MailerLite and Rapidmail Email Deliverability Comparison

MailerLite

Rapidmail

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.130 63.401	50.230 48.855	12.956 13.349	1.469 1.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.33 % 77.06 %	20.20 % 21.05 %	2.29 % 2.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4814 4972	3744 3815	1001 1051	105 132	77.77 % 76.73 %	20.79 % 21.14 %	2.18 % 2.65 %
Elektronics	4954 5033	3895 3880	968 1064	116 129	78.62 % 77.09 %	19.54 % 21.14 %	2.34 % 2.56 %
Entertainment	4872 4786	3770 3672	1025 1022	109 126	77.38 % 76.72 %	21.04 % 21.35 %	2.24 % 2.63 %
Cosmetics & Beauty	4881 4944	3859 3834	956 1021	104 132	79.06 % 77.55 %	19.59 % 20.65 %	2.13 % 2.67 %
Food & Drink	4995 4745	3887 3646	1025 1023	120 130	77.82 % 76.84 %	20.52 % 21.56 %	2.40 % 2.74 %
Home & Garden	4860 4709	3826 3602	986 1026	111 125	78.72 % 76.49 %	20.29 % 21.79 %	2.28 % 2.65 %
Finance	4835 4704	3889 3740	854 865	116 125	80.43 % 79.51 %	17.66 % 18.39 %	2.40 % 2.66 %
Health	4912 4867	3965 3861	887 919	107 133	80.72 % 79.33 %	18.06 % 18.88 %	2.18 % 2.73 %
Pets	5155 5130	4057 3925	1006 1087	123 138	78.70 % 76.51 %	19.52 % 21.19 %	2.39 % 2.69 %
Sport & Fitness	4882 4867	3804 3762	1006 1005	120 120	77.92 % 77.30 %	20.61 % 20.65 %	2.46 % 2.47 %
Job & Career	4973 5081	3807 3825	1108 1189	109 132	76.55 % 75.28 %	22.28 % 23.40 %	2.19 % 2.60 %
Dating	5014 4767	3764 3531	1184 1127	110 120	75.07 % 74.07 %	23.61 % 23.64 %	2.19 % 2.52 %
Other	4983 4796	3963 3762	950 950	119 130	79.53 % 78.44 %	19.06 % 19.81 %	2.39 % 2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4697 4818	3532 3617	1085 1128	115 130	75.20 % 75.07 %	23.10 % 23.41 %	2.45 % 2.70 %
Outlook Mail	4718 4397	3633 3349	1018 974	104 117	77.00 % 76.17 %	21.58 % 22.15 %	2.20 % 2.66 %
Yahoo Mail	4713 4570	3671 3482	976 1001	107 118	77.89 % 76.19 %	20.71 % 21.90 %	2.27 % 2.58 %
AOL Mail	4709 4821	3677 3657	960 1048	110 130	78.08 % 75.86 %	20.39 % 21.74 %	2.34 % 2.70 %
Mail.com	4720 4688	3737 3641	906 970	107 126	79.17 % 77.67 %	19.19 % 20.69 %	2.27 % 2.69 %
Yandex Mail	4810 4387	3752 3362	983 935	103 106	78.00 % 76.64 %	20.44 % 21.31 %	2.14 % 2.42 %
GMX Mail	4668 4730	3604 3616	999 1055	108 125	77.21 % 76.45 %	21.40 % 22.30 %	2.31 % 2.64 %
Zoho Mail	4656 4549	3695 3570	914 881	99 125	79.36 % 78.48 %	19.63 % 19.37 %	2.13 % 2.75 %
ProtonMail	4703 4585	3763 3596	897 914	109 113	80.01 % 78.43 %	19.07 % 19.93 %	2.32 % 2.46 %
Custom Mail	4629 4610	3717 3661	829 863	111 118	80.30 % 79.41 %	17.91 % 18.72 %	2.40 % 2.56 %
iCloud Mail	4594 4726	3520 3532	1025 1101	108 126	76.62 % 74.74 %	22.31 % 23.30 %	2.35 % 2.67 %
Tuta	4650 4784	3676 3730	888 948	116 132	79.05 % 77.97 %	19.10 % 19.82 %	2.49 % 2.76 %
Juno.com	4784 4652	3811 3656	903 917	108 122	79.66 % 78.59 %	18.88 % 19.71 %	2.26 % 2.62 %
Mailfence	3079 3084	2442 2386	573 614	64 84	79.31 % 77.37 %	18.61 % 19.91 %	2.08 % 2.72 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.