MailChimp and GetResponse Email Deliverability Comparison

MailChimp

GetResponse

In this comparison, the deliverability of MailChimp and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 65.810	51.160 51.088	13.535 13.306	1.387 1.416

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 77.63 %	20.48 % 20.22 %	2.10 % 2.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 5007	3984 3876	1035 1025	117 106	77.57 % 77.41 %	20.15 % 20.47 %	2.28 % 2.12 %
Elektronics	4977 5072	3884 3985	992 987	101 100	78.04 % 78.57 %	19.93 % 19.46 %	2.03 % 1.97 %
Entertainment	5090 4921	3923 3795	1055 1023	112 103	77.07 % 77.12 %	20.73 % 20.79 %	2.20 % 2.09 %
Cosmetics & Beauty	5184 4914	4023 3811	1054 994	107 109	77.60 % 77.55 %	20.33 % 20.23 %	2.06 % 2.22 %
Food & Drink	5275 4937	4053 3801	1108 1018	114 118	76.83 % 76.99 %	21.00 % 20.62 %	2.16 % 2.39 %
Home & Garden	4841 5112	3737 3944	1002 1067	102 101	77.19 % 77.15 %	20.70 % 20.87 %	2.11 % 1.98 %
Finance	4984 5058	4024 4093	864 847	96 118	80.74 % 80.92 %	17.34 % 16.75 %	1.93 % 2.33 %
Health	5118 5175	4140 4196	872 867	106 112	80.89 % 81.08 %	17.04 % 16.75 %	2.07 % 2.16 %
Pets	4994 4960	3849 3837	1034 1017	111 106	77.07 % 77.36 %	20.70 % 20.50 %	2.22 % 2.14 %
Sport & Fitness	5103 5202	3901 4051	1104 1036	98 115	76.45 % 77.87 %	21.63 % 19.92 %	1.92 % 2.21 %
Job & Career	5105 5154	3861 3922	1133 1122	111 110	75.63 % 76.10 %	22.19 % 21.77 %	2.17 % 2.13 %
Dating	5136 5207	3754 3773	1280 1320	102 114	73.09 % 72.46 %	24.92 % 25.35 %	1.99 % 2.19 %
Other	5139 5091	4027 4004	1002 983	110 104	78.36 % 78.65 %	19.50 % 19.31 %	2.14 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4675	3505 3457	1166 1116	97 102	73.51 % 73.95 %	24.45 % 23.87 %	2.03 % 2.18 %
Outlook Mail	4707 4687	3566 3559	1045 1022	96 106	75.76 % 75.93 %	22.20 % 21.80 %	2.04 % 2.26 %
Yahoo Mail	4679 4753	3546 3645	1029 1016	104 92	75.79 % 76.69 %	21.99 % 21.38 %	2.22 % 1.94 %
AOL Mail	4750 4722	3617 3640	1018 978	115 104	76.15 % 77.09 %	21.43 % 20.71 %	2.42 % 2.20 %
Mail.com	4786 4492	3790 3525	898 868	98 99	79.19 % 78.47 %	18.76 % 19.32 %	2.05 % 2.20 %
Yandex Mail	4665 4955	3606 3797	963 1051	96 107	77.30 % 76.63 %	20.64 % 21.21 %	2.06 % 2.16 %
GMX Mail	4801 4660	3630 3503	1074 1047	97 110	75.61 % 75.17 %	22.37 % 22.47 %	2.02 % 2.36 %
Zoho Mail	4693 4727	3693 3730	896 890	104 107	78.69 % 78.91 %	19.09 % 18.83 %	2.22 % 2.26 %
ProtonMail	4705 4695	3720 3770	887 828	98 97	79.06 % 80.30 %	18.85 % 17.64 %	2.08 % 2.07 %
Custom Mail	4677 4706	3780 3768	807 845	90 93	80.82 % 80.07 %	17.25 % 17.96 %	1.92 % 1.98 %
iCloud Mail	4582 4741	3382 3505	1110 1139	90 97	73.81 % 73.93 %	24.23 % 24.02 %	1.96 % 2.05 %
Tuta	4734 4620	3727 3703	908 825	99 92	78.73 % 80.15 %	19.18 % 17.86 %	2.09 % 1.99 %
Juno.com	4865 4650	3883 3716	874 824	108 110	79.82 % 79.91 %	17.97 % 17.72 %	2.22 % 2.37 %
Mailfence	4670 4727	3715 3770	860 857	95 100	79.55 % 79.75 %	18.42 % 18.13 %	2.03 % 2.12 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.