MailerLite and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
455.114
40.838
|
343.434
28.449
|
93.932
11.943
|
17.748
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.46 %
69.66 %
|
20.64 %
29.24 %
|
3.90 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
34964
3108
|
27382
2310
|
6352
763
|
1230
35
|
78.31 %
74.32 %
|
18.17 %
24.55 %
|
3.52 %
1.13 %
|
Elektronics |
34435
3168
|
26270
2203
|
6837
930
|
1328
35
|
76.29 %
69.54 %
|
19.85 %
29.36 %
|
3.86 %
1.10 %
|
Entertainment |
34728
3097
|
26257
2149
|
7190
920
|
1281
28
|
75.61 %
69.39 %
|
20.70 %
29.71 %
|
3.69 %
0.90 %
|
Cosmetics & Beauty |
35343
3104
|
26556
2138
|
7385
928
|
1402
38
|
75.14 %
68.88 %
|
20.90 %
29.90 %
|
3.97 %
1.22 %
|
Food & Drink |
35228
2988
|
27562
2221
|
6413
729
|
1253
38
|
78.24 %
74.33 %
|
18.20 %
24.40 %
|
3.56 %
1.27 %
|
Home & Garden |
35059
3198
|
27476
2374
|
6305
790
|
1278
34
|
78.37 %
74.23 %
|
17.98 %
24.70 %
|
3.65 %
1.06 %
|
Finance |
35532
3213
|
25601
2065
|
8366
1111
|
1565
37
|
72.05 %
64.27 %
|
23.54 %
34.58 %
|
4.40 %
1.15 %
|
Health |
35163
3194
|
25712
2052
|
8056
1109
|
1395
33
|
73.12 %
64.25 %
|
22.91 %
34.72 %
|
3.97 %
1.03 %
|
Pets |
34990
3075
|
27103
2277
|
6607
768
|
1280
30
|
77.46 %
74.05 %
|
18.88 %
24.98 %
|
3.66 %
0.98 %
|
Sport & Fitness |
35068
3244
|
26032
2247
|
7633
961
|
1403
36
|
74.23 %
69.27 %
|
21.77 %
29.62 %
|
4.00 %
1.11 %
|
Job & Career |
35154
3038
|
25839
2106
|
7835
898
|
1480
34
|
73.50 %
69.32 %
|
22.29 %
29.56 %
|
4.21 %
1.12 %
|
Dating |
34735
3120
|
24708
1854
|
8476
1226
|
1551
40
|
71.13 %
59.42 %
|
24.40 %
39.29 %
|
4.47 %
1.28 %
|
Other |
34715
3291
|
26936
2453
|
6477
810
|
1302
28
|
77.59 %
74.54 %
|
18.66 %
24.61 %
|
3.75 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
44038
3918
|
31661
2512
|
10441
1366
|
1936
40
|
71.89 %
64.11 %
|
23.71 %
34.86 %
|
4.40 %
1.02 %
|
Outlook Mail |
44353
4078
|
32388
2660
|
10127
1375
|
1838
43
|
73.02 %
65.23 %
|
22.83 %
33.72 %
|
4.14 %
1.05 %
|
Yahoo Mail |
43961
4200
|
32939
2966
|
9233
1187
|
1789
47
|
74.93 %
70.62 %
|
21.00 %
28.26 %
|
4.07 %
1.12 %
|
AOL Mail |
43857
4366
|
32923
3106
|
9220
1213
|
1714
47
|
75.07 %
71.14 %
|
21.02 %
27.78 %
|
3.91 %
1.08 %
|
Mail.com |
44241
4218
|
33685
3033
|
8856
1137
|
1700
48
|
76.14 %
71.91 %
|
20.02 %
26.96 %
|
3.84 %
1.14 %
|
Yandex Mail |
43691
4051
|
32244
2782
|
9657
1223
|
1790
46
|
73.80 %
68.67 %
|
22.10 %
30.19 %
|
4.10 %
1.14 %
|
GMX Mail |
44227
4002
|
33728
2712
|
8913
1243
|
1586
47
|
76.26 %
67.77 %
|
20.15 %
31.06 %
|
3.59 %
1.17 %
|
Zoho Mail |
44018
3898
|
34041
2817
|
8391
1038
|
1586
43
|
77.33 %
72.27 %
|
19.06 %
26.63 %
|
3.60 %
1.10 %
|
ProtonMail |
44154
3953
|
34132
2797
|
8502
1112
|
1520
44
|
77.30 %
70.76 %
|
19.26 %
28.13 %
|
3.44 %
1.11 %
|
Custom Mail |
44380
4154
|
34721
3064
|
8088
1049
|
1571
41
|
78.24 %
73.76 %
|
18.22 %
25.25 %
|
3.54 %
0.99 %
|
iCloud Mail |
4725
|
3428
|
1011
|
286
|
72.55 %
%
|
21.40 %
%
|
6.05 %
%
|
Tuta |
4751
|
3788
|
763
|
200
|
79.73 %
%
|
16.06 %
%
|
4.21 %
%
|
Juno.com |
4718
|
3756
|
730
|
232
|
79.61 %
%
|
15.47 %
%
|
4.92 %
%
|
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