MailerLite and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.086 462.676	350.548 365.444	95.358 82.513	18.180 14.719

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.54 % 78.98 %	20.55 % 17.83 %	3.92 % 3.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35672 35765	27961 29327	6451 5475	1260 963	78.38 % 82.00 %	18.08 % 15.31 %	3.53 % 2.69 %
Elektronics	35120 35483	26831 28318	6939 6096	1350 1069	76.40 % 79.81 %	19.76 % 17.18 %	3.84 % 3.01 %
Entertainment	35392 35412	26791 27898	7296 6336	1305 1178	75.70 % 78.78 %	20.61 % 17.89 %	3.69 % 3.33 %
Cosmetics & Beauty	35992 35607	27069 28038	7485 6405	1438 1164	75.21 % 78.74 %	20.80 % 17.99 %	4.00 % 3.27 %
Food & Drink	35937 35941	28143 29336	6513 5582	1281 1023	78.31 % 81.62 %	18.12 % 15.53 %	3.56 % 2.85 %
Home & Garden	35768 35829	28057 29355	6402 5460	1309 1014	78.44 % 81.93 %	17.90 % 15.24 %	3.66 % 2.83 %
Finance	36237 35160	26131 26647	8496 7222	1610 1291	72.11 % 75.79 %	23.45 % 20.54 %	4.44 % 3.67 %
Health	35861 35164	26256 26953	8174 7042	1431 1169	73.22 % 76.65 %	22.79 % 20.03 %	3.99 % 3.32 %
Pets	35725 35792	27690 28978	6719 5776	1316 1038	77.51 % 80.96 %	18.81 % 16.14 %	3.68 % 2.90 %
Sport & Fitness	35735 35722	26553 27820	7746 6738	1436 1164	74.31 % 77.88 %	21.68 % 18.86 %	4.02 % 3.26 %
Job & Career	35825 35725	26352 27515	7956 6961	1517 1249	73.56 % 77.02 %	22.21 % 19.48 %	4.23 % 3.50 %
Dating	35402 35456	25218 26384	8596 7761	1588 1311	71.23 % 74.41 %	24.28 % 21.89 %	4.49 % 3.70 %
Other	35420 35620	27496 28875	6585 5659	1339 1086	77.63 % 81.06 %	18.59 % 15.89 %	3.78 % 3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44744 44467	32175 33557	10586 9325	1983 1585	71.91 % 75.46 %	23.66 % 20.97 %	4.43 % 3.56 %
Outlook Mail	45008 44712	32889 34124	10246 9005	1873 1583	73.07 % 76.32 %	22.76 % 20.14 %	4.16 % 3.54 %
Yahoo Mail	44729 44316	33546 34788	9362 8079	1821 1449	75.00 % 78.50 %	20.93 % 18.23 %	4.07 % 3.27 %
AOL Mail	44548 45050	33471 35324	9329 8238	1748 1488	75.13 % 78.41 %	20.94 % 18.29 %	3.92 % 3.30 %
Mail.com	44909 44982	34208 35800	8958 7798	1743 1384	76.17 % 79.59 %	19.95 % 17.34 %	3.88 % 3.08 %
Yandex Mail	44352 44497	32756 34318	9773 8646	1823 1533	73.85 % 77.12 %	22.04 % 19.43 %	4.11 % 3.45 %
GMX Mail	44905 44639	34287 35564	9010 7773	1608 1302	76.35 % 79.67 %	20.06 % 17.41 %	3.58 % 2.92 %
Zoho Mail	44739 45158	34627 36335	8495 7466	1617 1357	77.40 % 80.46 %	18.99 % 16.53 %	3.61 % 3.01 %
ProtonMail	44907 44487	34752 35967	8606 7284	1549 1236	77.39 % 80.85 %	19.16 % 16.37 %	3.45 % 2.78 %
Custom Mail	45066 44229	35291 36263	8179 6766	1596 1200	78.31 % 81.99 %	18.15 % 15.30 %	3.54 % 2.71 %
iCloud Mail	5372 5407	3908 4236	1137 903	327 268	72.75 % 78.34 %	21.17 % 16.70 %	6.09 % 4.96 %
Tuta	5467 5471	4367 4648	865 648	235 175	79.88 % 84.96 %	15.82 % 11.84 %	4.30 % 3.20 %
Juno.com	5340 5261	4271 4520	812 582	257 159	79.98 % 85.92 %	15.21 % 11.06 %	4.81 % 3.02 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.