MailerLite and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.114 457.069	343.434 344.463	93.932 95.216	17.748 17.390

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.46 % 75.36 %	20.64 % 20.83 %	3.90 % 3.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34964 35691	27382 27888	6352 6554	1230 1249	78.31 % 78.14 %	18.17 % 18.36 %	3.52 % 3.50 %
Elektronics	34435 35258	26270 26780	6837 7173	1328 1305	76.29 % 75.95 %	19.85 % 20.34 %	3.86 % 3.70 %
Entertainment	34728 35597	26257 26733	7190 7530	1281 1334	75.61 % 75.10 %	20.70 % 21.15 %	3.69 % 3.75 %
Cosmetics & Beauty	35343 34651	26556 26098	7385 7195	1402 1358	75.14 % 75.32 %	20.90 % 20.76 %	3.97 % 3.92 %
Food & Drink	35228 34927	27562 27309	6413 6388	1253 1230	78.24 % 78.19 %	18.20 % 18.29 %	3.56 % 3.52 %
Home & Garden	35059 35072	27476 27461	6305 6407	1278 1204	78.37 % 78.30 %	17.98 % 18.27 %	3.65 % 3.43 %
Finance	35532 34979	25601 25304	8366 8295	1565 1380	72.05 % 72.34 %	23.54 % 23.71 %	4.40 % 3.95 %
Health	35163 35033	25712 25606	8056 8052	1395 1375	73.12 % 73.09 %	22.91 % 22.98 %	3.97 % 3.92 %
Pets	34990 35329	27103 27314	6607 6685	1280 1330	77.46 % 77.31 %	18.88 % 18.92 %	3.66 % 3.76 %
Sport & Fitness	35068 34879	26032 25881	7633 7530	1403 1468	74.23 % 74.20 %	21.77 % 21.59 %	4.00 % 4.21 %
Job & Career	35154 35090	25839 25776	7835 7869	1480 1445	73.50 % 73.46 %	22.29 % 22.43 %	4.21 % 4.12 %
Dating	34735 35191	24708 24981	8476 8730	1551 1480	71.13 % 70.99 %	24.40 % 24.81 %	4.47 % 4.21 %
Other	34715 35372	26936 27332	6477 6808	1302 1232	77.59 % 77.27 %	18.66 % 19.25 %	3.75 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44038 45134	31661 32407	10441 10908	1936 1819	71.89 % 71.80 %	23.71 % 24.17 %	4.40 % 4.03 %
Outlook Mail	44353 44362	32388 32277	10127 10246	1838 1839	73.02 % 72.76 %	22.83 % 23.10 %	4.14 % 4.15 %
Yahoo Mail	43961 44181	32939 33202	9233 9321	1789 1658	74.93 % 75.15 %	21.00 % 21.10 %	4.07 % 3.75 %
AOL Mail	43857 44090	32923 33000	9220 9315	1714 1775	75.07 % 74.85 %	21.02 % 21.13 %	3.91 % 4.03 %
Mail.com	44241 44127	33685 33648	8856 8843	1700 1636	76.14 % 76.25 %	20.02 % 20.04 %	3.84 % 3.71 %
Yandex Mail	43691 44469	32244 32742	9657 9965	1790 1762	73.80 % 73.63 %	22.10 % 22.41 %	4.10 % 3.96 %
GMX Mail	44227 44090	33728 33483	8913 9007	1586 1600	76.26 % 75.94 %	20.15 % 20.43 %	3.59 % 3.63 %
Zoho Mail	44018 44288	34041 34208	8391 8540	1586 1540	77.33 % 77.24 %	19.06 % 19.28 %	3.60 % 3.48 %
ProtonMail	44154 43807	34132 33816	8502 8459	1520 1532	77.30 % 77.19 %	19.26 % 19.31 %	3.44 % 3.50 %
Custom Mail	44380 44211	34721 34470	8088 8172	1571 1569	78.24 % 77.97 %	18.22 % 18.48 %	3.54 % 3.55 %
iCloud Mail	4725 4769	3428 3527	1011 984	286 258	72.55 % 73.96 %	21.40 % 20.63 %	6.05 % 5.41 %
Tuta	4751 4722	3788 3774	763 739	200 209	79.73 % 79.92 %	16.06 % 15.65 %	4.21 % 4.43 %
Juno.com	4718 4819	3756 3909	730 717	232 193	79.61 % 81.12 %	15.47 % 14.88 %	4.92 % 4.00 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.