MailerLite and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.416 439.390	329.481 330.501	90.984 92.288	16.951 16.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 75.22 %	20.80 % 21.00 %	3.88 % 3.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33633 34340	26296 26802	6156 6351	1181 1187	78.19 % 78.05 %	18.30 % 18.49 %	3.51 % 3.46 %
Elektronics	33067 33911	25160 25707	6626 6961	1281 1243	76.09 % 75.81 %	20.04 % 20.53 %	3.87 % 3.67 %
Entertainment	33409 34260	25210 25682	6969 7310	1230 1268	75.46 % 74.96 %	20.86 % 21.34 %	3.68 % 3.70 %
Cosmetics & Beauty	33960 33277	25482 25012	7148 6969	1330 1296	75.04 % 75.16 %	21.05 % 20.94 %	3.92 % 3.89 %
Food & Drink	33869 33621	26477 26234	6211 6200	1181 1187	78.17 % 78.03 %	18.34 % 18.44 %	3.49 % 3.53 %
Home & Garden	33702 33727	26380 26372	6105 6211	1217 1144	78.27 % 78.19 %	18.11 % 18.42 %	3.61 % 3.39 %
Finance	34196 33627	24579 24254	8119 8048	1498 1325	71.88 % 72.13 %	23.74 % 23.93 %	4.38 % 3.94 %
Health	33761 33648	24613 24512	7808 7806	1340 1330	72.90 % 72.85 %	23.13 % 23.20 %	3.97 % 3.95 %
Pets	33650 33917	26030 26190	6397 6463	1223 1264	77.36 % 77.22 %	19.01 % 19.06 %	3.63 % 3.73 %
Sport & Fitness	33697 33488	24975 24798	7388 7280	1334 1410	74.12 % 74.05 %	21.92 % 21.74 %	3.96 % 4.21 %
Job & Career	33798 33669	24807 24712	7583 7603	1408 1354	73.40 % 73.40 %	22.44 % 22.58 %	4.17 % 4.02 %
Dating	33250 33860	23583 23954	8193 8484	1474 1422	70.93 % 70.74 %	24.64 % 25.06 %	4.43 % 4.20 %
Other	33424 34045	25889 26272	6281 6602	1254 1171	77.46 % 77.17 %	18.79 % 19.39 %	3.75 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42689 43756	30666 31407	10156 10618	1867 1731	71.84 % 71.78 %	23.79 % 24.27 %	4.37 % 3.96 %
Outlook Mail	43000 43038	31337 31259	9886 10010	1777 1769	72.88 % 72.63 %	22.99 % 23.26 %	4.13 % 4.11 %
Yahoo Mail	42602 42807	31885 32126	8997 9084	1720 1597	74.84 % 75.05 %	21.12 % 21.22 %	4.04 % 3.73 %
AOL Mail	42494 42726	31852 31934	8983 9080	1659 1712	74.96 % 74.74 %	21.14 % 21.25 %	3.90 % 4.01 %
Mail.com	42966 42813	32673 32602	8651 8631	1642 1580	76.04 % 76.15 %	20.13 % 20.16 %	3.82 % 3.69 %
Yandex Mail	42282 43122	31171 31692	9402 9724	1709 1706	73.72 % 73.49 %	22.24 % 22.55 %	4.04 % 3.96 %
GMX Mail	42859 42698	32630 32354	8704 8797	1525 1547	76.13 % 75.77 %	20.31 % 20.60 %	3.56 % 3.62 %
Zoho Mail	42621 42887	32915 33071	8178 8330	1528 1486	77.23 % 77.11 %	19.19 % 19.42 %	3.59 % 3.46 %
ProtonMail	42689 42457	32934 32713	8292 8268	1463 1476	77.15 % 77.05 %	19.42 % 19.47 %	3.43 % 3.48 %
Custom Mail	43034 42797	33615 33318	7894 7965	1525 1514	78.11 % 77.85 %	18.34 % 18.61 %	3.54 % 3.54 %
iCloud Mail	3440 3429	2473 2517	751 717	216 195	71.89 % 73.40 %	21.83 % 20.91 %	6.28 % 5.69 %
Tuta	3392 3405	2696 2711	554 543	142 151	79.48 % 79.62 %	16.33 % 15.95 %	4.19 % 4.43 %
Juno.com	3348 3455	2634 2797	536 521	178 137	78.67 % 80.96 %	16.01 % 15.08 %	5.32 % 3.97 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.