MailerLite and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.416 437.211	329.481 343.138	90.984 79.424	16.951 14.649

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 78.48 %	20.80 % 18.17 %	3.88 % 3.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33633 33970	26296 27729	6156 5269	1181 972	78.19 % 81.63 %	18.30 % 15.51 %	3.51 % 2.86 %
Elektronics	33067 33220	25160 26326	6626 5858	1281 1036	76.09 % 79.25 %	20.04 % 17.63 %	3.87 % 3.12 %
Entertainment	33409 33234	25210 26050	6969 6034	1230 1150	75.46 % 78.38 %	20.86 % 18.16 %	3.68 % 3.46 %
Cosmetics & Beauty	33960 33790	25482 26456	7148 6202	1330 1132	75.04 % 78.30 %	21.05 % 18.35 %	3.92 % 3.35 %
Food & Drink	33869 33300	26477 27118	6211 5181	1181 1001	78.17 % 81.44 %	18.34 % 15.56 %	3.49 % 3.01 %
Home & Garden	33702 33833	26380 27529	6105 5246	1217 1058	78.27 % 81.37 %	18.11 % 15.51 %	3.61 % 3.13 %
Finance	34196 33628	24579 25276	8119 7059	1498 1293	71.88 % 75.16 %	23.74 % 20.99 %	4.38 % 3.85 %
Health	33761 34091	24613 25852	7808 7014	1340 1225	72.90 % 75.83 %	23.13 % 20.57 %	3.97 % 3.59 %
Pets	33650 33489	26030 27033	6397 5409	1223 1047	77.36 % 80.72 %	19.01 % 16.15 %	3.63 % 3.13 %
Sport & Fitness	33697 33247	24975 25767	7388 6317	1334 1163	74.12 % 77.50 %	21.92 % 19.00 %	3.96 % 3.50 %
Job & Career	33798 34029	24807 26068	7583 6707	1408 1254	73.40 % 76.61 %	22.44 % 19.71 %	4.17 % 3.69 %
Dating	33250 33839	23583 24941	8193 7673	1474 1225	70.93 % 73.70 %	24.64 % 22.68 %	4.43 % 3.62 %
Other	33424 33541	25889 26993	6281 5455	1254 1093	77.46 % 80.48 %	18.79 % 16.26 %	3.75 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42689 42847	30666 32123	10156 9121	1867 1603	71.84 % 74.97 %	23.79 % 21.29 %	4.37 % 3.74 %
Outlook Mail	43000 43539	31337 32964	9886 8930	1777 1645	72.88 % 75.71 %	22.99 % 20.51 %	4.13 % 3.78 %
Yahoo Mail	42602 42920	31885 33553	8997 7918	1720 1449	74.84 % 78.18 %	21.12 % 18.45 %	4.04 % 3.38 %
AOL Mail	42494 42800	31852 33432	8983 7901	1659 1467	74.96 % 78.11 %	21.14 % 18.46 %	3.90 % 3.43 %
Mail.com	42966 42416	32673 33634	8651 7356	1642 1426	76.04 % 79.30 %	20.13 % 17.34 %	3.82 % 3.36 %
Yandex Mail	42282 42768	31171 32805	9402 8424	1709 1539	73.72 % 76.70 %	22.24 % 19.70 %	4.04 % 3.60 %
GMX Mail	42859 42657	32630 33787	8704 7554	1525 1316	76.13 % 79.21 %	20.31 % 17.71 %	3.56 % 3.09 %
Zoho Mail	42621 42656	32915 34179	8178 7191	1528 1286	77.23 % 80.13 %	19.19 % 16.86 %	3.59 % 3.01 %
ProtonMail	42689 42221	32934 33949	8292 7015	1463 1257	77.15 % 80.41 %	19.42 % 16.61 %	3.43 % 2.98 %
Custom Mail	43034 42083	33615 34265	7894 6580	1525 1238	78.11 % 81.42 %	18.34 % 15.64 %	3.54 % 2.94 %
iCloud Mail	3440 3530	2473 2726	751 618	216 186	71.89 % 77.22 %	21.83 % 17.51 %	6.28 % 5.27 %
Tuta	3392 3458	2696 2892	554 428	142 138	79.48 % 83.63 %	16.33 % 12.38 %	4.19 % 3.99 %
Juno.com	3348 3316	2634 2829	536 388	178 99	78.67 % 85.31 %	16.01 % 11.70 %	5.32 % 2.99 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.