Mailgun and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailgun and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.801 40.838	7.331 28.449	1.140 11.943	330 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.30 % 69.66 %	12.95 % 29.24 %	3.75 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	688 3108	588 2310	77 763	23 35	85.47 % 74.32 %	11.19 % 24.55 %	3.34 % 1.13 %
Elektronics	679 3168	580 2203	82 930	17 35	85.42 % 69.54 %	12.08 % 29.36 %	2.50 % 1.10 %
Entertainment	694 3097	573 2149	91 920	30 28	82.56 % 69.39 %	13.11 % 29.71 %	4.32 % 0.90 %
Cosmetics & Beauty	679 3104	558 2138	89 928	32 38	82.18 % 68.88 %	13.11 % 29.90 %	4.71 % 1.22 %
Food & Drink	685 2988	594 2221	71 729	20 38	86.72 % 74.33 %	10.36 % 24.40 %	2.92 % 1.27 %
Home & Garden	686 3198	588 2374	77 790	21 34	85.71 % 74.23 %	11.22 % 24.70 %	3.06 % 1.06 %
Finance	639 3213	517 2065	93 1111	29 37	80.91 % 64.27 %	14.55 % 34.58 %	4.54 % 1.15 %
Health	662 3194	539 2052	96 1109	27 33	81.42 % 64.25 %	14.50 % 34.72 %	4.08 % 1.03 %
Pets	682 3075	578 2277	81 768	23 30	84.75 % 74.05 %	11.88 % 24.98 %	3.37 % 0.98 %
Sport & Fitness	705 3244	574 2247	102 961	29 36	81.42 % 69.27 %	14.47 % 29.62 %	4.11 % 1.11 %
Job & Career	659 3038	533 2106	99 898	27 34	80.88 % 69.32 %	15.02 % 29.56 %	4.10 % 1.12 %
Dating	633 3120	509 1854	97 1226	27 40	80.41 % 59.42 %	15.32 % 39.29 %	4.27 % 1.28 %
Other	710 3291	600 2453	85 810	25 28	84.51 % 74.54 %	11.97 % 24.61 %	3.52 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	688 3918	527 2512	120 1366	41 40	76.60 % 64.11 %	17.44 % 34.86 %	5.96 % 1.02 %
Outlook Mail	635 4078	522 2660	88 1375	25 43	82.20 % 65.23 %	13.86 % 33.72 %	3.94 % 1.05 %
Yahoo Mail	683 4200	573 2966	91 1187	19 47	83.89 % 70.62 %	13.32 % 28.26 %	2.78 % 1.12 %
AOL Mail	736 4366	605 3106	99 1213	32 47	82.20 % 71.14 %	13.45 % 27.78 %	4.35 % 1.08 %
Mail.com	676 4218	573 3033	82 1137	21 48	84.76 % 71.91 %	12.13 % 26.96 %	3.11 % 1.14 %
Yandex Mail	650 4051	532 2782	96 1223	22 46	81.85 % 68.67 %	14.77 % 30.19 %	3.38 % 1.14 %
GMX Mail	652 4002	550 2712	78 1243	24 47	84.36 % 67.77 %	11.96 % 31.06 %	3.68 % 1.17 %
Zoho Mail	703 3898	600 2817	82 1038	21 43	85.35 % 72.27 %	11.66 % 26.63 %	2.99 % 1.10 %
ProtonMail	656 3953	558 2797	71 1112	27 44	85.06 % 70.76 %	10.82 % 28.13 %	4.12 % 1.11 %
Custom Mail	667 4154	572 3064	71 1049	24 41	85.76 % 73.76 %	10.64 % 25.25 %	3.60 % 0.99 %
iCloud Mail	655	519	107	29	79.24 % %	16.34 % %	4.43 % %
Tuta	721	616	82	23	85.44 % %	11.37 % %	3.19 % %
Juno.com	679	584	73	22	86.01 % %	10.75 % %	3.24 % %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.