MailerLite and SendGrid Email Deliverability Comparison

MailerLite

SendGrid

In this comparison, the deliverability of MailerLite and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.596 64.970	50.480 49.945	13.577 13.532	1.539 1.493

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 76.87 %	20.70 % 20.83 %	2.35 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4944 5069	3755 3921	1079 1037	110 111	75.95 % 77.35 %	21.82 % 20.46 %	2.22 % 2.19 %
Elektronics	5146 4956	4020 3829	1011 1009	115 118	78.12 % 77.26 %	19.65 % 20.36 %	2.23 % 2.38 %
Entertainment	4977 4997	3776 3813	1084 1061	117 123	75.87 % 76.31 %	21.78 % 21.23 %	2.35 % 2.46 %
Cosmetics & Beauty	5023 5082	3895 3911	1016 1052	112 119	77.54 % 76.96 %	20.23 % 20.70 %	2.23 % 2.34 %
Food & Drink	4972 5121	3790 3910	1056 1093	126 118	76.23 % 76.35 %	21.24 % 21.34 %	2.53 % 2.30 %
Home & Garden	5094 4885	3929 3714	1043 1063	122 108	77.13 % 76.03 %	20.48 % 21.76 %	2.39 % 2.21 %
Finance	4988 4986	4003 4004	854 859	131 123	80.25 % 80.30 %	17.12 % 17.23 %	2.63 % 2.47 %
Health	4991 5064	4043 4078	838 873	110 113	81.01 % 80.53 %	16.79 % 17.24 %	2.20 % 2.23 %
Pets	5297 5145	4057 3945	1110 1080	130 120	76.59 % 76.68 %	20.96 % 20.99 %	2.45 % 2.33 %
Sport & Fitness	4889 4935	3725 3787	1039 1027	125 121	76.19 % 76.74 %	21.25 % 20.81 %	2.56 % 2.45 %
Job & Career	5045 4611	3753 3408	1176 1101	116 102	74.39 % 73.91 %	23.31 % 23.88 %	2.30 % 2.21 %
Dating	5146 5050	3749 3651	1285 1289	112 110	72.85 % 72.30 %	24.97 % 25.52 %	2.18 % 2.18 %
Other	5084 5069	3985 3974	986 988	113 107	78.38 % 78.40 %	19.39 % 19.49 %	2.22 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4689 4569	3410 3357	1163 1109	116 103	72.72 % 73.47 %	24.80 % 24.27 %	2.47 % 2.25 %
Outlook Mail	4758 4754	3584 3604	1066 1051	108 99	75.33 % 75.81 %	22.40 % 22.11 %	2.27 % 2.08 %
Yahoo Mail	4647 4473	3509 3414	1033 953	105 106	75.51 % 76.32 %	22.23 % 21.31 %	2.26 % 2.37 %
AOL Mail	4645 4547	3560 3435	959 1005	126 107	76.64 % 75.54 %	20.65 % 22.10 %	2.71 % 2.35 %
Mail.com	4900 4722	3809 3686	975 929	116 107	77.73 % 78.06 %	19.90 % 19.67 %	2.37 % 2.27 %
Yandex Mail	4801 4631	3678 3519	1024 1008	99 104	76.61 % 75.99 %	21.33 % 21.77 %	2.06 % 2.25 %
GMX Mail	4834 4530	3636 3396	1078 1042	120 92	75.22 % 74.97 %	22.30 % 23.00 %	2.48 % 2.03 %
Zoho Mail	4439 4641	3456 3576	892 957	91 108	77.86 % 77.05 %	20.09 % 20.62 %	2.05 % 2.33 %
ProtonMail	4591 4655	3619 3674	861 871	111 110	78.83 % 78.93 %	18.75 % 18.71 %	2.42 % 2.36 %
Custom Mail	4664 4671	3751 3740	800 821	113 110	80.42 % 80.07 %	17.15 % 17.58 %	2.42 % 2.35 %
iCloud Mail	4693 4667	3476 3451	1112 1106	105 110	74.07 % 73.94 %	23.69 % 23.70 %	2.24 % 2.36 %
Tuta	4581 4712	3590 3707	874 891	117 114	78.37 % 78.67 %	19.08 % 18.91 %	2.55 % 2.42 %
Juno.com	4755 4667	3757 3677	891 879	107 111	79.01 % 78.79 %	18.74 % 18.83 %	2.25 % 2.38 %
Mailfence	4599 4731	3645 3709	849 910	105 112	79.26 % 78.40 %	18.46 % 19.23 %	2.28 % 2.37 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.