MailChimp and GetResponse Email Deliverability Comparison

MailChimp

GetResponse

In this comparison, the deliverability of MailChimp and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 65.801	51.054 51.648	13.829 12.884	1.499 1.269

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 78.49 %	20.83 % 19.58 %	2.26 % 1.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 5017	3894 3926	1089 995	118 96	76.34 % 78.25 %	21.35 % 19.83 %	2.31 % 1.91 %
Elektronics	4904 5148	3804 4072	996 983	104 93	77.57 % 79.10 %	20.31 % 19.09 %	2.12 % 1.81 %
Entertainment	5369 4986	4076 3901	1171 990	122 95	75.92 % 78.24 %	21.81 % 19.86 %	2.27 % 1.91 %
Cosmetics & Beauty	5168 4922	4006 3886	1041 939	121 97	77.52 % 78.95 %	20.14 % 19.08 %	2.34 % 1.97 %
Food & Drink	5285 5033	4035 3924	1124 1005	126 104	76.35 % 77.97 %	21.27 % 19.97 %	2.38 % 2.07 %
Home & Garden	4863 5080	3697 3966	1056 1023	110 91	76.02 % 78.07 %	21.71 % 20.14 %	2.26 % 1.79 %
Finance	5073 4983	4069 4065	898 812	106 106	80.21 % 81.58 %	17.70 % 16.30 %	2.09 % 2.13 %
Health	5124 5056	4147 4154	861 806	116 96	80.93 % 82.16 %	16.80 % 15.94 %	2.26 % 1.90 %
Pets	4941 5058	3794 3947	1033 1011	114 100	76.79 % 78.03 %	20.91 % 19.99 %	2.31 % 1.98 %
Sport & Fitness	5173 5215	3949 4074	1111 1040	113 101	76.34 % 78.12 %	21.48 % 19.94 %	2.18 % 1.94 %
Job & Career	5096 5127	3798 3928	1183 1105	115 94	74.53 % 76.61 %	23.21 % 21.55 %	2.26 % 1.83 %
Dating	5038 5138	3682 3785	1241 1252	115 101	73.08 % 73.67 %	24.63 % 24.37 %	2.28 % 1.97 %
Other	5247 5038	4103 4020	1025 923	119 95	78.20 % 79.79 %	19.53 % 18.32 %	2.27 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4681	3525 3489	1190 1094	99 98	73.22 % 74.54 %	24.72 % 23.37 %	2.06 % 2.09 %
Outlook Mail	4762 4752	3581 3677	1078 984	103 91	75.20 % 77.38 %	22.64 % 20.71 %	2.16 % 1.91 %
Yahoo Mail	4667 4684	3510 3616	1038 986	119 82	75.21 % 77.20 %	22.24 % 21.05 %	2.55 % 1.75 %
AOL Mail	4835 4702	3679 3682	1043 924	113 96	76.09 % 78.31 %	21.57 % 19.65 %	2.34 % 2.04 %
Mail.com	4713 4510	3701 3589	903 826	109 95	78.53 % 79.58 %	19.16 % 18.31 %	2.31 % 2.11 %
Yandex Mail	4602 4927	3523 3813	970 1019	109 95	76.55 % 77.39 %	21.08 % 20.68 %	2.37 % 1.93 %
GMX Mail	4884 4695	3652 3585	1126 1014	106 96	74.77 % 76.36 %	23.05 % 21.60 %	2.17 % 2.04 %
Zoho Mail	4719 4739	3669 3762	935 878	115 99	77.75 % 79.38 %	19.81 % 18.53 %	2.44 % 2.09 %
ProtonMail	4809 4683	3772 3783	933 815	104 85	78.44 % 80.78 %	19.40 % 17.40 %	2.16 % 1.82 %
Custom Mail	4669 4718	3797 3805	778 831	94 82	81.32 % 80.65 %	16.66 % 17.61 %	2.01 % 1.74 %
iCloud Mail	4648 4689	3388 3497	1161 1109	99 83	72.89 % 74.58 %	24.98 % 23.65 %	2.13 % 1.77 %
Tuta	4741 4620	3737 3753	898 784	106 83	78.82 % 81.23 %	18.94 % 16.97 %	2.24 % 1.80 %
Juno.com	4766 4716	3779 3820	878 801	109 95	79.29 % 81.00 %	18.42 % 16.98 %	2.29 % 2.01 %
Mailfence	4753 4685	3741 3777	898 819	114 89	78.71 % 80.62 %	18.89 % 17.48 %	2.40 % 1.90 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.