 %	14.79 % 34.58 %	4.04 % 1.15 %
Health	4670 3194	3855 2052	651 1109	164 33	82.55 % 64.25 %	13.94 % 34.72 %	3.51 % 1.03 %
Pets	4823 3075	4101 2277	571 768	151 30	85.03 % 74.05 %	11.84 % 24.98 %	3.13 % 0.98 %
Sport & Fitness	4744 3244	3918 2247	665 961	161 36	82.59 % 69.27 %	14.02 % 29.62 %	3.39 % 1.11 %
Job & Career	4768 3038	3842 2106	710 898	216 34	80.58 % 69.32 %	14.89 % 29.56 %	4.53 % 1.12 %
Dating	4695 3120	3808 1854	701 1226	186 40	81.11 % 59.42 %	14.93 % 39.29 %	3.96 % 1.28 %
Other	4805 3291	4076 2453	571 810	158 28	84.83 % 74.54 %	11.88 % 24.61 %	3.29 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4684 3918	3649 2512	821 1366	214 40	77.90 % 64.11 %	17.53 % 34.86 %	4.57 % 1.02 %
Outlook Mail	4710 4078	3851 2660	670 1375	189 43	81.76 % 65.23 %	14.23 % 33.72 %	4.01 % 1.05 %
Yahoo Mail	4666 4200	3887 2966	618 1187	161 47	83.30 % 70.62 %	13.24 % 28.26 %	3.45 % 1.12 %
AOL Mail	4831 4366	4015 3106	642 1213	174 47	83.11 % 71.14 %	13.29 % 27.78 %	3.60 % 1.08 %
Mail.com	4833 4218	4080 3033	597 1137	156 48	84.42 % 71.91 %	12.35 % 26.96 %	3.23 % 1.14 %
Yandex Mail	4769 4051	3895 2782	684 1223	190 46	81.67 % 68.67 %	14.34 % 30.19 %	3.98 % 1.14 %
GMX Mail	4732 4002	4054 2712	535 1243	143 47	85.67 % 67.77 %	11.31 % 31.06 %	3.02 % 1.17 %
Zoho Mail	4861 3898	4152 2817	562 1038	147 43	85.41 % 72.27 %	11.56 % 26.63 %	3.02 % 1.10 %
ProtonMail	4769 3953	4106 2797	507 1112	156 44	86.10 % 70.76 %	10.63 % 28.13 %	3.27 % 1.11 %
Custom Mail	4632 4154	4010 3064	483 1049	139 41	86.57 % 73.76 %	10.43 % 25.25 %	3.00 % 0.99 %
iCloud Mail	4709	3736	768	205	79.34 % %	16.31 % %	4.35 % %
Tuta	4827	4128	547	152	85.52 % %	11.33 % %	3.15 % %
Juno.com	4809	4164	505	140	86.59 % %	10.50 % %	2.91 % %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.