MailerLite and Rapidmail Email Deliverability Comparison

MailerLite

Rapidmail

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.677 64.973	50.404 50.580	13.751 13.066	1.522 1.327

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 77.85 %	20.94 % 20.11 %	2.32 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4993 5125	3798 3975	1088 1036	107 114	76.07 % 77.56 %	21.79 % 20.21 %	2.14 % 2.22 %
Elektronics	5036 5286	3928 4184	1000 1000	108 102	78.00 % 79.15 %	19.86 % 18.92 %	2.14 % 1.93 %
Entertainment	5124 4901	3872 3786	1131 1014	121 101	75.57 % 77.25 %	22.07 % 20.69 %	2.36 % 2.06 %
Cosmetics & Beauty	5019 5121	3876 4031	1033 990	110 100	77.23 % 78.72 %	20.58 % 19.33 %	2.19 % 1.95 %
Food & Drink	5028 4995	3833 3879	1074 1004	121 112	76.23 % 77.66 %	21.36 % 20.10 %	2.41 % 2.24 %
Home & Garden	5018 4882	3856 3754	1042 1032	120 96	76.84 % 76.89 %	20.77 % 21.14 %	2.39 % 1.97 %
Finance	4991 4835	3979 3934	887 798	125 103	79.72 % 81.37 %	17.77 % 16.50 %	2.50 % 2.13 %
Health	5024 4932	4052 4030	859 799	113 103	80.65 % 81.71 %	17.10 % 16.20 %	2.25 % 2.09 %
Pets	5107 5087	3914 3921	1070 1066	123 100	76.64 % 77.08 %	20.95 % 20.96 %	2.41 % 1.97 %
Sport & Fitness	4917 4943	3739 3798	1053 1044	125 101	76.04 % 76.84 %	21.42 % 21.12 %	2.54 % 2.04 %
Job & Career	5101 4985	3769 3742	1209 1146	123 97	73.89 % 75.07 %	23.70 % 22.99 %	2.41 % 1.95 %
Dating	5244 4899	3814 3592	1312 1214	118 93	72.73 % 73.32 %	25.02 % 24.78 %	2.25 % 1.90 %
Other	5075 4982	3974 3954	993 923	108 105	78.31 % 79.37 %	19.57 % 18.53 %	2.13 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4556 4720	3293 3512	1153 1111	110 97	72.28 % 74.41 %	25.31 % 23.54 %	2.41 % 2.06 %
Outlook Mail	4723 4484	3531 3415	1086 987	106 82	74.76 % 76.16 %	22.99 % 22.01 %	2.24 % 1.83 %
Yahoo Mail	4736 4575	3559 3530	1070 951	107 94	75.15 % 77.16 %	22.59 % 20.79 %	2.26 % 2.05 %
AOL Mail	4752 4562	3621 3477	1009 989	122 96	76.20 % 76.22 %	21.23 % 21.68 %	2.57 % 2.10 %
Mail.com	4911 4767	3808 3766	985 904	118 97	77.54 % 79.00 %	20.06 % 18.96 %	2.40 % 2.03 %
Yandex Mail	4819 4704	3674 3635	1045 975	100 94	76.24 % 77.27 %	21.68 % 20.73 %	2.08 % 2.00 %
GMX Mail	4882 4690	3677 3536	1087 1053	118 101	75.32 % 75.39 %	22.27 % 22.45 %	2.42 % 2.15 %
Zoho Mail	4470 4688	3481 3706	895 880	94 102	77.87 % 79.05 %	20.02 % 18.77 %	2.10 % 2.18 %
ProtonMail	4561 4428	3594 3543	855 797	112 88	78.80 % 80.01 %	18.75 % 18.00 %	2.46 % 1.99 %
Custom Mail	4633 4541	3716 3682	806 769	111 90	80.21 % 81.08 %	17.40 % 16.93 %	2.40 % 1.98 %
iCloud Mail	4739 4693	3509 3465	1128 1128	102 100	74.05 % 73.83 %	23.80 % 24.04 %	2.15 % 2.13 %
Tuta	4595 4857	3592 3893	890 872	113 92	78.17 % 80.15 %	19.37 % 17.95 %	2.46 % 1.89 %
Juno.com	4678 4641	3689 3733	886 811	103 97	78.86 % 80.44 %	18.94 % 17.47 %	2.20 % 2.09 %
Mailfence	4622 4623	3660 3687	856 839	106 97	79.19 % 79.75 %	18.52 % 18.15 %	2.29 % 2.10 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.