Mailgun and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailgun and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.017 40.838	36.811 28.449	5.653 11.943	1.553 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.63 % 69.66 %	12.84 % 29.24 %	3.53 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3375 3108	2897 2310	370 763	108 35	85.84 % 74.32 %	10.96 % 24.55 %	3.20 % 1.13 %
Elektronics	3485 3168	2961 2203	420 930	104 35	84.96 % 69.54 %	12.05 % 29.36 %	2.98 % 1.10 %
Entertainment	3422 3097	2847 2149	448 920	127 28	83.20 % 69.39 %	13.09 % 29.71 %	3.71 % 0.90 %
Cosmetics & Beauty	3408 3104	2839 2138	438 928	131 38	83.30 % 68.88 %	12.85 % 29.90 %	3.84 % 1.22 %
Food & Drink	3326 2988	2871 2221	358 729	97 38	86.32 % 74.33 %	10.76 % 24.40 %	2.92 % 1.27 %
Home & Garden	3289 3198	2817 2374	361 790	111 34	85.65 % 74.23 %	10.98 % 24.70 %	3.37 % 1.06 %
Finance	3340 3213	2716 2065	492 1111	132 37	81.32 % 64.27 %	14.73 % 34.58 %	3.95 % 1.15 %
Health	3298 3194	2723 2052	460 1109	115 33	82.57 % 64.25 %	13.95 % 34.72 %	3.49 % 1.03 %
Pets	3447 3075	2919 2277	412 768	116 30	84.68 % 74.05 %	11.95 % 24.98 %	3.37 % 0.98 %
Sport & Fitness	3432 3244	2840 2247	478 961	114 36	82.75 % 69.27 %	13.93 % 29.62 %	3.32 % 1.11 %
Job & Career	3383 3038	2723 2106	505 898	155 34	80.49 % 69.32 %	14.93 % 29.56 %	4.58 % 1.12 %
Dating	3357 3120	2722 1854	500 1226	135 40	81.08 % 59.42 %	14.89 % 39.29 %	4.02 % 1.28 %
Other	3455 3291	2936 2453	411 810	108 28	84.98 % 74.54 %	11.90 % 24.61 %	3.13 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3389 3918	2640 2512	592 1366	157 40	77.90 % 64.11 %	17.47 % 34.86 %	4.63 % 1.02 %
Outlook Mail	3331 4078	2726 2660	471 1375	134 43	81.84 % 65.23 %	14.14 % 33.72 %	4.02 % 1.05 %
Yahoo Mail	3275 4200	2722 2966	433 1187	120 47	83.11 % 70.62 %	13.22 % 28.26 %	3.66 % 1.12 %
AOL Mail	3411 4366	2835 3106	455 1213	121 47	83.11 % 71.14 %	13.34 % 27.78 %	3.55 % 1.08 %
Mail.com	3478 4218	2931 3033	431 1137	116 48	84.27 % 71.91 %	12.39 % 26.96 %	3.34 % 1.14 %
Yandex Mail	3358 4051	2749 2782	482 1223	127 46	81.86 % 68.67 %	14.35 % 30.19 %	3.78 % 1.14 %
GMX Mail	3384 4002	2890 2712	385 1243	109 47	85.40 % 67.77 %	11.38 % 31.06 %	3.22 % 1.17 %
Zoho Mail	3471 3898	2971 2817	404 1038	96 43	85.59 % 72.27 %	11.64 % 26.63 %	2.77 % 1.10 %
ProtonMail	3488 3953	2996 2797	370 1112	122 44	85.89 % 70.76 %	10.61 % 28.13 %	3.50 % 1.11 %
Custom Mail	3336 4154	2876 3064	349 1049	111 41	86.21 % 73.76 %	10.46 % 25.25 %	3.33 % 0.99 %
iCloud Mail	3353	2661	548	144	79.36 % %	16.34 % %	4.29 % %
Tuta	3362	2886	379	97	85.84 % %	11.27 % %	2.89 % %
Juno.com	3381	2928	354	99	86.60 % %	10.47 % %	2.93 % %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.