MailerLite and Rapidmail Email Deliverability Comparison

MailerLite

Rapidmail

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.517 75.890	59.197 58.604	15.635 15.613	1.685 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 77.22 %	20.43 % 20.57 %	2.20 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5998 5966	4604 4594	1270 1230	124 142	76.76 % 77.00 %	21.17 % 20.62 %	2.07 % 2.38 %
Elektronics	5858 5995	4602 4702	1134 1167	122 126	78.56 % 78.43 %	19.36 % 19.47 %	2.08 % 2.10 %
Entertainment	5850 5651	4477 4317	1242 1203	131 131	76.53 % 76.39 %	21.23 % 21.29 %	2.24 % 2.32 %
Cosmetics & Beauty	5878 5761	4580 4490	1171 1146	127 125	77.92 % 77.94 %	19.92 % 19.89 %	2.16 % 2.17 %
Food & Drink	5736 5853	4409 4507	1201 1208	126 138	76.87 % 77.00 %	20.94 % 20.64 %	2.20 % 2.36 %
Home & Garden	5948 5845	4614 4454	1195 1262	139 129	77.57 % 76.20 %	20.09 % 21.59 %	2.34 % 2.21 %
Finance	5938 5922	4772 4769	1023 1025	143 128	80.36 % 80.53 %	17.23 % 17.31 %	2.41 % 2.16 %
Health	5940 5794	4809 4693	1011 970	120 131	80.96 % 81.00 %	17.02 % 16.74 %	2.02 % 2.26 %
Pets	5892 5821	4534 4444	1227 1265	131 112	76.95 % 76.34 %	20.82 % 21.73 %	2.22 % 1.92 %
Sport & Fitness	5648 5780	4298 4425	1214 1225	136 130	76.10 % 76.56 %	21.49 % 21.19 %	2.41 % 2.25 %
Job & Career	5908 5602	4407 4181	1363 1311	138 110	74.59 % 74.63 %	23.07 % 23.40 %	2.34 % 1.96 %
Dating	5958 5841	4373 4252	1458 1462	127 127	73.40 % 72.80 %	24.47 % 25.03 %	2.13 % 2.17 %
Other	5965 6059	4718 4776	1126 1139	121 144	79.09 % 78.82 %	18.88 % 18.80 %	2.03 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5338 5427	3908 3988	1315 1323	115 116	73.21 % 73.48 %	24.63 % 24.38 %	2.15 % 2.14 %
Outlook Mail	5325 5430	4024 4105	1183 1210	118 115	75.57 % 75.60 %	22.22 % 22.28 %	2.22 % 2.12 %
Yahoo Mail	5490 5405	4183 4108	1187 1178	120 119	76.19 % 76.00 %	21.62 % 21.79 %	2.19 % 2.20 %
AOL Mail	5525 5383	4255 4081	1139 1184	131 118	77.01 % 75.81 %	20.62 % 22.00 %	2.37 % 2.19 %
Mail.com	5680 5574	4438 4380	1116 1071	126 123	78.13 % 78.58 %	19.65 % 19.21 %	2.22 % 2.21 %
Yandex Mail	5358 5612	4107 4319	1130 1167	121 126	76.65 % 76.96 %	21.09 % 20.79 %	2.26 % 2.25 %
GMX Mail	5737 5419	4344 4078	1265 1222	128 119	75.72 % 75.25 %	22.05 % 22.55 %	2.23 % 2.20 %
Zoho Mail	5448 5577	4266 4375	1062 1071	120 131	78.30 % 78.45 %	19.49 % 19.20 %	2.20 % 2.35 %
ProtonMail	5261 5221	4176 4175	962 932	123 114	79.38 % 79.97 %	18.29 % 17.85 %	2.34 % 2.18 %
Custom Mail	5556 5256	4498 4208	941 930	117 118	80.96 % 80.06 %	16.94 % 17.69 %	2.11 % 2.25 %
iCloud Mail	5502 5341	4068 3898	1316 1331	118 112	73.94 % 72.98 %	23.92 % 24.92 %	2.14 % 2.10 %
Tuta	5284 5537	4194 4381	969 1044	121 112	79.37 % 79.12 %	18.34 % 18.85 %	2.29 % 2.02 %
Juno.com	5559 5446	4397 4348	1052 973	110 125	79.10 % 79.84 %	18.92 % 17.87 %	1.98 % 2.30 %
Mailfence	5454 5262	4339 4160	998 977	117 125	79.56 % 79.06 %	18.30 % 18.57 %	2.15 % 2.38 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.