MailerLite and SendPulse Email Deliverability Comparison

MailerLite

SendPulse

In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.886 65.413	50.829 50.605	13.573 13.318	1.484 1.490

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.15 % 77.36 %	20.60 % 20.36 %	2.25 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5143 4925	3936 3834	1102 975	105 116	76.53 % 77.85 %	21.43 % 19.80 %	2.04 % 2.36 %
Elektronics	5103 4837	4010 3760	989 974	104 103	78.58 % 77.73 %	19.38 % 20.14 %	2.04 % 2.13 %
Entertainment	5048 5133	3834 3972	1102 1042	112 119	75.95 % 77.38 %	21.83 % 20.30 %	2.22 % 2.32 %
Cosmetics & Beauty	4978 5104	3872 3989	996 999	110 116	77.78 % 78.15 %	20.01 % 19.57 %	2.21 % 2.27 %
Food & Drink	4953 5030	3806 3848	1031 1068	116 114	76.84 % 76.50 %	20.82 % 21.23 %	2.34 % 2.27 %
Home & Garden	5044 5197	3910 3976	1018 1098	116 123	77.52 % 76.51 %	20.18 % 21.13 %	2.30 % 2.37 %
Finance	5096 5065	4081 4088	888 867	127 110	80.08 % 80.71 %	17.43 % 17.12 %	2.49 % 2.17 %
Health	5175 5045	4187 4047	877 877	111 121	80.91 % 80.22 %	16.95 % 17.38 %	2.14 % 2.40 %
Pets	5085 5013	3897 3830	1071 1070	117 113	76.64 % 76.40 %	21.06 % 21.34 %	2.30 % 2.25 %
Sport & Fitness	4904 4848	3724 3735	1059 1001	121 112	75.94 % 77.04 %	21.59 % 20.65 %	2.47 % 2.31 %
Job & Career	5113 4998	3787 3716	1204 1172	122 110	74.07 % 74.35 %	23.55 % 23.45 %	2.39 % 2.20 %
Dating	5191 5042	3797 3707	1278 1227	116 108	73.15 % 73.52 %	24.62 % 24.34 %	2.23 % 2.14 %
Other	5053 5176	3988 4103	958 948	107 125	78.92 % 79.27 %	18.96 % 18.32 %	2.12 % 2.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4560 4631	3322 3415	1133 1122	105 94	72.85 % 73.74 %	24.85 % 24.23 %	2.30 % 2.03 %
Outlook Mail	4606 4582	3455 3457	1045 1025	106 100	75.01 % 75.45 %	22.69 % 22.37 %	2.30 % 2.18 %
Yahoo Mail	4809 4662	3657 3556	1045 988	107 118	76.04 % 76.28 %	21.73 % 21.19 %	2.22 % 2.53 %
AOL Mail	4829 4734	3700 3649	1009 978	120 107	76.62 % 77.08 %	20.89 % 20.66 %	2.48 % 2.26 %
Mail.com	5000 4723	3891 3708	996 907	113 108	77.82 % 78.51 %	19.92 % 19.20 %	2.26 % 2.29 %
Yandex Mail	4718 4519	3618 3449	1003 968	97 102	76.69 % 76.32 %	21.26 % 21.42 %	2.06 % 2.26 %
GMX Mail	4897 4756	3693 3584	1090 1063	114 109	75.41 % 75.36 %	22.26 % 22.35 %	2.33 % 2.29 %
Zoho Mail	4583 4605	3583 3620	903 889	97 96	78.18 % 78.61 %	19.70 % 19.31 %	2.12 % 2.08 %
ProtonMail	4563 4799	3608 3836	847 841	108 122	79.07 % 79.93 %	18.56 % 17.52 %	2.37 % 2.54 %
Custom Mail	4720 4531	3807 3631	803 806	110 94	80.66 % 80.14 %	17.01 % 17.79 %	2.33 % 2.07 %
iCloud Mail	4719 4763	3500 3516	1122 1142	97 105	74.17 % 73.82 %	23.78 % 23.98 %	2.06 % 2.20 %
Tuta	4497 4651	3563 3663	826 876	108 112	79.23 % 78.76 %	18.37 % 18.83 %	2.40 % 2.41 %
Juno.com	4761 4730	3766 3771	895 847	100 112	79.10 % 79.73 %	18.80 % 17.91 %	2.10 % 2.37 %
Mailfence	4624 4727	3666 3750	856 866	102 111	79.28 % 79.33 %	18.51 % 18.32 %	2.21 % 2.35 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.