MailerLite and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.086 463.670	350.548 364.849	95.358 83.151	18.180 15.670

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.54 % 78.69 %	20.55 % 17.93 %	3.92 % 3.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35672 36105	27961 29525	6451 5534	1260 1046	78.38 % 81.78 %	18.08 % 15.33 %	3.53 % 2.90 %
Elektronics	35120 35297	26831 28052	6939 6128	1350 1117	76.40 % 79.47 %	19.76 % 17.36 %	3.84 % 3.16 %
Entertainment	35392 35160	26791 27633	7296 6308	1305 1219	75.70 % 78.59 %	20.61 % 17.94 %	3.69 % 3.47 %
Cosmetics & Beauty	35992 35861	27069 28153	7485 6493	1438 1215	75.21 % 78.51 %	20.80 % 18.11 %	4.00 % 3.39 %
Food & Drink	35937 35256	28143 28772	6513 5415	1281 1069	78.31 % 81.61 %	18.12 % 15.36 %	3.56 % 3.03 %
Home & Garden	35768 35873	28057 29247	6402 5498	1309 1128	78.44 % 81.53 %	17.90 % 15.33 %	3.66 % 3.14 %
Finance	36237 35665	26131 26894	8496 7388	1610 1383	72.11 % 75.41 %	23.45 % 20.71 %	4.44 % 3.88 %
Health	35861 36118	26256 27504	8174 7319	1431 1295	73.22 % 76.15 %	22.79 % 20.26 %	3.99 % 3.59 %
Pets	35725 35598	27690 28773	6719 5688	1316 1137	77.51 % 80.83 %	18.81 % 15.98 %	3.68 % 3.19 %
Sport & Fitness	35735 35233	26553 27364	7746 6621	1436 1248	74.31 % 77.67 %	21.68 % 18.79 %	4.02 % 3.54 %
Job & Career	35825 35999	26352 27619	7956 7025	1517 1355	73.56 % 76.72 %	22.21 % 19.51 %	4.23 % 3.76 %
Dating	35402 35905	25218 26593	8596 8010	1588 1302	71.23 % 74.06 %	24.28 % 22.31 %	4.49 % 3.63 %
Other	35420 35600	27496 28720	6585 5724	1339 1156	77.63 % 80.67 %	18.59 % 16.08 %	3.78 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44744 44817	32175 33631	10586 9477	1983 1709	71.91 % 75.04 %	23.66 % 21.15 %	4.43 % 3.81 %
Outlook Mail	45008 45610	32889 34632	10246 9251	1873 1727	73.07 % 75.93 %	22.76 % 20.28 %	4.16 % 3.79 %
Yahoo Mail	44729 44985	33546 35236	9362 8219	1821 1530	75.00 % 78.33 %	20.93 % 18.27 %	4.07 % 3.40 %
AOL Mail	44548 44778	33471 35035	9329 8190	1748 1553	75.13 % 78.24 %	20.94 % 18.29 %	3.92 % 3.47 %
Mail.com	44909 44488	34208 35355	8958 7644	1743 1489	76.17 % 79.47 %	19.95 % 17.18 %	3.88 % 3.35 %
Yandex Mail	44352 44826	32756 34456	9773 8742	1823 1628	73.85 % 76.87 %	22.04 % 19.50 %	4.11 % 3.63 %
GMX Mail	44905 44766	34287 35554	9010 7818	1608 1394	76.35 % 79.42 %	20.06 % 17.46 %	3.58 % 3.11 %
Zoho Mail	44739 44624	34627 35824	8495 7439	1617 1361	77.40 % 80.28 %	18.99 % 16.67 %	3.61 % 3.05 %
ProtonMail	44907 44287	34752 35703	8606 7258	1549 1326	77.39 % 80.62 %	19.16 % 16.39 %	3.45 % 2.99 %
Custom Mail	45066 44115	35291 35978	8179 6825	1596 1312	78.31 % 81.56 %	18.15 % 15.47 %	3.54 % 2.97 %
iCloud Mail	5372 5530	3908 4279	1137 973	327 278	72.75 % 77.38 %	21.17 % 17.59 %	6.09 % 5.03 %
Tuta	5467 5470	4367 4605	865 683	235 182	79.88 % 84.19 %	15.82 % 12.49 %	4.30 % 3.33 %
Juno.com	5340 5374	4271 4561	812 632	257 181	79.98 % 84.87 %	15.21 % 11.76 %	4.81 % 3.37 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.