MailChimp and GetResponse Email Deliverability Comparison

MailChimp

GetResponse

In this comparison, the deliverability of MailChimp and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.170 65.603	51.279 51.270	13.498 13.015	1.393 1.318

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.50 % 78.15 %	20.40 % 19.84 %	2.11 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5120 5001	3951 3893	1056 1006	113 102	77.17 % 77.84 %	20.63 % 20.12 %	2.21 % 2.04 %
Elektronics	4901 5039	3847 3979	956 967	98 93	78.49 % 78.96 %	19.51 % 19.19 %	2.00 % 1.85 %
Entertainment	5184 4997	3990 3891	1082 1006	112 100	76.97 % 77.87 %	20.87 % 20.13 %	2.16 % 2.00 %
Cosmetics & Beauty	5182 4846	4025 3796	1048 950	109 100	77.67 % 78.33 %	20.22 % 19.60 %	2.10 % 2.06 %
Food & Drink	5293 4954	4058 3843	1117 1007	118 104	76.67 % 77.57 %	21.10 % 20.33 %	2.23 % 2.10 %
Home & Garden	4882 5147	3759 3990	1017 1063	106 94	77.00 % 77.52 %	20.83 % 20.65 %	2.17 % 1.83 %
Finance	5029 4994	4060 4074	872 809	97 111	80.73 % 81.58 %	17.34 % 16.20 %	1.93 % 2.22 %
Health	5101 5145	4143 4210	850 829	108 106	81.22 % 81.83 %	16.66 % 16.11 %	2.12 % 2.06 %
Pets	4972 5036	3836 3908	1029 1027	107 101	77.15 % 77.60 %	20.70 % 20.39 %	2.15 % 2.01 %
Sport & Fitness	5219 5129	3994 4004	1119 1021	106 104	76.53 % 78.07 %	21.44 % 19.91 %	2.03 % 2.03 %
Job & Career	5106 5167	3866 3953	1133 1115	107 99	75.71 % 76.50 %	22.19 % 21.58 %	2.10 % 1.92 %
Dating	5048 5122	3711 3737	1239 1281	98 104	73.51 % 72.96 %	24.54 % 25.01 %	1.94 % 2.03 %
Other	5133 5026	4039 3992	980 934	114 100	78.69 % 79.43 %	19.09 % 18.58 %	2.22 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4838 4651	3557 3457	1183 1098	98 96	73.52 % 74.33 %	24.45 % 23.61 %	2.03 % 2.06 %
Outlook Mail	4761 4664	3595 3572	1070 997	96 95	75.51 % 76.59 %	22.47 % 21.38 %	2.02 % 2.04 %
Yahoo Mail	4634 4655	3501 3586	1024 987	109 82	75.55 % 77.04 %	22.10 % 21.20 %	2.35 % 1.76 %
AOL Mail	4734 4743	3611 3694	1018 948	105 101	76.28 % 77.88 %	21.50 % 19.99 %	2.22 % 2.13 %
Mail.com	4888 4442	3873 3511	908 835	107 96	79.23 % 79.04 %	18.58 % 18.80 %	2.19 % 2.16 %
Yandex Mail	4597 4874	3554 3756	945 1018	98 100	77.31 % 77.06 %	20.56 % 20.89 %	2.13 % 2.05 %
GMX Mail	4857 4689	3686 3558	1076 1028	95 103	75.89 % 75.88 %	22.15 % 21.92 %	1.96 % 2.20 %
Zoho Mail	4694 4741	3687 3755	902 881	105 105	78.55 % 79.20 %	19.22 % 18.58 %	2.24 % 2.21 %
ProtonMail	4821 4746	3833 3836	890 821	98 89	79.51 % 80.83 %	18.46 % 17.30 %	2.03 % 1.88 %
Custom Mail	4634 4695	3781 3777	764 833	89 85	81.59 % 80.45 %	16.49 % 17.74 %	1.92 % 1.81 %
iCloud Mail	4504 4703	3317 3506	1099 1109	88 88	73.65 % 74.55 %	24.40 % 23.58 %	1.95 % 1.87 %
Tuta	4738 4542	3741 3665	899 794	98 83	78.96 % 80.69 %	18.97 % 17.48 %	2.07 % 1.83 %
Juno.com	4781 4698	3831 3783	843 812	107 103	80.13 % 80.52 %	17.63 % 17.28 %	2.24 % 2.19 %
Mailfence	4689 4760	3712 3814	877 854	100 92	79.16 % 80.13 %	18.70 % 17.94 %	2.13 % 1.93 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.