MailerLite and SendPulse Email Deliverability Comparison

MailerLite

SendPulse

In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.706 65.508	50.988 50.749	13.286 13.326	1.432 1.433

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 77.47 %	20.22 % 20.34 %	2.18 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4892 5110	3742 3956	1050 1033	100 121	76.49 % 77.42 %	21.46 % 20.22 %	2.04 % 2.37 %
Elektronics	5052 4993	3963 3891	981 1001	108 101	78.44 % 77.93 %	19.42 % 20.05 %	2.14 % 2.02 %
Entertainment	5002 5087	3815 3928	1077 1042	110 117	76.27 % 77.22 %	21.53 % 20.48 %	2.20 % 2.30 %
Cosmetics & Beauty	5098 4972	4011 3935	987 935	100 102	78.68 % 79.14 %	19.36 % 18.81 %	1.96 % 2.05 %
Food & Drink	5025 5122	3849 3924	1059 1087	117 111	76.60 % 76.61 %	21.07 % 21.22 %	2.33 % 2.17 %
Home & Garden	5029 5188	3916 3966	1004 1112	109 110	77.87 % 76.45 %	19.96 % 21.43 %	2.17 % 2.12 %
Finance	4986 5143	4036 4171	830 860	120 112	80.95 % 81.10 %	16.65 % 16.72 %	2.41 % 2.18 %
Health	4950 4963	4019 3984	827 869	104 110	81.19 % 80.27 %	16.71 % 17.51 %	2.10 % 2.22 %
Pets	5261 5008	4080 3834	1054 1063	127 111	77.55 % 76.56 %	20.03 % 21.23 %	2.41 % 2.22 %
Sport & Fitness	4975 4897	3829 3767	1030 1023	116 107	76.96 % 76.92 %	20.70 % 20.89 %	2.33 % 2.19 %
Job & Career	5118 4967	3852 3695	1159 1157	107 115	75.26 % 74.39 %	22.65 % 23.29 %	2.09 % 2.32 %
Dating	5189 5056	3817 3710	1271 1234	101 112	73.56 % 73.38 %	24.49 % 24.41 %	1.95 % 2.22 %
Other	5129 5002	4059 3988	957 910	113 104	79.14 % 79.73 %	18.66 % 18.19 %	2.20 % 2.08 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4744 4771	3491 3501	1146 1170	107 100	73.59 % 73.38 %	24.16 % 24.52 %	2.26 % 2.10 %
Outlook Mail	4726 4644	3588 3536	1039 1011	99 97	75.92 % 76.14 %	21.98 % 21.77 %	2.09 % 2.09 %
Yahoo Mail	4711 4584	3600 3487	1009 994	102 103	76.42 % 76.07 %	21.42 % 21.68 %	2.17 % 2.25 %
AOL Mail	4639 4609	3576 3555	957 958	106 96	77.09 % 77.13 %	20.63 % 20.79 %	2.28 % 2.08 %
Mail.com	4931 4745	3874 3739	950 902	107 104	78.56 % 78.80 %	19.27 % 19.01 %	2.17 % 2.19 %
Yandex Mail	4763 4680	3670 3599	998 984	95 97	77.05 % 76.90 %	20.95 % 21.03 %	1.99 % 2.07 %
GMX Mail	4692 4637	3575 3493	1012 1034	105 110	76.19 % 75.33 %	21.57 % 22.30 %	2.24 % 2.37 %
Zoho Mail	4535 4629	3566 3620	879 913	90 96	78.63 % 78.20 %	19.38 % 19.72 %	1.98 % 2.07 %
ProtonMail	4573 4869	3635 3895	836 861	102 113	79.49 % 80.00 %	18.28 % 17.68 %	2.23 % 2.32 %
Custom Mail	4678 4535	3782 3639	791 797	105 99	80.85 % 80.24 %	16.91 % 17.57 %	2.24 % 2.18 %
iCloud Mail	4660 4715	3479 3452	1074 1163	107 100	74.66 % 73.21 %	23.05 % 24.67 %	2.30 % 2.12 %
Tuta	4651 4662	3669 3731	869 825	113 106	78.89 % 80.03 %	18.68 % 17.70 %	2.43 % 2.27 %
Juno.com	4798 4745	3815 3766	884 869	99 110	79.51 % 79.37 %	18.42 % 18.31 %	2.06 % 2.32 %
Mailfence	4605 4683	3668 3736	842 845	95 102	79.65 % 79.78 %	18.28 % 18.04 %	2.06 % 2.18 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.