MailerLite and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.114 40.838	343.434 28.449	93.932 11.943	17.748 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.46 % 69.66 %	20.64 % 29.24 %	3.90 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34964 3108	27382 2310	6352 763	1230 35	78.31 % 74.32 %	18.17 % 24.55 %	3.52 % 1.13 %
Elektronics	34435 3168	26270 2203	6837 930	1328 35	76.29 % 69.54 %	19.85 % 29.36 %	3.86 % 1.10 %
Entertainment	34728 3097	26257 2149	7190 920	1281 28	75.61 % 69.39 %	20.70 % 29.71 %	3.69 % 0.90 %
Cosmetics & Beauty	35343 3104	26556 2138	7385 928	1402 38	75.14 % 68.88 %	20.90 % 29.90 %	3.97 % 1.22 %
Food & Drink	35228 2988	27562 2221	6413 729	1253 38	78.24 % 74.33 %	18.20 % 24.40 %	3.56 % 1.27 %
Home & Garden	35059 3198	27476 2374	6305 790	1278 34	78.37 % 74.23 %	17.98 % 24.70 %	3.65 % 1.06 %
Finance	35532 3213	25601 2065	8366 1111	1565 37	72.05 % 64.27 %	23.54 % 34.58 %	4.40 % 1.15 %
Health	35163 3194	25712 2052	8056 1109	1395 33	73.12 % 64.25 %	22.91 % 34.72 %	3.97 % 1.03 %
Pets	34990 3075	27103 2277	6607 768	1280 30	77.46 % 74.05 %	18.88 % 24.98 %	3.66 % 0.98 %
Sport & Fitness	35068 3244	26032 2247	7633 961	1403 36	74.23 % 69.27 %	21.77 % 29.62 %	4.00 % 1.11 %
Job & Career	35154 3038	25839 2106	7835 898	1480 34	73.50 % 69.32 %	22.29 % 29.56 %	4.21 % 1.12 %
Dating	34735 3120	24708 1854	8476 1226	1551 40	71.13 % 59.42 %	24.40 % 39.29 %	4.47 % 1.28 %
Other	34715 3291	26936 2453	6477 810	1302 28	77.59 % 74.54 %	18.66 % 24.61 %	3.75 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44038 3918	31661 2512	10441 1366	1936 40	71.89 % 64.11 %	23.71 % 34.86 %	4.40 % 1.02 %
Outlook Mail	44353 4078	32388 2660	10127 1375	1838 43	73.02 % 65.23 %	22.83 % 33.72 %	4.14 % 1.05 %
Yahoo Mail	43961 4200	32939 2966	9233 1187	1789 47	74.93 % 70.62 %	21.00 % 28.26 %	4.07 % 1.12 %
AOL Mail	43857 4366	32923 3106	9220 1213	1714 47	75.07 % 71.14 %	21.02 % 27.78 %	3.91 % 1.08 %
Mail.com	44241 4218	33685 3033	8856 1137	1700 48	76.14 % 71.91 %	20.02 % 26.96 %	3.84 % 1.14 %
Yandex Mail	43691 4051	32244 2782	9657 1223	1790 46	73.80 % 68.67 %	22.10 % 30.19 %	4.10 % 1.14 %
GMX Mail	44227 4002	33728 2712	8913 1243	1586 47	76.26 % 67.77 %	20.15 % 31.06 %	3.59 % 1.17 %
Zoho Mail	44018 3898	34041 2817	8391 1038	1586 43	77.33 % 72.27 %	19.06 % 26.63 %	3.60 % 1.10 %
ProtonMail	44154 3953	34132 2797	8502 1112	1520 44	77.30 % 70.76 %	19.26 % 28.13 %	3.44 % 1.11 %
Custom Mail	44380 4154	34721 3064	8088 1049	1571 41	78.24 % 73.76 %	18.22 % 25.25 %	3.54 % 0.99 %
iCloud Mail	4725	3428	1011	286	72.55 % %	21.40 % %	6.05 % %
Tuta	4751	3788	763	200	79.73 % %	16.06 % %	4.21 % %
Juno.com	4718	3756	730	232	79.61 % %	15.47 % %	4.92 % %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.