MailChimp and GetResponse Email Deliverability Comparison

MailChimp

GetResponse

In this comparison, the deliverability of MailChimp and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for GetResponse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.739 76.827	60.005 59.294	15.302 15.794	1.432 1.739

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats GetResponse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.19 % 77.18 %	19.94 % 20.56 %	1.87 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6027 5632	4727 4324	1181 1177	119 131	78.43 % 76.78 %	19.60 % 20.90 %	1.97 % 2.33 %
Elektronics	5905 5892	4674 4596	1129 1173	102 123	79.15 % 78.00 %	19.12 % 19.91 %	1.73 % 2.09 %
Entertainment	5930 5949	4613 4609	1199 1202	118 138	77.79 % 77.48 %	20.22 % 20.21 %	1.99 % 2.32 %
Cosmetics & Beauty	5984 5952	4703 4583	1155 1243	126 126	78.59 % 77.00 %	19.30 % 20.88 %	2.11 % 2.12 %
Food & Drink	5720 5810	4440 4438	1167 1237	113 135	77.62 % 76.39 %	20.40 % 21.29 %	1.98 % 2.32 %
Home & Garden	5892 5868	4587 4499	1186 1234	119 135	77.85 % 76.67 %	20.13 % 21.03 %	2.02 % 2.30 %
Finance	5806 5960	4741 4857	959 973	106 130	81.66 % 81.49 %	16.52 % 16.33 %	1.83 % 2.18 %
Health	6004 5926	4873 4776	1034 1023	97 127	81.16 % 80.59 %	17.22 % 17.26 %	1.62 % 2.14 %
Pets	5926 5912	4588 4562	1229 1208	109 142	77.42 % 77.17 %	20.74 % 20.43 %	1.84 % 2.40 %
Sport & Fitness	5900 5876	4585 4522	1209 1214	106 140	77.71 % 76.96 %	20.49 % 20.66 %	1.80 % 2.38 %
Job & Career	5958 6050	4566 4497	1273 1413	119 140	76.64 % 74.33 %	21.37 % 23.36 %	2.00 % 2.31 %
Dating	5887 5926	4323 4297	1473 1494	91 135	73.43 % 72.51 %	25.02 % 25.21 %	1.55 % 2.28 %
Other	5800 6074	4585 4734	1108 1203	107 137	79.05 % 77.94 %	19.10 % 19.81 %	1.84 % 2.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than GetResponse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5593 5401	4190 3986	1296 1305	107 110	74.92 % 73.80 %	23.17 % 24.16 %	1.91 % 2.04 %
Outlook Mail	5529 5521	4217 4143	1215 1257	97 121	76.27 % 75.04 %	21.98 % 22.77 %	1.75 % 2.19 %
Yahoo Mail	5348 5413	4113 4132	1136 1155	99 126	76.91 % 76.33 %	21.24 % 21.34 %	1.85 % 2.33 %
AOL Mail	5571 5431	4329 4148	1138 1163	104 120	77.71 % 76.38 %	20.43 % 21.41 %	1.87 % 2.21 %
Mail.com	5591 5281	4452 4093	1034 1069	105 119	79.63 % 77.50 %	18.49 % 20.24 %	1.88 % 2.25 %
Yandex Mail	5337 5715	4137 4342	1112 1247	88 126	77.52 % 75.98 %	20.84 % 21.82 %	1.65 % 2.20 %
GMX Mail	5458 5584	4176 4184	1179 1276	103 124	76.51 % 74.93 %	21.60 % 22.85 %	1.89 % 2.22 %
Zoho Mail	5587 5541	4447 4371	1039 1043	101 127	79.60 % 78.88 %	18.60 % 18.82 %	1.81 % 2.29 %
ProtonMail	5463 5341	4395 4233	970 986	98 122	80.45 % 79.25 %	17.76 % 18.46 %	1.79 % 2.28 %
Custom Mail	5293 5629	4277 4545	917 952	99 132	80.80 % 80.74 %	17.32 % 16.91 %	1.87 % 2.34 %
iCloud Mail	5402 5475	4024 4026	1276 1319	102 130	74.49 % 73.53 %	23.62 % 24.09 %	1.89 % 2.37 %
Tuta	5611 5522	4479 4374	1023 1019	109 129	79.83 % 79.21 %	18.23 % 18.45 %	1.94 % 2.34 %
Juno.com	5417 5457	4350 4329	945 1003	122 125	80.30 % 79.33 %	17.45 % 18.38 %	2.25 % 2.29 %
Mailfence	5539 5516	4419 4388	1022 1000	98 128	79.78 % 79.55 %	18.45 % 18.13 %	1.77 % 2.32 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.