MailerLite and SendGrid Email Deliverability Comparison

MailerLite

SendGrid

In this comparison, the deliverability of MailerLite and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.706 65.185	50.988 50.153	13.286 13.533	1.432 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 76.94 %	20.22 % 20.76 %	2.18 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4892 5061	3742 3889	1050 1054	100 118	76.49 % 76.84 %	21.46 % 20.83 %	2.04 % 2.33 %
Elektronics	5052 5043	3963 3919	981 1007	108 117	78.44 % 77.71 %	19.42 % 19.97 %	2.14 % 2.32 %
Entertainment	5002 5009	3815 3816	1077 1073	110 120	76.27 % 76.18 %	21.53 % 21.42 %	2.20 % 2.40 %
Cosmetics & Beauty	5098 5165	4011 3989	987 1056	100 120	78.68 % 77.23 %	19.36 % 20.45 %	1.96 % 2.32 %
Food & Drink	5025 5126	3849 3916	1059 1094	117 116	76.60 % 76.39 %	21.07 % 21.34 %	2.33 % 2.26 %
Home & Garden	5029 4941	3916 3776	1004 1057	109 108	77.87 % 76.42 %	19.96 % 21.39 %	2.17 % 2.19 %
Finance	4986 4994	4036 4012	830 860	120 122	80.95 % 80.34 %	16.65 % 17.22 %	2.41 % 2.44 %
Health	4950 5103	4019 4121	827 869	104 113	81.19 % 80.76 %	16.71 % 17.03 %	2.10 % 2.21 %
Pets	5261 5124	4080 3911	1054 1090	127 123	77.55 % 76.33 %	20.03 % 21.27 %	2.41 % 2.40 %
Sport & Fitness	4975 4949	3829 3797	1030 1030	116 122	76.96 % 76.72 %	20.70 % 20.81 %	2.33 % 2.47 %
Job & Career	5118 4643	3852 3435	1159 1105	107 103	75.26 % 73.98 %	22.65 % 23.80 %	2.09 % 2.22 %
Dating	5189 5001	3817 3629	1271 1261	101 111	73.56 % 72.57 %	24.49 % 25.21 %	1.95 % 2.22 %
Other	5129 5026	4059 3943	957 977	113 106	79.14 % 78.45 %	18.66 % 19.44 %	2.20 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4744 4467	3491 3273	1146 1084	107 110	73.59 % 73.27 %	24.16 % 24.27 %	2.26 % 2.46 %
Outlook Mail	4726 4749	3588 3602	1039 1046	99 101	75.92 % 75.85 %	21.98 % 22.03 %	2.09 % 2.13 %
Yahoo Mail	4711 4588	3600 3513	1009 970	102 105	76.42 % 76.57 %	21.42 % 21.14 %	2.17 % 2.29 %
AOL Mail	4639 4540	3576 3433	957 999	106 108	77.09 % 75.62 %	20.63 % 22.00 %	2.28 % 2.38 %
Mail.com	4931 4832	3874 3771	950 952	107 109	78.56 % 78.04 %	19.27 % 19.70 %	2.17 % 2.26 %
Yandex Mail	4763 4701	3670 3574	998 1021	95 106	77.05 % 76.03 %	20.95 % 21.72 %	1.99 % 2.25 %
GMX Mail	4692 4503	3575 3390	1012 1019	105 94	76.19 % 75.28 %	21.57 % 22.63 %	2.24 % 2.09 %
Zoho Mail	4535 4711	3566 3628	879 977	90 106	78.63 % 77.01 %	19.38 % 20.74 %	1.98 % 2.25 %
ProtonMail	4573 4501	3635 3552	836 840	102 109	79.49 % 78.92 %	18.28 % 18.66 %	2.23 % 2.42 %
Custom Mail	4678 4741	3782 3784	791 846	105 111	80.85 % 79.81 %	16.91 % 17.84 %	2.24 % 2.34 %
iCloud Mail	4660 4564	3479 3364	1074 1091	107 109	74.66 % 73.71 %	23.05 % 23.90 %	2.30 % 2.39 %
Tuta	4651 4795	3669 3785	869 899	113 111	78.89 % 78.94 %	18.68 % 18.75 %	2.43 % 2.31 %
Juno.com	4798 4717	3815 3724	884 885	99 108	79.51 % 78.95 %	18.42 % 18.76 %	2.06 % 2.29 %
Mailfence	4605 4776	3668 3760	842 904	95 112	79.65 % 78.73 %	18.28 % 18.93 %	2.06 % 2.35 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.