MailerLite and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.114 402.780	343.434 303.984	93.932 83.770	17.748 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.46 % 75.47 %	20.64 % 20.80 %	3.90 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34964 30967	27382 24340	6352 5573	1230 1054	78.31 % 78.60 %	18.17 % 18.00 %	3.52 % 3.40 %
Elektronics	34435 30895	26270 23568	6837 6254	1328 1073	76.29 % 76.28 %	19.85 % 20.24 %	3.86 % 3.47 %
Entertainment	34728 31027	26257 23293	7190 6580	1281 1154	75.61 % 75.07 %	20.70 % 21.21 %	3.69 % 3.72 %
Cosmetics & Beauty	35343 30995	26556 23278	7385 6495	1402 1222	75.14 % 75.10 %	20.90 % 20.95 %	3.97 % 3.94 %
Food & Drink	35228 31626	27562 24770	6413 5807	1253 1049	78.24 % 78.32 %	18.20 % 18.36 %	3.56 % 3.32 %
Home & Garden	35059 31435	27476 24684	6305 5724	1278 1027	78.37 % 78.52 %	17.98 % 18.21 %	3.65 % 3.27 %
Finance	35532 31001	25601 22348	8366 7319	1565 1334	72.05 % 72.09 %	23.54 % 23.61 %	4.40 % 4.30 %
Health	35163 30974	25712 22552	8056 7177	1395 1245	73.12 % 72.81 %	22.91 % 23.17 %	3.97 % 4.02 %
Pets	34990 31300	27103 24299	6607 5924	1280 1077	77.46 % 77.63 %	18.88 % 18.93 %	3.66 % 3.44 %
Sport & Fitness	35068 30500	26032 22771	7633 6521	1403 1208	74.23 % 74.66 %	21.77 % 21.38 %	4.00 % 3.96 %
Job & Career	35154 30761	25839 22618	7835 6889	1480 1254	73.50 % 73.53 %	22.29 % 22.40 %	4.21 % 4.08 %
Dating	34735 30610	24708 21675	8476 7709	1551 1226	71.13 % 70.81 %	24.40 % 25.18 %	4.47 % 4.01 %
Other	34715 30689	26936 23788	6477 5798	1302 1103	77.59 % 77.51 %	18.66 % 18.89 %	3.75 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44038 40872	31661 29396	10441 9825	1936 1651	71.89 % 71.92 %	23.71 % 24.04 %	4.40 % 4.04 %
Outlook Mail	44353 39335	32388 28795	10127 8946	1838 1594	73.02 % 73.20 %	22.83 % 22.74 %	4.14 % 4.05 %
Yahoo Mail	43961 39623	32939 29861	9233 8266	1789 1496	74.93 % 75.36 %	21.00 % 20.86 %	4.07 % 3.78 %
AOL Mail	43857 40403	32923 30219	9220 8592	1714 1592	75.07 % 74.79 %	21.02 % 21.27 %	3.91 % 3.94 %
Mail.com	44241 40085	33685 30627	8856 8007	1700 1451	76.14 % 76.41 %	20.02 % 19.98 %	3.84 % 3.62 %
Yandex Mail	43691 39964	32244 29495	9657 8908	1790 1561	73.80 % 73.80 %	22.10 % 22.29 %	4.10 % 3.91 %
GMX Mail	44227 39884	33728 30400	8913 8097	1586 1387	76.26 % 76.22 %	20.15 % 20.30 %	3.59 % 3.48 %
Zoho Mail	44018 39823	34041 30796	8391 7635	1586 1392	77.33 % 77.33 %	19.06 % 19.17 %	3.60 % 3.50 %
ProtonMail	44154 40373	34132 31130	8502 7817	1520 1426	77.30 % 77.11 %	19.26 % 19.36 %	3.44 % 3.53 %
Custom Mail	44380 40291	34721 31574	8088 7332	1571 1385	78.24 % 78.36 %	18.22 % 18.20 %	3.54 % 3.44 %
iCloud Mail	4725 712	3428 535	1011 141	286 36	72.55 % 75.14 %	21.40 % 19.80 %	6.05 % 5.06 %
Tuta	4751 725	3788 595	763 106	200 24	79.73 % 82.07 %	16.06 % 14.62 %	4.21 % 3.31 %
Juno.com	4718 690	3756 561	730 98	232 31	79.61 % 81.30 %	15.47 % 14.20 %	4.92 % 4.49 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.