MailChimp and GetResponse Email Deliverability Comparison

MailChimp

GetResponse

In this comparison, the deliverability of MailChimp and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for GetResponse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 76.801	59.712 59.052	15.605 16.007	1.619 1.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats GetResponse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 76.89 %	20.28 % 20.84 %	2.10 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 5785	4655 4427	1204 1226	133 132	77.69 % 76.53 %	20.09 % 21.19 %	2.22 % 2.28 %
Elektronics	5825 5867	4567 4556	1145 1185	113 126	78.40 % 77.65 %	19.66 % 20.20 %	1.94 % 2.15 %
Entertainment	5903 5882	4538 4513	1232 1242	133 127	76.88 % 76.73 %	20.87 % 21.12 %	2.25 % 2.16 %
Cosmetics & Beauty	6045 5851	4714 4509	1199 1210	132 132	77.98 % 77.06 %	19.83 % 20.68 %	2.18 % 2.26 %
Food & Drink	5962 5850	4581 4451	1253 1253	128 146	76.84 % 76.09 %	21.02 % 21.42 %	2.15 % 2.50 %
Home & Garden	5803 5940	4506 4543	1172 1267	125 130	77.65 % 76.48 %	20.20 % 21.33 %	2.15 % 2.19 %
Finance	5858 5865	4742 4718	998 1010	118 137	80.95 % 80.44 %	17.04 % 17.22 %	2.01 % 2.34 %
Health	5981 5921	4863 4770	998 1021	120 130	81.31 % 80.56 %	16.69 % 17.24 %	2.01 % 2.20 %
Pets	5832 5814	4494 4453	1216 1225	122 136	77.06 % 76.59 %	20.85 % 21.07 %	2.09 % 2.34 %
Sport & Fitness	5982 6050	4589 4675	1270 1233	123 142	76.71 % 77.27 %	21.23 % 20.38 %	2.06 % 2.35 %
Job & Career	5965 6072	4537 4553	1300 1384	128 135	76.06 % 74.98 %	21.79 % 22.79 %	2.15 % 2.22 %
Dating	5889 5974	4313 4282	1466 1558	110 134	73.24 % 71.68 %	24.89 % 26.08 %	1.87 % 2.24 %
Other	5899 5930	4613 4602	1152 1193	134 135	78.20 % 77.61 %	19.53 % 20.12 %	2.27 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than GetResponse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5441	4125 3976	1335 1346	111 119	74.04 % 73.07 %	23.96 % 24.74 %	1.99 % 2.19 %
Outlook Mail	5472 5519	4161 4146	1196 1249	115 124	76.04 % 75.12 %	21.86 % 22.63 %	2.10 % 2.25 %
Yahoo Mail	5460 5489	4155 4160	1185 1211	120 118	76.10 % 75.79 %	21.70 % 22.06 %	2.20 % 2.15 %
AOL Mail	5454 5420	4171 4144	1160 1146	123 130	76.48 % 76.46 %	21.27 % 21.14 %	2.26 % 2.40 %
Mail.com	5536 5277	4394 4097	1029 1065	113 115	79.37 % 77.64 %	18.59 % 20.18 %	2.04 % 2.18 %
Yandex Mail	5330 5709	4125 4332	1104 1252	101 125	77.39 % 75.88 %	20.71 % 21.93 %	1.89 % 2.19 %
GMX Mail	5596 5604	4230 4175	1245 1296	121 133	75.59 % 74.50 %	22.25 % 23.13 %	2.16 % 2.37 %
Zoho Mail	5518 5464	4337 4288	1064 1049	117 127	78.60 % 78.48 %	19.28 % 19.20 %	2.12 % 2.32 %
ProtonMail	5600 5454	4443 4316	1034 1017	123 121	79.34 % 79.13 %	18.46 % 18.65 %	2.20 % 2.22 %
Custom Mail	5477 5587	4443 4441	924 1023	110 123	81.12 % 79.49 %	16.87 % 18.31 %	2.01 % 2.20 %
iCloud Mail	5452 5569	4036 4083	1303 1360	113 126	74.03 % 73.32 %	23.90 % 24.42 %	2.07 % 2.26 %
Tuta	5533 5341	4385 4244	1030 979	118 118	79.25 % 79.46 %	18.62 % 18.33 %	2.13 % 2.21 %
Juno.com	5504 5470	4396 4324	985 1007	123 139	79.87 % 79.05 %	17.90 % 18.41 %	2.23 % 2.54 %
Mailfence	5433 5457	4311 4326	1011 1007	111 124	79.35 % 79.27 %	18.61 % 18.45 %	2.04 % 2.27 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.