MailChimp and GetResponse Email Deliverability Comparison

MailChimp

GetResponse

In this comparison, the deliverability of MailChimp and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.544 63.828	51.065 52.735	12.507 10.208	1.462 1.164

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.12 % 82.62 %	19.38 % 15.99 %	2.27 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4875 4822	3825 3979	979 778	106 92	78.46 % 82.52 %	20.08 % 16.13 %	2.17 % 1.91 %
Elektronics	4838 5039	3830 4184	942 806	103 90	79.16 % 83.03 %	19.47 % 16.00 %	2.13 % 1.79 %
Entertainment	5193 4994	4062 4120	1048 798	118 89	78.22 % 82.50 %	20.18 % 15.98 %	2.27 % 1.78 %
Cosmetics & Beauty	4990 4865	3989 4052	913 727	119 90	79.94 % 83.29 %	18.30 % 14.94 %	2.38 % 1.85 %
Food & Drink	5230 4899	4120 4050	1021 774	129 94	78.78 % 82.67 %	19.52 % 15.80 %	2.47 % 1.92 %
Home & Garden	4733 4811	3704 3957	949 790	111 85	78.26 % 82.25 %	20.05 % 16.42 %	2.35 % 1.77 %
Finance	4973 4884	4052 4150	855 655	106 97	81.48 % 84.97 %	17.19 % 13.41 %	2.13 % 1.99 %
Health	4995 4869	4094 4131	847 663	114 84	81.96 % 84.84 %	16.96 % 13.62 %	2.28 % 1.73 %
Pets	4933 4875	3909 4029	937 778	115 91	79.24 % 82.65 %	18.99 % 15.96 %	2.33 % 1.87 %
Sport & Fitness	4958 5020	3915 4110	983 856	109 91	78.96 % 81.87 %	19.83 % 17.05 %	2.20 % 1.81 %
Job & Career	4998 4915	3859 3976	1057 887	115 85	77.21 % 80.90 %	21.15 % 18.05 %	2.30 % 1.73 %
Dating	4840 4982	3712 3925	1048 980	108 90	76.69 % 78.78 %	21.65 % 19.67 %	2.23 % 1.81 %
Other	4988 4853	3994 4072	928 716	109 86	80.07 % 83.91 %	18.60 % 14.75 %	2.19 % 1.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4820 4746	3701 3835	1051 844	100 92	76.78 % 80.80 %	21.80 % 17.78 %	2.07 % 1.94 %
Outlook Mail	4592 4678	3603 3845	943 764	99 84	78.46 % 82.19 %	20.54 % 16.33 %	2.16 % 1.80 %
Yahoo Mail	4594 4731	3586 3897	906 803	112 78	78.06 % 82.37 %	19.72 % 16.97 %	2.44 % 1.65 %
AOL Mail	4861 4617	3820 3824	969 722	111 87	78.58 % 82.82 %	19.93 % 15.64 %	2.28 % 1.88 %
Mail.com	4827 4537	3873 3788	880 674	112 94	80.24 % 83.49 %	18.23 % 14.86 %	2.32 % 2.07 %
Yandex Mail	4728 4762	3693 3901	953 804	115 78	78.11 % 81.92 %	20.16 % 16.88 %	2.43 % 1.64 %
GMX Mail	4845 4656	3773 3797	1031 794	99 87	77.87 % 81.55 %	21.28 % 17.05 %	2.04 % 1.87 %
Zoho Mail	4651 4653	3739 3859	866 725	115 90	80.39 % 82.94 %	18.62 % 15.58 %	2.47 % 1.93 %
ProtonMail	4713 4685	3793 3949	845 679	102 78	80.48 % 84.29 %	17.93 % 14.49 %	2.16 % 1.66 %
Custom Mail	4655 4751	3809 4003	772 685	96 83	81.83 % 84.26 %	16.58 % 14.42 %	2.06 % 1.75 %
iCloud Mail	4525 4737	3464 3790	1020 885	99 86	76.55 % 80.01 %	22.54 % 18.68 %	2.19 % 1.82 %
Tuta	4762 4575	3840 3872	848 647	116 79	80.64 % 84.63 %	17.81 % 14.14 %	2.44 % 1.73 %
Juno.com	4807 4592	3870 3860	835 654	111 83	80.51 % 84.06 %	17.37 % 14.24 %	2.31 % 1.81 %
Mailfence	3164 3108	2501 2515	588 528	75 65	79.05 % 80.92 %	18.58 % 16.99 %	2.37 % 2.09 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.