MailerLite and SendGrid Email Deliverability Comparison

MailerLite

SendGrid

In this comparison, the deliverability of MailerLite and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.517 76.060	59.197 58.104	15.635 16.008	1.685 1.948

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 76.39 %	20.43 % 21.05 %	2.20 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5998 5920	4604 4466	1270 1304	124 150	76.76 % 75.44 %	21.17 % 22.03 %	2.07 % 2.53 %
Elektronics	5858 6080	4602 4671	1134 1248	122 161	78.56 % 76.83 %	19.36 % 20.53 %	2.08 % 2.65 %
Entertainment	5850 5696	4477 4328	1242 1220	131 148	76.53 % 75.98 %	21.23 % 21.42 %	2.24 % 2.60 %
Cosmetics & Beauty	5878 5831	4580 4492	1171 1183	127 156	77.92 % 77.04 %	19.92 % 20.29 %	2.16 % 2.68 %
Food & Drink	5736 5938	4409 4519	1201 1272	126 147	76.87 % 76.10 %	20.94 % 21.42 %	2.20 % 2.48 %
Home & Garden	5948 5605	4614 4257	1195 1206	139 142	77.57 % 75.95 %	20.09 % 21.52 %	2.34 % 2.53 %
Finance	5938 5835	4772 4637	1023 1042	143 156	80.36 % 79.47 %	17.23 % 17.86 %	2.41 % 2.67 %
Health	5940 5816	4809 4649	1011 1018	120 149	80.96 % 79.93 %	17.02 % 17.50 %	2.02 % 2.56 %
Pets	5892 5821	4534 4443	1227 1241	131 137	76.95 % 76.33 %	20.82 % 21.32 %	2.22 % 2.35 %
Sport & Fitness	5648 5852	4298 4474	1214 1225	136 153	76.10 % 76.45 %	21.49 % 20.93 %	2.41 % 2.61 %
Job & Career	5908 5698	4407 4193	1363 1364	138 141	74.59 % 73.59 %	23.07 % 23.94 %	2.34 % 2.47 %
Dating	5958 5975	4373 4290	1458 1541	127 144	73.40 % 71.80 %	24.47 % 25.79 %	2.13 % 2.41 %
Other	5965 5993	4718 4685	1126 1144	121 164	79.09 % 78.17 %	18.88 % 19.09 %	2.03 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5338 5250	3908 3818	1315 1308	115 124	73.21 % 72.72 %	24.63 % 24.91 %	2.15 % 2.36 %
Outlook Mail	5325 5514	4024 4135	1183 1237	118 142	75.57 % 74.99 %	22.22 % 22.43 %	2.22 % 2.58 %
Yahoo Mail	5490 5260	4183 3954	1187 1172	120 134	76.19 % 75.17 %	21.62 % 22.28 %	2.19 % 2.55 %
AOL Mail	5525 5457	4255 4105	1139 1210	131 142	77.01 % 75.22 %	20.62 % 22.17 %	2.37 % 2.60 %
Mail.com	5680 5460	4438 4233	1116 1091	126 136	78.13 % 77.53 %	19.65 % 19.98 %	2.22 % 2.49 %
Yandex Mail	5358 5380	4107 4061	1130 1186	121 133	76.65 % 75.48 %	21.09 % 22.04 %	2.26 % 2.47 %
GMX Mail	5737 5467	4344 4087	1265 1234	128 146	75.72 % 74.76 %	22.05 % 22.57 %	2.23 % 2.67 %
Zoho Mail	5448 5426	4266 4201	1062 1092	120 133	78.30 % 77.42 %	19.49 % 20.13 %	2.20 % 2.45 %
ProtonMail	5261 5425	4176 4264	962 1025	123 136	79.38 % 78.60 %	18.29 % 18.89 %	2.34 % 2.51 %
Custom Mail	5556 5513	4498 4405	941 967	117 141	80.96 % 79.90 %	16.94 % 17.54 %	2.11 % 2.56 %
iCloud Mail	5502 5455	4068 3973	1316 1341	118 141	73.94 % 72.83 %	23.92 % 24.58 %	2.14 % 2.58 %
Tuta	5284 5400	4194 4241	969 1016	121 143	79.37 % 78.54 %	18.34 % 18.81 %	2.29 % 2.65 %
Juno.com	5559 5523	4397 4308	1052 1062	110 153	79.10 % 78.00 %	18.92 % 19.23 %	1.98 % 2.77 %
Mailfence	5454 5530	4339 4319	998 1067	117 144	79.56 % 78.10 %	18.30 % 19.29 %	2.15 % 2.60 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.