MailerLite and Rapidmail Email Deliverability Comparison

MailerLite

Rapidmail

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.706 64.757	50.988 49.798	13.286 13.476	1.432 1.483

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 76.90 %	20.22 % 20.81 %	2.18 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4892 5018	3742 3842	1050 1059	100 117	76.49 % 76.56 %	21.46 % 21.10 %	2.04 % 2.33 %
Elektronics	5052 5268	3963 4081	981 1070	108 117	78.44 % 77.47 %	19.42 % 20.31 %	2.14 % 2.22 %
Entertainment	5002 4877	3815 3714	1077 1049	110 114	76.27 % 76.15 %	21.53 % 21.51 %	2.20 % 2.34 %
Cosmetics & Beauty	5098 5033	4011 3899	987 1018	100 116	78.68 % 77.47 %	19.36 % 20.23 %	1.96 % 2.30 %
Food & Drink	5025 4836	3849 3706	1059 1013	117 117	76.60 % 76.63 %	21.07 % 20.95 %	2.33 % 2.42 %
Home & Garden	5029 4963	3916 3784	1004 1065	109 114	77.87 % 76.24 %	19.96 % 21.46 %	2.17 % 2.30 %
Finance	4986 4914	4036 3960	830 844	120 110	80.95 % 80.59 %	16.65 % 17.18 %	2.41 % 2.24 %
Health	4950 4949	4019 3989	827 842	104 118	81.19 % 80.60 %	16.71 % 17.01 %	2.10 % 2.38 %
Pets	5261 5100	4080 3888	1054 1095	127 117	77.55 % 76.24 %	20.03 % 21.47 %	2.41 % 2.29 %
Sport & Fitness	4975 4904	3829 3766	1030 1033	116 105	76.96 % 76.79 %	20.70 % 21.06 %	2.33 % 2.14 %
Job & Career	5118 5106	3852 3775	1159 1214	107 117	75.26 % 73.93 %	22.65 % 23.78 %	2.09 % 2.29 %
Dating	5189 4960	3817 3600	1271 1256	101 104	73.56 % 72.58 %	24.49 % 25.32 %	1.95 % 2.10 %
Other	5129 4829	4059 3794	957 918	113 117	79.14 % 78.57 %	18.66 % 19.01 %	2.20 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4744 4758	3491 3491	1146 1159	107 108	73.59 % 73.37 %	24.16 % 24.36 %	2.26 % 2.27 %
Outlook Mail	4726 4385	3588 3308	1039 983	99 94	75.92 % 75.44 %	21.98 % 22.42 %	2.09 % 2.14 %
Yahoo Mail	4711 4579	3600 3476	1009 998	102 105	76.42 % 75.91 %	21.42 % 21.80 %	2.17 % 2.29 %
AOL Mail	4639 4639	3576 3493	957 1034	106 112	77.09 % 75.30 %	20.63 % 22.29 %	2.28 % 2.41 %
Mail.com	4931 4727	3874 3678	950 941	107 108	78.56 % 77.81 %	19.27 % 19.91 %	2.17 % 2.28 %
Yandex Mail	4763 4575	3670 3501	998 976	95 98	77.05 % 76.52 %	20.95 % 21.33 %	1.99 % 2.14 %
GMX Mail	4692 4691	3575 3518	1012 1064	105 109	76.19 % 74.99 %	21.57 % 22.68 %	2.24 % 2.32 %
Zoho Mail	4535 4611	3566 3624	879 874	90 113	78.63 % 78.59 %	19.38 % 18.95 %	1.98 % 2.45 %
ProtonMail	4573 4407	3635 3471	836 841	102 95	79.49 % 78.76 %	18.28 % 19.08 %	2.23 % 2.16 %
Custom Mail	4678 4507	3782 3625	791 784	105 98	80.85 % 80.43 %	16.91 % 17.40 %	2.24 % 2.17 %
iCloud Mail	4660 4701	3479 3420	1074 1172	107 109	74.66 % 72.75 %	23.05 % 24.93 %	2.30 % 2.32 %
Tuta	4651 4933	3669 3876	869 943	113 114	78.89 % 78.57 %	18.68 % 19.12 %	2.43 % 2.31 %
Juno.com	4798 4580	3815 3638	884 834	99 108	79.51 % 79.43 %	18.42 % 18.21 %	2.06 % 2.36 %
Mailfence	4605 4664	3668 3679	842 873	95 112	79.65 % 78.88 %	18.28 % 18.72 %	2.06 % 2.40 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.