MailerLite and SendPulse Email Deliverability Comparison

MailerLite

SendPulse

In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.130 63.866	50.230 49.863	12.956 13.095	1.469 1.481

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.33 % 78.07 %	20.20 % 20.50 %	2.29 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4814 4826	3744 3760	1001 994	105 119	77.77 % 77.91 %	20.79 % 20.60 %	2.18 % 2.47 %
Elektronics	4954 4895	3895 3863	968 961	116 113	78.62 % 78.92 %	19.54 % 19.63 %	2.34 % 2.31 %
Entertainment	4872 4989	3770 3896	1025 1021	109 120	77.38 % 78.09 %	21.04 % 20.47 %	2.24 % 2.41 %
Cosmetics & Beauty	4881 4767	3859 3767	956 935	104 105	79.06 % 79.02 %	19.59 % 19.61 %	2.13 % 2.20 %
Food & Drink	4995 5000	3887 3851	1025 1051	120 113	77.82 % 77.02 %	20.52 % 21.02 %	2.40 % 2.26 %
Home & Garden	4860 4925	3826 3804	986 1073	111 107	78.72 % 77.24 %	20.29 % 21.79 %	2.28 % 2.17 %
Finance	4835 4953	3889 3990	854 876	116 112	80.43 % 80.56 %	17.66 % 17.69 %	2.40 % 2.26 %
Health	4912 4858	3965 3896	887 902	107 112	80.72 % 80.20 %	18.06 % 18.57 %	2.18 % 2.31 %
Pets	5155 5100	4057 3973	1006 1080	123 128	78.70 % 77.90 %	19.52 % 21.18 %	2.39 % 2.51 %
Sport & Fitness	4882 4929	3804 3834	1006 1045	120 114	77.92 % 77.78 %	20.61 % 21.20 %	2.46 % 2.31 %
Job & Career	4973 4885	3807 3714	1108 1093	109 119	76.55 % 76.03 %	22.28 % 22.37 %	2.19 % 2.44 %
Dating	5014 4988	3764 3750	1184 1152	110 116	75.07 % 75.18 %	23.61 % 23.10 %	2.19 % 2.33 %
Other	4983 4751	3963 3765	950 912	119 103	79.53 % 79.25 %	19.06 % 19.20 %	2.39 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4697 4690	3532 3519	1085 1089	115 111	75.20 % 75.03 %	23.10 % 23.22 %	2.45 % 2.37 %
Outlook Mail	4718 4558	3633 3517	1018 989	104 100	77.00 % 77.16 %	21.58 % 21.70 %	2.20 % 2.19 %
Yahoo Mail	4713 4672	3671 3605	976 1002	107 107	77.89 % 77.16 %	20.71 % 21.45 %	2.27 % 2.29 %
AOL Mail	4709 4705	3677 3676	960 980	110 99	78.08 % 78.13 %	20.39 % 20.83 %	2.34 % 2.10 %
Mail.com	4720 4698	3737 3720	906 906	107 113	79.17 % 79.18 %	19.19 % 19.28 %	2.27 % 2.41 %
Yandex Mail	4810 4668	3752 3634	983 967	103 106	78.00 % 77.85 %	20.44 % 20.72 %	2.14 % 2.27 %
GMX Mail	4668 4553	3604 3512	999 983	108 111	77.21 % 77.14 %	21.40 % 21.59 %	2.31 % 2.44 %
Zoho Mail	4656 4794	3695 3754	914 982	99 113	79.36 % 78.31 %	19.63 % 20.48 %	2.13 % 2.36 %
ProtonMail	4703 4826	3763 3869	897 876	109 121	80.01 % 80.17 %	19.07 % 18.15 %	2.32 % 2.51 %
Custom Mail	4629 4377	3717 3502	829 802	111 100	80.30 % 80.01 %	17.91 % 18.32 %	2.40 % 2.28 %
iCloud Mail	4594 4607	3520 3439	1025 1090	108 103	76.62 % 74.65 %	22.31 % 23.66 %	2.35 % 2.24 %
Tuta	4650 4770	3676 3822	888 898	116 108	79.05 % 80.13 %	19.10 % 18.83 %	2.49 % 2.26 %
Juno.com	4784 4781	3811 3765	903 966	108 116	79.66 % 78.75 %	18.88 % 20.20 %	2.26 % 2.43 %
Mailfence	3079 3167	2442 2529	573 565	64 73	79.31 % 79.85 %	18.61 % 17.84 %	2.08 % 2.31 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.