MailerLite and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.416 436.190	329.481 343.348	90.984 79.100	16.951 13.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 78.72 %	20.80 % 18.13 %	3.88 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33633 33701	26296 27559	6156 5247	1181 895	78.19 % 81.78 %	18.30 % 15.57 %	3.51 % 2.66 %
Elektronics	33067 33461	25160 26609	6626 5850	1281 1002	76.09 % 79.52 %	20.04 % 17.48 %	3.87 % 2.99 %
Entertainment	33409 33394	25210 26225	6969 6072	1230 1097	75.46 % 78.53 %	20.86 % 18.18 %	3.68 % 3.29 %
Cosmetics & Beauty	33960 33640	25482 26388	7148 6156	1330 1096	75.04 % 78.44 %	21.05 % 18.30 %	3.92 % 3.26 %
Food & Drink	33869 33931	26477 27601	6211 5369	1181 961	78.17 % 81.34 %	18.34 % 15.82 %	3.49 % 2.83 %
Home & Garden	33702 33678	26380 27517	6105 5222	1217 939	78.27 % 81.71 %	18.11 % 15.51 %	3.61 % 2.79 %
Finance	34196 33034	24579 24939	8119 6901	1498 1194	71.88 % 75.49 %	23.74 % 20.89 %	4.38 % 3.61 %
Health	33761 33169	24613 25307	7808 6764	1340 1098	72.90 % 76.30 %	23.13 % 20.39 %	3.97 % 3.31 %
Pets	33650 33710	26030 27220	6397 5524	1223 966	77.36 % 80.75 %	19.01 % 16.39 %	3.63 % 2.87 %
Sport & Fitness	33697 33722	24975 26166	7388 6462	1334 1094	74.12 % 77.59 %	21.92 % 19.16 %	3.96 % 3.24 %
Job & Career	33798 33729	24807 25902	7583 6663	1408 1164	73.40 % 76.79 %	22.44 % 19.75 %	4.17 % 3.45 %
Dating	33250 33411	23583 24742	8193 7452	1474 1217	70.93 % 74.05 %	24.64 % 22.30 %	4.43 % 3.64 %
Other	33424 33610	25889 27173	6281 5418	1254 1019	77.46 % 80.85 %	18.79 % 16.12 %	3.75 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42689 42459	30666 32013	10156 8979	1867 1467	71.84 % 75.40 %	23.79 % 21.15 %	4.37 % 3.46 %
Outlook Mail	43000 42675	31337 32474	9886 8706	1777 1495	72.88 % 76.10 %	22.99 % 20.40 %	4.13 % 3.50 %
Yahoo Mail	42602 42367	31885 33166	8997 7822	1720 1379	74.84 % 78.28 %	21.12 % 18.46 %	4.04 % 3.25 %
AOL Mail	42494 42978	31852 33608	8983 7959	1659 1411	74.96 % 78.20 %	21.14 % 18.52 %	3.90 % 3.28 %
Mail.com	42966 42878	32673 34039	8651 7537	1642 1302	76.04 % 79.39 %	20.13 % 17.58 %	3.82 % 3.04 %
Yandex Mail	42282 42491	31171 32674	9402 8361	1709 1456	73.72 % 76.90 %	22.24 % 19.68 %	4.04 % 3.43 %
GMX Mail	42859 42555	32630 33775	8704 7535	1525 1245	76.13 % 79.37 %	20.31 % 17.71 %	3.56 % 2.93 %
Zoho Mail	42621 43076	32915 34550	8178 7232	1528 1294	77.23 % 80.21 %	19.19 % 16.79 %	3.59 % 3.00 %
ProtonMail	42689 42480	32934 34228	8292 7072	1463 1180	77.15 % 80.57 %	19.42 % 16.65 %	3.43 % 2.78 %
Custom Mail	43034 42254	33615 34559	7894 6553	1525 1142	78.11 % 81.79 %	18.34 % 15.51 %	3.54 % 2.70 %
iCloud Mail	3440 3321	2473 2602	751 562	216 157	71.89 % 78.35 %	21.83 % 16.92 %	6.28 % 4.73 %
Tuta	3392 3421	2696 2894	554 414	142 113	79.48 % 84.60 %	16.33 % 12.10 %	4.19 % 3.30 %
Juno.com	3348 3235	2634 2766	536 368	178 101	78.67 % 85.50 %	16.01 % 11.38 %	5.32 % 3.12 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.