MailChimp and GetResponse Email Deliverability Comparison

MailChimp

GetResponse

In this comparison, the deliverability of MailChimp and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for GetResponse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 77.109	59.487 59.396	15.878 15.968	1.594 1.745

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats GetResponse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 77.03 %	20.63 % 20.71 %	2.07 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 5667	4650 4352	1219 1185	131 130	77.50 % 76.80 %	20.32 % 20.91 %	2.18 % 2.29 %
Elektronics	5883 5957	4607 4651	1161 1183	115 123	78.31 % 78.08 %	19.73 % 19.86 %	1.95 % 2.06 %
Entertainment	5935 5889	4556 4539	1250 1217	129 133	76.76 % 77.08 %	21.06 % 20.67 %	2.17 % 2.26 %
Cosmetics & Beauty	5962 5979	4613 4593	1217 1260	132 126	77.37 % 76.82 %	20.41 % 21.07 %	2.21 % 2.11 %
Food & Drink	5877 5829	4530 4435	1223 1253	124 141	77.08 % 76.09 %	20.81 % 21.50 %	2.11 % 2.42 %
Home & Garden	5876 5964	4533 4549	1218 1280	125 135	77.14 % 76.27 %	20.73 % 21.46 %	2.13 % 2.26 %
Finance	5828 5973	4709 4844	1005 993	114 136	80.80 % 81.10 %	17.24 % 16.62 %	1.96 % 2.28 %
Health	5965 5952	4812 4789	1037 1030	116 133	80.67 % 80.46 %	17.38 % 17.31 %	1.94 % 2.23 %
Pets	5918 5934	4536 4553	1259 1236	123 145	76.65 % 76.73 %	21.27 % 20.83 %	2.08 % 2.44 %
Sport & Fitness	5894 5967	4500 4597	1275 1230	119 140	76.35 % 77.04 %	21.63 % 20.61 %	2.02 % 2.35 %
Job & Career	6055 6052	4585 4518	1341 1401	129 133	75.72 % 74.65 %	22.15 % 23.15 %	2.13 % 2.20 %
Dating	5860 5848	4263 4226	1486 1490	111 132	72.75 % 72.26 %	25.36 % 25.48 %	1.89 % 2.26 %
Other	5906 6098	4593 4750	1187 1210	126 138	77.77 % 77.89 %	20.10 % 19.84 %	2.13 % 2.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than GetResponse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5413	4158 3977	1348 1325	118 111	73.93 % 73.47 %	23.97 % 24.48 %	2.10 % 2.05 %
Outlook Mail	5631 5502	4270 4129	1245 1250	116 123	75.83 % 75.05 %	22.11 % 22.72 %	2.06 % 2.24 %
Yahoo Mail	5381 5478	4091 4162	1175 1188	115 128	76.03 % 75.98 %	21.84 % 21.69 %	2.14 % 2.34 %
AOL Mail	5499 5589	4208 4261	1173 1199	118 129	76.52 % 76.24 %	21.33 % 21.45 %	2.15 % 2.31 %
Mail.com	5538 5325	4376 4131	1048 1076	114 118	79.02 % 77.58 %	18.92 % 20.21 %	2.06 % 2.22 %
Yandex Mail	5381 5699	4133 4338	1149 1235	99 126	76.81 % 76.12 %	21.35 % 21.67 %	1.84 % 2.21 %
GMX Mail	5464 5529	4128 4127	1219 1274	117 128	75.55 % 74.64 %	22.31 % 23.04 %	2.14 % 2.32 %
Zoho Mail	5556 5559	4351 4377	1090 1057	115 125	78.31 % 78.74 %	19.62 % 19.01 %	2.07 % 2.25 %
ProtonMail	5564 5369	4405 4250	1043 998	116 121	79.17 % 79.16 %	18.75 % 18.59 %	2.08 % 2.25 %
Custom Mail	5358 5583	4305 4490	944 964	109 129	80.35 % 80.42 %	17.62 % 17.27 %	2.03 % 2.31 %
iCloud Mail	5424 5521	3991 4049	1320 1350	113 122	73.58 % 73.34 %	24.34 % 24.45 %	2.08 % 2.21 %
Tuta	5520 5547	4346 4402	1060 1016	114 129	78.73 % 79.36 %	19.20 % 18.32 %	2.07 % 2.33 %
Juno.com	5487 5517	4361 4372	999 1016	127 129	79.48 % 79.25 %	18.21 % 18.42 %	2.31 % 2.34 %
Mailfence	5532 5478	4364 4331	1065 1020	103 127	78.89 % 79.06 %	19.25 % 18.62 %	1.86 % 2.32 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.