MailChimp and GetResponse Email Deliverability Comparison

MailChimp

GetResponse

In this comparison, the deliverability of MailChimp and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 64.855	51.137 52.595	13.071 11.200	1.361 1.219

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 81.10 %	20.03 % 17.27 %	2.09 % 1.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 4877	3871 3940	1037 864	101 93	77.62 % 80.79 %	20.79 % 17.72 %	2.03 % 1.91 %
Elektronics	4907 5064	3871 4129	970 860	94 92	78.89 % 81.54 %	19.77 % 16.98 %	1.92 % 1.82 %
Entertainment	5288 4996	4105 4038	1108 866	111 95	77.63 % 80.82 %	20.95 % 17.33 %	2.10 % 1.90 %
Cosmetics & Beauty	5049 4933	3985 4040	967 802	114 94	78.93 % 81.90 %	19.15 % 16.26 %	2.26 % 1.91 %
Food & Drink	5265 4986	4089 4029	1079 873	121 96	77.66 % 80.81 %	20.49 % 17.51 %	2.30 % 1.93 %
Home & Garden	4715 4976	3648 4021	985 877	102 87	77.37 % 80.81 %	20.89 % 17.62 %	2.16 % 1.75 %
Finance	5020 4959	4070 4160	868 706	98 100	81.08 % 83.89 %	17.29 % 14.24 %	1.95 % 2.02 %
Health	5008 4993	4086 4203	840 708	103 89	81.59 % 84.18 %	16.77 % 14.18 %	2.06 % 1.78 %
Pets	4928 4909	3860 3966	989 863	105 96	78.33 % 80.79 %	20.07 % 17.58 %	2.13 % 1.96 %
Sport & Fitness	5039 5115	3930 4120	1033 923	103 100	77.99 % 80.55 %	20.50 % 18.04 %	2.04 % 1.96 %
Job & Career	4989 4989	3816 3943	1090 968	104 92	76.49 % 79.03 %	21.85 % 19.40 %	2.08 % 1.84 %
Dating	4949 5130	3721 3948	1147 1100	99 95	75.19 % 76.96 %	23.18 % 21.44 %	2.00 % 1.85 %
Other	5123 4928	4085 4058	958 790	106 90	79.74 % 82.35 %	18.70 % 16.03 %	2.07 % 1.83 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4742	3618 3715	1136 945	87 95	75.36 % 78.34 %	23.66 % 19.93 %	1.81 % 2.00 %
Outlook Mail	4589 4743	3525 3814	997 850	89 90	76.81 % 80.41 %	21.73 % 17.92 %	1.94 % 1.90 %
Yahoo Mail	4637 4688	3550 3782	970 853	108 80	76.56 % 80.67 %	20.92 % 18.20 %	2.33 % 1.71 %
AOL Mail	4887 4600	3788 3738	1014 782	103 92	77.51 % 81.26 %	20.75 % 17.00 %	2.11 % 2.00 %
Mail.com	4789 4488	3814 3689	902 719	104 92	79.64 % 82.20 %	18.83 % 16.02 %	2.17 % 2.05 %
Yandex Mail	4681 4873	3641 3897	958 899	105 86	77.78 % 79.97 %	20.47 % 18.45 %	2.24 % 1.76 %
GMX Mail	4864 4744	3723 3772	1076 888	93 93	76.54 % 79.51 %	22.12 % 18.72 %	1.91 % 1.96 %
Zoho Mail	4722 4640	3765 3794	890 770	108 93	79.73 % 81.77 %	18.85 % 16.59 %	2.29 % 2.00 %
ProtonMail	4729 4683	3786 3900	870 713	94 81	80.06 % 83.28 %	18.40 % 15.23 %	1.99 % 1.73 %
Custom Mail	4626 4812	3781 3995	770 747	87 83	81.73 % 83.02 %	16.65 % 15.52 %	1.88 % 1.72 %
iCloud Mail	4499 4694	3371 3652	1073 965	89 89	74.93 % 77.80 %	23.85 % 20.56 %	1.98 % 1.90 %
Tuta	4741 4570	3807 3815	856 688	103 80	80.30 % 83.48 %	18.06 % 15.05 %	2.17 % 1.75 %
Juno.com	4741 4650	3812 3855	842 708	103 87	80.40 % 82.90 %	17.76 % 15.23 %	2.17 % 1.87 %
Mailfence	3961 3928	3156 3177	717 673	88 78	79.68 % 80.88 %	18.10 % 17.13 %	2.22 % 1.99 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.