MailerLite and Rapidmail Email Deliverability Comparison

MailerLite

Rapidmail

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.596 64.960	50.480 49.948	13.577 13.541	1.539 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 76.89 %	20.70 % 20.85 %	2.35 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4944 5117	3755 3930	1079 1068	110 119	75.95 % 76.80 %	21.82 % 20.87 %	2.22 % 2.33 %
Elektronics	5146 5247	4020 4097	1011 1034	115 116	78.12 % 78.08 %	19.65 % 19.71 %	2.23 % 2.21 %
Entertainment	4977 4932	3776 3749	1084 1067	117 116	75.87 % 76.01 %	21.78 % 21.63 %	2.35 % 2.35 %
Cosmetics & Beauty	5023 5095	3895 3966	1016 1017	112 112	77.54 % 77.84 %	20.23 % 19.96 %	2.23 % 2.20 %
Food & Drink	4972 4938	3790 3775	1056 1046	126 117	76.23 % 76.45 %	21.24 % 21.18 %	2.53 % 2.37 %
Home & Garden	5094 4931	3929 3741	1043 1082	122 108	77.13 % 75.87 %	20.48 % 21.94 %	2.39 % 2.19 %
Finance	4988 4799	4003 3865	854 825	131 109	80.25 % 80.54 %	17.12 % 17.19 %	2.63 % 2.27 %
Health	4991 4950	4043 3983	838 853	110 114	81.01 % 80.46 %	16.79 % 17.23 %	2.20 % 2.30 %
Pets	5297 5072	4057 3864	1110 1091	130 117	76.59 % 76.18 %	20.96 % 21.51 %	2.45 % 2.31 %
Sport & Fitness	4889 4937	3725 3759	1039 1066	125 112	76.19 % 76.14 %	21.25 % 21.59 %	2.56 % 2.27 %
Job & Career	5045 5100	3753 3782	1176 1208	116 110	74.39 % 74.16 %	23.31 % 23.69 %	2.30 % 2.16 %
Dating	5146 4986	3749 3614	1285 1265	112 107	72.85 % 72.48 %	24.97 % 25.37 %	2.18 % 2.15 %
Other	5084 4856	3985 3823	986 919	113 114	78.38 % 78.73 %	19.39 % 18.93 %	2.22 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4689 4759	3410 3496	1163 1156	116 107	72.72 % 73.46 %	24.80 % 24.29 %	2.47 % 2.25 %
Outlook Mail	4758 4424	3584 3345	1066 989	108 90	75.33 % 75.61 %	22.40 % 22.36 %	2.27 % 2.03 %
Yahoo Mail	4647 4564	3509 3450	1033 1008	105 106	75.51 % 75.59 %	22.23 % 22.09 %	2.26 % 2.32 %
AOL Mail	4645 4596	3560 3467	959 1021	126 108	76.64 % 75.44 %	20.65 % 22.21 %	2.71 % 2.35 %
Mail.com	4900 4663	3809 3641	975 915	116 107	77.73 % 78.08 %	19.90 % 19.62 %	2.37 % 2.29 %
Yandex Mail	4801 4682	3678 3575	1024 1008	99 99	76.61 % 76.36 %	21.33 % 21.53 %	2.06 % 2.11 %
GMX Mail	4834 4714	3636 3513	1078 1092	120 109	75.22 % 74.52 %	22.30 % 23.17 %	2.48 % 2.31 %
Zoho Mail	4439 4727	3456 3686	892 926	91 115	77.86 % 77.98 %	20.09 % 19.59 %	2.05 % 2.43 %
ProtonMail	4591 4388	3619 3482	861 813	111 93	78.83 % 79.35 %	18.75 % 18.53 %	2.42 % 2.12 %
Custom Mail	4664 4435	3751 3567	800 769	113 99	80.42 % 80.43 %	17.15 % 17.34 %	2.42 % 2.23 %
iCloud Mail	4693 4740	3476 3450	1112 1177	105 113	74.07 % 72.78 %	23.69 % 24.83 %	2.24 % 2.38 %
Tuta	4581 4889	3590 3863	874 920	117 106	78.37 % 79.01 %	19.08 % 18.82 %	2.55 % 2.17 %
Juno.com	4755 4728	3757 3757	891 863	107 108	79.01 % 79.46 %	18.74 % 18.25 %	2.25 % 2.28 %
Mailfence	4599 4651	3645 3656	849 884	105 111	79.26 % 78.61 %	18.46 % 19.01 %	2.28 % 2.39 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.