MailerLite and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.114 454.924	343.434 357.605	93.932 81.972	17.748 15.347

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.46 % 78.61 %	20.64 % 18.02 %	3.90 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34964 35361	27382 28893	6352 5445	1230 1023	78.31 % 81.71 %	18.17 % 15.40 %	3.52 % 2.89 %
Elektronics	34435 34567	26270 27443	6837 6035	1328 1089	76.29 % 79.39 %	19.85 % 17.46 %	3.86 % 3.15 %
Entertainment	34728 34541	26257 27115	7190 6226	1281 1200	75.61 % 78.50 %	20.70 % 18.02 %	3.69 % 3.47 %
Cosmetics & Beauty	35343 35212	26556 27615	7385 6404	1402 1193	75.14 % 78.42 %	20.90 % 18.19 %	3.97 % 3.39 %
Food & Drink	35228 34640	27562 28249	6413 5346	1253 1045	78.24 % 81.55 %	18.20 % 15.43 %	3.56 % 3.02 %
Home & Garden	35059 35248	27476 28718	6305 5425	1278 1105	78.37 % 81.47 %	17.98 % 15.39 %	3.65 % 3.13 %
Finance	35532 34992	25601 26360	8366 7281	1565 1351	72.05 % 75.33 %	23.54 % 20.81 %	4.40 % 3.86 %
Health	35163 35435	25712 26934	8056 7222	1395 1279	73.12 % 76.01 %	22.91 % 20.38 %	3.97 % 3.61 %
Pets	34990 34926	27103 28214	6607 5607	1280 1105	77.46 % 80.78 %	18.88 % 16.05 %	3.66 % 3.16 %
Sport & Fitness	35068 34569	26032 26823	7633 6524	1403 1222	74.23 % 77.59 %	21.77 % 18.87 %	4.00 % 3.53 %
Job & Career	35154 35339	25839 27092	7835 6923	1480 1324	73.50 % 76.66 %	22.29 % 19.59 %	4.21 % 3.75 %
Dating	34735 35225	24708 26041	8476 7905	1551 1279	71.13 % 73.93 %	24.40 % 22.44 %	4.47 % 3.63 %
Other	34715 34869	26936 28108	6477 5629	1302 1132	77.59 % 80.61 %	18.66 % 16.14 %	3.75 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44038 44145	31661 33115	10441 9357	1936 1673	71.89 % 75.01 %	23.71 % 21.20 %	4.40 % 3.79 %
Outlook Mail	44353 44903	32388 34051	10127 9147	1838 1705	73.02 % 75.83 %	22.83 % 20.37 %	4.14 % 3.80 %
Yahoo Mail	43961 44295	32939 34667	9233 8124	1789 1504	74.93 % 78.26 %	21.00 % 18.34 %	4.07 % 3.40 %
AOL Mail	43857 44101	32923 34488	9220 8096	1714 1517	75.07 % 78.20 %	21.02 % 18.36 %	3.91 % 3.44 %
Mail.com	44241 43807	33685 34781	8856 7554	1700 1472	76.14 % 79.40 %	20.02 % 17.24 %	3.84 % 3.36 %
Yandex Mail	43691 44150	32244 33908	9657 8641	1790 1601	73.80 % 76.80 %	22.10 % 19.57 %	4.10 % 3.63 %
GMX Mail	44227 44071	33728 34974	8913 7730	1586 1367	76.26 % 79.36 %	20.15 % 17.54 %	3.59 % 3.10 %
Zoho Mail	44018 43998	34041 35298	8391 7363	1586 1337	77.33 % 80.23 %	19.06 % 16.73 %	3.60 % 3.04 %
ProtonMail	44154 43613	34132 35122	8502 7187	1520 1304	77.30 % 80.53 %	19.26 % 16.48 %	3.44 % 2.99 %
Custom Mail	44380 43433	34721 35403	8088 6747	1571 1283	78.24 % 81.51 %	18.22 % 15.53 %	3.54 % 2.95 %
iCloud Mail	4725 4910	3428 3783	1011 866	286 261	72.55 % 77.05 %	21.40 % 17.64 %	6.05 % 5.32 %
Tuta	4751 4781	3788 4015	763 601	200 165	79.73 % 83.98 %	16.06 % 12.57 %	4.21 % 3.45 %
Juno.com	4718 4717	3756 4000	730 559	232 158	79.61 % 84.80 %	15.47 % 11.85 %	4.92 % 3.35 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.