MailerLite and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.416 40.838	329.481 28.449	90.984 11.943	16.951 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 69.66 %	20.80 % 29.24 %	3.88 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33633 3108	26296 2310	6156 763	1181 35	78.19 % 74.32 %	18.30 % 24.55 %	3.51 % 1.13 %
Elektronics	33067 3168	25160 2203	6626 930	1281 35	76.09 % 69.54 %	20.04 % 29.36 %	3.87 % 1.10 %
Entertainment	33409 3097	25210 2149	6969 920	1230 28	75.46 % 69.39 %	20.86 % 29.71 %	3.68 % 0.90 %
Cosmetics & Beauty	33960 3104	25482 2138	7148 928	1330 38	75.04 % 68.88 %	21.05 % 29.90 %	3.92 % 1.22 %
Food & Drink	33869 2988	26477 2221	6211 729	1181 38	78.17 % 74.33 %	18.34 % 24.40 %	3.49 % 1.27 %
Home & Garden	33702 3198	26380 2374	6105 790	1217 34	78.27 % 74.23 %	18.11 % 24.70 %	3.61 % 1.06 %
Finance	34196 3213	24579 2065	8119 1111	1498 37	71.88 % 64.27 %	23.74 % 34.58 %	4.38 % 1.15 %
Health	33761 3194	24613 2052	7808 1109	1340 33	72.90 % 64.25 %	23.13 % 34.72 %	3.97 % 1.03 %
Pets	33650 3075	26030 2277	6397 768	1223 30	77.36 % 74.05 %	19.01 % 24.98 %	3.63 % 0.98 %
Sport & Fitness	33697 3244	24975 2247	7388 961	1334 36	74.12 % 69.27 %	21.92 % 29.62 %	3.96 % 1.11 %
Job & Career	33798 3038	24807 2106	7583 898	1408 34	73.40 % 69.32 %	22.44 % 29.56 %	4.17 % 1.12 %
Dating	33250 3120	23583 1854	8193 1226	1474 40	70.93 % 59.42 %	24.64 % 39.29 %	4.43 % 1.28 %
Other	33424 3291	25889 2453	6281 810	1254 28	77.46 % 74.54 %	18.79 % 24.61 %	3.75 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42689 3918	30666 2512	10156 1366	1867 40	71.84 % 64.11 %	23.79 % 34.86 %	4.37 % 1.02 %
Outlook Mail	43000 4078	31337 2660	9886 1375	1777 43	72.88 % 65.23 %	22.99 % 33.72 %	4.13 % 1.05 %
Yahoo Mail	42602 4200	31885 2966	8997 1187	1720 47	74.84 % 70.62 %	21.12 % 28.26 %	4.04 % 1.12 %
AOL Mail	42494 4366	31852 3106	8983 1213	1659 47	74.96 % 71.14 %	21.14 % 27.78 %	3.90 % 1.08 %
Mail.com	42966 4218	32673 3033	8651 1137	1642 48	76.04 % 71.91 %	20.13 % 26.96 %	3.82 % 1.14 %
Yandex Mail	42282 4051	31171 2782	9402 1223	1709 46	73.72 % 68.67 %	22.24 % 30.19 %	4.04 % 1.14 %
GMX Mail	42859 4002	32630 2712	8704 1243	1525 47	76.13 % 67.77 %	20.31 % 31.06 %	3.56 % 1.17 %
Zoho Mail	42621 3898	32915 2817	8178 1038	1528 43	77.23 % 72.27 %	19.19 % 26.63 %	3.59 % 1.10 %
ProtonMail	42689 3953	32934 2797	8292 1112	1463 44	77.15 % 70.76 %	19.42 % 28.13 %	3.43 % 1.11 %
Custom Mail	43034 4154	33615 3064	7894 1049	1525 41	78.11 % 73.76 %	18.34 % 25.25 %	3.54 % 0.99 %
iCloud Mail	3440	2473	751	216	71.89 % %	21.83 % %	6.28 % %
Tuta	3392	2696	554	142	79.48 % %	16.33 % %	4.19 % %
Juno.com	3348	2634	536	178	78.67 % %	16.01 % %	5.32 % %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.