MailerLite and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.086 466.084	350.548 351.556	95.358 96.728	18.180 17.800

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.54 % 75.43 %	20.55 % 20.75 %	3.92 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35672 36346	27961 28418	6451 6649	1260 1279	78.38 % 78.19 %	18.08 % 18.29 %	3.53 % 3.52 %
Elektronics	35120 35943	26831 27336	6939 7281	1350 1326	76.40 % 76.05 %	19.76 % 20.26 %	3.84 % 3.69 %
Entertainment	35392 36291	26791 27269	7296 7648	1305 1374	75.70 % 75.14 %	20.61 % 21.07 %	3.69 % 3.79 %
Cosmetics & Beauty	35992 35406	27069 26685	7485 7325	1438 1396	75.21 % 75.37 %	20.80 % 20.69 %	4.00 % 3.94 %
Food & Drink	35937 35626	28143 27869	6513 6492	1281 1265	78.31 % 78.23 %	18.12 % 18.22 %	3.56 % 3.55 %
Home & Garden	35768 35749	28057 28015	6402 6507	1309 1227	78.44 % 78.37 %	17.90 % 18.20 %	3.66 % 3.43 %
Finance	36237 35708	26131 25860	8496 8434	1610 1414	72.11 % 72.42 %	23.45 % 23.62 %	4.44 % 3.96 %
Health	35861 35724	26256 26138	8174 8180	1431 1406	73.22 % 73.17 %	22.79 % 22.90 %	3.99 % 3.94 %
Pets	35725 36014	27690 27859	6719 6793	1316 1362	77.51 % 77.36 %	18.81 % 18.86 %	3.68 % 3.78 %
Sport & Fitness	35735 35575	26553 26417	7746 7654	1436 1504	74.31 % 74.26 %	21.68 % 21.52 %	4.02 % 4.23 %
Job & Career	35825 35713	26352 26254	7956 7984	1517 1475	73.56 % 73.51 %	22.21 % 22.36 %	4.23 % 4.13 %
Dating	35402 35902	25218 25523	8596 8863	1588 1516	71.23 % 71.09 %	24.28 % 24.69 %	4.49 % 4.22 %
Other	35420 36087	27496 27913	6585 6918	1339 1256	77.63 % 77.35 %	18.59 % 19.17 %	3.78 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44744 45818	32175 32902	10586 11053	1983 1863	71.91 % 71.81 %	23.66 % 24.12 %	4.43 % 4.07 %
Outlook Mail	45008 45022	32889 32790	10246 10366	1873 1866	73.07 % 72.83 %	22.76 % 23.02 %	4.16 % 4.14 %
Yahoo Mail	44729 44865	33546 33736	9362 9439	1821 1690	75.00 % 75.19 %	20.93 % 21.04 %	4.07 % 3.77 %
AOL Mail	44548 44810	33471 33563	9329 9437	1748 1810	75.13 % 74.90 %	20.94 % 21.06 %	3.92 % 4.04 %
Mail.com	44909 44797	34208 34183	8958 8951	1743 1663	76.17 % 76.31 %	19.95 % 19.98 %	3.88 % 3.71 %
Yandex Mail	44352 45209	32756 33320	9773 10099	1823 1790	73.85 % 73.70 %	22.04 % 22.34 %	4.11 % 3.96 %
GMX Mail	44905 44769	34287 34035	9010 9109	1608 1625	76.35 % 76.02 %	20.06 % 20.35 %	3.58 % 3.63 %
Zoho Mail	44739 44985	34627 34764	8495 8646	1617 1575	77.40 % 77.28 %	18.99 % 19.22 %	3.61 % 3.50 %
ProtonMail	44907 44458	34752 34344	8606 8555	1549 1559	77.39 % 77.25 %	19.16 % 19.24 %	3.45 % 3.51 %
Custom Mail	45066 44919	35291 35040	8179 8280	1596 1599	78.31 % 78.01 %	18.15 % 18.43 %	3.54 % 3.56 %
iCloud Mail	5372 5470	3908 4036	1137 1126	327 308	72.75 % 73.78 %	21.17 % 20.59 %	6.09 % 5.63 %
Tuta	5467 5434	4367 4352	865 845	235 237	79.88 % 80.09 %	15.82 % 15.55 %	4.30 % 4.36 %
Juno.com	5340 5528	4271 4491	812 822	257 215	79.98 % 81.24 %	15.21 % 14.87 %	4.81 % 3.89 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.