MailerLite and Rapidmail Email Deliverability Comparison

MailerLite

Rapidmail

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.744 75.947	59.777 58.113	15.423 15.989	1.544 1.845

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.89 % 76.52 %	20.10 % 21.05 %	2.01 % 2.43 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6067 6000	4723 4581	1221 1268	123 151	77.85 % 76.35 %	20.13 % 21.13 %	2.03 % 2.52 %
Elektronics	5834 6019	4616 4666	1102 1221	116 132	79.12 % 77.52 %	18.89 % 20.29 %	1.99 % 2.19 %
Entertainment	5963 5738	4621 4348	1227 1247	115 143	77.49 % 75.78 %	20.58 % 21.73 %	1.93 % 2.49 %
Cosmetics & Beauty	5945 5721	4651 4439	1171 1146	123 136	78.23 % 77.59 %	19.70 % 20.03 %	2.07 % 2.38 %
Food & Drink	5739 5897	4454 4501	1173 1247	112 149	77.61 % 76.33 %	20.44 % 21.15 %	1.95 % 2.53 %
Home & Garden	5937 5697	4597 4305	1211 1255	129 137	77.43 % 75.57 %	20.40 % 22.03 %	2.17 % 2.40 %
Finance	5903 5918	4759 4712	1017 1058	127 148	80.62 % 79.62 %	17.23 % 17.88 %	2.15 % 2.50 %
Health	6051 5872	4929 4692	1010 1030	112 150	81.46 % 79.90 %	16.69 % 17.54 %	1.85 % 2.55 %
Pets	5904 5832	4585 4392	1206 1306	113 134	77.66 % 75.31 %	20.43 % 22.39 %	1.91 % 2.30 %
Sport & Fitness	5775 5813	4437 4428	1212 1242	126 143	76.83 % 76.17 %	20.99 % 21.37 %	2.18 % 2.46 %
Job & Career	5807 5522	4345 4089	1343 1309	119 124	74.82 % 74.05 %	23.13 % 23.71 %	2.05 % 2.25 %
Dating	5908 5841	4353 4206	1439 1491	116 144	73.68 % 72.01 %	24.36 % 25.53 %	1.96 % 2.47 %
Other	5911 6077	4707 4754	1091 1169	113 154	79.63 % 78.23 %	18.46 % 19.24 %	1.91 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5377	4064 3919	1322 1327	111 131	73.93 % 72.88 %	24.05 % 24.68 %	2.02 % 2.44 %
Outlook Mail	5388 5385	4101 4014	1176 1237	111 134	76.11 % 74.54 %	21.83 % 22.97 %	2.06 % 2.49 %
Yahoo Mail	5506 5453	4239 4122	1158 1201	109 130	76.99 % 75.59 %	21.03 % 22.02 %	1.98 % 2.38 %
AOL Mail	5564 5547	4315 4171	1132 1242	117 134	77.55 % 75.19 %	20.35 % 22.39 %	2.10 % 2.42 %
Mail.com	5504 5564	4349 4323	1041 1107	114 134	79.02 % 77.70 %	18.91 % 19.90 %	2.07 % 2.41 %
Yandex Mail	5338 5566	4118 4229	1105 1205	115 132	77.14 % 75.98 %	20.70 % 21.65 %	2.15 % 2.37 %
GMX Mail	5713 5330	4333 3979	1266 1221	114 130	75.84 % 74.65 %	22.16 % 22.91 %	2.00 % 2.44 %
Zoho Mail	5462 5635	4317 4386	1030 1107	115 142	79.04 % 77.83 %	18.86 % 19.65 %	2.11 % 2.52 %
ProtonMail	5390 5261	4321 4158	956 975	113 128	80.17 % 79.03 %	17.74 % 18.53 %	2.10 % 2.43 %
Custom Mail	5552 5387	4485 4285	961 966	106 136	80.78 % 79.54 %	17.31 % 17.93 %	1.91 % 2.52 %
iCloud Mail	5592 5390	4150 3899	1337 1363	105 128	74.21 % 72.34 %	23.91 % 25.29 %	1.88 % 2.37 %
Tuta	5345 5276	4294 4142	944 1013	107 121	80.34 % 78.51 %	17.66 % 19.20 %	2.00 % 2.29 %
Juno.com	5385 5518	4269 4360	1017 1022	99 136	79.28 % 79.01 %	18.89 % 18.52 %	1.84 % 2.46 %
Mailfence	5508 5258	4422 4126	978 1003	108 129	80.28 % 78.47 %	17.76 % 19.08 %	1.96 % 2.45 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.