MailerLite and Rapidmail Email Deliverability Comparison

MailerLite

Rapidmail

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.692 75.594	59.573 58.369	15.500 15.552	1.619 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 77.21 %	20.21 % 20.57 %	2.11 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5987 5920	4637 4546	1225 1235	125 139	77.45 % 76.79 %	20.46 % 20.86 %	2.09 % 2.35 %
Elektronics	5846 6066	4605 4748	1122 1192	119 126	78.77 % 78.27 %	19.19 % 19.65 %	2.04 % 2.08 %
Entertainment	5868 5690	4533 4363	1216 1196	119 131	77.25 % 76.68 %	20.72 % 21.02 %	2.03 % 2.30 %
Cosmetics & Beauty	5895 5663	4608 4426	1161 1115	126 122	78.17 % 78.16 %	19.69 % 19.69 %	2.14 % 2.15 %
Food & Drink	5809 5842	4491 4495	1195 1210	123 137	77.31 % 76.94 %	20.57 % 20.71 %	2.12 % 2.35 %
Home & Garden	5907 5814	4581 4433	1194 1257	132 124	77.55 % 76.25 %	20.21 % 21.62 %	2.23 % 2.13 %
Finance	5977 5861	4825 4719	1020 1012	132 130	80.73 % 80.52 %	17.07 % 17.27 %	2.21 % 2.22 %
Health	5891 5788	4772 4679	1002 975	117 134	81.00 % 80.84 %	17.01 % 16.85 %	1.99 % 2.32 %
Pets	5809 5800	4488 4416	1200 1267	121 117	77.26 % 76.14 %	20.66 % 21.84 %	2.08 % 2.02 %
Sport & Fitness	5749 5748	4404 4398	1214 1216	131 134	76.60 % 76.51 %	21.12 % 21.16 %	2.28 % 2.33 %
Job & Career	6002 5561	4490 4158	1379 1293	133 110	74.81 % 74.77 %	22.98 % 23.25 %	2.22 % 1.98 %
Dating	5969 5831	4393 4242	1454 1461	122 128	73.60 % 72.75 %	24.36 % 25.06 %	2.04 % 2.20 %
Other	5983 6010	4746 4746	1118 1123	119 141	79.32 % 78.97 %	18.69 % 18.69 %	1.99 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5419 5429	3986 3982	1318 1329	115 118	73.56 % 73.35 %	24.32 % 24.48 %	2.12 % 2.17 %
Outlook Mail	5295 5332	4018 4024	1162 1191	115 117	75.88 % 75.47 %	21.95 % 22.34 %	2.17 % 2.19 %
Yahoo Mail	5420 5386	4137 4100	1169 1168	114 118	76.33 % 76.12 %	21.57 % 21.69 %	2.10 % 2.19 %
AOL Mail	5539 5472	4278 4149	1137 1204	124 119	77.23 % 75.82 %	20.53 % 22.00 %	2.24 % 2.17 %
Mail.com	5555 5540	4390 4357	1047 1058	118 125	79.03 % 78.65 %	18.85 % 19.10 %	2.12 % 2.26 %
Yandex Mail	5331 5576	4100 4308	1115 1144	116 124	76.91 % 77.26 %	20.92 % 20.52 %	2.18 % 2.22 %
GMX Mail	5759 5316	4374 3995	1262 1205	123 116	75.95 % 75.15 %	21.91 % 22.67 %	2.14 % 2.18 %
Zoho Mail	5455 5593	4298 4392	1040 1070	117 131	78.79 % 78.53 %	19.07 % 19.13 %	2.14 % 2.34 %
ProtonMail	5395 5229	4308 4171	971 945	116 113	79.85 % 79.77 %	18.00 % 18.07 %	2.15 % 2.16 %
Custom Mail	5470 5416	4428 4349	932 945	110 122	80.95 % 80.30 %	17.04 % 17.45 %	2.01 % 2.25 %
iCloud Mail	5683 5261	4222 3840	1347 1309	114 112	74.29 % 72.99 %	23.70 % 24.88 %	2.01 % 2.13 %
Tuta	5417 5326	4318 4201	980 1011	119 114	79.71 % 78.88 %	18.09 % 18.98 %	2.20 % 2.14 %
Juno.com	5492 5439	4360 4337	1027 980	105 122	79.39 % 79.74 %	18.70 % 18.02 %	1.91 % 2.24 %
Mailfence	5462 5279	4356 4164	993 993	113 122	79.75 % 78.88 %	18.18 % 18.81 %	2.07 % 2.31 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.