MailerLite and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.416 402.780	329.481 303.984	90.984 83.770	16.951 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 75.47 %	20.80 % 20.80 %	3.88 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33633 30967	26296 24340	6156 5573	1181 1054	78.19 % 78.60 %	18.30 % 18.00 %	3.51 % 3.40 %
Elektronics	33067 30895	25160 23568	6626 6254	1281 1073	76.09 % 76.28 %	20.04 % 20.24 %	3.87 % 3.47 %
Entertainment	33409 31027	25210 23293	6969 6580	1230 1154	75.46 % 75.07 %	20.86 % 21.21 %	3.68 % 3.72 %
Cosmetics & Beauty	33960 30995	25482 23278	7148 6495	1330 1222	75.04 % 75.10 %	21.05 % 20.95 %	3.92 % 3.94 %
Food & Drink	33869 31626	26477 24770	6211 5807	1181 1049	78.17 % 78.32 %	18.34 % 18.36 %	3.49 % 3.32 %
Home & Garden	33702 31435	26380 24684	6105 5724	1217 1027	78.27 % 78.52 %	18.11 % 18.21 %	3.61 % 3.27 %
Finance	34196 31001	24579 22348	8119 7319	1498 1334	71.88 % 72.09 %	23.74 % 23.61 %	4.38 % 4.30 %
Health	33761 30974	24613 22552	7808 7177	1340 1245	72.90 % 72.81 %	23.13 % 23.17 %	3.97 % 4.02 %
Pets	33650 31300	26030 24299	6397 5924	1223 1077	77.36 % 77.63 %	19.01 % 18.93 %	3.63 % 3.44 %
Sport & Fitness	33697 30500	24975 22771	7388 6521	1334 1208	74.12 % 74.66 %	21.92 % 21.38 %	3.96 % 3.96 %
Job & Career	33798 30761	24807 22618	7583 6889	1408 1254	73.40 % 73.53 %	22.44 % 22.40 %	4.17 % 4.08 %
Dating	33250 30610	23583 21675	8193 7709	1474 1226	70.93 % 70.81 %	24.64 % 25.18 %	4.43 % 4.01 %
Other	33424 30689	25889 23788	6281 5798	1254 1103	77.46 % 77.51 %	18.79 % 18.89 %	3.75 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42689 40872	30666 29396	10156 9825	1867 1651	71.84 % 71.92 %	23.79 % 24.04 %	4.37 % 4.04 %
Outlook Mail	43000 39335	31337 28795	9886 8946	1777 1594	72.88 % 73.20 %	22.99 % 22.74 %	4.13 % 4.05 %
Yahoo Mail	42602 39623	31885 29861	8997 8266	1720 1496	74.84 % 75.36 %	21.12 % 20.86 %	4.04 % 3.78 %
AOL Mail	42494 40403	31852 30219	8983 8592	1659 1592	74.96 % 74.79 %	21.14 % 21.27 %	3.90 % 3.94 %
Mail.com	42966 40085	32673 30627	8651 8007	1642 1451	76.04 % 76.41 %	20.13 % 19.98 %	3.82 % 3.62 %
Yandex Mail	42282 39964	31171 29495	9402 8908	1709 1561	73.72 % 73.80 %	22.24 % 22.29 %	4.04 % 3.91 %
GMX Mail	42859 39884	32630 30400	8704 8097	1525 1387	76.13 % 76.22 %	20.31 % 20.30 %	3.56 % 3.48 %
Zoho Mail	42621 39823	32915 30796	8178 7635	1528 1392	77.23 % 77.33 %	19.19 % 19.17 %	3.59 % 3.50 %
ProtonMail	42689 40373	32934 31130	8292 7817	1463 1426	77.15 % 77.11 %	19.42 % 19.36 %	3.43 % 3.53 %
Custom Mail	43034 40291	33615 31574	7894 7332	1525 1385	78.11 % 78.36 %	18.34 % 18.20 %	3.54 % 3.44 %
iCloud Mail	3440 712	2473 535	751 141	216 36	71.89 % 75.14 %	21.83 % 19.80 %	6.28 % 5.06 %
Tuta	3392 725	2696 595	554 106	142 24	79.48 % 82.07 %	16.33 % 14.62 %	4.19 % 3.31 %
Juno.com	3348 690	2634 561	536 98	178 31	78.67 % 81.30 %	16.01 % 14.20 %	5.32 % 4.49 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.