MailChimp and GetResponse Email Deliverability Comparison

MailChimp

GetResponse

In this comparison, the deliverability of MailChimp and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for GetResponse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 65.737	51.160 50.838	13.384 13.485	1.392 1.414

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats GetResponse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 77.34 %	20.30 % 20.51 %	2.11 % 2.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 4915	3965 3799	1019 1011	115 105	77.76 % 77.29 %	19.98 % 20.57 %	2.26 % 2.14 %
Elektronics	5008 5038	3919 3928	990 1007	99 103	78.25 % 77.97 %	19.77 % 19.99 %	1.98 % 2.04 %
Entertainment	5033 4985	3870 3834	1048 1051	115 100	76.89 % 76.91 %	20.82 % 21.08 %	2.28 % 2.01 %
Cosmetics & Beauty	5185 4931	4035 3815	1039 1009	111 107	77.82 % 77.37 %	20.04 % 20.46 %	2.14 % 2.17 %
Food & Drink	5184 4964	3994 3807	1077 1039	113 118	77.04 % 76.69 %	20.78 % 20.93 %	2.18 % 2.38 %
Home & Garden	4912 5070	3806 3898	998 1069	108 103	77.48 % 76.88 %	20.32 % 21.08 %	2.20 % 2.03 %
Finance	5032 5061	4079 4091	852 856	101 114	81.06 % 80.83 %	16.93 % 16.91 %	2.01 % 2.25 %
Health	5110 5162	4145 4175	860 880	105 107	81.12 % 80.88 %	16.83 % 17.05 %	2.05 % 2.07 %
Pets	4968 5012	3822 3853	1042 1050	104 109	76.93 % 76.88 %	20.97 % 20.95 %	2.09 % 2.17 %
Sport & Fitness	5174 5178	3965 4024	1105 1038	104 116	76.63 % 77.71 %	21.36 % 20.05 %	2.01 % 2.24 %
Job & Career	5121 5170	3890 3908	1122 1151	109 111	75.96 % 75.59 %	21.91 % 22.26 %	2.13 % 2.15 %
Dating	5104 5155	3750 3713	1256 1330	98 112	73.47 % 72.03 %	24.61 % 25.80 %	1.92 % 2.17 %
Other	5006 5096	3920 3993	976 994	110 109	78.31 % 78.36 %	19.50 % 19.51 %	2.20 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than GetResponse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4685	3478 3445	1139 1141	96 99	73.80 % 73.53 %	24.17 % 24.35 %	2.04 % 2.11 %
Outlook Mail	4690 4744	3564 3586	1027 1055	99 103	75.99 % 75.59 %	21.90 % 22.24 %	2.11 % 2.17 %
Yahoo Mail	4677 4721	3550 3604	1021 1022	106 95	75.90 % 76.34 %	21.83 % 21.65 %	2.27 % 2.01 %
AOL Mail	4716 4728	3603 3630	1001 989	112 109	76.40 % 76.78 %	21.23 % 20.92 %	2.37 % 2.31 %
Mail.com	4803 4506	3813 3532	892 881	98 93	79.39 % 78.38 %	18.57 % 19.55 %	2.04 % 2.06 %
Yandex Mail	4594 4840	3559 3694	948 1045	87 101	77.47 % 76.32 %	20.64 % 21.59 %	1.89 % 2.09 %
GMX Mail	4720 4690	3556 3514	1066 1069	98 107	75.34 % 74.93 %	22.58 % 22.79 %	2.08 % 2.28 %
Zoho Mail	4722 4647	3721 3657	901 886	100 104	78.80 % 78.70 %	19.08 % 19.07 %	2.12 % 2.24 %
ProtonMail	4770 4667	3778 3720	889 850	103 97	79.20 % 79.71 %	18.64 % 18.21 %	2.16 % 2.08 %
Custom Mail	4779 4747	3872 3793	809 858	98 96	81.02 % 79.90 %	16.93 % 18.07 %	2.05 % 2.02 %
iCloud Mail	4637 4791	3432 3529	1108 1161	97 101	74.01 % 73.66 %	23.89 % 24.23 %	2.09 % 2.11 %
Tuta	4747 4593	3763 3664	884 837	100 92	79.27 % 79.77 %	18.62 % 18.22 %	2.11 % 2.00 %
Juno.com	4755 4675	3805 3720	844 839	106 116	80.02 % 79.57 %	17.75 % 17.95 %	2.23 % 2.48 %
Mailfence	4613 4703	3666 3750	855 852	92 101	79.47 % 79.74 %	18.53 % 18.12 %	1.99 % 2.15 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.