MailerLite and SendGrid Email Deliverability Comparison

MailerLite

SendGrid

In this comparison, the deliverability of MailerLite and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.744 76.303	59.777 58.002	15.423 16.304	1.544 1.997

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.89 % 76.02 %	20.10 % 21.37 %	2.01 % 2.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6067 5965	4723 4487	1221 1329	123 149	77.85 % 75.22 %	20.13 % 22.28 %	2.03 % 2.50 %
Elektronics	5834 5985	4616 4561	1102 1263	116 161	79.12 % 76.21 %	18.89 % 21.10 %	1.99 % 2.69 %
Entertainment	5963 5627	4621 4248	1227 1238	115 141	77.49 % 75.49 %	20.58 % 22.00 %	1.93 % 2.51 %
Cosmetics & Beauty	5945 5894	4651 4530	1171 1201	123 163	78.23 % 76.86 %	19.70 % 20.38 %	2.07 % 2.77 %
Food & Drink	5739 5868	4454 4443	1173 1272	112 153	77.61 % 75.72 %	20.44 % 21.68 %	1.95 % 2.61 %
Home & Garden	5937 5755	4597 4323	1211 1277	129 155	77.43 % 75.12 %	20.40 % 22.19 %	2.17 % 2.69 %
Finance	5903 5902	4759 4678	1017 1065	127 159	80.62 % 79.26 %	17.23 % 18.04 %	2.15 % 2.69 %
Health	6051 5737	4929 4557	1010 1031	112 149	81.46 % 79.43 %	16.69 % 17.97 %	1.85 % 2.60 %
Pets	5904 5824	4585 4417	1206 1263	113 144	77.66 % 75.84 %	20.43 % 21.69 %	1.91 % 2.47 %
Sport & Fitness	5775 5806	4437 4418	1212 1236	126 152	76.83 % 76.09 %	20.99 % 21.29 %	2.18 % 2.62 %
Job & Career	5807 5890	4345 4309	1343 1422	119 159	74.82 % 73.16 %	23.13 % 24.14 %	2.05 % 2.70 %
Dating	5908 6018	4353 4339	1439 1532	116 147	73.68 % 72.10 %	24.36 % 25.46 %	1.96 % 2.44 %
Other	5911 6032	4707 4692	1091 1175	113 165	79.63 % 77.79 %	18.46 % 19.48 %	1.91 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5318	4064 3857	1322 1331	111 130	73.93 % 72.53 %	24.05 % 25.03 %	2.02 % 2.44 %
Outlook Mail	5388 5423	4101 4041	1176 1244	111 138	76.11 % 74.52 %	21.83 % 22.94 %	2.06 % 2.54 %
Yahoo Mail	5506 5322	4239 3990	1158 1195	109 137	76.99 % 74.97 %	21.03 % 22.45 %	1.98 % 2.57 %
AOL Mail	5564 5577	4315 4194	1132 1233	117 150	77.55 % 75.20 %	20.35 % 22.11 %	2.10 % 2.69 %
Mail.com	5504 5353	4349 4129	1041 1089	114 135	79.02 % 77.13 %	18.91 % 20.34 %	2.07 % 2.52 %
Yandex Mail	5338 5352	4118 4026	1105 1185	115 141	77.14 % 75.22 %	20.70 % 22.14 %	2.15 % 2.63 %
GMX Mail	5713 5779	4333 4295	1266 1318	114 166	75.84 % 74.32 %	22.16 % 22.81 %	2.00 % 2.87 %
Zoho Mail	5462 5400	4317 4167	1030 1098	115 135	79.04 % 77.17 %	18.86 % 20.33 %	2.11 % 2.50 %
ProtonMail	5390 5471	4321 4286	956 1046	113 139	80.17 % 78.34 %	17.74 % 19.12 %	2.10 % 2.54 %
Custom Mail	5552 5498	4485 4336	961 1018	106 144	80.78 % 78.87 %	17.31 % 18.52 %	1.91 % 2.62 %
iCloud Mail	5592 5408	4150 3906	1337 1364	105 138	74.21 % 72.23 %	23.91 % 25.22 %	1.88 % 2.55 %
Tuta	5345 5273	4294 4094	944 1033	107 146	80.34 % 77.64 %	17.66 % 19.59 %	2.00 % 2.77 %
Juno.com	5385 5599	4269 4363	1017 1079	99 157	79.28 % 77.92 %	18.89 % 19.27 %	1.84 % 2.80 %
Mailfence	5508 5530	4422 4318	978 1071	108 141	80.28 % 78.08 %	17.76 % 19.37 %	1.96 % 2.55 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.