MailChimp and GetResponse Email Deliverability Comparison

MailChimp

GetResponse

In this comparison, the deliverability of MailChimp and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for GetResponse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 77.038	59.252 59.357	15.766 15.922	1.595 1.759

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats GetResponse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 77.05 %	20.58 % 20.67 %	2.08 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 5747	4621 4400	1214 1215	132 132	77.44 % 76.56 %	20.35 % 21.14 %	2.21 % 2.30 %
Elektronics	5833 5923	4562 4626	1155 1173	116 124	78.21 % 78.10 %	19.80 % 19.80 %	1.99 % 2.09 %
Entertainment	5887 5874	4518 4517	1242 1222	127 135	76.75 % 76.90 %	21.10 % 20.80 %	2.16 % 2.30 %
Cosmetics & Beauty	5995 5940	4649 4568	1213 1240	133 132	77.55 % 76.90 %	20.23 % 20.88 %	2.22 % 2.22 %
Food & Drink	5899 5836	4523 4433	1254 1261	122 142	76.67 % 75.96 %	21.26 % 21.61 %	2.07 % 2.43 %
Home & Garden	5782 6010	4470 4590	1189 1284	123 136	77.31 % 76.37 %	20.56 % 21.36 %	2.13 % 2.26 %
Finance	5772 5908	4663 4778	994 992	115 138	80.79 % 80.87 %	17.22 % 16.79 %	1.99 % 2.34 %
Health	5975 5953	4841 4815	1020 1005	114 133	81.02 % 80.88 %	17.07 % 16.88 %	1.91 % 2.23 %
Pets	5858 5877	4488 4493	1246 1243	124 141	76.61 % 76.45 %	21.27 % 21.15 %	2.12 % 2.40 %
Sport & Fitness	5916 5955	4517 4613	1279 1200	120 142	76.35 % 77.46 %	21.62 % 20.15 %	2.03 % 2.38 %
Job & Career	5965 6144	4522 4612	1315 1394	128 138	75.81 % 75.07 %	22.05 % 22.69 %	2.15 % 2.25 %
Dating	5837 5856	4253 4233	1471 1494	113 129	72.86 % 72.28 %	25.20 % 25.51 %	1.94 % 2.20 %
Other	5927 6015	4625 4679	1174 1199	128 137	78.03 % 77.79 %	19.81 % 19.93 %	2.16 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than GetResponse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5425	4089 3965	1328 1341	115 119	73.92 % 73.09 %	24.01 % 24.72 %	2.08 % 2.19 %
Outlook Mail	5564 5559	4210 4189	1236 1242	118 128	75.66 % 75.36 %	22.21 % 22.34 %	2.12 % 2.30 %
Yahoo Mail	5448 5435	4117 4127	1213 1185	118 123	75.57 % 75.93 %	22.27 % 21.80 %	2.17 % 2.26 %
AOL Mail	5409 5500	4134 4185	1161 1183	114 132	76.43 % 76.09 %	21.46 % 21.51 %	2.11 % 2.40 %
Mail.com	5504 5283	4344 4104	1044 1064	116 115	78.92 % 77.68 %	18.97 % 20.14 %	2.11 % 2.18 %
Yandex Mail	5317 5685	4106 4329	1115 1228	96 128	77.22 % 76.15 %	20.97 % 21.60 %	1.81 % 2.25 %
GMX Mail	5521 5650	4158 4215	1243 1303	120 132	75.31 % 74.60 %	22.51 % 23.06 %	2.17 % 2.34 %
Zoho Mail	5495 5554	4314 4368	1067 1059	114 127	78.51 % 78.65 %	19.42 % 19.07 %	2.07 % 2.29 %
ProtonMail	5549 5354	4390 4256	1043 976	116 122	79.11 % 79.49 %	18.80 % 18.23 %	2.09 % 2.28 %
Custom Mail	5367 5617	4325 4512	933 979	109 126	80.59 % 80.33 %	17.38 % 17.43 %	2.03 % 2.24 %
iCloud Mail	5449 5556	4026 4079	1311 1350	112 127	73.89 % 73.42 %	24.06 % 24.30 %	2.06 % 2.29 %
Tuta	5457 5435	4309 4327	1035 980	113 128	78.96 % 79.61 %	18.97 % 18.03 %	2.07 % 2.36 %
Juno.com	5540 5447	4416 4313	1000 1004	124 130	79.71 % 79.18 %	18.05 % 18.43 %	2.24 % 2.39 %
Mailfence	5461 5538	4314 4388	1037 1028	110 122	79.00 % 79.23 %	18.99 % 18.56 %	2.01 % 2.20 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.