MailerLite and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.873 8.948	302.296 7.254	84.443 1.355	15.134 339

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.22 % 81.07 %	21.01 % 15.14 %	3.77 % 3.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30915 729	24147 605	5707 100	1061 24	78.11 % 82.99 %	18.46 % 13.72 %	3.43 % 3.29 %
Elektronics	30335 713	23042 583	6142 102	1151 28	75.96 % 81.77 %	20.25 % 14.31 %	3.79 % 3.93 %
Entertainment	30716 684	23154 553	6469 107	1093 24	75.38 % 80.85 %	21.06 % 15.64 %	3.56 % 3.51 %
Cosmetics & Beauty	31161 667	23314 542	6633 106	1214 19	74.82 % 81.26 %	21.29 % 15.89 %	3.90 % 2.85 %
Food & Drink	31168 714	24330 590	5767 95	1071 29	78.06 % 82.63 %	18.50 % 13.31 %	3.44 % 4.06 %
Home & Garden	30857 682	24132 568	5636 91	1089 23	78.21 % 83.28 %	18.26 % 13.34 %	3.53 % 3.37 %
Finance	31445 697	22561 542	7555 118	1329 37	71.75 % 77.76 %	24.03 % 16.93 %	4.23 % 5.31 %
Health	31047 665	22601 525	7275 106	1171 34	72.80 % 78.95 %	23.43 % 15.94 %	3.77 % 5.11 %
Pets	30908 664	23895 552	5927 92	1086 20	77.31 % 83.13 %	19.18 % 13.86 %	3.51 % 3.01 %
Sport & Fitness	31087 673	23015 533	6872 111	1200 29	74.03 % 79.20 %	22.11 % 16.49 %	3.86 % 4.31 %
Job & Career	31124 661	22829 528	7030 112	1265 21	73.35 % 79.88 %	22.59 % 16.94 %	4.06 % 3.18 %
Dating	30448 676	21534 527	7624 116	1290 33	70.72 % 77.96 %	25.04 % 17.16 %	4.24 % 4.88 %
Other	30662 723	23742 606	5806 99	1114 18	77.43 % 83.82 %	18.94 % 13.69 %	3.63 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39957 693	28742 519	9528 139	1687 35	71.93 % 74.89 %	23.85 % 20.06 %	4.22 % 5.05 %
Outlook Mail	40225 665	29282 522	9327 111	1616 32	72.80 % 78.50 %	23.19 % 16.69 %	4.02 % 4.81 %
Yahoo Mail	39830 675	29778 536	8469 106	1583 33	74.76 % 79.41 %	21.26 % 15.70 %	3.97 % 4.89 %
AOL Mail	39771 720	29775 574	8467 113	1529 33	74.87 % 79.72 %	21.29 % 15.69 %	3.84 % 4.58 %
Mail.com	40310 654	30612 543	8181 90	1517 21	75.94 % 83.03 %	20.30 % 13.76 %	3.76 % 3.21 %
Yandex Mail	39506 716	29099 558	8849 118	1558 40	73.66 % 77.93 %	22.40 % 16.48 %	3.94 % 5.59 %
GMX Mail	40145 699	30485 582	8253 94	1407 23	75.94 % 83.26 %	20.56 % 13.45 %	3.50 % 3.29 %
Zoho Mail	39861 710	30734 587	7717 97	1410 26	77.10 % 82.68 %	19.36 % 13.66 %	3.54 % 3.66 %
ProtonMail	39937 666	30756 560	7850 88	1331 18	77.01 % 84.08 %	19.66 % 13.21 %	3.33 % 2.70 %
Custom Mail	40311 637	31456 547	7454 81	1401 9	78.03 % 85.87 %	18.49 % 12.72 %	3.48 % 1.41 %
iCloud Mail	691 719	510 555	145 134	36 30	73.81 % 77.19 %	20.98 % 18.64 %	5.21 % 4.17 %
Tuta	662 692	536 579	102 92	24 21	80.97 % 83.67 %	15.41 % 13.29 %	3.63 % 3.03 %
Juno.com	667 702	531 592	101 92	35 18	79.61 % 84.33 %	15.14 % 13.11 %	5.25 % 2.56 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.