MailerLite and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.086 40.838	350.548 28.449	95.358 11.943	18.180 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.54 % 69.66 %	20.55 % 29.24 %	3.92 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35672 3108	27961 2310	6451 763	1260 35	78.38 % 74.32 %	18.08 % 24.55 %	3.53 % 1.13 %
Elektronics	35120 3168	26831 2203	6939 930	1350 35	76.40 % 69.54 %	19.76 % 29.36 %	3.84 % 1.10 %
Entertainment	35392 3097	26791 2149	7296 920	1305 28	75.70 % 69.39 %	20.61 % 29.71 %	3.69 % 0.90 %
Cosmetics & Beauty	35992 3104	27069 2138	7485 928	1438 38	75.21 % 68.88 %	20.80 % 29.90 %	4.00 % 1.22 %
Food & Drink	35937 2988	28143 2221	6513 729	1281 38	78.31 % 74.33 %	18.12 % 24.40 %	3.56 % 1.27 %
Home & Garden	35768 3198	28057 2374	6402 790	1309 34	78.44 % 74.23 %	17.90 % 24.70 %	3.66 % 1.06 %
Finance	36237 3213	26131 2065	8496 1111	1610 37	72.11 % 64.27 %	23.45 % 34.58 %	4.44 % 1.15 %
Health	35861 3194	26256 2052	8174 1109	1431 33	73.22 % 64.25 %	22.79 % 34.72 %	3.99 % 1.03 %
Pets	35725 3075	27690 2277	6719 768	1316 30	77.51 % 74.05 %	18.81 % 24.98 %	3.68 % 0.98 %
Sport & Fitness	35735 3244	26553 2247	7746 961	1436 36	74.31 % 69.27 %	21.68 % 29.62 %	4.02 % 1.11 %
Job & Career	35825 3038	26352 2106	7956 898	1517 34	73.56 % 69.32 %	22.21 % 29.56 %	4.23 % 1.12 %
Dating	35402 3120	25218 1854	8596 1226	1588 40	71.23 % 59.42 %	24.28 % 39.29 %	4.49 % 1.28 %
Other	35420 3291	27496 2453	6585 810	1339 28	77.63 % 74.54 %	18.59 % 24.61 %	3.78 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44744 3918	32175 2512	10586 1366	1983 40	71.91 % 64.11 %	23.66 % 34.86 %	4.43 % 1.02 %
Outlook Mail	45008 4078	32889 2660	10246 1375	1873 43	73.07 % 65.23 %	22.76 % 33.72 %	4.16 % 1.05 %
Yahoo Mail	44729 4200	33546 2966	9362 1187	1821 47	75.00 % 70.62 %	20.93 % 28.26 %	4.07 % 1.12 %
AOL Mail	44548 4366	33471 3106	9329 1213	1748 47	75.13 % 71.14 %	20.94 % 27.78 %	3.92 % 1.08 %
Mail.com	44909 4218	34208 3033	8958 1137	1743 48	76.17 % 71.91 %	19.95 % 26.96 %	3.88 % 1.14 %
Yandex Mail	44352 4051	32756 2782	9773 1223	1823 46	73.85 % 68.67 %	22.04 % 30.19 %	4.11 % 1.14 %
GMX Mail	44905 4002	34287 2712	9010 1243	1608 47	76.35 % 67.77 %	20.06 % 31.06 %	3.58 % 1.17 %
Zoho Mail	44739 3898	34627 2817	8495 1038	1617 43	77.40 % 72.27 %	18.99 % 26.63 %	3.61 % 1.10 %
ProtonMail	44907 3953	34752 2797	8606 1112	1549 44	77.39 % 70.76 %	19.16 % 28.13 %	3.45 % 1.11 %
Custom Mail	45066 4154	35291 3064	8179 1049	1596 41	78.31 % 73.76 %	18.15 % 25.25 %	3.54 % 0.99 %
iCloud Mail	5372	3908	1137	327	72.75 % %	21.17 % %	6.09 % %
Tuta	5467	4367	865	235	79.88 % %	15.82 % %	4.30 % %
Juno.com	5340	4271	812	257	79.98 % %	15.21 % %	4.81 % %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.