MailerLite and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.114 453.961	343.434 358.213	93.932 81.360	17.748 14.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.46 % 78.91 %	20.64 % 17.92 %	3.90 % 3.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34964 35063	27382 28736	6352 5396	1230 931	78.31 % 81.96 %	18.17 % 15.39 %	3.52 % 2.66 %
Elektronics	34435 34810	26270 27745	6837 6012	1328 1053	76.29 % 79.70 %	19.85 % 17.27 %	3.86 % 3.02 %
Entertainment	34728 34724	26257 27328	7190 6242	1281 1154	75.61 % 78.70 %	20.70 % 17.98 %	3.69 % 3.32 %
Cosmetics & Beauty	35343 34949	26556 27489	7385 6322	1402 1138	75.14 % 78.65 %	20.90 % 18.09 %	3.97 % 3.26 %
Food & Drink	35228 35286	27562 28773	6413 5511	1253 1002	78.24 % 81.54 %	18.20 % 15.62 %	3.56 % 2.84 %
Home & Garden	35059 35139	27476 28778	6305 5381	1278 980	78.37 % 81.90 %	17.98 % 15.31 %	3.65 % 2.79 %
Finance	35532 34451	25601 26078	8366 7113	1565 1260	72.05 % 75.70 %	23.54 % 20.65 %	4.40 % 3.66 %
Health	35163 34485	25712 26399	8056 6943	1395 1143	73.12 % 76.55 %	22.91 % 20.13 %	3.97 % 3.31 %
Pets	34990 35171	27103 28455	6607 5700	1280 1016	77.46 % 80.90 %	18.88 % 16.21 %	3.66 % 2.89 %
Sport & Fitness	35068 35041	26032 27263	7633 6639	1403 1139	74.23 % 77.80 %	21.77 % 18.95 %	4.00 % 3.25 %
Job & Career	35154 35073	25839 26993	7835 6862	1480 1218	73.50 % 76.96 %	22.29 % 19.56 %	4.21 % 3.47 %
Dating	34735 34779	24708 25838	8476 7661	1551 1280	71.13 % 74.29 %	24.40 % 22.03 %	4.47 % 3.68 %
Other	34715 34990	26936 28338	6477 5578	1302 1074	77.59 % 80.99 %	18.66 % 15.94 %	3.75 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44038 43802	31661 33060	10441 9206	1936 1536	71.89 % 75.48 %	23.71 % 21.02 %	4.40 % 3.51 %
Outlook Mail	44353 44024	32388 33573	10127 8901	1838 1550	73.02 % 76.26 %	22.83 % 20.22 %	4.14 % 3.52 %
Yahoo Mail	43961 43670	32939 34253	9233 7990	1789 1427	74.93 % 78.44 %	21.00 % 18.30 %	4.07 % 3.27 %
AOL Mail	43857 44401	32923 34784	9220 8150	1714 1467	75.07 % 78.34 %	21.02 % 18.36 %	3.91 % 3.30 %
Mail.com	44241 44321	33685 35253	8856 7714	1700 1354	76.14 % 79.54 %	20.02 % 17.40 %	3.84 % 3.05 %
Yandex Mail	43691 43839	32244 33783	9657 8549	1790 1507	73.80 % 77.06 %	22.10 % 19.50 %	4.10 % 3.44 %
GMX Mail	44227 43921	33728 34947	8913 7691	1586 1283	76.26 % 79.57 %	20.15 % 17.51 %	3.59 % 2.92 %
Zoho Mail	44018 44487	34041 35758	8391 7390	1586 1339	77.33 % 80.38 %	19.06 % 16.61 %	3.60 % 3.01 %
ProtonMail	44154 43835	34132 35400	8502 7212	1520 1223	77.30 % 80.76 %	19.26 % 16.45 %	3.44 % 2.79 %
Custom Mail	44380 43573	34721 35697	8088 6693	1571 1183	78.24 % 81.92 %	18.22 % 15.36 %	3.54 % 2.71 %
iCloud Mail	4725 4725	3428 3704	1011 790	286 231	72.55 % 78.39 %	21.40 % 16.72 %	6.05 % 4.89 %
Tuta	4751 4776	3788 4056	763 568	200 152	79.73 % 84.92 %	16.06 % 11.89 %	4.21 % 3.18 %
Juno.com	4718 4587	3756 3945	730 506	232 136	79.61 % 86.00 %	15.47 % 11.03 %	4.92 % 2.96 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.