MailerLite and SendGrid Email Deliverability Comparison

MailerLite

SendGrid

In this comparison, the deliverability of MailerLite and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.692 76.020	59.573 57.862	15.500 16.204	1.619 1.954

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 76.11 %	20.21 % 21.32 %	2.11 % 2.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5987 5890	4637 4437	1225 1303	125 150	77.45 % 75.33 %	20.46 % 22.12 %	2.09 % 2.55 %
Elektronics	5846 6048	4605 4622	1122 1268	119 158	78.77 % 76.42 %	19.19 % 20.97 %	2.04 % 2.61 %
Entertainment	5868 5622	4533 4257	1216 1227	119 138	77.25 % 75.72 %	20.72 % 21.82 %	2.03 % 2.45 %
Cosmetics & Beauty	5895 5858	4608 4497	1161 1202	126 159	78.17 % 76.77 %	19.69 % 20.52 %	2.14 % 2.71 %
Food & Drink	5809 5897	4491 4470	1195 1282	123 145	77.31 % 75.80 %	20.57 % 21.74 %	2.12 % 2.46 %
Home & Garden	5907 5664	4581 4264	1194 1249	132 151	77.55 % 75.28 %	20.21 % 22.05 %	2.23 % 2.67 %
Finance	5977 5843	4825 4644	1020 1041	132 158	80.73 % 79.48 %	17.07 % 17.82 %	2.21 % 2.70 %
Health	5891 5767	4772 4577	1002 1043	117 147	81.00 % 79.37 %	17.01 % 18.09 %	1.99 % 2.55 %
Pets	5809 5816	4488 4417	1200 1258	121 141	77.26 % 75.95 %	20.66 % 21.63 %	2.08 % 2.42 %
Sport & Fitness	5749 5815	4404 4441	1214 1221	131 153	76.60 % 76.37 %	21.12 % 21.00 %	2.28 % 2.63 %
Job & Career	6002 5804	4490 4254	1379 1399	133 151	74.81 % 73.29 %	22.98 % 24.10 %	2.22 % 2.60 %
Dating	5969 5947	4393 4274	1454 1532	122 141	73.60 % 71.87 %	24.36 % 25.76 %	2.04 % 2.37 %
Other	5983 6049	4746 4708	1118 1179	119 162	79.32 % 77.83 %	18.69 % 19.49 %	1.99 % 2.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5419 5282	3986 3834	1318 1320	115 128	73.56 % 72.59 %	24.32 % 24.99 %	2.12 % 2.42 %
Outlook Mail	5295 5454	4018 4062	1162 1254	115 138	75.88 % 74.48 %	21.95 % 22.99 %	2.17 % 2.53 %
Yahoo Mail	5420 5391	4137 4040	1169 1215	114 136	76.33 % 74.94 %	21.57 % 22.54 %	2.10 % 2.52 %
AOL Mail	5539 5521	4278 4151	1137 1226	124 144	77.23 % 75.19 %	20.53 % 22.21 %	2.24 % 2.61 %
Mail.com	5555 5367	4390 4152	1047 1084	118 131	79.03 % 77.36 %	18.85 % 20.20 %	2.12 % 2.44 %
Yandex Mail	5331 5350	4100 4037	1115 1180	116 133	76.91 % 75.46 %	20.92 % 22.06 %	2.18 % 2.49 %
GMX Mail	5759 5582	4374 4153	1262 1275	123 154	75.95 % 74.40 %	21.91 % 22.84 %	2.14 % 2.76 %
Zoho Mail	5455 5323	4298 4111	1040 1079	117 133	78.79 % 77.23 %	19.07 % 20.27 %	2.14 % 2.50 %
ProtonMail	5395 5454	4308 4278	971 1039	116 137	79.85 % 78.44 %	18.00 % 19.05 %	2.15 % 2.51 %
Custom Mail	5470 5505	4428 4348	932 1016	110 141	80.95 % 78.98 %	17.04 % 18.46 %	2.01 % 2.56 %
iCloud Mail	5683 5399	4222 3902	1347 1359	114 138	74.29 % 72.27 %	23.70 % 25.17 %	2.01 % 2.56 %
Tuta	5417 5338	4318 4173	980 1019	119 146	79.71 % 78.18 %	18.09 % 19.09 %	2.20 % 2.74 %
Juno.com	5492 5551	4360 4322	1027 1075	105 154	79.39 % 77.86 %	18.70 % 19.37 %	1.91 % 2.77 %
Mailfence	5462 5503	4356 4299	993 1063	113 141	79.75 % 78.12 %	18.18 % 19.32 %	2.07 % 2.56 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.